SEMESTER-VI

MAJOR BASED ELECTIVE III EXPORT MARKETING

UNIT I:
Nature and characteristics of export marketing forms of international business international
trade exports and imports FDI economics theories.
UNIT II:
Export business environment globalization of business economics, political and cultural
environment of international business FEMA.
UNIT III:
Multinational corporations features classification role of MNCs in developing countries
threats faced by exporters.
UNIT IV:
International financial market EXIM bank exchange rate mechanism export credit guarantee
corporation (ECGC) export pricing.33
UNIT V:
Export procedure and documentation steps in export procedure documents pre-shipment
document documents related to goods certificate related to shipments documents related to
payment, inspections, excisable goods.
TEXT BOOKS RECOMMENDED:
1. Export marketing and international business by Francis Cherunilam Prentice Hall
2. International Business by K.Aswathappa Tata McGraw Hill
3. Export Marketing by Balagopal Himalaya
4. Export Marketing by Rathur Himalaya

SRIMAD ANDAVAN ARTS AND SCIENCE COLLEGE (AUTONOMOUS), T.V.KOVIL, TRICHY-5

DEPARTMENT OF COMMERCE (PG CURRICULUM 2014 ONWARDS)

Semester : II
Course code : P14MCO207TA

Hours :6
Credit :6

Core Course VII - Managerial Economics

Objective:
To make the students to realize the usefulness of economic tools, principles and laws in
business decisions
Unit I
Introduction - Managerial Economics definition Nature and Scope Differences between
economic theory and managerial economics Basic economic tools in managerial economics
Role of managerial economist
Unit II
Demand Analysis & Forecasting - Demand determinants price and demand Marginal utility
analysis and indifference curve analysis price elasticity of demand and business decisions
demand distinctions demand forecasting factors, types & purpose Criteria for good
forecasting forecasting for new products
Unit III
Cost & Production Analysis - Cost concepts classifications Criteria of classifying costs cost
determinants cost and output relationship in the Short and long run Learning and cost
Economies of scale Production Function with one variable input and all variable inputs
optimal input combination managerial uses of production function
Unit IV
Competitive conditions and Price determination - Price and output Decision under perfect
competition Fixed cost & shutdown decision Monopoly Price discrimination objectives &
techniques Monopolistic competition difference between perfect and monopolistic
competition Oligopoly Linked demand curve and price leadership lessons for managers
under monopolistic and oligopolistic conditions Meanings of Monopoly and duopoly
Unit V
TEXT BOOK(S):
Managerial Decision Making & Macro economic factors - Classifications of managerial decisions
Linear programming Meaning, definition, characteristics, - National Income
concepts measuring National Income Business cycle characteristics phases Inflation
Objectives of monetary and fiscal policies
1. Managerial Economics S.Sankaran, Margham Publications.
2. Managerial Economics Varshney and Maheswari, S.Chand & Sons.
REFERENCE BOOK(S):
1. Managerial Economics E.Narayanan Nadar & S.Vijayan, PHI Learning Private Ltd.
2. Managerial Economics - W. Cris Lewis, Sudhir K. Jain, H. Craig Petersen, Paper Back Publisher.
3. Managerial Economics D.N.Dwivedi, Vikas Publishing House.
4. Managerial Economics P.L.Metha, S.Chand.