Personal Profile

Work Experience

An enthusiastic and self-motivated graduate in graphic communication who wishes to apply his
knowledge of design with a team of professional creatives. Currently working on designs for a series of
leaflets and posters for a local charity involved with youth counselling. Recent assignment for a local
firm to redesign and align technical documents.

The Slug and Lettuce 2014

Part-time Bar Assistant

The clear and accurate communication of an idea is central to my idea of practising design, always
keeping in mind how the end user will interact and read into the finished article. Im literate with design
trends and understanding how use of Typography, Colour, and Illustration can help build the personality
of work, aiding the communicative impact of a piece.
A clear and approachable person with experience with of dealing with people at all levels within an
organisation and who works well in a team. Based in Bristol with a full clean driving licence.

CV
Software Skills

Glass Ceiling
A-Z

Used for creating leaflets, booklets and interactive PDFs. Adept with use of
grids and used in most typographic work.

Marshmallow
Book Cover

Created several animations using After Effects. Proficient at sequencing and

achieving a sense of flow and rhythm to animation work.

Illustration
Network Youth
Jeans Animation

Chemglass Ltd 2011-to date

General Assistant
(Currently redesigning and aligning technical
documents)
Hobbycraft 2010/2011
Sales Assistant

Education
A proficient and quick user of Illustrator. Mixture of work based on hand
drawing, a skill developed through art courses and use of software displayed
in areas of my portfolio such as the Glass Ceiling Illustration, and the Harris
Watches project.

Harris Branding

Service Design Conference 2014

Organising social activities

Used for adding depth and texture to drawings and designs. Competant user
and incorporating more of its capabilities into my work.

Cardiff Metropolitan University

2011-2014, BA Hons, 2:1 Graphic Communication
Filton Wise College 2010-2011
Art Foundation Diploma : Pass
Winterbourne International Academy
(Formerly The Ridings High School) 2003-2010
A Levels
Psychology - C
Business Studies - C
Product Design - D
GCSEs
2 As, 5 Bs, 3 Cs

Contact
Hobbies

jamesgriffithsdesign@hotmail.com
07769685699
behance.net/jamesgriffiths

I am a sporty and creative person with particular interests in playing guitar for a local band, club level
tennis and both club/county level hockey. I have also been able to use my graphics skills to design
logos and posters within these communities. I regularly skateboard and take a huge interest in
skateboardings culture and style.

1 2 3 4

CV

Harris Branding
Glass Ceiling
A-Z

Watch cloth

Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Open watch box

Harris Watches
This is a live branding project worked on for the client Harris Watches. Harris watches is a small watch brand creating
limited run watches of high quality and craftmanship, balancing luxury and craft values.

Accompanying envelope

1 2 3 4

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Closed watch box

Watch box packaging

1 2 3 4

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3 4

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Glass Ceiling
The assignment was to pick a word from a list (in this case two words) and create a piece of artwork based from it.
This was perhaps the most open brief I had experienced at university, but through conversing with fellow students
it became clear that many were unaware of the phrases meaning, identifying this as a problem, the focus became to
communicate some of what it represents in my illustrative response.

1 2 3

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3 4 5

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

A-Z
By the end of my first year studying graphic communication, we had learned many of the fundamentals in design. In this
brief we were asked to reflect on our first year and produce an outcome in the form of an A-Z displaying this. I created
the narrative of an inspector assessing the courses content, much like a checklist, eventually certifying what we had
been taught was useful and necessary.

1 2 3 4 5

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3 4 5

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3 4 5

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2 3 4 5

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Marshmallow Games
Marshmallow Entertainment Ltd is a company creating a range of games for mobile devices and this project was
submitted in the hope of an internship with the company. The brief was to create a branding concept for the company
that included a website and loading screen concept. We were told to keep it fun and bold, but were not shown the
games or any imagery they had for it.

1 2

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

1 2

CV

Hilary Mantel, Sunday Times

It is the 1980s and the Winshaw family are getting

richer and crueller by the year:

Harris Branding
Glass Ceiling
A-Z

Newspaper-columnist Hilary gets thousands for

telling it like it isnt; Henrys turning hospitals into
car parks; Roddys selling art in return for sex; down
on the farm Dorothys squeezing every last pound
from her livestock; Thomas is making a killing on
the stock exchange; and Mark is selling arms to
dictators.

Book Cover

riveting social satire on the chattering and all-powerful

A
upper classes Time Out

Illustration

Big, hilarious, intricate, furious, moving Guardian

Network Youth
Jeans Animation
PENGUIN Fiction
UK: 8.99

I S B N 978-1-846-14430-1

781846 144301

Jonathan Coe

Marshmallow

But, once their hapless biographer Michael Owen

starts investigating the familys trail of greed,
corruption and immoral doings, the time grows ripe
for the Winshaws to receive their comeuppance . . .

Wha t a Carv e Up !

A sustained feat of humour, suspense

and polemic, full of twists and ironies

at a
h
W
Carv e Up !

Jonathan Coe
The Bestselling author of The RottersClub
Everything a novel ought to be: courageous, challenging,
funny, sad and peopled with a fine troupe of characters The Times

Penguin Book Competition

Completed for the Penguin Book Competition for the novel What a Carve Up!. This novel is set in the 1980s, the plot is
essentially about a very unpleasant, powerful family and a writer commissioned to write up a history on them. The book
is a dark comedy, a trait I kept in mind when designing the cover, balancing the oppressive family, marked by the shoes
gathered around the edges, with the splash of vibrant yellow and a title designed to convey the comedic and hapless
nature of the family and writer in the book.

1 2

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Personal Illustration
An illustration inspired by my love of Japanese culture and art.

1 2

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Network Youth
Network Youth

Counselling for children and

young people

A work in progress for Network Youth, a youth counselling programme operating out of schools. These are initial visuals
I have supplied the director of Network Youth awaiting further feedback, for a brochure cover and visual concept
for a poster attracting young people to use their service. The concept of weather is a universally understandable,

Information
approachable, and relevant metaphor to apply to moods, and
essentiallyFor
the Children
overcoming of difficult periods. Weather is
transient, it can and will change.

1 2

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

CV

Harris Branding
Glass Ceiling
A-Z
Marshmallow
Book Cover
Illustration
Network Youth
Jeans Animation

Jeans Animation
A project completed an university, the brief was to pick a site, then undertake in-depth research and present an
outcome that showed something unique and engaing about it. I chose my jeans and created a narrative based loosely
on personal experiences, the transformation from someone who takes little notice of his jeans, to someone becoming
obsessed with them, and in particular a type called the Raw jean. Its personal and fun, to keep the piece from
becoming didactic.