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May 2012 Vol. 17, No. 5
Table of Contents
32 Marine Coatings
36
41
Benjamin Moore HUE Awards
DEPARTMENTS
PPG Launches Solar Glass Coating
Editors Page ................................6

As We Go To Press ......................8
COLUMNS
International Coatings Scene ....................................26
Europe Centralizing Deco Paint Operations To Maximize Efficiencies
Business Corner ..........................................................28
Index to Companies ....................8

Fresh Paint ................................10
Patents ......................................18
Financial News ..........................22
US-based Multinationals Continue To Hire Offshore
IPaint ............................................................................30
The Trade Secret Dance: Lessons From The Litigation Trenches
Price Increases............................23
Market Reports ........................24
New Products ............................25
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
Industry News ..........................42

Suppliers Corner........................45
People ........................................46
Meetings ....................................47
36
Final Coat ..................................50
41
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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May 2012
www.coatingsworld.com
Coatings World | 5
Editors Page
More Than Paint
On the menu for this months feature stories are three vastly different segments
of the coatings industry: marine coatings, color design in the interior deco segment and the small but growing eld of solar coatings.
Marine paints cover a broad range of applications and are charged with
protecting vessels and structures in harsh and diverse environmental conditions. They must protect and function under aggressive and extreme situations. Think chemical tank linings and offshore oilrigs.
Ships account for the largest market distribution of marine coatings and
painting a ship hull in dry dock is a massive undertaking. Basically, anti-fouling paint is applied on a vessel to prevent the accumulation of barnacles, mollusks, seaweed, slime and other drags on a ships movement.
Ship owners look to their paint suppliers to cut costs with coatings that
provide smoother, slicker vessel bottoms that can slice through the water at a
faster speed and slower rate of fuel consumption.
Beyond paint, one of the most important issues in marine coatings is being
able to measure the effect of anti-fouling on the performance of the hull and,
therefore, on the fuel performance and energy efciency of the vessel.
Coatings companies are now putting a lot of effort into making it possible
to measure with a high degree of accuracy and reliability the effect of a particular coating on the fuel consumption of a particular vessel.
Turn to page 32 to read about coatings that offer cleaner, greener, faster
boats with more environmentally friendly materials for hulls.
If in marine coatings paint makers are really selling performance, not paint,
back on land in the interior architectural coatings segment, color is often the
major differentiator and selling point.
As such each year paint rms invest a lot of time and research developing
color trend forecasts that go on display to sway DIY consumers at retail.
Benjamin Moore is one of those companies perched at the forefront of color
design. To determine color trends, Benjamin Moores North American design
team meets annually to discuss color forecast and trend research conducted
throughout the year. Our perspectives are individually shaped by social, political, economic shifts and how they may translate to the world of design, says Benjamin Moores senior interior designer, Sonu Mathew.
Each year Benjamin Moore hosts a celebration of color the HUE Awards
presented for exceptional use of color in architecture and interior design.
Turn to page 36 to read about this years winners, a truly distinguished
group of design professionals who are all very passionate about the power of
color. As Mathews says, Color is the soul of design.
In this issue for the rst time Coatings World has begun to track the niche
market for solar coatings, an area that has not popped up much on the radar.
On page 41 Charles Thurston reports on this truly high-tech coatings niche
and PPGs recently launched anti-reective coating for glass panels used in
solar modules, which the company says increases the amount of electricity
produced by three to ve percent. The company spent nearly four years developing the coatings and also recently formed a Solar Performance Group to
focus solely on this burgeoning market.
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6 | Coatings World
May 2012
We are thinking about the

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How to make your products greener and keep their performance.
We call it Greenability.
Discover the first TV-certfified Life Cycle Assessment of BYK products:
BYK-012, BYK-023, BYK-1740, DISPERBYK-190.
www.byk.com
As We Go To Press
Sherwin-Williams reports 15 percent

raise in first quarter sales
In the rst quarter Sherwin-Williams net

sales increased $280.8 million, or 15.1
percent, to $2.14 billion in the due primarily to higher paint sales volume and
selling price increases. Net sales in the
Paint Stores Group increased 20.9 percent
to $1.12 billion in the quarter. Paint Stores
Group segment prot increased $43.9
million to $112.7 million in the quarter
from $68.9 million last year. Net sales of
the Consumer Group increased 8.6 percent to $320.4 million and segment prot
increased to $55.3 million in the quarter
from $41.1 million last year. The Global
Finishes Groups net sales stated in U.S.
dollars increased 11 percent to $483.1
million. Segment prot increased in the
quarter to $28.6 million from $19.4 million last year. The Latin America Coatings
Groups net sales increased 7.1 percent to
$208.6 million while segment prot increased to $19.9 million in the quarter
from $17.4 million last year.
We are pleased to report record sales
and earnings per share in the rst quarter
on strong sales and operating results of
our Paint Stores Group and operating
prot increases across the remaining operating segments, said Sherwins chairman
and chief executive, Christopher Connor.
All our operating segments grew sales
volume and operating prot as a percent
to sales in the quarter. The Paint Stores
Group volume growth was strong across
all end market segments. Our Consumer
Group improved their operating results
through disciplined cost control and selling price increases. Our Global Finishes
and Latin America Coatings Groups increased paint sales volume and continued
improving operating prot as a percent to
sales. We continued to invest in our business by opening five net new locations
in the Paint Stores Group. For the year,
we expect our Paint Stores Group to
open 60 to 65 new stores.
In the second quarter of 2012, Sherwin-Williams anticipates its consolidated
net sales will increase ten to fifteen per8 | Coatings World
cent compared to the second quarter of

2011 said Connar. For the full year
2012, it expects consolidated net sales to
increase above 2011 levels by a high single digit-to-low-teens percentage.
Carboline to open facility in

Nev. for industrial coatings
Carboline Company has acquired an existing 184,500-square-foot building in
Dayton, Nev., for manufacturing and

distributing high performance industrial
coatings. The facility could create up to
60 new jobs over the next several years,
once it reaches full production. Carboline expects to invest several million dollars in modifications to the building to
accommodate manufacturing and comply with all regulatory codes. The facility is slated for production by September
of 2012. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Advanced Polymer Coatings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22, 46
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Benjamin Moore. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Carboline Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Citadel Polyurea Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Coat N Cool. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Color Wheel Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Dur-A-Flex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Jotun.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Loparex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Plascore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22, 23, 41
Precision Coating. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Rolith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Sansin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Seal-Krete. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 32
U.S. Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
May 2012
Adding to our broad line of Vinyls
& Acrylics.
Celanese Emulsionsflexible solutions for you
Introducing the newest member of the Celanese family of high-performance emulsions: Avicor 381. No matter what
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avicor
Avicor 601 100% acrylic emulsion

High performance
Formulate ultra-low VOC
Designed to work with
vinyl-based emulsions
Stretch VAE from flat to semi-gloss!
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Excellent scrub resistance
Good interior and exterior durability
Balance of flexibility and hardness
Versatile Avicor 381 can easily be
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VAE emulsions for eco-friendly

paints that are
Ultra low VOC and odor
Scrubbable
Eco-label capable
Perfect balance of performance
and value!
Ask us how.
infopaints@celanese.com
McKaye Black
972-443-4518
www.EcoVAE.com
Fresh Paint
U.S. Paint expands line of

factory certified motorcycle paint
in 1931 and has maintained longstanding partnerships as a paint and coatings
supplier for the motorcycle and power
sports industries. The company is headquartered in St. Louis, MO, and manufactures and sells OEM approved
motorcycle paint in smaller quantities for
aftermarket applications.
BASF Coatings wins the

Daimler Supplier Award 2011
in the category Trucks and
Buses, Exterior
New line includes 11 colors used on Can-Am Spyder models from 2008 to 2012.
U.S. Paint is expanding its line of original OEM coatings offered for the motorcycle aftermarket to include 11 colors
manufactured for Bombardier Recreational Products line of Can-Am Spyder
vehicles. Each paint product is available
with its mixing and application guide
and the proper catalyst, reducer, clear
coat and primer.
Were not a typical aftermarket
paint supplier, said Ryan Luter, business development manager for U.S.
Paint. Our products are not reproductions of the coatings used by the OEMs,
they are the original paint systems used
by the manufacturer.
Designed for the factory, yet suitable
and effective for those customizing or repairing Spyders, the colors can be purchased directly from U.S. Paint in either
gallon or quart sized containers. U.S. Paint
is currently manufacturing and offering
the following 11 colors:
Vegas White Pearl: AJ8144/AJ8145
Full Moon Silver Metallic: AJ1200
Magnesium Metallic: AJ1216
Lava Bronze Metallic: AJ6110
Low Gloss Phantom Black: AJ2041
10 | Coatings World
(with low gloss clear AF3055)

High Gloss Phantom Black: AJ2041
(with high gloss clear J3507)
Timeless Black Metallic: AJ2072
Orbital Blue Metallic: AJ5145
Newton Green Metallic: AJ4093
(low gloss clear AF3055)
Viper Red: AJ7130
Alloy Orange Metallic: AJ9105 (low
gloss clear AF3055)
The aftermarket paint
program we originally set up
to service Honda motorcycle
owners was so well received
that it was easy to justify expanding the program to
other paint systems we manufacture, said Luter. The
growing popularity of the
BRP Spyder and demand for
custom pieces showed that
these owners are not much
different than Honda motorcycle owners in their desire
to get parts to match their
factory nish.
U.S. Paint was founded
BASF Coatings has won Daimler AGs

Daimler Supplier Award 2011 in the category, Trucks and Buses, Exterior. The
company was one of 13 suppliers to receive the award in Stuttgart, Germany.
Once a year, the Daimler Supplier Award
is given to recognize excellent performance with respect to quality, cost, delivery
reliability and innovation.
Dr. Alexander Haunschild, head of automotive OEM coatings Europe, accepted
the award for BASF. The award was presented by Andreas Renschler, head of
Daimler trucks division.
BASF Coatings is a long-standing partner of Daimler for passenger cars, as well
as buses and trucks, in all regions. In addition to the complete product portfolio,
BASF award winners (from left): Alexander Haunschild,

head of automotive OEM coatings Europe BASF; Andreas
Renschler, head of Daimler trucks division; Holger Steindorf,
vice president procurement Daimler trucks and buses; Guiscard Glck, BASF Coatings truck and bus.
May 2012
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May 8-10, Indianapolis
BOOTH 1817
Fresh Paint
ranging from e-coat to clearcoat,

the company offers a wide range
of services. In the area of buses
and trucks, BASF Coatings supplies Daimler plants in all regions.
The presentation of the Daimler Supplier Awards took place as part of the
Daimler Key Supplier Meeting at Mercedes-Benz in Stuttgart. Around 450 representatives of the most important
Daimler suppliers and 200 representatives
of Daimler management participated in
the event.
Rolith receives $5 million

funding to develop industrialscale nanostructured coatings
Rolith, Inc., a developer of advanced
nanostructured coatings and devices, has
received $5 million in Series A funding
from DFJ VTB Capital Aurora and AGC
America Inc.
Roliths nanostructured coatings are
used in the renewable energy, green building and consumer electronics markets,
and the company will utilize the $5 million investment to step up business development in an effort to address the current
market need for industrial-scale nanostructured coatings. The investments will
also be used to expand the engineering
team and further research and development the company said.
Rolith coatings function by a proprietary nanolithography system and was
formed by Dr. Boris Kobrin, Prof. Mark
Brongersma and Julian Zegelman in
2008.
We are excited to lead the Series A investment in Rolith, Inc. We believe that
the companys proprietary large-scale
nanocoating method has great potential to
become the new standard for a vast variety of industrial and consumer applications, said Aidar Kaliev, global head of
venture capital at VTB Capital. The team
has an impressive track-record with several nanotech start-ups, combines Russian
and US scientic backgrounds and has the
necessary skills and experience to lead the
company to success.
We are very fortunate to have the
support of worlds leading glass producer,
AGC (Asahi Glass Company) Group, and
DFJ VTB Capital Aurora, a highly rep12 | Coatings World
utable nanotechnology investor associated

with one of the major Russias banking
groups, VTB Group, said Boris Kobrin,
founder and CEO of Rolith. This investment will allow us to scale up our nanostructuring technology to substrate areas
larger than what is offered by any competitors and demonstrate feasibility of the
rst few of our nanostructured coatings.
PPG teams with BrandMuscle

PPG has partnered with BrandMuscle, a
provider of web-based local marketing automation software, to introduce PPG
Marketing on Demand, a suite of online
tools and services to help distributors and
collision repair facilities produce customized marketing and advertising materials. PPG Marketing on Demand is
available to all PPG distributors and collision repair centers in North America.
The new system provides a resource
distributors and body shops can access to
develop a variety of promotional pieces to
support their local businesses. At the PPG
Marketing on Demand website, registered
users can create professional-quality, online business pages and display ads, websites, email campaigns, print ads,
brochures, and door and mirror hangers.
PPG is also providing distributors and
collision centers with direct access to marketing professionals and media specialists
who can assist with tasks as complicated
as creating a marketing plan or as simple
as negotiating the best rate for a local display ad.
Color Wheel Paint expands into

North Carolina
Color Wheel Paint, a manufacturer of
paint and industrial coatings and part of
the global Comex Group, has expaned
into North Carolina which marks significant growth and geographic expansion
for the Florida-based brand. Color
Wheel Paint offers paints such as Flex
Lox, Optima and Tropicoat; specialty
lines such as UltraCrete and Texturi; and
a complete line of industrial coatings. All
Color Wheel products are designed and
tested for durability in the hot, humid
climate of the Southeast region of the
United States where paint failure due to
mildew and fading are major concerns.
The expansion was made official on

April 2, 2012 with the opening of a company-owned Color Wheel Paint store in
Raleigh, N.C. The company said it has
seen a growing demand for its paint
products in this market as well as encouraging overall economic growth.
Dur-A-Flex resinous floor

coating manufacturer earns
national certification
One of Dur-A-Flexs oor systems has
been certied by the National Floor Safety
Institute (NFSI) for slip resistance, making the company the rst resinous oor
coating manufacturer to receive such a determination by the nationally-recognized
agency said the company.
The NFSI provided Dur-A-Flex with
the means to have their Dur-A-Quartz
with Armor Top epoxy ooring system independently evaluated for slip resistance.
Once the system passed the agencys evaluations, it was placed on the NFSIs Certied Products list, which is accessible by
facility owners looking to make more informed buying decisions.
According to the NFSI, walking surfaces are most likely to be identied as the
primary cause of a slip, trip-and-fall accident and comprise 55 percent of all falls.
Comprised of more than ten years of
researching various test methods by which
walkway materials, coatings, chemical
cleaning agents and treatments can be
evaluated for their degree of slip resistance, the NFSI has a comprehensive evaluation process. In order for Dur-A-Flexs
Dur-A-Quartz with Armor Top to achieve
the NFSIs certication status, the ooring
system had to pass a laboratory phase and
a eld test. The epoxy system passed both
evaluations and exceeded the minimum
accepted scores earning a high traction
determination by the NFSI.
ShawCor receives contract to

provide pipeline coatings for
the Ichthys LNG Project
ShawCor Ltd.s pipecoating division,
Bredero Shaw, has received a contract
with a value in excess of US$400 million
to provide pipeline coatings and related
products and services for the gas export
pipeline on the Ichthys LNG Project.
May 2012
Fresh Paint
This contract was signed with

Mitsui & Co., Ltd.
The Ichthys LNG Project is a
joint venture between INPEX
(76 percent, the operator) and Total (24
percent). Gas from the Ichthys Field, in
the Browse Basin approximately 200 kilometers offshore Western Australia, will
undergo preliminary processing offshore
to remove water and extract condensate.
The 889 kilometer Ichthys gas export
pipeline will transport production from
the offshore central processing facility
through a subsea pipeline to the onshore
LNG facility to be located at Blaydin
Point, Darwin, Northern Australia. The
Ichthys LNG Project is expected to produce 8.4 million tons of LNG and 1.6
million tons of LPG per annum, along
with approximately 100,000 barrels of
condensate per day at peak.
The contract involves coating 889

kilometers of 42-inch pipe that will be
protected with Asphalt Enamel coating,
SureFlo internal coating and HeviCote
concrete weight coating. In addition
Bredero Shaw has also received a contract
for anode procurement and installation as
well as custom coating. Work will begin
during the third quarter of 2012. The
company will execute the work at
Bredero Shaws facilities in Kabil, Indonesia and Kuantan, Malaysia. The
Kabil and Kuantan facilities are full service coating plants that were built specically to process large, complex projects in
the Asia Pacic region.
Loparex to expand their

European operations
The Loparex Group are investing in
their European operation for release
liner production. The Apeldoorn production facility in The Netherlands will

be equipped with an extensive capacity
and capability expansion by the third
quarter of this year. The additional capacity and product capabilities in Europe will complement Loparex existing
manufacturing facilities in North America, China, India and Thailand.
The expansion project includes the installation of a new state-of-the-art, highspeed silicone coating line, as well as
upgrades to existing silicone coating lines
and the poly-coating extrusion line that
will enhance the facilitys ability to deliver
new-generation products.
Todays converting and end-use markets are demanding higher levels of performance, versatility and efciencies from
release liners, said Theo Wilting, managing director of Loparex Europe. Every
Plascore to commercialize 'green' protective coatings developed by EMU researchers

An Eastern Michigan University professor has partnered with a Michigan-based company to help commercialize green protective coating developed by his research team at the university.
Vijay Mannari, along with a group of students and other researchers at EMUs Coatings Research Institute, located in the College of Technology, have focused their efforts on developing sustainable polymers and coatings that use renewable sources.
The results of their work over the past seven years are six new patent-pending inventions. The coatings developed are designed
to protect metal, wood, plastic and building materials, and are used on industrial products within the automobile, aerospace,
transportation, packaging and building industries.
Development of green coating materials and technologies is more important than ever before, and the Coatings Research
Institute has the unique capability to help the state and the country, through the innovation and commercialization of its in-house
research, said Mannari.
One of the products Mannaris team developed is a chromate-free, anti-corrosive pretreatment for metals, a protective coating that inhibits rust.
The product is an innovative system based on Sol-Gel technology that is much safer than existing products, yet comparable
in performance, said Mannari.
This coating has the potential of replacing materials currently on the market that are based on hexavalent chromium, a
proven carcinogen.
The team was recently awarded two grants by the Michigan Initiative for Innovation and Entrepreneurship, totaling $125,000,
to help fund the commercialization of Mannaris inventions.
Mannari, along with Philip Rufe, a technology commercialization coordinator at EMU, will lead the initiative.
Mannaris group will take one of its coating innovations to the next level through a partnership with Plascore, Inc., a Michigan company that is eager to embrace sustainable green technologies by offering safer and greener products to its customers.
Plascore, Inc., with headquarters in Zeeland, Mich., is a global manufacturer of honeycomb core and composite structures used
in aerospace, marine, military, safety and transportation industries that utilize coatings on many of their products.
We are very excited about our partnership with Plascore, said Mannari. It will not only help bring new and safer greener
products to the market, but will also help propel Michigans economy and provide great experience to our students.
Other green technologies Mannaris team is developing include UV-curable coatings made from soybean oil.
To learn more about the Coatings Research Institute and the College of Technology at Eastern Michigan University, visit them
online at www.emich.edu/cri/index.html.
14 | Coatings World
May 2012
Fresh Paint
segment whether it is pressuresensitive graphic arts, specialty

tapes, or medical disposables has
its own particular requirements,
and new markets outside the traditional
pressure-sensitive applications are developing fast.
This is the fourth major investment in
capacity expansion undertaken by the Loparex Group in recent years. The KaygeeLoparex joint venture in India installed a
new silicone coating line and slitters in
2009. The groups capacity at its
Guangzhou, China, facility was increased
with a new silicone coating line in early
2011. In the third quarter of 2011, Loparex announced a new-build state-ofthe-art production plant in Thailand,
which will be fully operational by the end
of 2012.
Dunn-Edwards Paints wins

Manufacturing Leadership 100
Award
Dunn-Edwards recently received the
2012 Manufacturing Leadership 100
award for Operational Excellence, by
Manufacturing Executive. The companys new LEED Gold-certified manufacturing facility was honored for its
innovation and superiority in operational excellence for undertaking a project that transformed production
processes and systems with an eye toward reducing costs and enhancing
agility. Other winners in this category include IBM, Ford Motor Company,
LOral USA Inc., Michelin North America and Pella Corp.
Located in Phoenix, Ariz., United
16 | Coatings World
States, Dunn-Edwards 336,000-sq.-ft. facility was custom designed to be the

greenest and most efcient in the coatings
industry said the company.
We have incorporated innovative, energy-efcient equipment and protocols,
such as unique high-efciency process
equipment with integrated dust-suppression technology, so that no particulates
are emitted to ambient air, and advanced
wastewater recycling techniques to conserve water, said Karl Altergott, CEO,
Dunn-Edwards. Our systems are classied as ultra-low discharge, meaning that
waste generation is greatly minimized.
Now, with the new plant in full operation, we have greatly increased our
capacity and are able to produce paint
for third parties, said Mark Alling, vice
president of manufacturing, Dunn-Edwards. This includes existing paint
companies, private label brands and licensed product.
Services offered include formulation
and technical development, end-to-end
commercialization process, inventory and
logistic services, and custom labeling
Because our facility is so modern
and efficient, we are able to produce
paint faster and more consistently,
Alling said. Our proven quality control
measures ensure a superior product, and
we have the flexibility to operate with
customers challenges, such as short lead
times and small batches.
Precision Coating acquires

hydrophilic coating provider
for medical applications
Precision Coating Co., Inc. has acquired a
controlling interest in Medi-Solve Coatings, LLC of Natick, Mass. Medi-Solve

Coatings is a hydrophilic coating provider
focusing on medical device applications.
Medi-Solve Coatings adds formulation
and application experience in the medical
device arena for Precision Coating. The
addition of hydrophilic coating capabilities to Precision Coatings offerings of uoropolymer coatings will help meet a
growing need of its medical device customers for coating formulation and technical expertise said the company.
I am pleased that we are able to offer
our medical device customers a broader
range of dry and wet lubricious coating
technologies that are critical to the end
performance of so many devices, said
Robert DeAngelis, president of Precision
Coating. Moreover, the experience of the
Medi-Solve Coatings team will be extremely valuable as we continue to expand our coating capabilities.
Coat N Cool products earn

Energy Star rating
Four proprietary cool roof products manufactured by Orange County, Calif.-based
CoatNCool have earned an Energy Star
rating. Marketed under the CoatNCool
brand name, CoatNCool is a reective
coating that is available in a variety of colors. The products earning the Energy Star
rating include four colors: Basecoat
White, Topcoat Antique White, Topcoat
Butter Cream and Topcoat Siltstone.
Energy Star qualied cool roof products
lower roof surface temperature, decreasing
the amount of heat transferred into a building and reducing air conditioning costs. Ac-
May 2012
Fresh Paint
Coat'N'Cool reflective coating.
cording to CoatNCool statistics, a cool roof can lower interior

temperatures of a commercial or industrial building by eight to 12
degrees during the hottest four hours of a summer day

noon to four in the afternoonand can cut peak cooling
demand by 10-15 percent.
Sponsored by the U.S. Environmental Protection
Agency, Energy Star promotes use of energy efcient products in
all aspects of energy use from high-rise buildings to HVAC systems. The primary mission of Energy Star is to provide unbiased
information that helps Americans identify reliable, cost-effective,
energy-saving solutions that protect the environment by reducing greenhouse gas (GHG) emissions.
Through 2010, more than 20,000 organizations have partnered with the EPA, achieving environmental and financial
benefits. Americans, with the help ofEnergy Star, prevented
170 million metric tons of GHG emissions from entering the
atmosphere in 2010 equivalent to the annual emissions from
33 million vehiclesand saved about $18 billion on their utility bills.
CoatNCool is an architectural coating specially engineered to
reect sun light in the UV, IR and visible spectrum. It was engineered through the use of waterborne epoxy technology and complex inorganic compounded pigments (CICPs). These CICPs have
been nely crushed and placed in a liquid dispersion in order to
easily mix with the waterborne epoxy. The CICPs give
CoatNCool its high reectivity and high fade resistance and provide excellent adhesion and durability the company said. CW
www.eurocoat-expo.com
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For the paint, printing ink, varnish, glue and adhesive industries
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Coatings World | 17
Patents
Valspar patents low VOC coatings
U.S. 8,110,624 B2
The Valspar Corporation has obtained a
patent for a low-VOC paint comprised of
a latex polymer comprised of a surfactant
and polymer particles comprised of a homopolymer or copolymer including at
least one of an acrylate or a methacrylate;
a pigment; and a coalescent; wherein at
least 1% by weight, based on polymer
solids, of the paint is comprised of a coalescent having the formula:
R1(C(O)XO)nR2 wherein
R1 is an aliphatic hydrocarbyl moiety
and is comprised of 3 to 24 carbon
atoms, X is a divalent organic group comprising oxygen atoms and 2 to 8 carbon
atoms, n is 1, and R2 is an organic group
comprised of 3 to 24 carbon atoms and
one carbonyl group; with the proviso that
the coalescent does not include any
aliphatic unsaturated carbon-carbon
bonds; and wherein the coalescent has a
volatile organic content of less than approximately 15% weight is nonreactive in
the paint, and is dispersible in the paint
to form a uniform mixture.
PPG Industries patents food

cans coated with an acrylic
polymer composition
U.S. 7,858,162 B2
PPG Industries has been granted a patent
for a food can coated at least in part on
the interior with a composition comprised
of a greater than 7% weight, based on
total solids weight, of an acrylic polymer
having a weight average molecular weight
of greater than or equal to 60,000 and an
acid value of <30 mg KOH/g; and a
crosslinker, wherein the composition is
substantially epoxy-free and substantially
polyester-free.
Bayer MaterialScience patents

silica-containing UVcrosslinkable hardcoat coating
U.S. 8,101,673 B2
Bayer MaterialScience AG has been obtained a patent for a UV-crosslinkable
18 | Coatings World
composition comprised of unmodied,

protonated silica nanoparticles; a urethane acrylate; a polar solvent; and a UV
initiator system, wherein the amount by
weight of the unmodied, protonated silica nanoparticles exceeds the amount by
weight of the urethane acrylate and is
present in an amount of at least 50.1%
weight, based on the total dry weight of
the composition.
DuPont patents easy to

disperse, high durability TiO2
pigment
U.S. 8,105,432 B2
E.I. du Pont de Nemours and Company
has received a patent for a method for
making titanium dioxide particles surface coated with silica and alumina,
comprised of the steps in order: A. (1)
heating a slurry of raw titanium dioxide
particles to a temperature of from 85 to
100 C, (2) adding citric acid as a solution in water to the slurry to form a mixture, (3) adjusting the pH of the mixture
to 10 or more, (4) adding sufficient
sodium silicate as a water solution to the
mixture to deposit silica on the surface
of the particles of from 1 to 6% based
on the weight of the titanium dioxide
particles in the slurry, (5) neutralizing
the slurry by addition of a mineral acid

over the course of one hour, thereby
forming a slurry of silica coated titanium
dioxide particles; B. (1) adjusting the
temperature of the slurry of silica coated
titanium dioxide particles to a temperature of from 55 to 90 C, (2) adding sufficient sodium aluminate as a water
solution to the slurry in step B(1) and
adjusting the pH of the mixture formed
to from 5 to 9 by addition of a strong
mineral acid to deposit alumina as
Al2O3 of from 1 to 4% by weight based
on the weight of titanium dioxide particles present in the slurry of step A(1) on
the surface of the silica coated particles,
and digesting the resulting mixture for
from 15 to 30 minutes to form the titanium dioxide particles surface coated sequentially with amorphous silica and
amorphous alumina; and C. dispersing
the surface coated titanium dioxide into
a resin to form a coating formulation.
Coated coloring agents

U.S. 8,110,010 B2
Henkel AG & Co. KGaA has obtained a
patent for an agent for coloring keratinic
bers comprised of at least one particulate
component having a particle core containing at least one oxidation dye precur-
Reactive Surfaces augments foreign patent coverage for bioadditives in coatings

Reactive Surfaces has expanded its patent portfolio in the Middle East. Israeli
has granted the Austin, Texas-based company a patent for coatings having insoluble particulate materials purified from viruses and microorganisms. These
particulates from renewable sources may be used as non-toxic and biodegradable bulk fillers as well as functionalized coating components. Patent protection
is provided for specific coatings categories such as architectural, automotive,
chemical agent resistant, aircraft and multi-pack coatings, as well as objects that
are coated by these new types of biologically-derived coating materials. The
claims allowed in Israel mirror similar claims in Western Europe and the Americas, and cover technical areas into which the company is expanding using genetic engineering of its bio-based additives.
May 2012
www.tego.de
Patents
sor product and a casing surrounding the core, wherein the

casing is comprised of at least
one encapsulation material chosen from homo- and/or copolymers of
methacrylic acid and/or of methacrylic
acid esters (methacrylates), and/or homoand/or copolymers of vinyl acetate, and at
least one release agent.
Essilor patents photochromic

coating
U.S. 8,110,127 B2
Essilor International has been granted a
patent for a thermally curable photochromic coating composition comprised of a mixture having two different
monomers, where the monomers are selected from the group consisting of
monofunctional (meth)acrylate; difunctional (meth)acrylate; a combination of
a monofunctional (meth)acrylate and a
difunctional (meth)acrylate; multifunctional (meth)acrylate; and aliphatic ure-
thane diacrylate; a metal salt selected

from the group consisting of a metal
ester of 2-naphthoic acid, a metal ester
of 2-ethylhexanoic acid, a metal ester of
octoate material, and combinations
thereof; a hindered amine light stabilizer
(HALS); an antioxidant; an initiator selected from the group consisting of tamylperoxy-2-ethylhexyl
carbonate
organic peroxide and t-butylperoxy-2ethylhexylcarbonate; and a photochromic dye.
LG Chem patents UV-curable

antireflective coating
U.S. 8,110,249 B2
LG Chem, Ltd. has obtained a patent for
an antireective coating composition comprised of a photopolymerizable acrylate
monomer (C1); a particulate metal uoride (C2) with a refractive index of 1.40 or
less; a photopolymerization initiator (C3);
and at least one liquid dispersion-enhancing chelating agent (C4) selected from the
group consisting of Mg(CF3COO)2,

Na(CF3COO),
K(CF3COO),
Ca(CF3COO)2, Mg(CF2COCHCOCF3)2
and Na(CF2COCHCOCF3).
H.B. Fuller patents hot melt

pressure sensitive adhesive
that contains vegetable wax
U.S. 8,110,623 B2
H.B. Fuller Company has received a
patent for a hot melt pressure-sensitive
adhesive composition comprised of a
thermoplastic elastomer comprised of a
block copolymer comprised of at least
one A block comprised of polyvinyl aromatic compound and at least one B
block comprised of an elastomeric unhydrogenated conjugated diene, hydrogenated conjugated diene or a
combination thereof; tackifying agent;
plasticizer oil; and from at least 5% by
weight to approximately 25% by weight
vegetable wax the pressure-sensitive adhesive composition exhibiting an onset
of crystallization from melt of no greater
than approximately 50 C.
Coated article supporting

photocatalytic layer and UVreflecting underlayer
U.S. 8,110,297 B2
Guardian Industries Corp. has been
awarded a patent for a coated article
comprised of a substrate supporting a
coating. The coating is comprised of a
UV-reflecting coating disposed, directly
or indirectly, on the substrate, wherein
the UV-reflecting coating is comprised
of at least 0.1% by weight aluminum
oxide, and at least 0.1% by weight material having a refractive index higher
than the aluminum oxide, and wherein
the material having the refractive index
higher than the aluminum oxide includes at least one: zirconium oxide, yttrium oxide, hafnium oxide, and oxides
of rare earth metals; and a photocatalytic layer disposed over the UV-reflecting coating so that at least some of
any UV light that is not initially used in
the activation of the photocatalytic
layer and otherwise would pass into the
substrate is reflected back towards the
photocatalytic layer by the UV-reflecting coating. CW
20 | Coatings World
May 2012
Financial News
AkzoNobel reports six percent rise in

revenue while profit dips three percent
AkzoNobel reported a six percent increase in rst quarter revenue

compared with the same period in 2011, mainly driven by pricing
actions to offset higher raw material costs the company said. The
EBITDA for the quarter was three percent lower at 423 million,
due to weaker end markets and cost ination the company said.
Overall raw material prices remain a challenge for paint makers. Looking forward, the company expects the higher oil and
TiO2 prices on average to have an inationary impact.
The decorative paints unit recorded a revenue increase of four
percent in the rst quarter, however, lower volumes impacted
earnings, particularly in North America. Restructuring and cost
reduction actions are underway in Europe and North America to
offset weaker demand.
In the performance coatings unit, revenue increased 11 percent
and EBITDA was up 15 percent compared with the previous year. Industrial coatings, which were boosted by acquisition activity, achieved
the strongest growth, followed by marine and protective coatings.
We are continuing to focus on performance improvement. Our
global margin management efforts are also proving successful as we
continue to mitigate the adverse effects of higher raw material
Successful Strategies for Decision-Makers
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22 | Coatings World
costs, said CEO Hans Wijers. However, our volumes were down
slightly, reecting the volatile nature of the economic conditions.
Despite these challenges, we have solid fundamentals, renowned
brands and a strong geographic spread. Furthermore, the ongoing
performance improvement program shows that we are taking the
right steps towards achieving our medium-term ambitions.
PPG sees six percent growth in Q1 revenue on

strong U.S. coatings sales
PPG Industries reported net sales for the rst quarter 2012 of $3.8
billion, an increase of six percent versus the prior years rst quarter. Net income for the quarter was $13 million including nonrecurring charges. Adjusted net income for the quarter, excluding
the nonrecurring charges, was $279 million. First quarter 2011
net sales were $3.5 billion, and net income was $228 million.
PPGs earnings growth momentum continued during the rst
quarter, and we achieved a seventh consecutive quarter of record
earnings with adjusted earnings per share up about 30 percent versus last year, said Charles Bunch, PPG chairman and CEO. We
have delivered consistently strong earnings over nearly two years despite the prolonged, gradual recovery from the economic crisis and
continued raw materials cost ination. Our broad business portfolio and operating discipline have been critical factors in our record
performance, and we still have further growth opportunities as demand in some of our larger end-use markets continues to recover.
PPGs performance coatings segment sales were a rst quarter record of $1.2 billion, up $98 million versus the prior year.
The aerospace business delivered mid-teen percentage sales
growth, and U.S. architectural coatings sales improved about 20
percent. Automotive renish and protective and marine coatings
results were solid but with more modest sales growth. Architectural coatings volumes in emerging regions declined slightly. Segment earnings grew $21 million versus the prior year to $160
million due to higher sales.
The industrial coatings segment sales were also a rst quarter
record of $1.1 billion, an increase of $51 million, or ve percent,
versus the prior year. Segment volumes grew by more than 10
percent in the United States, including strong automotive OEM
coatings business performance. Growth in emerging regions continued, albeit at a lesser rate and with less consistency throughout the quarter than in the recent past. European volumes
declined by about ve percent. Segment earnings for the quarter
were $150 million, an increase of $34 million from the prior year.
Architectural coatings - EMEA (Europe, Middle East and
Africa) segment sales for the quarter of $517 million increased
$46 million, or 10 percent, versus the prior year due principally
to the Dyrup acquisition. Despite low-single-digit percentage segment volume declines, segment earnings of $16 million grew by
$4 million versus the prior years rst quarter. CW
May 2012
PPG Industries industrial coatings business

is raising prices by an average of two to 10
percent on all its liquid, powder and electrocoat (E-coat) products in the Asia Pacic
region, effective April 1 or as permissible by
contract. We have experienced ongoing
and signicant cost escalation for a majority of our raw materials, especially titanium
dioxide (TiO2) and resins, said Willie Wu,
PPG vice president, industrial coatings, Asia
Pacic. We will continue to implement
cost-control measures throughout our operations, and to aggressively negotiate pricing with suppliers, but the pressures we are
facing make this action unavoidable.
Cytec increases prices of

powder resins, specialty resins
and additives
Cytec Industries Inc. and its afliated com-
May 2012
panies announced to its customers a selling

price increase on all powder coating resins
Crylcoat powder resins; Additol powder
resins additives; Modaow additives and
resins; and Uvecoat powder resinssold in
North America and Latin America. The increase is between US$0.10/lb - US$0.12/lb
and became effective for shipments on or
after April 1, 2012 or as contracts allow.
Cytec also implemented a selling price increase on a range of specialty coating resins
and additives in the Americas. The changes
are necessary to offset increasing costs of
raw materials and feedstocks the company
said. The increase will range from six to 12
percent depending on product family.
Included in the increase are: Additol
coating additives; Beckopox waterborne
epoxy dispersions; Cycat catalysts; Cydrothane polyurethane dispersions; Daotan
Price Increases
PPG to hike prices on its liquid, powder

and electrocoat products in Asia Pacific
polyurethane dispersions; Duroxyn waterborne epoxy-ester dispersions; Macrynal

waterborne dispersions; Modaow coating
additives; Multiow coating additives; PC
Defoamer additives; Resydrol waterborne
alkyd emulsions; Ucecryl waterborne alkyd
emulsions; and Viacryl waterborne acrylic
resins and emulsions.
These increases became effective for
shipments as of April 1, 2012 or as contracts allow.
Cytec also hiked prices for its entire
range of powder coating resins and additives sold in Europe, the Middle East and
Africa. The price of all products in the range
will be increased by 0.10 to 0.12 EUR/kg
for shipments from Europe and by 0.13 to
0.15 USD/kg for shipments from Asia. The
adjustment also became effective for all
shipments as of April 1, 2012. CW
Coatings World | 23
Market Reports
Ceresana updates report on

the global solvent market
The market research firm Ceresana forecasts the global solvent market to earn
revenues of about US$33 billion in
2019. The firm highlights the dynamic
economic development in emerging
countries like China, India, Brazil and
Russia, which will continue to boost the
demand for solvents. The market research institute expects worldwide solvent consumption to increase at an
average annual rate of 2.5 percent over
the next years. Accordingly, the growth
rate seen during past eight years will be
surpassed.
The most frequently used solvents are
alcohols, such as ethanol, n-butanol, isopropanol and methanol. About 6.4 million tons of alcohol-based solvents were
utilized worldwide in 2011. Demand for
ethanol and ethers is projected to rise at
an above-average growth rate of more
than three percent per year between 2011
and 2019. Demand for halogenated solvents is especially declining in Western Europe and North America. Also aromatics
and pure hydrocarbons will continue their
downward trend.
The report also analyzes how the use
of solvents will develop in individual markets. Most important buyers include producers of paints and coatings. They are
followed by a considerable distance by
printing ink manufacturers. The printing
ink industry accounted for somewhat
more than eight percent of global solvent
demand in 2011. The pharmaceutical industry came in third place, followed by
cosmetics and adhesives. Furthermore,
solvents are used in a broad variety of
other industrial applications, for example
in chemical manufacturing processes,
cooling circuits, chemical dry-cleaning,
and as de-icing agents.
The adhesive industry is expected to
record the strongest growth in solvent use.
Besides private consumption, adhesives
are increasingly used in industrial applications. They allow for easy, safe and ex24 | Coatings World
ible connections, which are usually inexpensive and lightweight.

With a roughly 39 percent share of
global consumption, Asia-Pacic is the
largest solvent outlet, followed by North
America and Western Europe. Asian countries will further increase their shares in
the global solvent market mainly at the
expense of saturated industrial countries.
Many emerging and developing countries
benet from an increasing solvent demand
above all in the paint, coating and adhesive industries.
For example, solvent demand in the
paint and coatings industry is predicted
to increase by 2.9 percent per year until
2019. Mainly emerging and developing
countries will boost this trend. Rising
prosperity in these countries will result
in an increasing per capita consumption
of paints.
The market for solvents is considerably influenced by legal regulations and
the growing environmental awareness of
end-consumers the report says. Changes
targeted at reducing the environmental
impact of solvents will focus on both
production methods and further substitutions of specific solvent types. The
manufacture of solvents from renewable
resources reduces the dependence on petroleum and improves the CO2 balance.
Western Europe and North America
will continue to pursue their goal of reducing emissions of VOCs. The shifting
from solvent-based paints to water-based
or other solvent-free paints is negatively
impacting the solvent demand in these regions. In the other regions, environmental
protection is far less important. However,
this is going to change in the long-term.
Visit www.ceresana.com/en.
Research and Markets releases

report, Global Paints &
Coatings Market 2012
The report provides an analysis of the
global paint and coatings market. It also

discusses major trends, growth drivers
and potential markets for paint and
coatings market. The report presents the
competitive structure of the industry
and profiles major players in the market
with a discussion of their key business
strategies.
The industrial coatings market is beginning to recover from the recent economic downturn. The strengthening
global economy has led to an increase in
new buildings and maintenance in both
the private and public sector. The global
paint and coatings market has reached the
pre-recession level in 2010.
The paint and coatings industry is
dominated by the architectural coatings
segment; the industrial coatings segment also has significant share in the
market. The global coating industry has
shifted to the Asia Pacific region where
China is the largest consumer of coating additives. The country accounted
for more than half of the Asias market
share in 2010.
The paints and coatings industry depends heavily on its end-use markets.
The key industrial sectors catered are
construction, steel, marine, automotive
and wooden furniture. Emerging markets are showing immense potential for
the growth of both architectural coatings and industrial coatings. The growing demand for green-based chemicals,
such as zero volatile organic component
(VOC) coatings, is driving the replacement of solvent-based products with
water-based products.
Paint makers are focusing on cutting
edge technological innovation to satisfy
both consumers and regulatory demands. The industry is dealing with several issues, a major one of them is the
unprecedented escalation in the price of
oil, natural gas and raw materials, which
is having a significant impact on the marine coating industry. CW
May 2012
New Products
Rust-Oleum introduces LeakSeal

Flexible Rubber Coating
Rust-Oleums LeakSeal Flexible Rubber Coating
Rust-Oleum has introduced LeakSeal

Flexible Rubber Coating, a rubberized
utility coating designed to stop and seal
leaks instantly. The spray lls and seals
leaks and cracks, providing a exible watertight seal that prevents moisture penetration, rust and corrosion. It has a
high-build formula specically developed
to ll cracks, gaps and holes while maintaining superior exibility even with temperature changes and UV radiation the
company said. LeakSeal can be used to
seal leaks and cracks on metal, vinyl, plastic, PVC, concrete and other surfaces year
round. It can be used to seal skylights,
roofs, ductwork, vinyl, plastic, metal roofs
and vents. Ideal for both homeowners and
maintenance professionals, it is also designed for use on gutters, downspouts,
pipes, air conditioner drip pans and units,
PVC, metal buildings and sheds, ashing,
shingles, concrete foundations and more.
LeakSeal dries to a semi-smooth, rm
black nish that will not sag or drip and
can be top-coated with any latex- or
alkyd-based paint.
Jotun Powder Coatings

launches Reveal Smooth
Jotun Powder Coatings has globally
launched Reveal Smooth, the companys
latest eco-friendly premium MDF powder
coating solution. Reveal Smooth has been
developed to ensure an aesthetic appearance, regardless of shape, particularly
across hard-to-coat rounded corners and
contoured edges, leaving users with unlimited design opportunities the company said.
With MDF powder coatings being identied as a sustainable and cost effective alternative solution to current technologies in
the market, Jotun Powder Coatings has developed Reveal Smooth, to deliver a highend semi-matte nish, which also protects
furniture from scratches and unwanted
marks left by warm objects like coffee cups.
Reveal Smooth is being offered in dynamic
and custom-made colors that can be used
to coat home and ofce furniture, retail disMay 2012
plays, shelving and cabinets for the bathroom and kitchen.
Sansin unveils Eco2

The Sansin Corporation has introduced new
zero-waste solid color exterior and clear interior wood stains called Sansin Eco2. Offered as a limited edition stain while
quantities last, Eco2 is available in lava, fescue, adobe and charcoal colors for the exterior and clears for the interior, costing less
than half of Sansin Enviro stains. Traditionally, coating manufacturers need to pay for
the removal or disposal of leftover stain,
which can end up as waste. Sansin decided
to create a production process that would
move the company towards a zero-waste facility. Sansin designed a manufacturing
process that recoups leftover stain without
sacricing the quality of the end product.
Eco2 is a product for someone who wants
quality stain at a lower price, with the added
benet of knowing that it is recycled and
wont end up harming the environment. Additionally, all four exterior colors are popular shades. The charcoal (black) solid color
stain, for example, is popular on woods such
as mahogany, for European style homes, and
for those seeking a sleek, bold statement on
their exteriors the company said.
Citadel introduces water-based

Ultra-Hydro Stop H2O
Citadel Polyurea Coatings introduced its
new Ultra-Hydro Stop H2O Primer. A
water-based version of the Ultra-Hydro Stop
Primer, UHS H2O includes innovations to
save installers both time and money the
company said. UHS H2O is a two-component, 50 percent solids, water-based epoxy
primer. It cures in six hours, half the time of
its predecessor, and doesnt need scuff sanding prior to re-coating. As a water-based formula, it can be safely applied to diamond
ground concrete, eliminating the need for
shot-blasting to prole. Ready to be applied
with a roller or squeegee only 48 hours after
concrete placement, UHS H2O saves time
and labor both before and after use. CW
Coatings World | 25
International Coatings Scene
Europe
Centralizing Deco Paint Operations

To Maximize Efficiencies
by Sean Milmo
Europe Correspondent
milmocw@rodpub.com
Recently
announced
plant projects
for Jotun and
AkzoNobel
highlight trend
among paint
makers to
centralize
production.
26 | Coatings World
otun opened in March at Sandefjord, Norway, a decorative paints plant costing NOK
500 million ($87 million), which the company claims is one of the most modern in the
world. It replaces two other decorative paints
units in the country.
Meanwhile AkzoNobel received a planning
permit in February to build a 100 million ($161
million) high-tech decorative paints plant across
the North Sea at Prudhoe in northeast England,
which will also replace two other facilities.
The projects are part of a general trend in the
decorative paints sector in Europeand to a
lesser extent in its industrial coatings segment
to centralize production of paints to raise efciencies, increase sustainability and cut costs.
Shareholders view these projects as favorable
because at a time of low demand for decorative
paints in slow-growth Europe, they will help to
maintain or even raise margins.
The plants also being welcomed by the
growing number of home improvement retail
chains in the region who are aiming to centralize as much as possible their own supply
sources. The concentration of manufacturing
by paint companies is helping these retailers
increase the amounts of decorative paints purchased directly from producers with the aim
also of reducing costs.
However ironically at the same time the retailers are also seeking to expand into areas in
which they will be competing with their suppliers, especially by pushing up sales of their own
brands. The reorganization of paints production
is freeing up capacity for the making of ownbrand products.
Jotuns plant at Sandefjord, which has been
built as an addition to its existing plants at its
Vindal site in the city, will supply the whole of
Scandinavia, which is the companys main decorative paints market in Europe. A facility for the
production of llers has also been added while a
unit for making tinters has been expanded.
Kingfisher of the UK, one of the biggest home improvement retail groups in Europe, which runs the
B&Q stores in its home market, is aiming to increase
direct sourcing to 35 percent in the medium-term.
As part of the reorganization, all production

of marine and industrial coatings has been
moved to Jotuns site at Flixborough, England.
The company says that its production facilities in Norway were old and inefficient,
production and logistics costs were too high
and significant structural improvements
were needed to make the companys operations cost effective.
Constructing this plant in Sandefjord made
the most sense for nancial and market proximity reasons, said Jan Helge Eriksen, production and logistics director in Jotuns decorative
business. We believe we will gain a stronger
market position by producing in the very market
we sell in.
With increased use of new systems and automation we can be more responsive to the market and produce according to demand, Eriksen
said. This again will lead to a lower build-up of
stock and allows us to supply the market more
quickly and efciently.
The plant, with an annual capacity of 80
million liters, will enable a reduction in the use
of solvents and the use of less hazardous chemicals. CO2 emissions from internal transportation are projected to be cut by 80
percent. Energy consumption will be decreased
by half.
May 2012
Europe
AkzoNobels new plant at Prudhoe,

Northumberland, on which construction
work will start later this year for a scheduled opening in 2014, will replace an existing plant at the site and another at
Slough, west of London. Both supply the
UK decorative market, one of AkzoNobels biggest in Europe.
The objective is to raise supply chain
effectiveness, reduce working capital and
accelerate responses to changes in the
market the company said. The investment
represents a step change in the way we
do business, said Guy Williams, AkzoNobels UK country director.
The facility will consume 60 percent
less energy compared with the existing
plants performance, while its range of
technologies will include recycling and
reuse of waste and water. It will cut in half
the environmental footprint of the UK
decorative business of the company.
AkzoNobel hopes that the efciency of
the new facility will contribute to reaching its medium terms target of an EBITDA
margin of 13-15 percent in the mediumterm, despite expected sluggish demand in
Europe. In the rst quarter European decorative sales rose only by two percent
while dropping in volume terms. The decorative paints business returned an
EBITDA margin of only 6.1 percent, half
that recorded by performance coatings, its
other paints business.
Meanwhile Europes retail chains are
also endeavouring to push up their own
margins by gaining more control over their
supply chains, particularly by doing more
business directly with paint and other manufacturers rather than through wholesalers.
Concentration of production by paint
and other suppliers in single plants makes
direct sourcing easier. New centralized
plants in Europe are often distributing
their products across national borders
which gives more scope for international
retailers to buy directly from producers.
Greater efciency in supplies can also
be achieved by retailers through exploiting opportunities given by own brands.
At the same time retailers are also trying to create closer ties with their own
customers by offering more advice and
training to consumers and professionals.
These initiatives can often clash with efMay 2012
International Coatings Scene
forts by decorative paint companies to establish links with their customers.

Kingsher of the UK, one of the biggest
home improvement retail groups in Europe
which runs the B&Q stores in its home
market and the Castorama and Brico
Depot chains in France, is currently a leading pacesetter in pursuing this strategy. In
addition to having market leadership in the
UK and France it has been building up
strong positions in Eastern Europe.
It is aiming to increase direct sourcing
to 35 percent in the medium-term, compared with a level of 15 percent at the beginning to this year and nine percent four
years ago.
With common sourcing, which the
company denes as products or ranges of
products made by the same manufacturer,
its target is a share of 50 percent against
only two percent at present and less than
one percent in 2008.
The achievement of these objectives
will be helped by a rationalization and
considerable international expansion of

its own brands.
Our aim with the current total of 150
brands around the world is that they will be
reduced to about 11 in number, each with a
high level of individual sales on an international level, said a Kingsher ofcial.Our
Colours brand which includes not just coatings but related products like wallpaper will
play a major part in this project.
The drive behind its own brands is
being supported in the UK by the roll-out
of DIY training classes and the launch of
a B&Q You Tube channel with how to
video instructions.
Coatings companies with centralized
plants have the advantage of being able to
meet retailers needs for direct sourcing.
But at the same time retailers are putting
greater competitive pressures on them by
strengthening own brands and setting up
similar communications channels coatings
manufacturers have themselves established with their customers. CW
Coatings World | 27
Business Corner
Strategies & Analysis
US-based Multinationals
Continue to Hire Offshore
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
ccording to the US Commerce Department, and considering US-based companies that have a multinational presence,
it is a fact that they increased their labor force
by a mere 0.1 percent while expanding offshore
employment by 1.5 percent.
While this doesnt seem like much of an issue
on the surface, it does, in fact have one large impact on our US economy and job loss. This modest expansion of US multinational rms in the
US in 2010 arrived in a year when the private
sector eliminated 0.6 percent of its US workers.
US workforce
continues to hurt
under offshore
growth trends.
FACTS: US-Based Multinationals

Account for one-fth of private employment
23 million US workers
11 million afliates offshore
Since 1999 cut US employment by 1 million =
4% decrease
Since 1999 added 3.1 million workers offshore = 39% increase
68% of company employees were in the US,
down from 75% in 1999
Over 2009, capital spending in US rose 3.3%;
offshore rose 8.6%
Because the government data is lagging, we
do not have 2011 data. We can only speculate
from all the announcements by these same companies we read, that the trend will continue. The
recent appreciation of the Yuan in China should
help slow down the trend on a modest basis
going forward, however, the momentum of new
plant plans in combination with startups in
China alone we feel, will forgo any major

change in these trends on the short- and
medium-terms.
In parallel with our multinational dynamics,
offshore companies cut their work force in the
US by one percent and reduced capital spending
in the US by 1.7 percent in 2010.
From a macro-prospective, these large multinationals will continue to do well and labor in
this country will grow very slowly while offshore with their domestic growth will triple that
of the US.
The concern in our industriespaints, coatings, adhesives, sealants and specialty chemicalsis for the growth and stability at the other
end of the size barbell illustrated below.
The small- and medium-sized companies
with relatively limited resources to expend in
globalizing their position, will suffer as US manufacturing remains stagnate and offshore sourcing continues to penetrate the US borders.
The question many of the small- and
medium-sized companies in our industries have
is: How do I compete (survive) in this business environment?
The answer is certainly NOT easy to consider. One answer would be to tell them they
wont be able to compete based on business as
usual. However, there are some alternatives:
Combining with other similar or adjacent
manufacturers;
Joint ventures with competitors;
Licensing unique technologies to offshore
suppliers; and
Establish offshore distribution.
These arrangements have their respective advantages and disadvantages of course, but they
may be a better choice than the other obvious
choice of going out of business. CW
Large Multinationals vs. Small- and Medium-sized Companies

28 | Coatings World
May 2012
IPaint
Protecting the P&C Industrys Intellectual Assets
The Trade Secret Dance:

Lessons From The Litigation Trenches
By Steve McDaniel, JD PhD,
Technology Litigators &
Paul Stanfield, JD,
Stanfield Hiserodt, PLLC
Queens Counsel:
You have testied to this Court that you
personally handed any bloke who walked
into my clients front ofce the computer
code that contains its trade secrets, no questions asked. Is that right, Mr. Smythe?
Witness:
Whenever anyone came into the Australian
ofce and asked for it, I would hand them
the code.
Queens Counsel:
You yourself handed them the code?
Witness:
Yes, no questions asked.
Queens Counsel:
What does computer code look like, Mr.
Smythe?
Witness:
Well, its computer stuff, you know, I dont
know.
Queens Counsel:
What about source code?
Witness:
I dont know. I was just the receptionist.
Queens Counsel:
What is machine code, Mr. Smythe?
Witness:
I dont know.
Queens Counsel:
Binary code? Any clue, what binary code is?
Witness:
Binarywhat?
Queens Counsel:
Isnt it true, Mr. Smythe, that you would
not know computer code of any kind even
if it were to jump up and bite you on the
arse?
Mr. Smythe:
Uhhhmmm, yes, yes sir, thats true.
Queens Counsel:
No further questions. I pass the witness.
30 | Coatings World
hile not an exact transcript of

the actual cross-examination,
its close. It was one of the most
amazing feats of lawyering your authors
ever witnessed in trade secret litigation.
And it highlights the thrust of what we
want to discussthe trade secret litigation
dancesince despite your best efforts to
protect them, you may have occasion to
aggressively catch a thief. This comes
from our personal experiences in the
trenches advising people about the steps
needed to have an effective trade secret
program, assisting them to routinely audit
these assets and representing them when
their secrets have been stolen.
The very rst scoundrels defense that
will come without fail from the accused
trade secret thief is, Unh-uh! It aint a
trade secret. That is precisely what was
going on in the cross-examination of the
chief witness of the thieves shown
aboveone Mr. Smythe, the former receptionist of the Australian branch of our
client, a large software developer.
Like clockwork, the departing employees that stole the code of our client asserted that the code was not a trade secret.
And, chiey upon the testimony of receptionist Smythe, they aimed to show that it
was routinely passed out like candy to
anyone who walked in the front door of
its Sydney ofces.
Anecdotally, what made this cross examination so amazing was that our Australian colleague, a Queens Counsel in
Australia, arrived severely jet-lagged the
morning of the testimony of Mr. Smythe,
deposed the receptionist for less than half
an hour before the judge gaveled the proceedings open, and immediately proceeded
to summarily slice his countryman into little chunks in cross examination lasting at
most a minute-and-a-half, then promptly
left the trial to catch a plane back Down
Under. All this, as the opposing counsel hid
behind their hands from his Honors steely,
disapproving glare! Sweet. One of those
trial moments we lawyers dream about.
So, be as ready as you can to immediately dispatch this automatic defense. Before
you can protect something as slippery as a
trade secret though, you do have to know
what it is. Generally, a trade secret is dened
as some bit of information that is important
to your business, gives you a competitive advantage and that is generally not known in
your industry. But, the thief will claim it is
not. Lets examine each of these elements
with the thiefs voice echoing in the background that they are not trade secrets. (To
catch a thief, ya gotta think like a thief,
boys! Sergeant Friday, Dragnet).
Unlike patents or copyrights, a trade secret does not need to be non-obvious or
original. It can be the most mundane of
items such as a customer list or supplier information. It can be a copy of a publicly
available document. It can also be very esoteric, such as the formula for a soft drink,
the formulation for a polymer, or the
schematic for a particle accelerator. The
point is, it can be anything if it is important
to your business and gives you a competitive advantage. It also must not be known
outside your entity in a general manner.
In another case one of us litigated, this
one involving ash cards for training mystery shoppers, the bad guys only defense
was there aint no stinking trade secrets
in these training materials, they are just
general sales techniques that everyone
uses. To the chagrin of his attorney at his
deposition, he was handed a trade journal
where he was quoted as saying to the interviewer, I can tell you generally what
the benets of this mystery shopping
training involves, but the details are
strictly a trade secret. Oops.
Each of these elements is essential and
the failure of any one can be fatal to your
characterization of such information as a
trade secret. One method of identifying
the information in your company that
qualies as trade secrets is to do a trade
secret audit. This can be done internally
by your company but is best done by experts in the eld that can talk to the right
May 2012
Protecting the P&C Industrys Intellectual Assets
people and ask the right questions. Audits

done by outside experts are not cheap but
if a trade secret is identied and protected
as a result, the audit will seem cheap for
the results that it provides. And, it will add
signicantly to the weight of your arguments that you take reasonable steps to
protect your trade secret assets.
It may be that you already know, at least
partially, that you want to protect the
crown jewels of your company as a trade
secret. Advantages of trade secret protection
are that it is not limited in time like patents,
it does not cost much to additionally create
and protect (since you have to do it anyway), and you do not have to make a ling
with anybody. Disadvantages are that you
can lose the protection in an instant if you
dont do the trade secret dance, including
ling suit if absolutely necessary, and that
you observe some rules.
How do you keep them safe? One of
the rules mentioned above is that in order
to claim something is a trade secret, you
have to treat it yourself, like it is a trade
secret. That means you have to take reasonable steps to protect its secrecy. Hence
the name, trade secret. If you dont treat
it like the secret that it is and leave it lying
out in the rain or be lax in some other
area, a court will not treat it any better
than you do. But, this also certainly means
that you cannot allow it to be stolen.
Does this mean that such information
can never be shown to anyone except
those in the inner sanctum for fear of losing trade secret protection? No, but if it is
shared with anyone, including employees
of the company owning the trade secret,
it is essential that all such people be contractually or ethically bound to keep the
information condential. This can be done
with employee condentiality agreements,
non-disclosure agreements with third parties or reliance on the attorney-client relationship where that exists.
Take the case we mentioned above. The
source code for many massive mainframe
software programs are protected as trade secrets and is distributed to licensees pursuant
to license agreements that require the licensee to keep the source code condential,
not to divulge it to any employee unless such
employee is contractually bound to condentiality and not to distribute it to third
May 2012
parties (e.g. contract programmers) unless

such third party is approved by the licensor
and has signed a non-disclosure agreement
with the licensor and the licensee. This is
part of the trade secret dance that is required
but greatly frustrates many participants.
Another thing that courts look at when
determining if a trade secret has been
treated with the proper reverence is the
presence of a thoughtful and written trade
secret protection program. Such program
can be formulated with the help of experts
and will contain a lot of the elements we
discuss in this diatribe and should be part of
the companys employee handbook, an employees orientation and subject to ongoing
educational processes, audits and reviews.
You should also plainly mark documents
containing your trade secrets so that no one
can complain that they did not know. This
should be uniform and contained in your
trade secret written policies. The wording of
the warning is not magic but it should be
prominent (capital letters, different color)
and unambiguous. The creation of a
method to stamp documents or reproduce
the notice in your word processing system
automatically would be useful. Such a notice should be included in all appropriate
computer les and on the splash screens of
programs that you protect as trade secrets.
How do you protect your trade secrets
when you are convinced that someone is
misappropriating them?
One of us once worked for a company
that had a market-dominating computer
program that almost blocked all competitors in its particular eld. That company
had obtained the rights to such program
by buying a company started by the original creator of the program. Sound familiar? The original creator and the company
disagreed on the development plan and direction the company should be following
for the program in question. Still sound
familiar? To remedy this, the creator took
all his ideas and code (while still an employee of the company) to a competing
company and aided them in creating a
competing product. Not so familiar.
Most people have more ethics than
this. The company was naturally peeved.
A massive lawsuit ensued. Nobody won
but the lawyers (so, there is always a silver lining, LOL). The point here is that
IPaint
the company was virtually compelled to

take the action. When they found out
about the misappropriation, if they had
stood idly by, they would not have taken
reasonable efforts to protect the trade secret and a court would have likely not allowed them to try to protect it against
any subsequent infringers. Another part
of the trade secret dance.
These lawsuits are usually very complex, expensive and divert a lot of management resources. They then require
experts (e.g. attorneys, engineers,
chemists, physicists, etc.) to develop the
case, often with the help of private investigators and computer forensic experts.
In the case alluded to above, certain
private investigators were engaged and
these investigators were talented enough
to be able to seat one of their operatives (a
stunning, former Mossad operative with a
photographic
memory)
on
a
transoceanic ight in the seat next to one
of the malfeasors a self-professed ladys
man (although married). Over the course
of the event, which started in the preight
lounge, the defendant was proud enough
of his endeavors in the matter, to divulge
a lot of information regarding exactly
how he heisted the goods right out from
under the noses of our client. At a minimum, this should make you want to be
quiet on ightsyou never really know
who is sitting next to you.
If you have to resort to the courts to
protect your trade secrets, all of the elements described above will be scrutinized
and examined under the microscope and
harsh light of 20/20 hindsight. Therefore,
the creation of a program and its routine
and rigorous enforcement is essential because every element of your program will
be attacked as a defense to enforcement.
If you fail to show that you have trade
secrets or that you have not adequately
protected them, even if the defendant
wrongly accessed them, you will likely
lose your case. Not only will you be unable to enforce it against the present defendant, it is likely that you will be
unable to enforce them against any subsequent violator.
Learn how to dance! -Gene Kelly to
Debby Reynolds (so, Fred Astaire taught
her), Singing in the Rain. CW
Coatings World | 31
FEATURE
Marine Coatings
Marine Coatings
The marine coatings market continues to improve and look toward the Asia Pacific region
for growth.
by Kerry Pianoforte , Associate Editor
he market for marine coatings has continued to show
signs of improvement. Expectations are that growth will
continue in 2012 and beyond, as Asia Pacic continues to
lead the way in new shipbuilding and dry-docking.
The global marine coatings market started recovering from
the economic downturn during 2010 and the global marine market performed as predicted in 2011. Growth was in the ve percent range globally, said Steve Dickey, global director, marine
marketing, The Sherwin-Williams Company. The expectation
32 | Coatings World
for 2012 is continued growth overall at the same level. Growth in

Asia will be about where it has been for the last two years.
Growth in the rest of the world will be at at two percent or less.
With the world economic slowdown, the number of newbuild
chemical tankers coming onto the market saw a sharp decrease
in 2011, according to Donald Keehan, chairman of Advanced
Polymer Coatings (APC). However, APCs MarineLine cargo
tank coating/lining system was already specied on a number of
vessels, so we were able to maintain our momentum, he said.
For 2012 APC is focusing on several additional markets.
First are product tankers, which are larger ships than chemical
carriers, said Keehan. These vessels carry bulk liquid cargoes
May 2012
FEATURE
Marine Coatings
such as clean petroleum products, vegetable oils, biofuels and

methanol. The MarineLine system is ideal for these applications.
Second, we are focusing on the recoating market. As the previous
cargo tank coatings used on chemical and product tankers reach
the end of their life cycle, they need to be replaced.
Ship owners are always looking to obtain the highest return
on their investment (ROI). Coatings are an important part of
that mix, whether it be general maintenance coatings, hull coatings or tank coatings, said Keehan. Specically, in addressing
our specialty, the cargo tank lining/coating that delivers the best
performance helps the ship owner immensely. In a downturn
economy that we are seeing now, the ability to quickly and easily switch between cargoes is critical. So you need a coating/lining that cleans easily, and can handle a wide range of various
products. That is why MarineLine has seen such growth during
the past 10 years.
There are three main factors contributing to growth in the
marine coatings market, according to Dickey. These include the
continued expansion of the oil and gas market, more extensive
use of coatings to ensure long-term protection of marine assets
and the implementation of IMO ballast tank coating rules.
In terms of geographic growth, Asia Pacic continues to be
the leading consumer of marine coatings. As the worlds largest
producer of newbuild ships as well as being a leader in dry-dock-
ing, the Asia Pacic region remains the most important area for
marine coatings manufacturers.
Asia Pacic continues to lead in the global marine coatings
market because most of the worlds new builds and dry dockings occur there, said Dickey. With China, South Korea and
Japan representing nearly 80 percent of worlds newbuilding capacity and China now leading in the number of dry docks and
dry dockings, Asia is growing two or three times faster than any
other region.
Speaking just for MarineLine coatings, our major markets in
the world are where ships are constructed, and or repaired, said
Keehan. This covers much of Asia, especially Korea and China.
We work in almost all the leading ports. We have also performed
a lot of cargo tank coating work in Europe, with Turkey being a
niche leader in building small and mid-size chemical tankers.
Although the outlook for growth is generally positive, marine
coatings manufacturers must still contend with high raw material prices. APC has worked to revise and streamline its polymer
manufacturing operation, as the polymer is a key component in
its coatings formulations.
Previously we employed outside chemical companies to tollmanufacture certain elements of the polymer, said Keehan.
Now these various tasks are done with a joint venture partner
to reduce our cost exposure. The cost savings has allowed us to
Advanced Polymer Coatings MarineLine 784 cargo tank coating/lining system gives ship owners more versatility in carrying a wide range
of cargoes.
34 | Coatings World
May 2012
Marine Coatings
put forth aggressive pricing. We have taken a very competitive

pricing stance versus other coatings such as conventional phenolic epoxy cargo tank coatings, while providing a superior
product. This is particularly important in the refurbishing market as older product tankers come to dry dock to be retrotted,
including replacing and or upgrading their tank coatings.
High quality, energy saving products

Reducing solvents and energy savings are two important trends
driving the global marine coatings market. According to Dickey,
ultra high solids coatings designed for seawater ballast tanks are
gaining in popularity. They are nearing 100 percent solids and
there is a very small amount of solvent content. They eliminates
solvent retention so the coatings are higher quality and dont fail
as quickly, Dickey said. Energy savings underwater hull systems are another trend. Particularly, these coatings can provide
energy savings on vessels via lower emissions levels and/or lower
operating costs.
The latest offerings from Sherwin-Williams include FastClad
ER and Euronavy ES301.
FastClad ER is a 100 percent solids epoxy amine coating for
immersion service in seawater ballast tanks. It has been reported
that it has an extremely rapid return to service, low VOC levels
and good edge retention. The U.S. Navy has used this product for
eight years
Euronavy ES301 can be applied with no dew point restrictions over damp steel surfaces and over ash-rust, reducing application time and costs. Coating can occur immediately after
using ultra-high pressure (UHP) water jetting (also known as hydroblasting) or other water preparation methods without drying. Euronavy ES301 also features good edge retention, low
VOC and is HAPS-free.
Advanced Polymer Coatings continues to offer the MarineLine coating system, but are now taking this into newer areas
such as the larger, growing product tanker market, while still
maintaining a strong presence in serving chemical tankers.
According to Keehan, chartering segments, such as biofuels,
are enjoying growth. In this area, growing at an estimated 15
percent annually, ship owners want to get into this market, but
they are concerned with carrying biofuels due to the corrosive
nature of the cargoes and their detrimental effect and breakdown
of a conventional tank coating or the corrosion that occurs in a
stainless steel tank, he said. MarineLines unique corrosionresistant coating provides a tightly-knit polymer-based structure
that can easily handle biofuels.
In news outside APCs traditional work on cargo tank coatings, as this issue went to press, the company signed a letter of
intent with Reactive Surfaces in Austin, Texas to combine technologies in a joint venture to develop exterior marine coatings
functionalized with bio-based additives for submersed hull surfaces and stationary structures (see side bar).
We hope in the years ahead to take advantage of the growing
green trend for non-toxic, low drag underwater vessel surfaces by
introducing bio-based functionality into coatings using natural
biomaterials, such as proteins and peptides, said Keehan. CW
May 2012
FEATURE
Advanced Polymer Coatings And Reactive

Surfaces Team Up For Marine Coatings Joint
Venture
Advanced Polymer Coatings (APC) and Reactive Surfaces
have agreed to combine the marine coatings technology of
Advanced Polymer Coatings with the surface-modifying additive technology of Reactive Surfaces in order to offer an
environmentally benign, bio-based, functional marine coating to the maritime industry.
This line of marine coatings is designed to meet or exceed efficacy of current marine coatings. The companies are
gearing up to take advantage of the rapidly growing, worldwide drive toward non-toxic, low drag underwater vessel
surfaces with a goal of increasing slip through the water
by at least two percent over traditional coatings.
APC is a provider of coatings for marine superstructure
and tank coatings, including its ChemLine and MarineLine
coatings, and with this venture will expand its lines into marine coatings for submersed surfaces. Reactive Surfaces develops bio-based additives designed to bring long-term,
stable functionality to coated surfaces, including its self-degreasing additive DeGreez, self-decontaminating additive
OPDtox and antimicrobial additive ProteCoat.
Testing will be accomplished using a number of different
bio-based additives in a variety of polymer systems in different marine environments, simulating both stationary
structures and underway surfaces, and culminating within
twelve months with on-ship testing.
The companies will be taking advantage of one of the
most recent advancements in coatings technology that adds
significantly to the traditional role of a coatings system
bio-based functionality. Natural biomaterials, such as proteins and peptides, provide an enormous resource of
functional additives that are non-persistent in the environment, non-toxic and renewable. By focusing on the unique
and specific properties of these biomolecules, bio-based additives are being created which will provide a new and innovative function to marine coatings systems, including
recharge-ability (changing or renewing functionality,
without recoating).
Coatings World | 35
FEATURE
HUE Awards
Benjamin Moore
HUE Awards
At its annual celebration of color, Benjamin Moores HUEYs were presented for
exceptional use of color in architecture and interior design. Work by HUE Residential
Interiors honoree DAquino Monaco shown above.
olorand a distinguished group of design professionals
who are true believers in its power and passionate about
its usewere celebrated when Benjamin Moore presented the HUE Awards, April 3, 2012 at Hearst Tower in New
York City.
The honorees emerging from this years competition included
DAquino Monaco Inc., New York, for Residential Interiors; Architecture Is Fun, Chicago, for Contract Interiors; and, Publi-
36 | Coatings World
color, for Social Responsibility. They competed in a eld of nearly

100 entries and each received the hand-blown, paint drop-shaped
crystal HUE sculpture plus a $5,000 cash prize that recognizes
exceptional use of color in architecture and interior design.
Additionally, New York interior designer Muriel Brandolini
was named by the judges to receive the HUE Lifetime Achievement Award, and 89-year-old itinerant muralist Virginia
McLaughlin, of Frederick, Md., was presented a Special Achieve-
May 2012
HUE Awards
FEATURE
ment Award at the 2012 ceremony.

This is now the fifth year Benjamin Moore has held the
HUE competition, said Eileen McComb, director of corporate communications, Benjamin Moore. And each year the
honorees work awes us with not simply a richness of color
but also with the scope of breathtaking talent and imagination. This years judges had no easy task in making their decisions, but its another group of amazing architects and
designers who will receive the HUEY. We are excited to salute
their individual achievements and add them to the esteemed
roster of what now numbers 29 honorees.
Lifetime Achievement Honoree Muriel

Brandolini
In the recently published book chronicling her workThe World
of Muriel Brandolini (Rizzoli, 2011)the designer acknowledges
that the freedom to live a colorful life has enabled her to ex
her creative muscle.
Brandolini was born in Montpellier, France, to a FrenchVenezuelan mother and a Vietnamese father. She was the youngest
of four sisters, and the family rst lived in Vietnam for 12 years
and then moved to Martinique in 1972. When she was 15, she was
sent to live with relatives in Paris where her interest and tastes for
fashion, architecture and design were well nourished. And, it was
an eventual move to New York City in her early twenties with no
job but an instinctive entrepreneurial spirit and fearless drive that
led to her emergence as an in-demand interiors artiste. Her own
living spaces became laboratories for experimentation in use of
color and texture, pattern and scale, as she constantly was redecoratingseized by an endless ow of creative ideas.
The HUE judges were struck by Brandolinis innate sense of
color, and in reviewing her work remarked that shes skillful at
applying color in subtle measures or dialing it up to a more vibrant and audacious palette. They also noted how effectively she
nesses the layering of colors to create spaces that seem less
planned and more organic or evolved. Overall, the judges found
her interiors emotionally satisfying, which won her high praise
and has become an indelible signature of her work.
Benjamin Moores Carl Minchew, director of color technology, and

Denis Abrams, president and CEO, presented interior designer Muriel
Brandolini with the HUE Lifetime Achievement Award.
Special Achievement Honoree Virginia

McLaughlin
Its not enough that this 89-year-old still climbs ladders and scaffolding to execute the extraordinary painted wall and ceiling murals for which she has earned acclaim. Virginia McLaughlin also
still manages to do aerobics three times a week, plus gets plenty
of exercise keeping up with her ve-year-old grandchild.
McLaughlin describes herself as an itinerant painter, traveling
job to job, whether its for a private home, an institution or commercial property. McLaughlin was awarded with a HUE Special
Achievement award for the nearly 120 murals she has painstakingly hand-painted since 1977.
McLaughlin, who lives in Frederick, Md., often is commissioned to paint murals representative of the local history and
landscape, and her work can be found in homes and even some
restaurants and inns throughout Maryland, Virginia and the
May 2012
Work by HUE Lifetime Achievement honoree Muriel Brandolini.
Mid-Atlantic region. Her work is inspired by the early 19th century American landscape painter Rufus Porter and also, from
that era, a series of hand-blocked wallpaper from manufacturer
Jean Zuber called Scenic America.
Benjamin Moores Regal eggshell paint is her preferred
medium. Its easy to work with, is forgiving and stands the test
of time, she said. McLaughlin also recently told the editor of
her hometown magazine, Elegant Living, that she favors the
Coatings World | 37
FEATURE
HUE Awards
brands White Linen as a base for colors she mixes in, and begins
the sky with Williamsburg Blue, followed by Labrador Blue for
mid-tones and then Providence Blue for a darker shade. Whats
especially astonishing about McLaughlins work is that she rarely
sketches scenes before starting and she often incorporates a
clients home and family members in the nal artwork.
A retrospective book of McLaughlins work is due out this
fall to coincide with her 90th birthday.
HUE Contract Interiors honorees Sharon and Peter Exley, of Architecture Is Fun, came dressed in purple to receive their award from Denis
Abrams, president and CEO of Benjamin Moore.
Work by HUE Contract Interiors honoree Architecture Is Fun.

38 | Coatings World
The Competition Honorees

Interior designer Carl DAquino and architect Francine Monaco
formed their namesake partnership in 1997, and since then they
have built an impressive portfolio of work for a range of residential and commercial projects both nationally and internationally. A noteworthy feat accomplished within 10 years of its
founding, Interior Design magazine named DAquino Monaco
to its prestigious Hall of Fame. Now the partnership added a
HUE for Residential Interiors to its trophy shelf.
The pairs mastery of color selection and usage is apparent in
nearly every space they design. In some, like an Upper East Side
townhouse restoration they recently orchestrated, the palette registers with uninhibited boldness. In this space, they applied unexpected color and pattern contrasts that are visual treats from
all corners. Yet, their color competency is equally evident in a
Riverside Drive at where the client requested an all-white dcor
that could have been clich. But, DAquino Monaco delivered
with a combination of nuanced tones on a white and gray scale
that is remarkably complex and compelling.
Peter Exley, FAIA, and Sharon Exley, MAAE, head Chicagobased Architecture Is Fun, which earned the HUE for Contract
Interiors. The husband and wife duo dedicate their practice to
architecture for play and learning for children of all ages, with
projects that include museums, public spaces, libraries, parks,
playgrounds and healthcare facilities. Dynamic colors infuse their
projects, engaging youngsters and their families.
For example, the couple relied on an eye-popping palette of
hot red, deep blue, crayon purple and pulsating green to transform an abandoned car dealership into the Mid-Michigan Childrens Museum in Saginaw. It is a vibrant space that has become
a catalyst for community revitalization. The Pritzker Family Childrens Zoo, in Chicagos Lincoln Park, utilizes a palette that helps
children connect with nature. Two dominant shades of green are
used to create a perennial springtime woodland environment that
invigorates this public landmark.
Also youth-focused, Publicolor, founded in 1996 by Ruth
Lande Shuman, was the recipient of the HUE Social Responsibility Award. The non-prot organization, which is one of New
York Mayor Michael Bloombergs favorite causes, helps inspire
disaffected and at-risk teenage students by involving them in
adding color to all the public spaces in their schools. Publicolor
teaches the process of commercial painting to these youngsters
who work together to improve their learning environment
empowering them to makeover their surroundings and experience a sense of success and accomplishment as they gain a
marketable skill.
School painting projects are just the tip of the Publicolor iceberg. The organization also provides ongoing programming to
help students plan and prepare for college and career. In doing so,
it addresses two root causes of povertyunder-education and
lack of job preparedness.
In an interview with catalystsdr.com last year, Shuman said, I
feel very strongly that by introducing design and color you can
change attitudes and behavior as well as create visual order in environments where chaos reigns supreme.
May 2012
HUE Awards
FEATURE
ASK THE EXPERT

A Q&A with Sonu Mathew, ASID, IIDA and Benjamin Moores senior interior designer.
Coatings World: What is the latest news from Benjamin Moore on the color development front?
Sonu Mathew: We have an entirely new collection of colors called Color Stories. The collection is comprised of 240 full spectrum colors. Inspired by nature, the senses, moments, found objects, travel and pure imagination, each color tells its enticing tale.
Weve created a collection of full spectrum colors that use no black or gray pigments. This means the colors have an added
sense of mystery, depth and beauty. They interact and reflect one another, creating a colorful conversation on walls. And that
means the color is unique in the context of its environment, creating a haven for the individual at home. We offer Color Stories
exclusively in Benjamin Moores Aura paint, defining the important balance of color and product working together to create a
coatings system.
Coatings World: What are the current color
trendsetters? How do you see these trends
evolving in the future and affecting the color
design/selection process?
Mathew: Wythe Blue HC-143 represents the
family of blues that will trend in 2012. Blue is
calming, trustworthy, a color rooted in history,
but with a strong modern edge. We find a cooling of the palette as we move into 2012 evoking a sense of soothing calm. Blues are also
representative of the cooler colors which visually
recede, rendering a more spacious feeling in a
room. As we are scaling down our living spaces,
color can make even more impact.
As a backdrop to other hues, blue works
across the board with the various wood tones,
grays and whites we see intermingled in our environments. Blue represents a classic color fam- Benjamin Moores Wythe Blue evokes natures primal elements of earth, sky, water,
ily that has become a favorite over the years flora and fauna. Its a color designed to create a serene and restful, comfortable
and will continue to hold its position in the and stable ambiance as an antidote to the frenetic pace of todays daily life.
world of style.
Overall, combinations of colors have an interesting nuance to them, offering saturated hues underscoring feminine brights
in a serious way.
Coatings World: Who/what determines color trends (consumer demand, designer influence, etc.)?
Mathew: Benjamin Moores North American design team meets annually to discuss color forecast and trend research conducted
throughout the year. Our perspectives are individually shaped by social, political, economic shifts and how they may translate to
the world of design. This means we pay close attention to influential designers, emerging designers and consumer behavior, as
well. From there, we further analyze design concepts and assign colors that will help to tell these global stories with a cultural
slant to North American color. Our research comes from London, Paris, New York, Milan and local home states and provinces
across North America. Trends are simply the evolution of style and can be born anywhere. The skill is in identifying them and
finding colorful and meaningful ways in which to embrace them in the world of design.
Coatings World: How important of a role does color play in the overall design scheme?
Mathew: Color is the soul of design. Where design defines the environment in terms of function, color enhances its character.
Not only is the family of colors important, but its equally relevant to consider the intensity and tone of color as well as its relationship to other colors in the scheme. Inherent colors in materialsbrick, stone, wood finishes, etc.can be celebrated and
complimented by creating an edited palette throughout an environment.
May 2012
Coatings World | 39
FEATURE
HUE Awards
Emerging Designers
At the 2012 HUE Awards Benjamin
Moore shone the spotlight not only on
veteran architects and interior designers
but also on a new crop of emerging professionals. The company, with the help of
House Beautiful magazine, identied three
talented up-and-comers whose work has
demonstrated they may be the next generation of HUE title-holders.
The three Emerging Designers each
received a $1,500 cash prize and included Timothy Brown, Jon Call and Jill
Goldberg. Both Brown and Call have
practices in New York City; Goldberg is
based in Boston.
Timothy Brown has accrued a decade
of experience working on commercial and
residential projects throughout the U.S.
and overseas. He now heads his namesake
New York City interior design studio,
which is all of three years old. Brown favors a clean, modern, edited style, yet
theres palpable warmth to his spaces
thats undoubtedly instilled by his Southern (Tennessee) roots.
Jon Calls business, launched in 2010,
is Mr. Call Designs. Call began his New
York City career with Diamond Baratta
(a past Benjamin Moore HUE Lifetime
Achievement honoree), and his mission
is to reinterpret the Modern American
interior. Just last year, he was the consulting creative director for HGTVs
High Low Project.
Classic design foundations, with a
mix of traditional, modern and vintage,
define the style Jill Goldberg brings to
her design projects. She founded Hudson
Interior Design, her own firm in 2010
following the successful launch four
years earlier of HUDSON, a home furnishings and gift boutique in Bostons
South End.
The HUE Awards have become a
well-established platform for Benjamin
Moore to honor the North American
design community, and especially to
recognize those who are color evangelists and whose body of work reflects it,
said John Turner, Benjamin Moores director of architect and designer segments. Now its time to keep an eye on
the future stars whose work shows the
potential and promise of being HUE40 | Coatings World
worthy in the coming years. So, we are

proud to add to this celebration and acknowledge these three impressive
breakthroughs.
About the HUE 2012 Judges

As it has in the past, Benjamin Moore
enlisted a panel of renowned and respected leaders in the fields of design,
fashion and industry to serve as HUE
judges. This years jury included: Paul

Goldberger, architecture critic for The
New Yorker; Tim Murray, former creative director, TARGET Creative Vision
Group; Hans Neubert, executive creative director, frog; Linda OKeeffe, design author and former creative director
Metropolitan Home magazine; and,
Gary Panter, artist, graphic designer and
set designer for the original Pee-wees
Playhouse. CW
Entertainment at the HUE Awards at Hearst Tower in New York.
HUE Entertainers.
May 2012
Solar Coating
FEATURE
PPG Launches Solar Glass Coating

by Charles Thurston, Contributing Writer
PG recently launched a new anti-reective coating for glass
panels used in solar modules, increasing the amount of
electricity produced by three to ve percent and reducing
heat, according to Richard Beuke, PPGs vice president for at
glass, in Pittsburgh, Pa.
The company spent nearly four years developing the angstromthin coating, which includes layers of titanium dioxide, silicon
dioxide and magnesium, branded Solarphire. To better serve the
solar manufacturing industry, largely located on the West Coast,
PPG also has amplied its Fresno, Calif., glass plant and its Salem,
Ore., coatings facility, at a cost of about $12 million. The company also recently formed a Solar Performance Group.
The coating is applied through a magnetron sputtered vapor
disposition process under vacuum, which permits more sophisticated chemistry than competing processes not utilizing vacuums, Beuke said.
Among other products PPG makes for the solar industry is a
sodium barrier layer, which prevents sodium migration from the
glass to reach non-silicon-based solar cell materials, particularly
those operating at higher temperatures using concentrated solar
technology. The company also makes coatings for reecting mirrors utilized for enhancing the efciency of either at panels or
concentrated solar collectors. PPGs coatings can be applied on
either or both sides of a glass sheet.
Our market is the U.S. solar module market, said Beuke.
Thus far we are not exporting the product, but modules made
with our coatings are being exported.
The total value of the U.S. solar market is estimated at $8.4
billion by Solar Industries Energy Association. U.S. solar module
makers produced 1,219 megawatts of panels last year, with 6,000
to 8,000 panels per megawatt common, depending on the tech-
PPGs solar coating, Solarphire, is an anti-reflective coating for glass

panels used in solar modules.
nology utilized in the solar cell. Currently, the U.S. produces seven
percent of all solar panels made globally, and that percentage share
is expected to increase to 15 percent by 2016, according to a projection by Greentech, a renewable energy analyst.
The cost of a watt of installed solar panels averaged four dollars about ve years ago. Today installed costs are little more
than one dollar per installed watt. As a result of the price drop,
a substantial improvement in panel efciency, like that yielded
by the Solarphire coating, can make a panel more competitive in
a highly competitive market. Several U.S. solar module makers
have led for Chapter 11 protection under U.S. Bankruptcy code
over the past six months.
Much of the price reduction in solar panels has taken place
since China began subsidizing the production of cells and panels
to build up its nascent solar industry. In March, the U.S. Commerce Department announced import tariffs of up to 4.73 percent
on Chinese solar panels, with the potential for the amount to increase in May, when dumping charges
have been analyzed more thoroughly.
The dumping charges have been
lodged by the Coalition for American
Solar Manufacturing, representing
various U.S. solar panel makers.
Traditionally PPG is thought of
as an organic coatings company,
whether the industry served is automotive or industrial, but we also
produce a lot of inorganic coatings,
like Solarphire, Beuke said. The
most sophisticated type of low-E
glass, for example, is produced with
17 layers of mixed metal oxides on
the glass. CW
Relative Levels of Solar Reflection Efficiency Among Three Solarphire Coating Types.
May 2012
Coatings World | 41
Industry News
Wacker expands technical

center in Singapore
Wacker has expanded its services at its

technical center in Singapore located in
Singapore Science Park. The center now
includes laboratories, applications technology and test equipment for polymer
dispersions needed as binders for interior
architectural paints. This expansion not
only enables Wacker to help its local customers develop new and customized products, but also encourages the exchange of
know-how and promotes internationally
recognized quality standards in the region.
The company said the expansion was
made necessary by the regions strong economic growth, particularly with regard to
sophisticated paint and coating applications.
This measure will help Wackers position in
the market for vinyl acetate-ethylene
copolymer (VAE) dispersions.
The current expansion has focused on
VAE dispersions used as binders for interior architectural paints. The dispersions
marketed under the brand name Vinnapas
can be formulated over a broad range of
pigment volume concentrations. Specic
Vinnapas dispersions are manufactured
without the use of alkylphenol ethoxylates
(APEO) or formaldehyde donors. Further,
they enable the formulation of high-performing coatings without the addition of
plasticizers or solvents resulting in coatings with a low content of volatile organic
compounds less than ve grams per liter.
Cabot signs agreement with

Risun for new China carbon
black manufacturing
Cabot (China) Ltd., a wholly-owned subsidiary of Cabot Corporation, has entered
into a joint venture with Risun Chemicals
Company, Ltd., a wholly-owned subsidiary
of Risun Coal Chemicals Group, Ltd.
Cabot owns a 60 percent equity interest in the new joint venture under the
agreement.
Additionally, Cabot and Risun will invest approximately $100 million to construct a state-of-the-art carbon black
manufacturing facility in Xingtai City. The
42 | Coatings World
city is located approximately 250 miles

south of Beijing in Hebei Province.
Carbon black is an intensely black performance material, used as a reinforcing
agent in rubber as well as a pigmenting,
UV stabilizing and conductive additive in
a variety of other specialty products.
Once commissioned in early 2013, the
Xingtai facility will produce approximately 130,000 metric tons of carbon
black annually with the potential for expansion to 300,000 metric tons. The new
plant will employ advanced emissions
control technology and energy recapture.
In other news, Halsan Paint & Color
Co., Ltd. of Taiwan, China, has selected
Cabot Corp.s Emperor 1800 carbon
black pigment for inclusion in its automotive coatings.
This application of Cabots product
will enable Halsan to provide deep black
coatings for premium automobiles and
motorcycles throughout Asia.
Cabot said the product has a unique
particle structure with a tailored surface
chemistry that produces high jetness and a
deep blue undertone, and can reduce dispersion times by more than 85 percent,
and the amount of dispersion additives required by more than 50 percent.
Emperor 1800 carbon black is the latest development from Cabot Corporation
in the eld of high-strength black pigments for waterborne formulations.
Cabot Corporation is headquartered in
Boston, Mass., United States, and its
major products are carbon black, fumed
silica, inkjet colorants, aerogel and cesium
formate drilling uids
Toyo Ink and Yabang to form

JV in China
Toyo Ink SC Holdings Co., Ltd. and Yabang Investment Holding Group Co., Ltd.
have formed a joint venture in Jiangsu
Province, China to strengthen sales of pigments in China and overseas. By means of
the business alliance between the Toyo Ink
Group and Yabang Investment Holding
Group Co., Ltd., the partners will supply

organic pigment products that are highly
competitive in the international market in
terms of performance, quality and price,
to a broad range of customers on the domestic market in China and overseas.
BASF to set up chemical

production site in India for
polymer dispersions for
coatings
BASF India Limited will invest 150 million to set up a new chemical production
site at the Dahej Petroleum, Chemicals
and Petrochemicals Investment Region
(PCPIR), located on the west coast of
India in Gujarat.
The new site will be an integrated hub
for polyurethane manufacturing and will
also house production facilities for care
chemicals and polymer dispersions for
coatings and paper. With this new production site, BASF will serve local supply
for growing markets such as appliances,
footwear, automotive, construction, adhesives, architectural coatings, paper and
personal care. The start of production is
planned for 2014.
The integrated polyurethane facility
will produce Elastollan TPU (thermoplastic polyurethane), Cellasto NVH
(noise, vibration and harshness) parts
and polyurethane systems, which is supported by new production facilities for
important precursors, comprising polyetherols and polyesterols plants as well
as a plant for processing crude MDI
(diphenylmethane diisocyanate).
The care chemicals facility at the new
Dahej site will produce surfactants
largely for home and personal care.
These surfactants will also add value to
formulation technology applications including agrochemicals, textiles and emulsion polymerization.
The polymer dispersions facility at the
site will produce Acronal and Styrofan, key
ingredients for architectural coatings, adhesives, and construction, Styronal and BaMay 2012
DSM-AGI and Eternal Chemical

partner to produce monomers
and oligomers for UV resins
DSM-AGI Corporation (Taiwan) and
Eternal Chemical Corporation Ltd. (Taiwan) jointly announced a strategic cooperation for UV resins whereby Eternal
Chemical Corporation will produce AGISYN branded monomers and epoxy
oligomers for DSM-AGI. The production
will be managed by Eternal Specialty
Chemical Corporation Ltd. (China), a
joint venture of Eternal and BASF Group.
DSM Resins, headquartered in The
Netherlands, obtained a majority share in
DSM-AGI Corporation in July 2011.
DSM Resins and Eternal have for many
years enjoyed a successful joint venture
for powder coating resins with production
facilities in Taiwan and China.
Emerald begins construction of

non-phthalate plasticizers
extended facility in Kalama
Emerald Kalama Chemical, a division of
Emerald Performance Materials, announced it has begun construction of a 60
percent capacity expansion for K-Flex nonphthalate plasticizers at its Kalama, Washington facility. The additional reactor
capacity is scheduled to be commissioned
in January 2013. This is the companys second capacity expansion for the K-Flex
product line at its Washington facility in
the past two years. Earlier this year, the
company also announced construction of
a new K-Flex manufacturing site, which is
underway in the Netherlands.
K-Flex plasticizers and coalescents are
used in adhesives, PVC compounds, coatings and other latex polymer applications.
In these applications, K-Flex products are
known for enhancing lm formation, adhesion, processing characteristics and improving the resistance of the end-product
to oil, grease and water, according to the
company. Other important benets include improved scrub resistance, gloss retention in coatings, stain resistance and
toughened wear layers in plastisols when
compared with other materials.
May 2012
Univar adds more territories

for distributing Dow Cornings
Coatings
Univar Inc., a global chemical distributor,
has expanded its long-standing European
distribution relationship with Dow Corning Europe SA to include distribution of
Dow Cornings coatings products range in
Saudi Arabia, United Arab Emirates,
Industry News
sonal for paper coating and Basoplast for

sizing. BASF currently produces dispersions
at an existing plant in Mangalore.
Oman, Qatar, Kuwait, Bahrain,

Egypt, Jordan, Lebanon and Iraq.
Univar has been distributing
Dow Cornings full coatings
product range in most Western European
countries for more than 20 years. Following the expansion of the relationship in
2011 to include the additional geographies of Austria, Turkey, the Baltic region,
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Coatings World | 43
Industry News
Central and Eastern Europe, and

South Africa, both companies explored opportunities to grow the
scope of their distribution relationship even further.
Bhler signs agreement to

acquire Leybold Optics
The Bhler Technology Group has
reached an agreement with EQT III on the
100 percent acquisition of Leybold Optics, providers of production systems for
vacuum deposition of functional layers for
a wide range of applications.
Leybolds optics unit is a supplier to
manufacturers in the optics, automotive,
electronics and packaging industries. It
holds a strong position in the elds of
process engineering and automation, especially sputtering technology. The glass
and solar unit supplies coating systems for
large-size substrates to the photovoltaics,
glass and display industries.
Leybold Optics employs approximately 600 people at its headquarters in
Alzenau, Germany, and at other development and production sites in Germany, the United States and China. In
2011, the company generated sales of

moer than 200 million. The seller EQT
is a group of private equity funds that invests in North and East Europe, Asia and
the United States. The selling price was
not revealed.
For Bhler, the acquisition marks a
step toward the expansion of its advanced
materials division in the area of equipment for manufacturing of functional layers. The company said the new acquisition
supplements its existing grinding and dispersion business unit (systems for preparing printing inks, electronic materials and
ne chemicals) and nanotechnology unit
(processing of nanoparticles) in an ideal
manner in terms of technology and market access. Leybold Optics will be integrated in the advanced materials division
as a new business unit and retain its existing management.
Huber acquires Almatis

specialty hydrate business
Huber Specialty Hydrates, LLC, a subsidiary of J.M. Huber Corporation has acquired the specialty hydrate ame
retardant business of Almatis, Inc. located
Dow to construct a world-scale ethylene

production plant in Texas
The Dow Chemical Company will construct a new world-scale ethylene
production plant at Dow Texas Operations in Freeport, Texas, as part of
Dow's plan to further connect its U.S. operations with cost-advantaged
feedstocks available from increasing supplies of U.S. shale gas.
The new ethylene production facility at Dow Texas Operations will
employ up to 2,000 workers at its construction peak. Over the next
five to seven years, Dow estimates that this project, together with all
other planned projects announced as part of the company's comprehensive U.S. investment plan, will employ up to 4,800 workers during
peak construction and support over 35,000 jobs in the broader U.S.
economy.
"For the first time in over a decade, U.S. natural gas prices are affordable and relatively stable, attracting new industry investments and
growth and putting us on the threshold of an American manufacturing resurgence," said Andrew Liveris, Dow chairman and chief executive. "Dow is proud to have been among the first manufacturing
companies to declare a comprehensive plan to take advantage of these
favorable market dynamics, further enhancing our footprint in the
Americas and the profitability of our global businesses while supporting economic revitalization in the communities in which we operate.
44 | Coatings World
in Bauxite, Ark., United States. The acquisition includes the Bauxite specialty hydrate manufacturing operation and all
product grades under the Hydral and
SpaceRite brands.
The Hydral and SpaceRite products
will continue to be manufactured in
Bauxite and all product specifications
will remain the same. Since the tolling
arrangement began in December 2010,
HEM has been building strong relationships globally with a number of companies seeking specialty hydrate flame
retardants.
Dovers Pump Solutions Group

to acquire the Maag Group
Pump Solutions Group (PSG), a business
unit within the Engineered Systems segment of Dover Corporation, has agreed
to acquire the Maag Group headquartered in Zurich, Switzerland. The acquisition includes Maag Pump Systems,
Automatik Pelletizing Systems and Maag
Filtration Systems. The Maag Group will
operate as a business unit within PSG.
Maag posted 2011 revenue of approximately $170 million. CW
Constructing this new ethylene cracker at Dow Texas Operations will

create a long-term advantage for our downstream businesses and for
our company as a whole, and the benefits will accrue not only to Dow
but to the state and national economy."
This new plant will expand access to low-cost natural gas-based
feedstocks, which are used in the production of Dow products in over
a dozen consumer markets.
"The outlook for advantaged U.S. natural gas was a significant factor in Dow's decision to invest $4 billion to grow our overall ethylene
and propylene production capabilities in the U.S. Gulf Coast region,"
said Jim Fitterling, Dow executive vice president and president of feedstocks and energy and corporate development. "Today, 70 percent of
the company's global ethylene assets are in regions with cost advantaged feedstocks, and we've seen the benefits this advantage provides
given oil-based naphtha margin pressure in Europe and Asia. This plan
represents a game-changing move to strengthen the competitiveness
of our high-margin, high-growth derivatives businesses as we continue
to capture growth in the Americas."
Dow Texas Operations in Freeport is Dow's largest integrated manufacturing site worldwide and the largest single-company chemical
complex in North America. With 4,200 employees and 3,000 contractors on site daily, Dow Texas Operations currently manufactures 44 percent of Dow products sold in the United States and more than 20
percent of Dow products sold globally.
May 2012
Minerals Technologies Inc. has launched

three new precipitated calcium carbonate
(PCC) products for extension of titanium
dioxide (TiO2) in paints and coatings applications. Specialty Minerals Inc., a wholly
owned subsidiary of Minerals Technologies
and provider of mineral additives, has introduced Albal T10 and Albacar T10.
These new products have been specically
designed with morphology and particle size
to provide spacing and light-scattering
properties in architectural paints and industrial coatings formulations. A 70 percent
aqueous slurry version, Albal S10, is also
available for waterborne formulations.
These products are very effective in semigloss, satin, eggshell and at paint formulations the company said. The morphology
and particle size distribution allows for 10
percent replacement of TiO2 with minimal
reduction of white brightness, opacity, hiding and gloss. In addition, there is little affect on the viscosity, scrub and stain
resistance of the paints produced.
Rhodia launches intermediates

for paints and coatings
Rhodia Polyamide & Intermediates (P&I),
a member of the Solvay group, has developed an extended range of novel intermediates exploiting upstream C6 chemistry
know-how in the polyamide 6.6 manufacturing chain. As a direct result of the innite range of intermediates derived and the
array of potential end-use market applications, Rhodia is introducing new trademarks and logos for the companys agship
polymer intermediates and derivatives:
Rhodiacid and Rhodiamine, a comprehensive range of diacids and amines. These
brands will now be used on all commercial
and product documentation and packaging worldwide. End-use market applications include paint, coatings and inks,
adhesives, surface treatment, aeronautics,
marine and wind energy, agrochemical formulations, water treatment, paper industry, leather treatment and asphalt and
bitumen in road construction.
May 2012
Cytec introduces Ebecryl 8110

urethane acrylate
Fingerprints and smudges on many consumer products such as mobile phones
mar their intended sleek attractiveness.
With this in mind, Cytecs patented new
second generation UV modied urethane
acrylate, Ebecryl 8110, aims to satisfy this
customer need for pristine, long lasting,
easy-to-clean ngerprint without smudge
products, at a competitive price. Ebecryl
8110 exhibits easy-to-clean ngerprints
without smudge; oil and water repellent low surface energy; resistance to permanent oil markers and inks; surface effects
resistance to mechanical and chemical
wear and superior chemical resistance.
Charles Ross offers X-Series

ultra-high shear mixer
Charles Ross and Son has introduced the XSeries Ultra-High Shear Mixer. The X-series
mixer is ideal for products that require great
uniformity in a dispersion or emulsion. This
inline mixer is often used in processes
wherein exceptionally narrow particle size
distributions are desired within a single
pass. The X-Series delivers more vigorous
mixing, greater size reduction and higher
throughput compared to conventional col-
Suppliers Corner
Minerals Technologies launches new

products for application in paints and coatings
loid mills, according to the company. In certain applications, even formulations that
previously warranted a move to expensive
high pressure homogenizers can now be
successfully produced in an ultra-high shear
mixer. Sample applications include wax dispersions, specialty coatings and adhesives,
pigmented inks, paints, polymer suspensions, nanodispersions, electronic pastes, lubricants and other chemicals.
The X-Series generator consists of a precisely-machined stator with concentric rows
of teeth and a matching rotor turning at tip
speeds over 11,000 ft/min. Process uid enters the center of the generator and accelerates outward through channels in the
intermeshing teeth of the rotor/stator. This
subjects the product to intense mechanical
and hydraulic shear and thousands of
shearing events in a single pass.
Shown is the newest design X-5 X-Series model. The rotor/stator gap can be controlled through an external shimming
arrangement for ne-tuning shear input.
Wetted parts are stainless steel type 316
polished to 150-grit nish. The standard
mix chamber is designed for 150 psig internal pressure at 250oF. X-Series rotor diameters are offered in 3, 6, 9, 12 and 15
for different throughput requirements. CW
Ross X-Series Ultra-High Shear Mixer.

Coatings World | 45
People
AkzoNobel appoints Bchner CEO
AkzoNobel has appointed Ton Bchner

CEO and a member of the board of management. At the same time, Hans Wijers
stepped down from
his position as CEO
and as a member of
the board. Keith
Nichols was reappointed to the
board of management for another
four-year term, and
Leif Darner, who
Ton Bchner
will reach the regular retirement age for board members in
2014, was reappointed for a two-year
term. Rob Frohn stepped down from the
board while Dolf van den Brink and Peter
Ellwood were reappointed to the supervisory board for further four-year terms. In
addition, Sari Baldauf and Ben Verwaayen
46 | Coatings World
were appointed to the supervisory board

for four-year terms. Having reached the
maximum 12-year tenure as member of
the supervisory board, Virginia Bottomley
stepped down.
J. Erik Fyrwald to be president

and CEO of Univar
Chemical distributor Univar Inc. has
named J. Erik Fyrwald as president and
chief executive effective May 7, 2012. Fyrwald, age 52, is currently president of Ecolab, a global provider of water, hygiene and
energy technologies that merged with
Nalco in December 2011. Fyrwald will
also become a member of Univars board
of directors. As a result of the addition of
Fyrwald to the executive team, Univars
current president and CEO, John Zillmer,
will assume the position of executive chairman of Univar and its board of directors,
succeeding William S. Stavropoulos, who

will move to the role of lead director. Fyrwald brings extensive global experience to
his new role with Univar. Prior to the
merger with Ecolab in 2011, he was chairman and chief executive ofcer at Nalco.
Before joining Nalco in 2008, Fyrwald held
several executive positions during his 27year career at DuPont, including group vice
president of DuPonts agriculture and nutrition division and vice president of
DuPonts nutrition and health business.
ADM names new general

manager of glycols
Archer Daniels Midland Company (ADM)
has named Kyle James general manager of
glycols. In this newly created position, James
will oversee commercial operations of the
glycols business, including sales of propylene
glycol, glycerin and co-product streams. CW
May 2012
May 9 - 12
INACOATING 2012
Jakarta, Indonesia
Gem Indonesia
+6221 5435 8118
www.inacoating-exhibition.com
veronica@gem-indonesia.com
May 15
Paint & Coatings Basics
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
May 22 - 24
Radiation Curing Technology
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
June 4 6
ETCC European Technical Coatings
Congress
FATIPEC OCCA Congress
Lausanne, Switzerland
1st European Technical Coatings Congress
+41 61 686 77 11
www.etcc2012.ch
etcc@congrex.com
June 4 - 8
Introduction to Paint Formulation
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
June 5 - 6
Functional Coatings
Berlin, Germany
Vincentz Network
May 2012
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings.com
amanda.beyer@vincentz.net
June 12 - 13
Principles of Waterborne Coatings
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
June 15 - 17
The 10th China International Coatings,
Printing Inks and Adhesives Exhibition &
Seminar
Beijing, China
Beijing Osai International Exhibition
Co., Ltd.
Mr. Xu
+86-10-65426818 65702428
www.bsf-expo.com
bjosai@163.com
June 19 - 21
Bring on the Heat
Houston, Texas, United States
NACE
Renata Briscoe
281-228-6217
www.nace.org
renata.briscoe@nace.org
June 20 - 22
2012 China (Shanghai) International
Coatings Expo (CICE)
Shanghai, China
CICE International Department
+86 10 67600791
www.coatshow.cn
meeting@coatshow.cn
July 10 - 11
Powder Coating 101
Seattle, Wash., United States
Powder Coating Institute
Jennifer Egan
Meetings
Intro. To Paint Formulation to be held at

Missouri S&T Coatings Inst. June 4 - 8
832-585-0770
www.powdercoating.org
jegan@powdercoating.org
July 11 - 13
Inacoat Expo 2012
Jakarta, Indonesia
Monica Anggraeni
+62 21 7892938
ina-coatingpaint.com
ms.nicaanggraeni@gmail.com
July 18 - 20
Introduction to Coatings Composition
and Specications
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
September 11 - 12
International Marine & Offshore Coatings Conference
Baltimore, Md., United States
American Coatings Association
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
September 11 - 12
Powder Coating 101
Pennsylvania, United States (city TBD)
Powder Coating Institute
Jennifer Egan
832-585-0770
www.powdercoating.org
jegan@powdercoating.org
September 12 - 13
Additives 2012 Conference
Baltimore, Md., United States
American Coatings Association
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org CW
Coatings World | 47
Classifieds
Equipment for Sale
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(814) 723-7980
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www.highshearmixers.com
For info on placing classied ads

please contact Patty Ivanov
patty@rodpub.com
48 | Coatings World
May 2012
Advertising Index
Company Name
Page
Phone
Fax
Website
Anhui Xoanons Chemicals Co., Ltd..................15 .....................+86-566-3275818 .............+86-566-3275888...........................www.xoanonschem.com

BASF...................................................................3 .........................800-251-0612........................................................................www.basf.us/dpsolutions
Blairgowrie Associates, LLC..............................16 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................27 ........................512-466-8005 ...................763-847-9909 ................................www.buhlergroup.com
BYK USA Inc......................................................7 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Celanese Emulsion Polymers ..............................9 ......................... 972-443-4027 .................. 972-443-4945....................www.Celanese-Emulsions.com
Chemark Consulting .........................................22 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
CICE 2012 ........................................................29...................................................................................................................................www.coatshow.cn
Conn & Company ............................................43 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Eurocoat 2012...................................................17...................+33 (0)1 77 92 96 84 ........+33 (0)1 77 92 98 21 .......................www.eurocoat-expo.com
Evonik Industries...............................................19 ........................732-981-5347 ...........................................................................................www.tego.us
Evonik Industries................................................4 .........................800-367-4857....................................................................................www.evonik.com
Evonik Industries...............................................23 ........................800-367-4857.....................................................................www.evonik.com/Butterfly
Heubach Ltd. ................................................Cover 2...................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Munzing........................................................Cover 4 ....................973-279-1306.................................................................................www.munzing.com
NACE International ..........................................13 ........................314-704-6390.........................................................................................www.nace.org
Sensient Industrial Colors..................................11 ........................800-325-8110...................................................................www.sensientindustrial.com
Sinostar Intl Ltd................................................21 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net
May 2012
Coatings World | 49
Final Coat
Seal-Krete Dura-Shell Coating System

Protects and Preserves WWII Memorial Mural
Last fall, a mural of ve Marines and a Navy corpsman raising

the U.S. ag at Iwo Jima was painted on the side of a building in
downtown Amherst, Ohio. It was the
dream of artist Michael Sekletar to reproduce Joe Rosenthals iconic picture as
a way to honor the men and women
who have served, and are currently serving, the United States of America. He envisioned a memorial that would be
shared by the community, visible for all
to see and enjoy.
Sekletars dream became a reality
when the city of Amherst approved the
project and a local attorney offered the
side of his downtown ofce building as
the backdrop for the mural. After more
than 500 hours of work by Sekletar and
fellow artist Ryan Shannon, the mural,
spanning 700 square-feet of the brick
and concrete exterior wall, was almost
complete. The nal step involved selecting a long-lasting nish to protect
the work of art.
Because of the outdoor placement,
the mural required a durable coating
that would withstand seasonal temperature changes, sun exposure and winddriven rain and snow. Another important consideration was the
capability to protect against possible vandalism; an anti-grafti
coating was necessary to seal the mural.
Enter Michael Beltz, an account executive with SherwinWilliams Diversied Brands. Beltz had been instrumental in securing product donations for the project, including Resilience
Exterior Paint from The Sherwin-Williams Company, Purdy applicators and Georgina Artists Oil Colours from Winsor & Newton and Daler-Rowney. Beltz knew what type of coating was
needed to protect the mural and approached The Stallings
Group, the local Seal-Krete representative for help in securing a
Seal-Krete product donation.
After consulting with Beltz on the project requirements, The
Stallings Group recommended the artists seal the mural with
Seal-Krete Dura-Shell Clear Coat, a durable two-part waterbased urethane system that offers a high gloss nish in a low
VOC formula. Seal-Krete agreed to donate the product.
Seal-Kretes Dura-Shell coating system is formulated for
preservation and protection and will stand up to the performance
requirements of the murals environment, said Greg Stallings,
owner of The Stalling Group. Dura-Shell has a high tolerance for
moisture and temperate extremes and also protects from grafti
50 | Coatings World
and the potential wear of people touching the painted surface.

Stallings also emphasized that one of the many reasons DuraShell was chosen for use over the mural
is because the product doesnt react to
oil paint. Unlike many concrete coatings, Dura-Shell can be applied to both
oil and latex paints with no adverse reactions, he said.
The artists were pleased with the results. According to Sekletar, Dura-Shell
was a great coating choice. It was easy to
apply and provided the durable overlay I
was looking for. It also produced a nice,
aesthetic clear nish, adding the perfect
nal touch to the mural.
The memorial mural was dedicated in
a ceremony on Veterans Day, 2011, with
hundreds of community members and
veterans in attendance. As the StarSpangled Banner was played, Marine
Corps members raised a ag over the
memorial much like when the ag was
raised at Iwo Jima. During the ceremony
State Senator Gayle Manning honored
the artists and the city. A 21-gun salute
from the Amherst Military Honor Guard
Marine Corps concluded the dedication.
A plaque placed on the mural by the artists reads, We will
never forget the courage, honor and sacrice of the men and
women who served our country for our freedom.
To be able to do something like this for our veterans is an
honor and a privilege, said Sekletar. CW
Artist Michael Sekletars rendering of the historic flag raising during

the Battle of Iwo Jima in World War II. Photo credit: David Wilding
May 2012

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coatings love bad weather

Expecting bad weather? BASFs acrylic resins, emulsions, polyols,

We look forward to developing

We can give plastics an elegant feel, and much more besides.

May 2012 Vol. 17, No. 5

Benjamin Moore HUE Awards

PPG Launches Solar Glass Coating

Editors Page ................................6

Business Corner ..........................................................28

Index to Companies ....................8

US-based Multinationals Continue To Hire Offshore

Industry News ..........................42

Final Coat ..................................50

More Than Paint

Tim Wright twright@rodpub.com

We are thinking about the

Sherwin-Williams reports 15 percent

In the rst quarter Sherwin-Williams net

cent compared to the second quarter of

Carboline to open facility in

Dayton, Nev., for manufacturing and

Adding to our broad line of Vinyls

Avicor 601 100% acrylic emulsion

VAE emulsions for eco-friendly

U.S. Paint expands line of

BASF Coatings wins the

(with low gloss clear AF3055)

BASF Coatings has won Daimler AGs

BASF award winners (from left): Alexander Haunschild,

INTRALAN DYES FOR WOOD STAIN

SENSI-SPERSE PIGMENT DISPERISONS FOR DECK STAIN

INTRALAN DYES FOR WOOD STAIN

SENSIENT INDUSTRIAL COLORS

2515 N. Jefferson, St. Louis, Missouri 63106 | 800.325.8110

May 8-10, Indianapolis

ranging from e-coat to clearcoat,

Rolith receives $5 million

utable nanotechnology investor associated

PPG teams with BrandMuscle

Color Wheel Paint expands into

The expansion was made official on

Dur-A-Flex resinous floor

ShawCor receives contract to

This contract was signed with

The contract involves coating 889

Loparex to expand their

liner production. The Apeldoorn production facility in The Netherlands will

Plascore to commercialize 'green' protective coatings developed by EMU researchers

segment whether it is pressuresensitive graphic arts, specialty

Dunn-Edwards Paints wins

States, Dunn-Edwards 336,000-sq.-ft. facility was custom designed to be the

Precision Coating acquires

controlling interest in Medi-Solve Coatings, LLC of Natick, Mass. Medi-Solve

Coat N Cool products earn

Coat'N'Cool reflective coating.

cording to CoatNCool statistics, a cool roof can lower interior

degrees during the hottest four hours of a summer day

Foster your customers portfolio

Develop your distribution network

International Exhibition & Congress

PALACIO DE CONGRESOS Q FIRA BARCELONA

Phone: +33 (0)1 77 92 96 84 - Fax: +33 (0)1 77 92 98 21

Valspar patents low VOC coatings

PPG Industries patents food