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Abstract
Upper Minho, placed in north-western Portugal, is a predominantly rural
territory, marked by an ancient and intense, though scattered, human
occupation that encompasses outstanding landscapes with a strong cultural
dimension. The interest on the preservation of this singular landscape mosaic
and of the ecological values in this region encouraged a number of
classification processes, which lead to the creation of several protected areas,
headed by city councils or associations of municipalities. The sustainability of
these cultural landscapes relies on the survival, renewal and competitive
adaptation of the agro-pastoral systems that ensure their maintenance. Thereby,
alternative ways must be found to make economically viable these rural
communities, through an integrated approach that brings together the
promotion of local and traditional products with the development of a tourism
offer anchored in natural and cultural heritage.
Committed with this challenge, this research work aims to:
Promote the acknowledgment of cultural landscape unities at a regional
scale;
Conduct a broad analysis of the regional tourism offer centred in the
protected areas;
Complete the diagnostic of tourism routes and pathways at a regional
scale;
Show how the identification and characterization of cultural landscape
unities may be a crucial instrument for the conception of interpretative
touristic itineraries;
Propose a product of cultural and landscape touring in Serra de Arga.
In this way, we intend to enhance the interest of exploring the specificity of
cultural landscapes for territorial marketing, place branding and tourism.
1. Nature based Tourism: trends and strategies in the European, national
and regional levels.
The most recent edition of World Tourism Organization report on Tourism
Highlights (UNWTO, 2012) states that in 2011, despite the economic crises,
Europe, [...] was the fastest-growing region, both in relative terms (+6% tied
with Asia and the Pacific) and absolute terms (29 million more visitors).
Aligned with this trend, Portugal has also shown a good performance in
2011s outbound tourism growth rates:
The robust growth of international tourist arrivals in Southern and
in the survey.
The study Turismo de Natureza. 10 produtos estratgicos para o
desenvolvimento do turismo em Portugal (Nature Tourism - 10 strategic
products for the development of tourism in Portugal. THR, 2006) states that
96% of the demand for nature tourism and active tourism in Portugal
corresponds to inbound tourism. Most of the outbound tourists are visitors who
have travelled to Portugal for other reasons and that, once in the country, get
interested in some form of nature tourism. This reveals two important facts: the
weak position of Portugal as a destination for nature tourism trips in the
international market (as main reason) and the importance of the concept of
secondary demand: those visitors who, once in the country, could be a target
public to which direct the offer and the communication campaigns of nature
tourism.
The secondary demand of nature tourism comprise the set of travels
undertaken by other main motivations but in which travellers carry out, with
greater or lesser intensity, nature-related activities. The notion of secondary
demand is extremely relevant to the tourism destinations that are unable to
attract specific nature tourism demand, although they can provide an adequate
supply of nature activities to complement, diversify and enrich other types of
tourism offer.
Despite the short-term growth potential of nature tourism in northern
region, its expansion may benefit from the development of a more integrated
offer, widening the motivation spectrum through the combination of nature
tourism, in a strict sense, with other tourism products, taking advantage of the
diversity of resources present in a territory. Given the proximity and the
intrinsic relation between the majority of natural environments, namely the
protected areas, and the rural spaces in Alto Minho, Heritage and Cultural
Landscape Touring may play a crucial role in the articulation of different
tourism resources.
This goal can only be attained through a comprehensive assessment and
inventory of the tourism resources present in the natural and rural spaces, in
order to support the conception of interpretative walkways, focusing the interrelation between men and nature.
Cabreira around 900-1000 meters and of Arga Hill at a 800 meters (Feio,
1951). These levels correspond to conserved remains of extensive erosion
surfaces (Martin-Serrano, 1988).
The tectonic action is patent in the orientation of the hydrographical
network and in the enlargement of the main valleys.
Consequently, the pre-ordovician schist-greywacke complex, the
ordovician quartzites and different types of hercynian granites stands out in the
geologic frame.
Three specific features of the regional morphology determine, in a great
extent, the location of the rural agglomerations, particularly the mountain
villages, as well as the distribution of the agricultural area. We refer to the
cross-profile of the main valleys, the great number and remarkable dimension
of the granitic alveolus and the importance of the tectonic flat levels in
hillslopes (rechs).
Once completed the interpretative reading of the biophysical support,
we will focus the main historical processes that allow us to reconstitute the
evolution of the territory organization in Alto Minho, starting by the
development of the hill forts culture, which played a key role in the shaping of
the landscape of the mountainous areas in this region. During the early
centuries of the first millennium B.C., the region of Alto Minho sees the
development of a new agropastoral and forestry scenery structured around the
population settlements fixed in middle slopes. Almeida (1996) identifies, only
in the watershed of river Lima, 31 hill forts: fortifications that defined the
population concentration on strategically defensive points of the mountain
complexes. The need for arable soil and pastures in the influence area of each
Hill Fort triggered the deforestation and prevented the growth of the shrubs in
the highlands (Almeida, 2008). Despite the multiplicity of theories on the
continuity of land occupation in Entre-Douro-e-Minho, it is interesting to
reflect on the hypothesis launched by Sampaio (1979), exploring the idea of
continuity between Pre-Roman, Roman and Medieval settlement, granted in
part, by the continuity of the population itself, but also by the maintenance of
physical space. Therefore, nowadays mountain settlement may be regarded as
an evolutionary heritage of the Pre-Roman land organization. Hill forts persist
under the Roman domain, often having continuity until the Middle Ages.
Roman settlements established themselves, essentially, on lower valley
areas, near watercourses, with a smooth morphology and endowed with deeper
and more fertile soils, as stated by Caldas (1991):
Up North, due to the latter occupation, the implantation of the Roman
structure was harder. The armies from August moved on the thick
jungle, which dominated the low lands, with populations defended on
hill fort positions, walled in neighboring mountain summits that were
clean from trees for pasture and agriculture fires. To establish Roman
Villae it was necessary to put down the jungles and to drain marshes,
using draining works never made before.
A careful reading of the previous quotation outlines the importance of
the Roman occupation in the deforestation process of the areas of alluvium
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at least, 73 hiking treks, mostly classified as small routes, with exception to the
eco paths of rivers Lima and Minho, as well as, the great route of river Coura.
The challenge embraced by this entity is to transform this disperse and
under organized walking routes into a complete nature based tourism product.
The strategy adopted to achieve this goal is rooted in the following lines of
action:
- Analyze the existing routes, considering its geographical and thematic
scope, and select a number of them suitable to a effective management
and promotion;
- Connect the small routes in a network through the creation of two great
routes of regional scale, one centred in the mountain areas with about
120 km, the other on the littoral strip, with 44 km.
- Develop a guide of nature activities in Alto Minho, presenting the
products, services and enrichment activities related to ecotourism. The
guide, under development, identifies the centers of natural
attractiveness, proposes nature experiences and itineraries, provides a
list of enterprises, suggests events in natural areas and promote the
traditional products.
This collective strategy corresponds to the consolidation of a process with
more than a decade. The regional organization and promotion of the
ecotourism is being achieved by the joint coordination of projects supported by
different financial instruments.
With this approach the Inter-municipal Community wills to reach
meaningful progresses in the building of the nature based tourism product in
Alto Minho, promoting a greater balance in the tourism use of the different
natural areas, ensuring the effective management of the promoted hiking treks,
integrating the tourism resources, infrastructures, services and entrepreneurial
actors, strengthening the image of the destiny and clarifying the institutional
and normative framework that regulates the action of private operators.
Simultaneously to the restructuring of the regional tourism based offer, it is
important to look at the market demand. According Kouchner and Lyard (2001)
hiking involves about 3 million practitioners in Italy and France, 10 million in
the United Kingdom and 30% of Swedes are dedicated to walking in forests or
rural roads. These authors also states that this activity is booming in all
European countries. However, despite the scarce statistics specifically directed
to pedestrianism, the existing reports on nature based tourism points out that
Portugal in not an internationally recognized destiny for this kind of tourism.
Moreover, a market study carried out under the development of a national
program of visitation and communication in the Portuguese network of
protected areas (ThinkTur, 2006) shows the prevalence of the spontaneous
visitation over the structured visitation. Families, students and researchers,
mostly coming from the regional hinterland, compose its main public. It is
estimated that, currently, the spontaneous visitation can represent over 80% of
visits to protected areas, and the structured visits less than 20%. The structured
visitation may by promoted by the development of regional clusters, inducing
networking, or by the creation of thematic clusters, focusing on one or more
specific resources, targeting more restrict niche markets.
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These figures stress the need of finding innovative ways to expand the
market of nature based tourism in Alto Minho, taking advantage of its
undeniable potential. One of the possible solutions that is not being properly
explored is the integration between different tourism products, creating
favorable conditions to the expansion of the secondary demand. A practical
example of this approach will be deepened for the case of the valley of river
Lima.
4. Drawing a regional strategy: exploring synergies in the valley of river
Lima
According to the Annual Reports of the Rural Tourism, published by
Tourism of Portugal, the number of rural tourism establishments increased by
33% between 2002 and 2011, while the accommodation capacity, measured in
number of bed places, grew 58%. In the same period, the number of nights
spent increase over 90%.
In northern region, where rural tourism has a greater expansion and
tradition, the number of establishment rose by 30%, and the accommodation
capacity registered a growth of 48% between 2002 and 2011. The number of
nights spent increased by 83.62%. In 2011, this region gathered near 40% of
the total accommodation capacity provided by rural tourism in the country and
represented about 31% of the nights spent in this kind of lodgement.
The promising evolution trends of rural tourism in Portugal, and the
importance of the offer centred in the northern region, opens new perspectives
to the reinforcement of secondary demand of nature based tourism.
The pertinence of exploring this possibility is confirmed by the motivations
and expectations of rural tourists and eco-tourists.
It is interesting to remark that a survey on German tourists (European
Commission, 2002), one of the most important European outbound markets for
nature based tourism 1, states that the four most important expectations for
tourists seeking nature and culture orientated holidays are as follows:
50% expect small accommodation businesses run by locals;
45.6% want to go hiking by themselves and want to be furnished
with good information;
41.2% expect local cuisine with local ingredients;
41.2% expect strong local hospitality; they want to feel welcome.
This survey highlights how the conciliation of the offer of nature based
tourism and rural tourism may fulfil the expectations of this market, valuing
the combination of locally based hotel businesses, local productions and easy
access to autonomous trekking.
An inquiry on the motivations of the guests of rural tourism establishments
(Instituto de Estudos Sociais e Econmicos, 2008) pointed out that the
discovery of a region and the contact with nature were the most cited reasons to
choose this kind of accommodation (Table 1).
1
The main markets for nature tourism at European level are Germany, UK, Netherlands,
Scandinavia, France and Italy (representing together 91% of the European market).
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Fredman, P. & Tyrvinen L. (2010). Frontiers in NatureBased Tourism. Scandinavian
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of
Hospitality
and
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187-189.
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at
http://www.tandfonline.com/doi/abs/10.1080/15022250.2010.502365 [17-04-2012]
Instituto de Estudos Sociais e Econmicos. (2008). Estudo de Caracterizao do Turismo no
Espao Rural e do Turismo de Natureza em Portugal. Lisboa: Direco Geral de Agricultura e
Desenvolvimento
Rural.
Available
at
http://www.dueceira.pt/docs/publicacoes/99_estudo%20TER.pdf
Kouchner, F & Lyard, J. (2001). A valorizao do turismo de passeio pedestre nos territrios
rurais Guia pedaggico para a elaborao e execuo de um projecto de passeio pedestre.
Inovao em meio rural. n. 12. Available at <http://ec.europa.eu/agriculture/rur/leader2/ruralpt/biblio/walking/walking.pdf>. [12/01/2013]
Martins, M. (1992). As vilas do norte de Portugal. Revista de Guimares. 102:387-409.
Martin-Serrano, A. (1988). El relieve de la regin occidental zamorana. La evolutin
geomorfolgica de un borde del macizo Hesprico., Zamora: Instituto de Estudios Zamoranos
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the international congress on environmental health for the Sociedade Espanhola de Sade
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THR - Asesores en Turismo Hotelera y Recreacin, S.A. (2006). Turismo de Natureza. 10
produtos estratgicos para o desenvolvimento do turismo em Portugal. Lisboa: Turismo de
Portugal,
IP.
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http://www.turismodeportugal.pt/Portugu%C3%AAs/turismodeportugal/publicacoes/Document
s/Turismo%20de%20Natureza%202006.pdf
TT - ThinkTur Estudos e Gesto de Empreendimentos Tursticos, Lda. (2006) Programa de
Visitao e Comunicao na Rede Nacional de reas Protegidas. Instituto da Conservao da
Natureza.
Available
at
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R2_1.pdf
Turismo de Portugal. (2007). Plano Estratgico Nacional de Turismo. Lisboa: Ministrio da
Economia e da Inovao. Available at http://www.turismodeportugal.pt
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estdio de satisfao dos turistas em Portugal. Lisboa: Turismo de Portugal. Available at
http://www.turismodeportugal.pt
UNEP & WTO (2002). Quebec Declaration on Ecotourism Available at
http://www.gdrc.org/uem/eco-tour/quebec-declaration.pdf
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among three groups of Swedish tourists. Journal of Travel Research, 45(11), 217-226.
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http://jtr.sagepub.com/content/45/2/217.abstract?ijkey=c8f22a40cf86488455e639320d1dfe460
c9c6dc3&keytype2=tf_ipsecsha
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Discovery of a region
Contact with nature
Health and wellness
Gastronomy and wines
Beach
Visiting family and friends
Events and festivities
Sports and adventure
Businesses
Rest and holidays
Socializing with family or friends
Hunting
53,6
41,0
30,0
16,3
12,4
7,7
7,1
5,2
3,5
1,6
0,6
0,3