Assignment cum Presentation Brief

Report Requisites Applicable for all the Projects

The data (content) is to be collected from Research Papers, Magazines, Journals, Newspapers
etc.

Do not collect data from blogs.

Try to incorporate Personal Interviews (Marketer oriented: Ad Agencies, Brand Manager,

Marketing Manager)

The criteria for choosing your project should be INTERVIEW.

Proper referencing should be done.

Footnotes should be incorporated.

The report should be in a soft copy.

Maximum 25 pages (excluding cover page, declaration); Font Size 12 and 1.5 lines spacing

Structure your report in a manner that has proper flow of thoughts

You have to devise a case out of this assignment.

Structure of the Report

Introduction

Review

Interview Findings

Conclusion

References

PPT Requisites Applicable for all the Projects

You can incorporate advertisements or a couple of visuals. In case of a TVC, storyboards can be a
part of your report.

Structure your PPT in a manner that has proper flow of thoughts.

Important results of Customer research and interviews can be shown (All results can be part of
your report).

At the end, you can add references, slidewise.

1. PROJECT A
Controversial Advertisements

Axe Effect

Amul Macho

Atleast 7 cases to be studied

Role of Regulatory Authorities; How was the issue resolved.

2. PROJECT B
Anna Hazare 360 Degree Campaign

Evolution of the Brand

Its Communication

Its Idea, Brief

Effect on Business

3. PROJECT C
Misleading Advertisements

Priya Gold Video 1

Horlicks Video 2

Atleast 7 -8 cases to be studied

4. PROJECT D
Competitive Advertising

Coke and Pepsi

Polo and Minto

Holicks and Complan Video 3

Atleast 6-7 cases to be studied

5. PROJECT E
Issue Advertising

Tata Tea Jaago Re Campaign

Idea Cellular Walk the Talk

Education for All

Atleast 6 cases to be studied

6. PROJECT F
Insurance Sector Advertising

From Death to Safety

Transformation

Pick 4-5 brands and study then and now

7. PROJECT G
BJP Vs Congress

India Shining Campaign

Mazboot Neta Nirnayak Sarkar Campaign

Aam Aadmi Campaign

The study should be in case form (focus areas, then & now, strategies then and now

8. PROJECT H
InIPL Branding and Advertising

Pitch

Tshirts

Start with the evolution of IPL

9. PROJECT I
Emerging Trends in Advertising & Relationship Marketing
10. PROJECT J
IMC Strategies used by a Brand

Time Period

Usage of all Promotional Tools

11. PROJECT K
Incredible India

Destination Branding

Theme

Media Plan

12. PROJECT L
Analysis of an Advertising Campaign

Theme

Media Plan

Budgeting Method

Atleast 3 ads within a campaign

13. PROJECT M
Advertising Awards

Cannes etc

Award Categories

Award Winning Ads

14.
15.
16.
17.
18.

PROJECT N:
PROJECT O:
PROJECT P:
PROJECT Q:
PROJECT R:

Retail & Business to Business Advertising

Surrogate Advertising
Event Marketing
Kolaveri Di Campaign
Social Media Marketing