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CUSTOMER ANALYSIS
1. Which is your target market?
A. Individuals
B. Health Institutions
C. Others
7. On what factors does customer rank your products above other brands?
A.
B.
C.
D.
Quality
Brand Image
Price factors
Others
8. Which is the most profitable business unit in terms of sales revenue in Pakistan?
A.
B.
C.
D.
E.
F.
Vaccines
Alcon (eye care)
Sandoz (generic)
Animal Health
Over the counter
All of the above
COMPETITORS
1. Which is the most selling product?
CAC1000
2. Which products require huge investment but returns low?
Biologicals
3. Which of the product that doesnt have the largest market share but still going on?
Galvus
4. Which product gives you profit but still are not much profitable?
Cardiovascular line
5. Which product gives you high market returns and gives u high profit no matter what
situation is?
Q2- Which factor you use to change the size and prospects of the existing market?
Q3- Is there anything that has ghost potential? If yes then what external factors effect on
it?
no
Driving forces
Forecasting growth
Product life cycle
1. High
2. Moderate
3. Low
1.
2.
3.
1.
2.
3.
1.
2.
3.
1.
2.
3.
Q6- How you create value for your customers and take cost advantage of it?
Differentiating skills of sales associates
Q7- How many existing distribution channels you have?
5-10
10-15
15-20
Others
Q10.Who has the power in the channel, what are the trends of shifting power?
Style
Fashion
fad
Portfolio
1. What are the products of your company having greater market share?
Over the counter.like voltral ,caflam etc