1/15/2010

Understanding and 
Using Social Networking 
for Personnel 
Communication and 
Education
Arrowhead EMS Association 2010
Duluth, Minnesota

Greg Friese, MS, NREMT‐P

@gfriese question/comment about Arrowhead EMS… 

Comment about #ArrowEMS presentation …

eps411.com/arrowEMS

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My 2010 Themes

Content

Connecting

Ideas

Free and easy to use tools to 
connect with company 
personnel to deliver education,
personnel to deliver education, 
build community, share 
information, and answer 
questions.

5 reasons to 
ignore
ignore the social 
the social
media fad

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I don’t have time #1

Nobody cares #2

I don’t care #3

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Boss won’t approve #4

Obligated to do something #5

Get Started!

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Tools
Facebook

Twitter
YouTube
Blog
Email RSS Reader

Social Media Jump Kit

7 Step Action Plan

1. Personal accounts
2. Establish a hub
3. Initiate a few spokes
4. Monitor conversation
5. Share and respond
6. Emulate best practices
7. Ask questions

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Jargon and Lingo

Social Networking
? ?
? ?

? ?

You Me

? ?

? ?
? ?

Social Media

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Consumption of Social Media

134,000,000 views!

Creation of Social Media

18,000 views! (01/10)
23,000 views!  (10/09)

Status Updates

What are 
you doing? 

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Quantity of Interaction

4,362,210
4 362 210
followers

Quality of Interaction
? ?
? ?

? ?

You Me

? ?

? ?
? ?

Presence

Your name/agency here

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Hub

Spokes

History of Social Media

Independent of 
space and or time

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Bulletin Boards

Email
Jon Lee

Email is pretty cool

Hey,

Did you get email? 

Do you think this will catch on? 

Social Networks

?
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Social Networks

Social Networks

Is Everybody Doing it?

900,000 EMS 
Professionals

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Follow the Numbers (10/2009)

Ning Facebook

EMSUnited com
EMSUnited.com 3 635
3,635 1 941
1,941

EMSConnect.com 5,590 20,129

JEMSConnect.com 9,041 14,246

Follow the Numbers (01/2010)

Ning Facebook

EMSUnited com
EMSUnited.com 3 748
3,748 2 732
2,732

EMSConnect.com 6,017 26,967

JEMSConnect.com 9,516 23,113

Social Media

http://www.flickr.com/photos/mandymaarten/503716476

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Develop and Distribute

#1 Communicate Value

Social Media Distribution
“We want them to know these are 
services we provide—many are free—
and we want them to take advantage 
of the things the city offers, because 
f th thi th it ff b
they’re the taxpayers,” 
Marisa Ramirez‐Ramos 
PIO and fire and life safety education specialist
Mesa Fire Department

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#2 Community Looking for You
Twitter  Facebook
Followers Fans
Buffalo FD 9600+

Bartlett TN FD 658

DC Fire EMS 840

LAFD 6463

South Orange Rescue 1220

#3 Official Presence

Official Presence

Is your organization watching 
for these questions? 
How would you respond?
Can you respond?

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Which is official? 

#4 Direct Interaction 

Speak Directly to Public
“I don’t want to create a total 
dependence on the news media to 
get our message out. I want to 
reach people where they are—
mobile, PDAs, cell phones.”

Mark Basnight, Charlotte Fire Department PIO

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#5 No Barriers to Entry

Free Social Media Tools
• Facebook
• Wordpress.com
• Blogger
• Twitter
• YouTube
• Flickr
• Talkshoe
• Blog Talk Radio

Social Networking and Training
Subject Matter 
Expert

Audience Audience

Audience

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Education and Training

Enhance
Improve
Replace

Presence For Educators

1. Facebook
2. LinkedIn
3. Course YouTube Channel
4.Course
4. Course Blog
5.Course
5. Course Image Collection

Students Expect Presence

Instructor name here

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Student Recruitment

Role Modeling

Widen your Professional Network

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Social Media Activities
1. Video assessment and treatment skills
2. Photograph best practices
3. Blog writing activities
4. Read and comment on blogs
5. Create a podcast
6. Comment on a podcast
7. Host a CE webinar

Privacy Issues

Friend/Follower Requests
No thank 
Are you on 
you.
Facebook?

Students, Interns, Patients,  Caregivers, Co‐
workers, Supervisors, Other Healthcare 
Providers, Vendors???

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Patient Contacts
• Identifiers

Internet Usage Policy

Social Media Policy

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Role Modeling

Social Media Behaviors 
Do Not: 
• Complain about agency or assignments 
• Engage in at inappropriate times
• Share confidential Information 
• Defame or slander
• Use profanity 

Social Media Behaviors
Do:
• Be polite 
• Offer help 
• Participate 
• Engage intelligently 
• Be non‐confrontational 

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Monitoring

Join the Conversation

Establish Official Presence

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Twitter Search (search.twitter.com)

Twitter Search RSS 

RSS Feed Reader

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Google Alerts

Over Sharing Information 

Search Results

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Negative Over Sharing

Positive Over Sharing

Your name here

What is your top 5?

Summary
Communicate value
Community looking for you
Official presence
Direct interaction
No barriers to entry

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Questions and 
Answers
Thanks from @gfriese
gfriese@eps411.com
715‐204‐9874
PIOSocialMediaTraining.com
eps411.com/ArrowEMS

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