For Immediate Release

Buth Wing
Phone: 510-701-8955
Email: bwing@rainbowpush.org

For Immediate Release

Reverend Jesse Jackson and the Rainbow PUSH Coalition applaud Intels
landmark diversity announcement to transform their workforce to achieve
parity with the US population available by 2020 Establishes $300 Million
Diversity Investment Fun d
LAS VEGAS: January 6, 2015: Reverend Jesse Jackson and the Rainbow PUSH Coalition
applaud Intels landmark diversity announcement to transform their workforce to achieve parity,
or full representation of Blacks, Latinos and women, relative to the US population available by
2020. Sitting in the front row as the invited guest of Intel to hear Mr. Krzanichs keynote at
the Computer Electronics Show, Rev. Jackson, stated, RainbowPUSH argues that
companies must set measurable diversity and inclusion goals, targets and timetables. Intel has
done just that, and more. Intel CEO Brian Krzanich is demonstrating visionary leadership by
committing the company to a bold new hiring and retention goal to mirror the face of America in
its U.S. workforce by achieving full representation of women and under-represented minorities at
Intel by 2020. Intels parity 2020 commitment is a game-changer with the potential to
fundamentally transform the diversity and inclusion landscape in the technology
industry. Jackson, who held an exceptional, private meeting with CEO Krzanich and Intels
leadership team at their Santa Clara offices on December 11, added, Intel has always been a
leader in data transparency for over a decade theyve regularly released their EEO-1 and
workforce diversity data, long before other tech companies did so last year. Now, Intels 2020
Parity commitment takes the issue to a qualitatively higher level. And Intel is putting a
budget behind its vision, committing $300M over the next 5 years. The Diversity in
Technology Initiative will make investments that help build a pipeline of under-represented
engineers and computer scientists, to foster hiring and inclusion for women and underrepresented minorities at Intel, and to fund programs and businesses that support a more positive
representation of women and under-represented minorities in technology and gaming including
increased investments in supplier diversity and venture capital for minority tech
entrepreneurs.
There should be a expansion of collaboration with the HBCUs, strengthening their
infrastructure to teach CS and prepare students to enter the tech industry.
In short the $300M Intel diversity fund has the potential to seed the next generation of
innovators, creators and hackers. RainbowPUSH will also encourage the utilization and
inclusion of minority financial, legal and professional services firms, and the adoption of a robust
multi-cultural marketing and advertising initiative to reach the new, emerging markets of
America. Jackson stated, Today, Intel has defined unequivocally and measurably what it

means to do better. They are definitively answering the question of where do we as tech
companies and an industry want to be. They have now set the standard by which all other
companies will be measured; other companies will be invited to join the parity pledge,
including development of uniform workforce data reporting standards. Brian and Intel are
creating a big tent, taking creativity and underutilized markets out of the
margins. Innovation is more than driverless cars, cloud computing, and the latest
wearable device. There must also be innovation in the inclusion and diversity space. Intel is
now driving diversity and inclusion in technology, setting a high bar for it and the entire industry
to meet. Thats innovation.
RainbowPUSH is excited to join with Intel and partner with them to implement their parity
2020 initiative to connect with people, businesses and communities of color to change the face
of technology, said Rev. Jackson. Jackson added, It is our hope that the participation of
African Americans and Latinos will be greatly accelerated in the next five years. Participating
fully and equitably in this world changing, innovative tech economy is the civil rights imperative
of this generation. We must all be included and none left behind. Intels Parity 2020
commitment today is the boldest action yet taken by any tech company to make this dream a
reality. African Americans, Latinos, people of color and women: we represent money,
market, talent and location. Of the 320 million people in the US, over 45 million or 14% are
Black; 52 million or 17% Latino; 5% Asian, and 51% women. By 2040 people of color are
projected to be the majority of the US population. African American buying power is projected
to be $1.1 trillion by 2015; $1.5 trillion in consumer power for Latinos. That is the new reality
for the new America. There is no talent deficit, but an opportunity deficit. Intels parity
2020 plan demonstrates a desire to tap the unfound talent, untapped capital and underutilized
markets in communities of color. There is nothing that the tech industry needs, that we cant
supply. Looking forward, the technology industry can unleash a new era of economic
opportunity and innovation and growth. The business imperative is clear: diversity and
inclusion leads to growth and when there is growth everybody wins. The tech industry has
demonstrated that it can solve the most challenging complex problems in the world. Inclusion is
a complex problem if we put our collective minds to it, we can solve it, too. Intels parity
2020 announcement demonstrates its commitment to not just address, but to solve the
problem. Last month, Rev. Jackson met personally and privately with Satya Nadella, CEO of
Microsoft; Tim Cook, CEO of Apple; and Brian Krzanich, CEO of Intel. We will seek meetings
with the CEOs and corporate leadership of other technology companies (25 companies
participated in the RainbowPUSH tech forum on December 10, held at Intel) to challenge them
to follow Intels lead on the parity 2020 pledge, and publicly unveil their own concrete,
measurable diversity/inclusion goals, targets and timetables. At the turn of this new year,
Intel has issued a clarion call to the industry. Let the push to parity begin in 2015!
Rainbow PUSH CoalitionKeeping Hope Alive! ### The Rainbow PUSH Coalition is a
progressive organization protecting, defending and expanding civil rights to improve economic
and educational opportunity. The organization is headquartered at 930 E. 50th St. in Chicago.
For more information about the Rainbow PUSH Coalition, please visit www.rainbowpush.org or
call (773) 373-3366.

The Rainbow PUSH Coalition is a progressive organization protecting, defending and

expanding civil rights to improve economic and educational opportunity. The organization is
headquartered at 930 E. 50th St. in Chicago. For more information about the Rainbow PUSH
Coalition, please visit www.rainbowpush.org or call (773) 373-3366.