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Thomas Luckmann
The thematic outline for the Lancaster conference on detraditionalization
expresses remarkable theoretical ambitions. The fate of tradition in moder
nity is a problem which does not admit simple solutions. For my part, I do
not know whether my own presentation will contribute much to the discus
sion of the larger issues. My aim is more modest. I intend to restrict my
remarks to a limited, although perhaps not insignificant, part of the wider
problem, the nature of contemporary moral communication. I shall begin by
sketching its relevance for the general topic of the conference; I shall then
venture some guesses about traditional and modern components of that com
munication; and finally, I will illustrate my point with some data on the
moral aspects of communicative interactions between ordinary people.
Although I do not plan to approach the big theoretical questions head-on,
I may be allowed to add that I share the interest in the larger issue. How
were social structure, culture and the individual transformed in the modern
world? It was interest in this question which many years ago led me to join
the search for an explanation of the profound changes in the manifestations
of religion in modern societies. I was helped in this search by the conceptual _
frame of a functionalist version of the social theory of religion. I had formu
lated that theory after becoming disenchanted with the approaches and in
vestigations which were then prevalent in the field. I thought that it was
necessary to return to the question asked about the nature of modern societies
by Durkheim and Weber, even if one did not accept all their answers.
Looking at the scattered evidence available at the time - significantly, little
of it was to be found in the mainstream of research in the sociology of
religion - I speculated about the causes which had led to the decline of
institutionally specialized religion, historically a particularly important social
form of religion which had been established in the Christian West and which
was represented by churches, sects and' denominations. It was marked by.
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art, and the like, that had found reasonably firm institutional bases. Instead
of segmentation, it offers integration - no matter how superficial this may
seem to the outside observer. Thus, the New A ge and similar representatives
of a holistic, magical world view supply individual searchers with the bricks
and some straw for further individual bricolage (Campbell, 1972).
The structural conditions leading to various privatized forms of religion
characterized by the search for a new wholeness - intended to overcome the
segmentation of meaning into specialized institutional spheres and cultural
regions also give rise to another holistic option that is diametrically op
posed to bricolage, that is to fundamentalism. One must distinguish between
the sociostructural conditions (the specialization of institutional domains, the
pluralism o f mass culture, and the development of a market o f world views
all of which are prevalent in modern industrial societies) and the strains
similar conditions produce, upon their emergence in modernizing societies.
The relatively sudden loss of religious legitimations for everyday life seems
to lead to anti-modernist reactions among substantial segments of the popu
lations of modernizing countries.8 But even in modern Western societies,
Protestant and Catholic versions of fundamentalism have chosen traditional
models of wholeness in reaction to modernity (institutional specialization,
the immorality of economic and political life, the lack of obligatory controls
for private life and pluralism and a lack o f cognitive support for ones own
world view, disorientation, and mass availability of immoral products and
behaviour).9 It seems unlikely, however, that these reactions, which range
from the Catholic Opus Dei to Protestant moral majorities, will prove success
ful in the long run. The fit between this kind of world view and the social
structural determinants of modem life is rather poor. It can be improved,
however, in closed communities of various kinds. On the whole, privatized
syncretism seems to have a better chance to become established as a (mini
mally) social form of religion.
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how it bears upon the larger issue o f tradition and modernity. But first I
should like to note that the restriction of my remarks to moral communica
tion also has a methodological advantage. The limited scope o f the questions
addressed permits, at least in principle, empirical answers. Even so, investi
gation of the moral aspect of communicative interactions presents a difficult
task to empirical research.
I do not pretend that even the restricted questions about contemporary
moral communication which are discussed here will be easily and conclu
sively answered by the kinds of materials my colleagues on a research project
on moral genres of communication and I have gathered. But I do think that
the procedure I am following has some advantage when compared with
attempts to approach the grand issues of tradition and modernity in a direct
way. In any case, what would be a direct way? Public opinion polls, depth
interviews and life histories, analysis o f personal documents and content
analyses of the mass media? All these are certainly better in furthering our
understanding o f life in modern societies than free-floating speculation. So
are or could be, if they existed sophisticated hermeneutics of modern
cultural productions, literary as well as electronic, which inform us about the
product although not the reception side of modern culture. I think that our
attempt to analyse concrete communicative interactions in which, after all,
traditions are actively maintained, transformed or abandoned has the advan
tage o f looking at the matter in situated contexts.
A few words about the nature of these materials: they consist of hundreds
of hours of recordings and transcriptions of family table talks from the south
and east of Germany, religious and secular conversion stories, gossip in pri
vate and institutional settings, entry interviews in psychiatric wards, fire
department alarm calls, anti-smoking campaigns, meetings of local ecology
groups, religious programmes on television, radio call-in programmes, public
debates, in situ and on television, for example on the G u lf War, genetic
counselling as well as general family counselling, etc.
Rich and voluminous as these materials are, they are restricted with few
exceptions to Germany, and the family table talks are from lower-middle and
middle-class families. Only after many more years of concentrated research
producing similarly detailed and concrete data from other modern societies
could one say with any certainty what moral genres, and other less rigorously
structured forms of communication serving moral functions, constitute the
specifically modern moral repertoire in the overall comm unicative budget of
a society.
My observations must therefore remain tentative until such further evi
dence becomes available. None the less, they may be worth presenting even
at this early stage. They address a limited but important aspect of the general
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where the interacting individuals do not know each other, they perceive one
another in terms of more or less anonymous social categories which carry,
directly or indirectly, some information about the others moral status and
views. The risk of which I just spoke can therefore be minimized or,
alternatively, consciously accepted in confrontation with moral deviants.
But in a wide variety of situations typical o f modern life the risk is increased.
In societies with a generally obligatory moral code and in which interaction
based on highly anonymous social roles is less pervasive, moral consensus
could be assumed until evidence to the contrary appeared. In modern soci
eties, one could say with some exaggeration, the situation is reversed. Moral
consensus can be assumed only after evidence for that assumption becomes
available. Among persons who are not reasonably certain about each others
moral attitudes and views, social interaction in general and most specifi
cally, explicit moralizing - becomes a risky intersubjective undertaking.
Similarity of views on morally relevant issues in social interaction needs to
be cautiously negotiated in specific communicative processes between the
parties to a social encounter. Even then the scope for consensus over different
areas of social life will be as open to question as its stability in time.
This does not imply that already established moral-ideological commun
ities of the mind (Gesinnungsgemeinschaften) have not survived, especially if
they historically found an institutional base. Nor does it imply that new
Gesinnungsgemeinschaften cannot become established. They do, and some achieve
a certain stability. The moral entrepreneurship of old and new Gesinnungsge
meinschaften continues and their moralizing activities are often vociferous and
politically influential at least temporarily on specific issues. But the old
ones are in crisis and the new ones only rarely achieve stability. On the one
hand, the old ones, in crisis, may respond by aggiomamento and moral indirec
tion or they may respond by moral fundamentalism. Many of the new ones, on
(he other hand, are characterized by the peculiar fact that they do not present
themselves as moral communities. Their moral entrepreneurship is typically
curried out behind scientific, medical, practical-problem-solving, facades. This,
too, may be considered a form of indirection and obliqueness.
However, my concern here is with moral indirection and obliqueness in
ordinary communicative processes rather than in moral entrepreneurship of
one kind or another. In the following I will present some examples.
A brief terminological remark may help to understand the examples. N o
doubt all social interaction involves moral aspects and all communication
t oncains a moral dimension. But these may be minimal and normally impert rptible to the participants. I will disregard this underlying morality o f all
Mx iul life. I shall present examples of communicative processes in which
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EXAMPLES
1 Thematization o f Morals
Thematization o f morals frequently occurs, as it does in the instance below, '
in communication between persons who were brought up in different cul
tures. (Here, in a conversation between a Chinese and a German teaching at
a Chinese university.) This thematization is not an immediate part of a
positive or negative evaluation of the value o f activity versus passivity. The
transcript o f the entire episode shows, however, that B u (negatively) evalu
ates passivity as an element of the conformism of Chinese culture.
BU:
hyeah then, well Ive learned in Western culture one should always be
A CTIVE.
GERMAN: And eh I also A G R E E to that.
BU". I find the activity o f a person very important.
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Direct Moralizing
YOUNG MAN:
SISTER:
Indirect Moralizing
(a) Why Constructions
(b)
Thomas Luckmann
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If you think about now you just have to first o f all see how you can
get your stuff put in order. I dont understand, I dont understand either
why you just dont call whatchamacallhim in Stuttgart and say that when
you do your practical semester now, that you then would like to next
semester continue in Stuttgart again next semester. Tell him whats going
on.
PAUL: Im not gonna get a practical semester position any more.
ANTJE:
STUDENT:
CLIENT:
1
2
I think . . .
(d) Litotes
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3
4
5
6
7
H
9
This section o f the chapter is drawn from a previous article (Luckmann, 1991,
pp. 176-9).
Previously multifunctional institutions, which regulated social interaction in archaic
and also in traditional societies, slowly accented one function and lost most o f the
other functional components that originally constituted them. A t the same time,
institutions with similar functions coalesced into large specialized domains, such
as the state and the economy. In contemporary industrial societies, institutions
have become highly interdependent elements of social subsystems. These subsys
tems, however, are, rather, autonomous parts o f the social structure. The norms
of each subsystem are comparatively independent of the rules that govern action in
other subsystems. Depending on the domain in which it is performed, institu
tionalized social interaction obeys rather heterogeneous norms. The connection of
these norms - which have been described by Max Weber as functionally rational
ones - to the logic of a transcendent reality is severed.
In this connection, Parsons spoke o f institutional interstices.
See Needleman and Baker (eds) (1981), especially Robert Wuthnow, and Joseph
Chinnici. Also Jam es Beckford (1986) and Beckford and Luckmann (1989).
See Colin Campbell and Shirley Mclver (1987).
For an early study, see Andrew Rigby and Bryan Turner (1972).
Not unlike what Troeltsch rather misleadingly called mysticism. For cultic
milieu see Danny Jorgensen (1982); also Rodney Stark and W illiam Bainbridge
(1986).
See, for example, Bassam Tibi (1985).
See Frank Lechner (1985); Donald Heinz (1985).
REFERENCES
CLIENT:
COUNSELLOR:
Beckford, Jam es A. (ed.) 1986: New Religious Movements and Rapid Social Change.
lz>ndon: Sage.
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Beckford, Jam es A. and Luckmann, Thomas (eds) 1989: The Changing Face of Religion.
London, Newbury Park, and New Delhi: Sage.
Campbell, Colin 1972: The Cult, the Cultic Milieu and Secularization. In A Socio
logical Yearbook o f Religion in Britain, vol. 5. London: SCM Press, pp. 119-36.
Campbell, Colin and Mclver, Shirley 1987: Cultural Sources o f Support for Contem
porary Occultism. In Social Compass, 34, pp. 4 1 -6 0 .
Chinnici, Joseph P. 1981: New Religious Movements and the Structure of Religious
Sensibility. In J . Needleman and G . Baker (eds) Understanding the New Religions,
pp. 2 6 -3 3 .
Durkheim, Emile 1984/1893: The Division of Labour in Society. London: Macmillan.
Geiger, Theodor 1969: On Social Order and M ass Society. Selected Papers, R. E. Peck
(ed.). London: University o f Chicago Press.
Goffman, Erving 1967: Interaction Ritual. New York: Anchor Books.
Heinz, Donald 1985: Clashing Symbols: The New Christian Right as Counter
mythology. In Archives de Sciences Sociales des Religions, 59, pp. 15373Jorgensen, Danny L. 1982: The Esoteric Community: An Ethnographic Investigation
of the Cultic Milieu. Urban Life, 4, pp. 3 8 3 -4 0 7 .
Lechner, Frank J . 1985: Fundamentalism and Sociocultural Revitalization in America:
A Sociological Interpretation. In Sociological Analysis, 46, pp. 243-59Luckmann, Thomas 1991: The New and the Old in Religion. In Pierre Bordieu and
Jam es S. Coleman (eds), Social Theory for a Changing Society, Boulder, San Francisco,
Oxford: Westview Press; New York: Russell Sage Foundation, pp. 16 7 -8 2 .
Needleman, Jacob and Baker, George (eds) 1981: Understanding the New Religions.
New York: Seabury Press.
Redfield, Robert 1965: The Primitive World and its Transformation. New York: Cornell
University Press.
Rigby, Andrew and Turner, Bryan S. 1972: Findhorn Community, Centre of Light:
A Sociological Study of New Forms of Religion. In M. H ill (ed.), A Sociological,
Yearbook of Religion in Britain, vol. 5, London: SCM Press, pp. 72 -8 6 .
Stark, Rodney and Bainbridge, W illiam S. 1986: The Future of Religion: Secularization,
Revival and Cult Formation. Berkeley: University of California Press.
Tibi, Bassam 1985: Der Islam und das Problem der Kulturellen Bewaltigung Sozialen
Wandels. Frankfurt: Suhrkamp.
Weber, Max 1976: The Protestant Ethic and the Spirit o f Capitalism . London: Geotge 1
Allen and Unwin.
Wuthnow, Robert 1981: Religious Movements and the Transition in the World*',
Order. In J . Needleman and G. Baker (eds), Understanding the New Religions, pp.
63-79.
Part II
Detraditionalization and Traditions Today