Implement Mobile Social Media Strategy

MOBILE SOCIAL MEDIA
SELECTING & IMPLEMENTING MOBILE SOCIAL MEDIA STRATEGIES

www.socialgonemobile.com
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SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
INTRODUCTION
Even a Cavemen Can Do it?
The concept of social media has

been around for ages even
cavemen posted on each others
walls
The mobile internet just scaled this

to a whole new level with almost 2.3
billion people On mobile social
networks
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
The Paradigm Shift
Phone
Mail
News
Smartphone
eMail
eNews
Technology Shifting
Change the communication Channels
Socialize
Social.net
Dont Be Left Behind
$4.26 billion marketing dollars were spent on social media in 2011
Source: Digital Buzz Blog
Internet Ad Spend To Reach $121B
Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will
account for nearly one-quarter of that, at $121 billion, according to the latest forecasts out
from ZenithOptimedia, a division of ad giant Publici
Why the Urgency
800 Million
200 Million
56%
30%
34%
33%
Number of active users on Facebook

New Facebook accounts in 2011
Customers more likely to recommend a brand once fan on FB

B2B marketers spending yearly $1m+ on social media
Marketers who generated leads using Twitter

Marketers that say FB is critical/ important to their business
Revenue Potential
If your business is not leveraging Mobile social media

marketing,
your business is not maximizing its revenues
Its Viral
Mobile Social media is word-of-mouth

using desktop and mobile devices
Logo
Here
CUSTOMIZED STRATEGY
Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality mobile social

media is just a very powerful addition to current marketing
channels
Social Media is Free
Time
Investment
Financial
Investment
Effective Social Media
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
Initial Planning
It is essential to establish a vision for your mobile social media marketing
strategy and determine desired outcomes in order to create an effective
campaign and choose the correct outlets
Uses
Channels
Customer
Service
Revenues
What will you use
Will it be just another
Will you use it for real-
Will the goal strictly be
social media for?
marketing channel?
time customer
to directly generate
service?
revenues?
The Focus of the Strategy
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term Mobile
social media strategy. If your strategy adds real value to the lives of customers then you will retain them.
People
Focus on the people and know how and not just the technology. The
technology is not what drives revenues; however, having a MSM team who
can create connections and manage an effective campaign to reach the
customers does.
Engagement
Build conversations instead of focusing on campaigns. By interacting with

customers and building long-term relationships you will be able to build trust
and connection with them, which will eventually convert into higher and
more consistent revenues.
Dominate the Competition

Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Facebook
Twitter
YouTube
Most businesses have
Some use a maximum
Rarely are tactics
This new hot social
none of the above
of 1 or 2 channels
such as SEO videos
media channel results
implemented
in optimal results
Pinterest
Promote Mobile Geosocial & Social

Media
Table-tops on-site at your
business promoting your
Mobile social media
Discounts for customers
who become fans on
Facebook or Twitter followers
The Ultimate Method is to
sign up customers via mobile
social media integrated
mobile landing pages in
exchange for automatic
discount codes delivered
directly to their phone
Implementation & Optimization
Implement
Measure
Optimize
Implement methods on-
Monitor your return on
Use analytical tools to
site to drive customers to
investment via various
reassess your social
your social media content
key performance
media campaign and
and convert them into
indicators:
implement new strategies
subscribers and
1. Sales/revenues
in order to improve your
contributors
2. Number of referrals
return on investment
3. Total marketing costs

Logo
Here
Facebook Facts
700 Billion
20 Million
48%
250 Million
93%
1 in 8
Minutes a month spent on Facebook

Applications installed per day
Young people who get their news via FB
People interacting with FB per month from outside the site
Adult US internet users on FB
Online minutes spent on FB
Whats Your Market?
48%
28%
30%+
18-24
74%
98%
18-34 year olds check FB when they wake up

18-34 year olds check FB before even getting out of bed
Percent of user base that is 35+
Age of the core segment
Year-on-year growth of the core segment
18-24 year olds accessing social accounts monthly
Facebook & Your Business
54
50%+
41%
67%
47%
53%
Average number of likes per post on a brands FB page

Businesses that agree FB is beneficial for them
B2B companies using FB that acquired a customer via FB
B2C companies using FB that acquired a customer via FB
% that social networkers are more likely to be heavy fashion spenders

% of social networkers that follow a brand
The Benefits
Posts build awareness
Shared events
Comments increase hype
Improved Google ranking
Likes build credibility
Market offers/coupons
The benefits of a targeted and effective
Fan Page following
campaign are many and reach far beyond

direct revenue generation
Integrate with mobile
Example Facebook Fan Page
Next Steps
How to Build Your Strategy
1. Create a Facebook branding strategy
2. Build a targeted profile

3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via specials/discounts

6. Integrate FB on your mobile landing page
7. Manage the campaign over the long-term
Go Mobile
Landing Page
Personalized strategy integrating

social media with mobile marketing
Create your landing page integrating

Facebook
Profit from Mobile Social Media

Other Avenues to Try
Twitter, YouTube, Pinterest,

Google+, LinkedIn, and more
Mobile marketing campaigns
SEO services
Reputation management
Web development
And more
Connect with Geo Social
Eg..@SocialMediaCompany
Eg ..SocialMediaCompany
Street Address 12345. City, Country
Eg..(54) 1234 5671
(54) 1234 5672
We look forward to working with you on your

mobile social media strategy
Profit from Mobile Social Media
1/11/2015
30
Just Release-New eBook for 2015
UNCOVER THE SECRETS OF FAMEN-SIS

HIDDEN TREASURE MASTERPIECES
Thank your for all support
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MOBILE SOCIAL MEDIA

SELECTING & IMPLEMENTING MOBILE SOCIAL MEDIA STRATEGIES

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Even a Cavemen Can Do it?

The concept of social media has

The mobile internet just scaled this

The Paradigm Shift

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Dont Be Left Behind

$4.26 billion marketing dollars were spent on social media in 2011

Source: Digital Buzz Blog

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Internet Ad Spend To Reach $121B

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Why the Urgency

Number of active users on Facebook

Customers more likely to recommend a brand once fan on FB

Marketers who generated leads using Twitter

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

If your business is not leveraging Mobile social media

Mobile Social media is word-of-mouth

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Will Normal Ads Die?

Some leading business publications believe normal

advertising may eventually die but in reality mobile social

Social Media is Free

Effective Social Media

The media space is considerably cheaper but immense competition requires

campaign and choose the correct outlets

What will you use

Will it be just another

Will you use it for real-

Will the goal strictly be

social media for?

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

The Focus of the Strategy

Build conversations instead of focusing on campaigns. By interacting with

more consistent revenues.

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Dominate the Competition

your customers via at least 3 to 4 social media channels

Most businesses have

Some use a maximum

Rarely are tactics

This new hot social

none of the above

such as SEO videos

media channel results

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Promote Mobile Geosocial & Social

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Implementation & Optimization

Implement methods on-

Monitor your return on

Use analytical tools to

site to drive customers to

investment via various

reassess your social

your social media content

media campaign and

and convert them into

implement new strategies

in order to improve your