Escolar Documentos
Profissional Documentos
Cultura Documentos
Week$1:$January$5$$10,$2015$
Intro$to$Course;$$
Chapters$1$&$2$
Special$Acknowledgment$to$Dr$Ron$Mackinnon$who$helped$with$the$development$of$this$material.$$
INTRO TO COURSE
Personal$Introduction$
Teaching$Philosophy$
Course$Description$&$Approach$
How$to$Prepare$for$Midterms$
Expectations$$
2
Personal Introduction
Dr.$Tamara$[tamAIRa]$$Etmannski$[etmannski]$
o Lecturer$for$MECH$&$CHBE$
o Fellow$of$the$UK$Higher$Education$Academy$
o Entrepreneur$
o Pirate:$www.oxehmoron.com$
Teaching Philosophy
$[Midterm$1$
$[Midterm$2$
$[Business$
$
$
$Case$
Note:$The$special$request$to$not$have$a$midterm$
during$Engineering$Week$=$makes$for$a$packed$
`irst$4$weeks$
Expectations
Phones$and$all$personal$electronic$devices$must$be$on$
silent$during$lectures$(including$no$buzzing).$
Questions$=$Piazza$(no$emails$to$Instructor$or$TAs)$
Behave$respectful$and$professional$at$all$times$ $$$$$$$$
(No$talking,$Loud$food,$Snoring,$Audial$noti`ications,$Visual$electronic$
disruption,$Rude$approach;$Lateness,$etc)$
Late$Assignment$=$0/2$=$0%$
Late$Final$Report$=$
$$$
10%$off$the$`inal$mark$for$submission$up$to$24$hours$late$
20%$off$for$being$up$to$48$hours$late$$
30%$off$for$being$up$to$72$hours$late$$
40%$off$for$being$up$to$96$hours$late$
50%$off$for$being$late$any$amount$of$time$over$96$hours$from$the$due[date.$$
7
CHAPTER 1
Making$Economic$Decisions$
Decision Making
Decision$making$is$a$major$aspect$of$everyday$life$
Engineers$need$tools$to$analyze$and$solve$the$
economic$problems$they$face$
Complex$problems$can$be$broken$down$to$
produce$sensible$solutions.$$
We$make$better$decisions$when:$
o We$know$the$decision$making$process$
o We$know$how$to$use$the$appropriate$tools$to$make$
comparisons$between$competing$alternatives.$
10
A Sea of Problems
Problems$can$be$classi`ied$by$levels$of$dif`iculty:$
o Simple$(not$much$effort):$
! If$we$use$a$machine$three$items$per$week,$how$many$should$
we$buy$at$a$time?$
o Intermediate$(primarily$economic):$
! Which$machine$should$be$purchased?$Low[cost,$requiring$
three$operators$or$high[cost,$requiring$only$two$operators?$
o Complex:$
! The$annual$budget$of$a$corporation.$All$projects$are$
evaluated$economically$but$may$also$include$non[economic$
factors$such$as$political$or$national$concerns,$individual$
concerns,$and$other$corporation[wide$impacts.$
11
Engineering$questions:$
o Which$projects$are$worthwhile?$
o How$should$projects$be$designed?$
Questions$or$issues$for$engineers$as$individuals$
o How$to$achieve$goals?$
o Making$the$best$investment$decisions$
13
Economics
Economics$is$the$social$science$that$studies$how$
people$cope$with$the$problem$of$scarcity.$
o Scarcity$is$manifested$in$the$inability$to$satisfy$all$of$
a$societys$wants$or$desires$at$a$speci`ic$point$in$
time.$
Scarcity$involves$making$choices.$
o A$choice$is$a$trade[off$which$involves$a$cost:$
! Giving$up$something$to$get$something$else$
! The$highest[valued$alternative$given$up$is$the$opportunity$
cost$of$the$activity$chosen$
o Whatever$we$choose$to$do,$we$could$have$done$
something$else$instead?$
14
Ef`iciency$
o Physical$ef`iciency$
! Measure$of$the$success$of$engineering$activity$in$the$physical$
environment;$Ratio$of$outputs$to$inputs$
! Maximum$physical$ef`iciency$ratio$is$1$(or$100%)$
o Economic$ef`iciency$
! Ratio$of$value$to$cost;$must$exceed$1$or$100%$
! An$engineer$must$produce$outputs$that$are$most$valued$(of$
greatest$satisfaction)$by$society$
15
16
Recognize$the$problem.$
De`ine$the$goal$or$objective.$
Assemble$relevant$data.$
Identify$feasible$alternatives.$
Select$the$criterion$for$determining$the$best$$
alternative.$
Construct$a$model.$
Predict$each$alternatives$outcomes$or$consequences.$
Choose$the$best$alternative.$
Audit$the$result.$
17
Problems$can$be$previously$unrecognized$or$may$
only$become$apparent$as$a$result$of$a$new$situation.$
To$determine$a$problem,$you$may$have$to$analyze$
information$provided$or$found.$
18
De`ining$the$objective$describes$the$goal.$
19
Explore$the$problems$time$horizon$
Deciding$which$data$is$relevant$may$be$a$complex$
process.$
Two$important$sources$of$data$are$an$
organizations$accounting$and$purchasing$
departments.$
20
Determine$ALL$potential$alternatives:$
o Brainstorming$
o Conventional$and$unconventional$
Only$feasible$alternatives$should$be$retained$for$
further$analysis$
21
Selecting$criteria$to$use$is$not$easy$because$
different$groups$often$support$different$criteria.$
The$criterion$traditionally$most$often$used$in$
economic$decision[making$is$to$use$money$in$the$
most$ef`icient$manner$(to$maximize$pro`its)$
It$is$now$more$conventional$to$also$consider$
sustainability$metrics$$
22
Maximize Profit
Where$the$standard$is$to$solely$maximize$
pro`it,$there$are$three$types$of$problems:$
o Fixed$Input:$input$resources/money$are$`ixed$
! Maximize$bene`its$or$other$outputs.$
o Fixed$Output:$output$objectives/results$are$`ixed$$
! Minimize$costs$or$other$inputs.$
o Neither$Fixed:$input$and$output$not$`ixed$
! Maximize$the$difference$between$bene`its$and$
costs.$
23
Sustainability
However$more$conventionally,$the$following$
standards$should$always$also$be$considered:$
o Minimize$negative$environmental$consequences.$
o Improve$the$distribution$of$income$or$wealth.$
o Minimize$costs.$
o Ensure$the$gains$of$winners$exceed$the$losses$of$losers.$
o Maximize$pro`it$or$sales.$
o Minimize$project$completion$time.$
o Minimize$the$creation$of$inef`iciencies,$like$
unemployment.$
24
6. Construct a Model
Model$construction$requires$merging$various$
elements:$$
o Objective$and$relevant$data$
o Feasible$alternatives$
o Selection$criteria$
In$economic$decision$making,$the$models$are$
usually$mathematical.$
A$model$is$a$representation$of$reality.$It$must:$
o Represent$the$important$parts$of$the$system$at$hand$
o Be$adequate$to$solve$the$problem$
25
The$most$common$error$for$longer[term$problems$is$the$
assumption$that$the$current$situation$will$continue$well$into$
the$future$or$that$the$do$nothing$alternative$implies$that$
nothing$else$changes.$Thus$time[scale$is$an$important$factor$
to$consider.$
26
Audits:$
o Promote$realistic$economic$analysis$and$implementation$$
o Provides$feedback$into$the$decision[making$process$
o Help$keep$a$project$on$track$
o Clarify$future$estimates$and$assumptions$
28
31
$=$$50,000$
Since$John$will$be$able$to$make$more$money$from$
his$investment,$he$should$certainly$consider$quitting$
his$job.$
32
Ethical Dimensions in
Engineering Decision Making
Ethics$distinguishes$between$right$and$wrong$with$
respect$to$decision$making$
Often,$decision[making$requires$more$context$than$
simple$economical$ef`iciency$
Ethical$codes$of$conduct$exist$for$Professional$
Engineers$(PEng)$
o Canadian$Council$of$Professional$Engineers$(CCPE),$
known$more$recently$as$Engineers$Canada$$
! www.engineerscanada.ca$
o APEGBC$
o Iron$Pin$Ceremony$at$UBC$
33
How$can$we$separate$favours$from$
appropriate$evaluation?$
34
$$
o Cost$
o Quality$
o Functionality$
How$do$you$treat$this?$$
What$does$this$depend$on?$
35
Can$we$think$of$any$real[life$examples$of$this?$
37
My$opinion:$Integrity$is$at$the$foundation$for$a$
successful$career$in$engineering$
39
40
$$
o 1[3,$1[7,$1[10,$1[11,$1[14,$1[18,$1[24,$1[34,$1[47,$$$$$$$
1[51,$1[55,$1[57,$1[59,$1[63,$1[66$
Chapter$2:$
o 2[2,$2[4,$2[6,$2[8,$2[10,$2[14,$2[20,$2[21,$2[25,$2[27,$
2[31,$2[32,$2[34,$2[35,$2[36,$2[39,$2[41,$2[43,$2[46,$$
2[48,$2[53,$2[54,$2[55$
These$are$strongly$suggested,$and$will$be$similar$
to$the$assignment$questions.$
You$are$free$to$do$more$than$just$the$suggested$
problems$for$extra$practice.$
41
CHAPTER 2
Engineering$Costs$and$Cost$Estimating$
42
Engineering Costs
Costs:$the$economic$value$of$the$resources$used$in$
the$production$of$goods$and$services.$
o Land,$labour,$capital,$and$entrepreneurial$skills$
o Initial$investment,$wages$and$salaries,$material$
purchases,$utilities$
Pro`its$indicate$that$scarce$economic$resources$are$
being$used$properly.$
o The$selling$value$of$the$goods$and$services$produced$
exceeds$the$cost$of$the$resources$used$in$their$
production.$
Losses$may$re`lect$a$waste$of$resources.$
44
Classification of Costs
Fixed:$constant$and$unchanging$
o Rent$on$a$building$is$constant$regardless$of$how$much$space$
is$utilized.$
Variable:$depends$on$level$of$output$or$activity$level$
o Linear$(proportional)$or$non[linear$
! Amount$of$raw$material$used$depends$on$how$many$units$
are$made.$
Total$cost$=$Fixed$cost$+$Variable$cost$
Marginal$cost:$variable$cost$for$one$more$unit.$
Average$cost:$Total$cost$divided$by$the$number$of$units$
=$$$
45
Total$Cost$=$total$`ixed$cost$+$total$variable$cost$
46
Pro`it$is$made$when:$total$revenue$>$total$costs$
o Putting$money$in$the$bank$
Losses$occur$when:$total$revenue$<$total$costs$
o Going$into$debt$
47
49
$=$400/week$
$=$220/week$
$=$240,000$per$summer$season$
$=200$campers$
Determine$the$following$
a) the$total$number$of$campers$to$breakeven$for$the$season$
b) the$pro`it$if$the$camp$is$operated$at$90%$capacity$
c) the$additional$pro`it$that$can$be$made$if$a$discount$of$
$100$per$week$is$given$for$another$10$campers$
50
52
Opportunity$Costs:$The$costs$associated$with$a$
resource$being$used$for$an$alternate$task$
o Sometimes$referred$to$as$forgone$opportunity$costs$
o Example:$forgone$wages$by$choosing$to$do$a$masters$
degree$instead$of$continuing$to$work$at$your$job$
53
Expense Types
Recurring$Expense/Cost:$A$cost$that$
reoccurs$at$regular$intervals$
o Example:$Purchasing$food;$Paying$Rent$
Non[recurring$Expense/Cost:$One[of[a[
kind$cost$recurring$at$irregular$intervals$
o Example:$Illness;$Accident$
o Note:$Sometimes$we$attempt$to$plan$for$large$non[
recurring$costs$by$buying$insurance.$The$periodic$
insurance$premium$then$becomes$a$recurring$
expense/cost.$
54
Incremental Costs
Incremental$Cost:$Cost$differences$between$
alternatives$
55
Book$costs$are$recorded$but$are$not$transactions$
o Do$not$represent$cash$`lows$(thus$are$not$included$in$
engineering$economic$analysis)$
o Example:$Down$payment$for$an$auto$purchase$2$
years$ago$
56
Life-Cycle Costs
Life[cycle:$all$the$time$from$conception$to$
termination$or$retirement$of$a$product$or$
process.$
Life[cycle$costs:$the$sum$total$of$all$the$costs$
incurred$during$the$life[cycle.$
Life[cycle$costing:$designing$with$an$
understanding$of$all$the$costs$associated$with$a$
product$during$its$life[cycle.$
57
Needs$assessment$and$justi`ication$
Conceptual$or$preliminary$design$
Detailed$design$
Production$or$construction$
Operational$use$
Decline$and$retirement$(recycling/
reuse/disposal)$
58
Life-Cycle Costing
In$general,$the$later$a$product$design$change$is$
made,$the$higher$the$cost.$
o Earlier$changes$are$easier$and$less$costly.$$
o Decisions$made$early$in$the$life[cycle$tend$to$lock[in$
cost$that$will$be$incurred.$
About$70%$to$90%$of$all$costs$are$committed$
during$the$design$phases.$
Only$10%$to$30%$of$cumulative$life[cycle$costs$
have$been$spent$by$the$end$of$the$design$phase.$
59
Cumulative$life[cycle$costs$
committed$and$dollars$spent$
Life%cycle)design)change)costs)and)
ease)of)change)
60
Cost Estimating
Engineering$economic$analysis$is$future$based.$
o Future$consequences$(costs$and$bene`its)$of$current$
decisions$are$analyzed$
o Requires$estimating$
Estimated$costs$and$bene`its$are$not$known$with$
certainty.$
o The$more$accurate$the$estimate,$the$more$reliable$
the$decision$
61
Types of Estimates
Rough$Estimates$(gut$level)$
o Quick/easy,$high[level$estimates$where$accuracy$varies$
widely$([30%$to$60%)$
Budget$Estimates$/$Semi[Detailed$(based$on$
historical$records)$
o Reasonably$sophisticated$and$accurate$(15%$to$+20%)$
Detailed$Estimates$
o Estimates$made$from$detailed$designs$using$
quantitative$models$and$vendor$quotes.$High$level$of$
accuracy$([3%$to$5%)$
o Dif`iculties$arise$when$the$future$is$uncertain$
62
Difficulties in Estimation
One[of[a[Kind$Estimates$
o First[time$projects$and$projects$that$have$never$been$done$
before;$No$previous$experience$of$costs$
o Few$such$projects$in$engineering$economic$analysis$
(Example:$First$NASA$mission)$
Resource$Constraints$
o Time$and$Effort$Available$(human$factors)$
o Quality$and$accuracy$of$estimates$are$adversely$affected$
Estimator$Experience$
o Experience$and$knowledge$"$better$quality$(and$more$
reliable)$estimates$(conversely$limited$experience$
63
decreases$accuracy)$$
Estimating Models
$$
64
65
66
68
Estimating Benefits
Economic$analysis$often$requires$considering$
the$bene`its$as$well$as$the$costs.$
Many$of$the$same$methods$used$to$calculate$
costs$can$be$used$to$calculate$bene`its.$
Bene`its$are$typically$in$the$future,$which$
sometimes$makes$them$more$dif`icult$to$
estimate.$
69
Arrows:$the$usual$interpretation$is$positive$for$cash$in`lows$
(revenues)$and$negative$for$cash$out`lows$(expenses).$
The$length$of$the$arrow$represents$the$magnitude$($)$of$the$cash$
`low.$
Time$dimension:$points$in$time$when$the$positive$and$negative$cash$
70
`lows$occur$
72
Cash
Flow
-$10,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
10
$5,000
73
Cash
Flow
-$10,000
$3,000
$2,000
$1,000
$5,000
$6,000
-$2,000
$6,000
-$3,000
$4,000
10
$8,000
74
End of
Year
Cash
Flow
-$10,000
$3,000
$3,600
$4,320
$5,184
$6,221
$7,465
$8,958
$10,750
$12,899
10
$15,479
75