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Wael Hamouie

Taipei, Taiwan Mobile No: 00886 9 78686 739

wael.hamouie@outlook.com

Personal summary:
As a seasoned and talented Sales & Marketing Manager, with over 12 years of
extensive experience at multinational organizations I have gained an excellent track
record of successful projects. With leading Shopping Malls management & real-estate
groups, which have a turnover in excess of US$ 4.1 billion, I have had consistent results,
with an oriented record and gained an outstanding efficient performance at several departments. I have demonstrated
my ability in the largest companies in the UK, Dubai, Jordan & Syria. Im currently based in Taipei (Taiwan) now
looking forward to using my skills and creativity to my fullest potential at a company that offers genuine opportunity.

Areas of skills and Expertise:

- Strategic Brand Planning.


- New Market & Business Development
- Project Management
- Loyalty programs & Customer Acquisition
- Customer Relationship Management
- Event Planning & Promotions
- Comprehensive Advertising Campaigns
- Social Media Marketing
- Evaluate & Project Market Trends
- Time management & Working to deadlines
- Problem-solving & Flexibility

Computer programs skills:


3D max, Photoshop 7, CorelDraw &
Microsoft office (power point, word, excel)

Language proficiency:
English

(reading, speaking, understanding)

Russian (speaking, understanding)


Arabic

(Native language)

Mandarin Chinese (Beginner)

Education:
MBA in PR & Events Management from Amity University of Dubai 2004 2006
Bachelor of Arts - Faculty of English Literature in Syria - Aleppo 1998 - 2001
Aleppo High School, Syria High School Diploma 1997 - 1998
Trainings Qualifications:

Al Futtaim Training center in Dubai (sales & marketing development presentation skills )
PMP managements course in UK (sales technical service better business program )
Customers service training (Forever 21,Retail)
Management leader course negotiation skills program (Forever 21)
Health & Safety program - security development ( Alfuttaim TC )
Participating in the Paris Gallery training programs, including the following topics: Beauty
advisor provided by Channel, Yves Saint Laurent, Clarins.
Strategic Performance Measurement - Using the Balanced Scorecard

Career history:
Shahba Mall & Hotel Operation Manager
Syria Jordan

March 2011 July 2014

http://www.shahbamall.com/

Leading Sales & Marketing strategies of the largest shopping mall and hotel in Syria -raised occupancy from
83% to 99.1% and opened its 206 retail outlets with built up area of over 1.8 million sq.ft
Achieved 61% increase in revenue on existing lease renewals in 2012 and 45% in 2013
Responsible for the overall operations of the Mall, ranked one of the top Malls recognized by (International
Council of Shopping Centre Rating 2012).
A multi- functional property featuring 340 retailers, 1 hotel, Fashion Dome and world class retailers such as
Harvey Nichols, Prada, Chanel, Dior, Zara, Mango.
Developing a marketing team to execute the strategies & objectives of the conducted PR plan.
Handling budget setting and control to drive income opportunities to boost maximum financial achievements
plus profitability for the business.
Taking advantage of business opportunities to support leasing representatives with regard to permanent leasing
deals as well as temporary leasing of vacancies
Decide the demand for services and products offered through the company and its competitors, recognizing
potential clients. Lead the training, hiring, and performance assessments of sales and managing employees.

Marks and Spencer - Retail Mall Manager


UK & Dubai - Jun 2009 Feb 2011

Managing one of the biggest mall of M&S in the world outside UK. Having over 13% of the total retail
market share within the Gulf.
Managing $USD 2 million in sales portfolio. Leading staff strength of around 120 and stores of 280 thousand
square feet.
Opened Dubai festival City Mall extension in Sept 2010, 516,000 square feet in record time with over 80% of
GLA within 6 months from handover of project.
Provide training & orientation to newly recruited staff plus on-going support & refresher training for other
co-workers to improve efficiency and service levels.
Set the marketing budget of each brand for each country (10 countries) based on the sales forecast and
reviews the budget every 3 months & decrease the shrinkage about 80%.
Planning and preparation of annual business plan for the mall to deliver the agreed targets & achieve
maximum revenue.

Paris Gallery - PR & Marketing Manager


Dubai - Oct 2007 - Jan 2009

Actively seek opportunities to generate additional exposure through


The media for and on behalf of the various high end labels at PG
Liaising and networking with a range of clients including customers, colleagues, suppliers, wholesalers and
partner organizations.
Leading the financial management of the marketing plan including budget planning, resource allocation and
preparation of quarterly reports.

Recruiting, selecting, orienting, training and assigning employees throughout the company. Coaching and
communicating job expectations to the employees in order to provide top quality customer service to our
clients.
Check month on month of P&L, comparing the expenses against budgeted & SPLY figures and in conjunction
analyze the variances.
Supporting services (Warehouse, Logistics) with regards to Marketing plans, decor, feedback on products,
availability and orders.
Worked closely with the suppliers as well as other staff to ensure achieving monthly target conducted. Daily
briefing to team members to discuss sales and strategies to reach anticipated goals.

Dubai TV Real Estate Channel - Sales Manager


UAE Dubai - March 2005 - June 2007

Achieved a remarkable growth and turnaround of the consumer business in different markets & enhanced results
by increasing client base and maximizing income, achieved 125% of quota within the first year as Sales
Manager.
Lead the challenge by spreading the sales culture, focus spearheaded the formulation of department plans and
strategies in coordination with upper management.
Assisted in planning and implementing advertising, campaigns, promotions & events. Organized products display
and applied other marketing strategies, to increase sales turnover plus attract new customers.
Developed business through all sales channels in various market segments by maintaining strong and loyal
business partners including suppliers, dealers, retailers and customers resulting in maximizes revenue and brand
image.
Forever21- Sharaf General Treading Store Manager
UAE Dubai - February 2003 January 2005

http://www.sharafretail.com

Established close relationships with the customers and maintained high level of customer satisfaction.
Created customer service programs to train staff on providing the highest level of customer care with attention
to detail.
Administered employee performance reviews and ensured best practices at all times. Monitored compliance
with the company policies and procedures and reported to upper management.
Scheduled the staff within the department in accordance with set priorities, needs and restrictions of the
business.
Handled personnel issues including corrective actions, disciplinary matters and resolved all employee
complaints in a confidential manner.
Setting and developing sales strategies and targets, as well as monitoring the sales team performance to ensure
achievement. Analyzing sales figures, presenting recommendations, identifying and solving sales problems.

Reference: Available Upon Request


Personal Details:

Nationality: Syrian
D.O.B: 1 \ 7 \ 1981
Marital status: Married
International driving license: available
Notice period: available immediately

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