BACHELOR'S DEGREE PROGRAMME

Term-End Examination
December,2006

(APPLICATIONORIENTEDCOURSE}
'

AND
AED-1 : EXPORTPROCEDURES
DOCUMENTATION
Time : 2 hours
Note :

1.

(a)

{b)

z.

3.

Maximum Morks : 50

Attempt any four questions including question

no. 7 which is com4ulsory.
Do you think that internationaltrade is important for
India ? Discuss.
Dscribe the factors which motivate a firm to export'

6+6

you aresendinga consignmentto UsA under clF contractWhat arethe documentsrequiredfor this purpose ? Discuss
4+8
'
the featuresof Commercial Invoice and Bill of lading
the
Distinguishbetweenspot rate and forward rate. Explain
5+7
methods of dealingwith foreign exchangerisks'

AED-1

P.T.o.

4'

Why have payments through documentarycredits become

popular in foreign trade ? Explain the mechanism of
realising,paymentunder documentarycredit.

s+9

5.

Why is quality control required for export cargo ? Explain

various methods of quality control and pre-shipment
inspection.
4+8

(5'

Explain various types of losses, with suitable examples,

under cargo insurance.
U

7-

write notes on any two of the following :

(i)

Export Promotion Councils

(ii)

Port procedures

(iii) Role of clearing and Forwardingagents

(iv) Conference practices

AED-1

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BACH'T:HHilffry'
December, 2006
(APPLICATIONORIENTEDCOURSE}
AMK-1 : MARKETING
Maximum Marks : 50

Time : 2 hours
Note :

Attempt both Part A and Part B.

PART A
Answer both the questions.
1.

Write short notes on any two of the following :

(a) Consumer'splace in the modern marketing
(b)
(c)
(d)

2.

Product life cYcle

Price discrimination
Intensity of distribution

Distinguishbetweenany two of the following :

(a)

Micro and Macro marketing environments

(b)

Product mix and Product line

(c)

Quantity discount and Cash discount

Departmental stores and Super-markets

(d)

;AMK-I

5, 5

5, 5

P'T'O'

PART B
Answerany three of the followingquestions,
3.

Explainthe variousmarketingconcepts.

4-

What are the branding strategiesavailableto marketers ?

Discusstheir relativemerits and limitations.
10

5-

Describevarious geographicalpricing strategiesadopted by

marketers.
10

6-

State the tasks of physical distribution system and explain

them in detail.
3,7

7.

What is promotion mix ? Explain the elements of

promotion mix.
4,6

8-

What is salespromotion ? Describevarious tools of sales

promotion at consumers'level.
3, 7

AMK-1

10

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5,OO0

BACHELOR'S DEGREE PROGRAMME

Term-End Examination
December, 2006
COURSE}
(APPLICATION
ORIENTED
AoM-1 : oFFICEoRGANllATloNAND
MANAGEMENT
Time : Z,hours

Answer any fiue questions. All questions csrry

equal marks.

Note :

l.

MaximLtm Marks : 50

" In the light of

"The office is the newe centre of business.
this statement,elaboratethe role of modern office.

10

z.

State advantagesof Indexing. Also explain the workjng of

3' 7
a tCard Index'.

g.

'office layout' ? Explain briefly the

What is meant by
3, 7
principles developedfor designingan office layout.

4,

Explain the importanie of office personnelrelations. What

istheroleofcommunicationinbuildinggoodpersonnel
5, 5
relations in an office ? Explain briefly.

AOM.1
I

P.T.O.

5'

What factors do you bear in mind while selectingmachines

10

6'

(a)

(b)

What do you mean by work measurement? State its

merits.
2,

Briefly explain the objectivesof Record Management

in an office.

7'

What is the role of an office supervisorin a modern

office ? What factors should be considered for effective
supervisionof the office staff ?
5,5

8.

write short notes on any two of the following I

9'

(a)

Horizontal Communication

(b)

Primary Data

(c)

Office Manual

(d)

Staff Welfare measures

s, s
.

Discuss the various rnethods of cost reduction

and cost
'
saving.

AOM-1

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BAC"'T:Hffil:ff'
Decembet,2006
(APPLICATIONORIENTEDCOURSE}
PRACTICE
ASP-1 : SECRETARIAL

Maximum Marks : 50

Time : 2 hours

(Weishtage70W
Note'

fwe

questions' Att questions carrv

::t::':":::.
l.

How is the secretaryof a company appointed ? What are

5+5

the major functions of a Company Secretary?

2.

Write a reply to an enquiry regarding the means, integrity

and reputation of a merchant whose market standing is
10

well known to you.

3.

Explain the duties which a Company Secretaryis exp ected

to perform during and after the Annual General Meeting
10

of a company.

ASP-1

P.T.O.

4.

Explain the meaningsof 'Point of

'Next
'Adjournment'.
Business'and

Order',

'Closure',
70

5.

Distinguishbetween agendaand minutes. Draft the notice

(including the agenda) for a meeting of the Board of
Directors of a company.
3+7

6.

Under what circumstancescan the Chairman adjourn the

meeting ? State the provisions of the Companies Act
regardingnotice for the adjournedmeeting.
5+5

7.

What are the essentials of a good report ? State its

importance.
6+4

8.

Write short notes on any two of the following :

(a)

Role of a secretary

(b)

Statutory report

(c)

Featuresof a good precis

(d)

Dunning letters

ASP-1

5+5

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