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Objectives

Positioning R2 Labs in the minds of customers as an international company which is


introducing a new plant technology

To familiarize the customers with the benefits that our products promise

To register the look and feel of our products in the mind of customers

To draw attention of probable dealers, distributors and investors

To Understand the target customer and their response to our product

Plan

AgXchange Pavilion
Booking the stall in AgXchange Pavilion

Video Display
Video featuring foreigners need to be put up. A video can be made in which Eugene can
talk about the technology. We will have to put subtitles or dub the content in Hindi. The
video can contain the following sectionso

Product Technology- Patented Technology, years of research, can talk about the
scientist who discovered this technology, explanation on how the technology
works.

Product: The three stages of application will be explained. Product and Product
packaging will be shown. Product benefits will be discussed

Field Trial Results: Field trial results will be shown across different countries
including India. The video should keep explaining the results of these field trials to
engage customer interest.

Product Demo
Certain plants can be chosen which will best reflect the results of product application.
Performance of such plants can be shown against control by setting up a demo corner in
the stall where these plants can be put up. About 8-10 plants can be used. To show the
root development, germinated plants can be transplanted into transparent plant gel. The
product demos can be tagged according to the visible product benefits.

Product Display
AT the centre of our stall, we can display our products. The display of product packaging
and pack sizes would help to register the look and feel of our product in the minds of
farmers

Product Samples and Freebies


Product samples can be given to the farmers. However, distributing the product samples
might become too chaotic. Moreover, keeping 1000 bottles in the stall would take up a
lot of space since ours is a small stall.
We should rather keep only limited samples (200-500) on everyday basis and can
distribute them during non-peak hours only (may be 2 hours in morning and 2 hours after
lunch). This would give us enough time to explain the usage to the farmers and we will be
able to manage the crowd as well.
Freebies such as pens or small paper/jute bags with company name and logo can be given
as promotional take-away material.

Farmer Database
We can note down the details of the farmers, dealers and distributors who express
interest in our product. Someone from our team can keep taking down these details

Farmers Name

Contact Number

District

Village

Discussion Desk
A discussion desk with 4 chairs can be kept in the stall for discussion with dealers and
distributors

Stall Layout and Marketing Displays


Stall Designers would be able to impart quality to our marketing media and would be able
to suggest a good layout.

Stall Dimensions

Brochures
Sample Content
Do you feel that your crops are vulnerable to droughts and diseases?
Do you feel that your yields are declining despite increase in input costs?
Do you feel that your soil health is declining?
After Years of research and international success, we introduce
A new Plant technology
which offers a complete solution to agriculture and plant nourishment. This technology is
organically safe to use for plant, environment and soil.

Now Introducing in India


Products

Enhances Roots
Increases Drought Resistance in Plants
Increases yields by more than 20%
Increases the nutritional content of the food
Increases Plant Resistance to diseases

Requirements/ Action Points


1.

Three people would be required at the stall at any given time. One for handling demos
and discussions, and two for distributing samples/ brochures and taking down farmers
details.

2. Freebies to be given for printing. Bottles for samples to be ordered, prepared, filled and
packed in cartons.
3. Plant demos need to be prepared by Dighe Ji
4. Video by Eugene/KGS official
5. Stall Designing
6. Marketing Content and Design for Brochure. Brochure Printing
7. Marketing Content for Banners and Displays
8. Product for Display
9. Record Keeping
10. mohan@ondotadvertising.com

Banners that would be required

After Years of Research and International Success


R2 Labs Now Introducing in India
GMX- GrainMax GMX-VegMax GMX-FruitMax

Enhances Roots
Increases Drought Resistance in Plants
Increases yields by more than 20%
Increases the nutritional content of the food
Increases Plant Resistance to diseases

Brochure Content
Do you feel that your crops are vulnerable to droughts and diseases?
Do you feel that your yields are declining despite increase in input costs?
Do you feel that your soil health is declining?
After Years of research and international success, we introduce
A new Plant technology
which offers a complete solution to agriculture and plant nourishment. This technology is
organically safe to use for plant, environment and soil.
Now Introducing in India
GMX
Theseproducts

Products