A Brief Profile

Vision & Values

Passionately innovate to make life comfortable and efficient.

Customer Delight through Innovation & Passion with

focus on Execution and Team-work.

More than 24 years of history

Success
2012
ISO 50001:2001 rating and
MNRE:CRISIL Recognition

2012
Luminous awarded Superbrand
status

2011
Luminous - Schneider JV

2007
1st Manufacturing facility outside
India (Lang Ming, China)

Preparation

2007
Got industry leadership Award
from Frost & Sullivan

2006

Inception
1988
Company founded by
Rakesh Malhotra with 3
people

1994
First UPS got
manufactured

1991
First inverter rolled
out

Tie-up with Hyundai, Formation of

Hyundai Power Products

2004
Tie-up for Battery Technology with
Eagle Pitcher Inc. USA

2004
First Battery Manufacturing plant
came into existence

2000
First Luminous product got
exported

1980s

1990s

2000s

Luminous in brief

5,000+ People

7
Factories

130+
R&D resources

28
Sales Offices

Business Overview
Luminous Group

Power Back-up
Devices

Power Storage
(Batteries)

Electrical
Products

Enterprise
Business

Life Style Portfolio

Managed
Service
Business

Home UPS

Inverter Batteries

Line Interactive
/ Online UPS

Automotive Batteries

Fans

Solar Batteries

Electrical
Wiring
Accessories

Diesel
Generator sets
Solar Panels
Solar Home
Lighting
Systems
Solar Charge
Controller
Solar Lantern

Traction Batteries
VRLA Batteries
Telecom Batteries

Safety Portfolio
o

Final
Distribution
Products
Wires &
Cables

Projects for
data center
setup Other
Project

Renewable
Energy Solutions
Wind
Project
Solar
Project
Hybrid
Project

Established
Businesses
Emerging
Businesses

Power Back-Up Devices

Home UPS - Very little maintenance,

powerful performance and all-round
protection makes this product series a
value for money investment

Line Interactive/ Online UPS Systems

- highly compact power packed UPS
systems offer the best and most reliable
solutions

Diesel Generator Sets - Powered by

Lombardini for 5 KVA & Escorts for
15-40 KVA engines

Solar Offerings - Specially designed for

harvesting maximum solar energy and
are easy on the pocket too
EMBU

Power Storage (Batteries)

Inverter Batteries - Long life, low

maintenance, super efficient batteries

Automotive Battery - Revolutionary AGCA

technology 80% lower fluid loss, 3 times
lower self discharge, 1.5 times service life.
Weather-proof PPCP container and cover
assure maximum reserve electrolyte capacity

Solar Batteries - Reliable, consistent and

low maintenance power for renewable
energy requirements

Traction Battery - High performance, High

reliability and High energy density

VRLA Batteries - Deep Cycle SMF (Sealed

Maintenance Free)/ VRLA (Valve Regulated
Lead Acid) batteries for back-up applications

Home Electrical Products

Wires and cables Luminous

guarantees safe home by providing
protection at supply & ensuring fire
proof distribution of electricity.
Safety at supply is ensured through
reliable Luminous MCB &
Distribution Board

Fans Latest technique ensuring

maximum wind circulation
consuming minimum voltage

Modular Switches, MCBs & RCCBs

Attractive design, Simple and robust
operating mechanism

Cracker 45W Inverter for energy

saving bulbs (CFL), built-in 12 V SMF
battery and advanced safety features

Enterprise Business

Projects for Data Center Setup

- Conditioned Power (AC & DC),
Power Distribution, Rack &
Accessories, Network & Cabling,
Precision Cooling, Security &
Monitoring

Managed Services
Business - Site Health Check/
Survey, Solution Offering &
Deployment, Operation &
Maintenance

Renewable Energy Solutions

Wind - An array of wind turbines
ranging from 400 W to 2400 W,
Light weight, Superior
Technology
Solar - State-of-the-art Solar
Panels, Controllers and Modules
Hybrid Solutions - Off Grid &
Grid Connected wind solar &
wind solar diesel intelligent
hybrid power plants

Associated Brands

Summary - Group Strengths

Manufacturing

Technology

Distribution

R&D

Brand

Service Set-up

Brand Ambassador

Quality

Manufacturing
7 Manufacturing Facilities in India
Luminous has the India's largest
home UPS and line interactive/
online UPS manufacturing facilities

Manufacturing Footprint

Light Go-To-Market
Gagret
5 sites
(LPT, LTI)
Baddi
1 site
(LPT)

Luminous is amongst the world's

most focused manufacturers of
Deep Cycle Flooded Batteries
Relentless focus on process control
and product testing leading to
swift improvement in life cycle

Pune
1 site
(LRES)

Sales & Distribution

Sales force comprising over 300 personnel

40000+ retail partners across India
Loyal, dedicated and result oriented channel partner base
Vast knowledge base in power back up industry due to 24 year
long heritage of success and dominance
Extended experience of handling nation wide distribution network
across India

Presence Pan India

EAST
NORTH
Distributors 538
Dealers 19611

Distributors 221
Dealers 8910

WEST

SOUTH

Distributors 170
Dealers 7756

Distributors 403
Dealers 4756

Brand
The brand stands for Reliability, Consistency, Longevity, Highest sense of
Integrity*.
Our tag line clearly highlights the USP of Brand Luminous Jis Pe Desh
Kare Bharosa (Trusted by the whole nation)
Luminous enjoys a great deal of Brand Equity among the consumers due
to its persistence and consumer oriented approach

Unparalleled brand journey as compared to its competitors

Bigger spend on point of purchase and BTL activities
Stayed committed to cricket and sports through various engagement
(Since India tour of Pakistan in 2004)
Celebrity association to reinforce core brand values
* Source : Independent Research done by Dristhi Strategic Research

Leveraging Cricket
Luminous
Ghar Ka Chirag
Initiative

Enormous PR Mileage

ICL
Association

IPL
Association

Huge Media Coverage

Local activities, Packaging,

Glass Doors and Cut outs

Dealer Incentive
Scheme

Lotte Super Skills

London

Making the most of the

association

Kick-starting the Indian

Cricket League

Press Ads, Dealer

Signage's, Co laterals

Leveraging Cricket
Live
Presence

Our Brand
Ambassador

And
Sachin Tendulkar

Branding during Live matches

An immensely popular sports

icon, reinforces the core values of
Brand Luminous - Reliability,
Consistency, Longevity and
Highest Standards of Integrity.

Technology
Our Battery R&D team is headed by an American CTO with over 40
years of experience in battery industry

Best Deep Cycle Flooded Lead Acid Battery Technology developed along
with Eagle-Picher Inc, USA, a global leader in long life battery
technology
Technology for manufacturing Lead Calcium Long Life Deep Cycle VRLA
Batteries for UPS & EPS applications, developed together with EaglePicher Inc, USA

R&D
Government (DSIR) Certified R&D Centre

R&D
Advanced R&D facility with 15 Engineers and 27 technicians, lead by a
dynamic personality who holds a Ph.D. and has 21+ years of experience
in the field of power electronics
Highly Sophisticated Equipments - Agilent make DSO (Digital storage
oscilloscope), Yokogawa powered analyzers, Chroma AC-DC
Electronic Load, Environmental Temperature chamber, Digital data
loggers, Precision multi meters, Digital venires, Screw gauges etc.
Biggest In House Battery Lab facilities: Battery charging & discharging
algorithms validation & life cycle testing of all kind of batteries

R&D
In house Design Team: PCB Design (using latest design software with
simulation) headed by design engineer with an experience of 10 years.
DSP Lab facilities: Software development centre with four engineers
headed by an engineer with 15+ year experience
Mechanical Design Team: Develops all aesthetic designs using Auto-CAD
& Solid works software, tool designing for enclosures including plastic
molding
Independent validation Team: 7-engineers & technicians who
continuously engage in validating comparison with competitors

Service Setup

Pan India Network

Service centres in 58 cities
Service presence in 214 cities
Door step service facility for
consumers
24 Hours response time
Direct service from Company
Trained Professionals
Highly affordable
24X7 call facility

Quality
Most rigorous quality checks across industry with multiple cycles to
ensure flawless functioning of the final product
Quality standards being maintained through out the product categories
ranging from power back up devices, batteries to home electrical
products, project business to renewable energy solutions

Our Quality Systems

Quality systems as per ISO 50001:2011,
ISO 9001:2008, ISO 14001:2004
IEC 62040 and 60950 compliant products
SONCAP & CE certified products

Awards & Recognition

Luminous Brand Award - Winner of
Consumer World Award for
consecutive FOUR years in the
inverter category in India
Market Penetration Leadership Award Received Frost & Sullivan Market Penetration
Leadership Award in Asia Pacific for DC-AC
Inverters in non-renewable energy markets
Quality Brands Award 2012 2014
& Rashtriya Udyog Ratna Award Awarded to Luminous Based on
Industrial Field Survey by National
Organization
for Commerce & Industry
SME Channel Connect &
Achievers Awards 2012
Received in Best Home UPS
& Best Inverter Battery
Categories

Consumer Superbrand Winner of Consumer

Superbrand status in the
inverter and inverter battery
category for the year 2011/12

MNRE CRISIL : Solar Grading Luminous has been awarded

with the MNRE CRISIL SP 1A
Grade for its capability as a
system integrator in the
Photovoltaic segment. The
grading is valid till 25th April
2014.

Best Power Back-up Solution Provider Company Awarded to Luminous based on the
study conducted by VAR India - a leading publication house

Internal Use Only