5th Annual

Venice Vintage
Motorcycle Rally

Sponsorship
Opportunities

ABOUT
WHEN & WHERE

September 15th, 2012

Location: Venice Bl. & Dell
9am: Morning Ride
11am: Rally
6pm: Wrap

WHAT

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Celebrating the passion & preservation of vintage motorcycles, the Venice Vintage Motorcycle Club (VVMC) invites
enthusiasts from all walks of biker life to ride down and attend our 4th vintage motorcycle rally. While walking by
100s of machines, one will be likely to see a museum quality Vincent next to a ratted out Harley chopper, vintage caf
racers facing off a zero electric bike. The days activities include a morning ride, food & beverages, rockin live tunes,
photo booth, a raffle with $1000s in prizes, & vintage bike judging with the opportunity to win bragging rights &
awesome prizes. The rally will end the day with an after party at a local venice establishment. This is a free event open
to the public aiming to bring awareness to the vintage motorcycle scene and to enjoy a fantastic community driven
Saturday afternoon.

WHY
The Venice Vintage Motorcycle Rally is a prime opportunity for sponsors to target affluent, savvy, well-educated,
charitable and local minded groups. Vintage motorcycles are becoming extremely popular, especially in Southern
California. By educating, engaging and introducing products and services to your ideal audience in this intimate and
relaxed atmosphere, sponsors can successfully promote positive brand awareness and loyalty to influential
consumers and trendsetters. Plus, its just so darn COOL!!!

FREE ADMISSION
EXPECTED ATTENDANCE
6000-8000
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THE BENEFITS
Showcase Your Brand
Market your brand at the event in a way that lives up to the promise of your brands product and image. Together, we
will integrate a memorable marketing strategy designed to showcase your brands aesthetics in an authentic and
integrated way.

Engage Your Target Audience

Engage and build relationships with targeted trendsetters passionate about motorcycles, community, local
happenings, custom trends and being in the know in a relaxed environment.

Go Viral
Take advantage of viral cross promotion through the VVMCs vast network of partners and vendors, including bike
clubs, races & events, custom builders and retailers. Watch your fan base grow. 8 out of 10 people who participate in
event marketing tell others about their experience (JMorton). Because the Venice Vintage Motorcycle Rally engages
its audience through grassroots, viral and social media platforms, youre ensured an experience that will create
exponential buzz and word-of-mouth, on and off line.

Support the Local Community

Associate your brand with the support of Venice and Los Angeles, its local artists, designers and bike culture. Feel
great knowing that a percentage of proceeds will benefit local charities. The VVMR is sponsored by the Venice
Chamber of Commerce and is supported by a grant from the Venice Neighborhood Council.

Enjoy the Spotlight

Enjoy media coverage and web presence via a dedicated event website and social media marketing, as well as from
official media sponsors. Be involved in a grassroots and viral promotional campaign including city wide street teams in
the weeks leading up to the event and a targeted ad campaign.

Event Location
Through months of work & red tape the VVMC was able to secure a public lot where the Venice Farmers Market is
usually held on Friday mornings. Just west of Abbot Kinney Bl. in between north & south Venice Bl.

ABOUT THE EVENT

FOLLOWING THE AMAZING SUCCESS OF LAST YEARS EVENT
Thousands of spectators, hundreds arriving on the best of
Southern Californias vintage, custom and modern motorcycles,
will participate in and witness:
AHRM A Vintage Racing Exhibit

Through the network of AHRMA, a special invitation will be extended to the racing community
to bring down their prize vintage racing bikes for a special exhibit that is not seen outside of
racing events or motorcycle museums.

VVM R Photo Booth

Come entice the paparazzi with free, fun and spontaneous photos throughout the day of you,
your friends, and your bike!

M orning B ike Ride

With the VVMC leading the pack, the morning ride will parade through Venice and Santa Monica
before heading up the coast for a cruise in malibu. There will be a pit stop to refresh and
roundup more bikers, and then it is back to the rally for the afternoons festivities.

Vintage Bike Judging

The first three rallies brought an average over 600 bikes per event with people riding in from
Sebastopol to San Diego. Youll be sure to see some extreme rarites and classy customs.
Award plaques and prizes will be given to the winner in an array of categories,
not to mention bragging rights for the year!

Retro Pin-up G irl C ontest

Betty Paige? Marilyn Monroe? Sandra Dee? Dress up as your favorite pin-up girl for the
chance to win fabulous prizes and be named Queen of the Rally

Live Entertainment

Local country, rock & folk musicians will keep the masses entertained all day long!

H ost B ar & D elicious G rub

The official bar of the rally, hosted by FADE Events, will be pouring for the thirsty
masses all day. World class barbecue and gourmet food trucks will be keeping everyone full.

ATTENDEES
DEMOGRAPHICS
Affluent
Average Income > $60,000
45% income > $100,000
W ell Educated
75% college graduates
40% post-graduate education
Baby Boomers / G en-Xers
50% 35-50 years old
25% 50 years +

CHARACTERISTICS
-Geeks, Tech-ies and mechanically minded
-Smart Do It Yourself mentalities
-Strong fashion sense
-Unique, eclectic and creative
-Represents the cultural diversity of Los Angeles
-Word of Mouth marketers
-Dedicated and loyal to brands
-Works as a professional in areas such as entertainment, media & real-estate
-Environmentally aware and green
-Educated with college degree or higher
-Charitably minded

Taken as a group, AHRMA members represent nearly $60 million in annual motorcycle-related spending
(and that doesn't include race entries or travel).

MEDIA STRATEGIES
-Long Standing Community Relationships
-Mainstream Media Coverage
-Street Team Flyer Distribution
-Blogging & Online Postings (Facebook/Twitter)
-Networks of Bike Clubs & Organizations
-Large Word of Mouth Network

Target M edia & Promotional Partners Include:

ABC
AHRMA
American Motorcyclist
Angeleno
The Argonaut
CBS
City of Los Angeles
Citysearch
Classic Racer
Cycle News
Cycle World
Daily Candy
KCRW/NPR
KTLA
LA City Council
LA Times
LA Weekly
Los Angeles Magazine
Quick Throttle
The Rundown
Rider Magazine
Santa Monica Daily Press
Venice Chamber of Commerce
Venice Neighborhood Council
Venice Paparazzi
Vintage Views
Yo! Venice

VVMR PRESS

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The Venice Vintage Motorcycle Rally has

been featured in hundreds of online
articles, locally & nationally. Our club
has been featured in numerous
publications and television shows. We
have put Venice, California on the map as a
haven for vintage motorcycles & riding!

CHARITY BENEFICIARY
AHRM A
The American Historic Racing Motorcycle Association Ltd. is a not-for-profit organization dedicated to restoring and
competing on classic motorcycles. With about 5,000 members, AHRMA is the largest vintage racing group in North
America and one of the biggest in the world. The association has grown steadily over the years, reflecting the
increasing interest in classic bikes. Learn more at www.ahrma.org.

PARTIAL PROCEEDS OF THE VENICE VINTAGE MOTORCYCLE RALLY WILL BE DONATED TO AHRMA

SPONSORSHIP OPPORTUNITIES I
PRESENTING SPONSOR ($9000 ONE AVAILABLE)
Prominent brand recognition with corporate logo on the following:
Event flyers & posters*
Large logo & prominent mention in print advertising*
Mention in any broadcast advertising*
On-site banner placement in premiere locations (up to 10 total)*
Sponsor page link on www.venicevintage.com
Special mention as presenting sponsor in all media releases/press kit
Special recognition from PA throughout day of event
10x20 Exclusive Choice Exhibitor Space*
PARTNERING SPONSOR ($2500)

Large corporate logo on the following:

Event flyers & posters*
Small logo in print advertising*
Mention in any broadcast advertising*
On-Site banner placement (2 total)*
Sponsor page link on www.venicevintage.com
Mention in media releases/press kit
Special recognition from PA throughout day of event
10x10 Choice Exhibitor Space*

VENDING SPONSOR ($1250)

Small corporate logo on the following:

Event flyers & posters*
Sponsor page link on www.venicevintage.com
Special recognition from PA throughout day of event
10x10 Exhibitor Space*

*Starred Items are reserved for cash donors

PONSORSHIP OPPORTUNITIES II
RALLY STAGE / BIKE JUDGING SPONSOR ($3500 ONE AVAILABLE)
Company name on the following:
Event flyers & posters*
Print advertising*
Exclusive banner placement on STAGE where all music, announcements & judging occurs*
Exclusive recognition during bike judging*
Sponsor page link on www.venicevintage.com
Mention as stage sponsor in all media releases/press kit
Recognition from PA throughout day of event
Your branding will be present in all photos taken at the stage, the main attraction

RALLY PHOTO BOOTH SPONSOR ($2000 ONE AVAILABLE)

Company name on the following:

Event flyers & posters*
Print advertising*
Banner placement on/ in official PHOTO BOOTH*
Sponsor page link on www.venicevintage.com
Mention as photo booth sponsor in all media releases/press kit
Recognition from PA throughout day of event
Your banner will be in every photo taken at the photo booth

MORNING RIDE SPONSOR ($2500 ONE AVAILABLE)

Company name on the following:
Event flyers & posters*
Print advertising*
Broadcast advertising*
Banner placement at departure location*
Official logo & company info on route map*
Sponsor page link on www.venicevintage.com
Recognition from PA throughout day of event
Announce the departure of the ride
We expect 200 -400 bikes on this ride

*Starred Items are reserved for cash donors !

SPONSORSHIP OPPORTUNITIES III

VENDING SPACES
$250
-Includes 10x10 space only
-chairs/power/shade not included

IN-KIND DONATIONS
Rally w ide benefits and exposure equivalent to the dollar value
of approved donations, including, but not limited to:
Beverages Alcoholic
Beverages Non-Alcoholic
Ice & Coolers
Printing Services
Advertising
Signage / Banners
Lighting
Live Music
Stage, Sound, PA
Portable Restrooms / Sinks
T-Shirt / Printing
Tables / Chairs
Tents
Trophies
Step and repeat

RAFFLE PRIZES
Minimum Value $100

We can custom
design a package
to fit your
companys specific
needs. Please ask!
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CONTACT
Brady Walker
VVMR Executive Producer

brady_walker@hotmail.com
310-980-7129
Patrick Dunn-Baker
pdb@venicevintage.com
310-845-5494

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Joe Abramo
Abramo1977@yahoo.com
310-818-9229
ABOUT THE RALLY BOARD
Brady W alker is executive producer of the rally. He is a community activist

and has produced numerous local festivals. His extensive production knowledge
has helped organize four successful rallies.

Shannon Sweeney is a co-founder of the Venice Vintage mc, co-producer of

the rally, and owner/operator of SS Classics. It was a late night at the
Stronghold when he and Brady had the vision for the rallythe rest is history!

Jeff Verges is a co-founder of the Venice Vintage MC and co-producer & art
director for the rally. He owns Electric Soap, a visual design company, and
lends his talent to the rallys poster designs & website layout.

Patrick Dunn-Baker is a co-founder of the Venice Vintage MC & is a co-

producer & media coordinator for the rally. PDBs extensive production
knowledge and media relationships make it easy for him to get the word out in a big
way.

Joe Abramo is a co-producer for the rally & online media specialist. He is the
designer of the VVMC website & an official photog for the club.