This sample business plan has been made available to users of Business Plan Pro , business

planning software published by Palo Alto Software. Names, loc ations and numbers may have been
changed, and substantial portions of text may have been omitted from the original plan to
preserve confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have
permission to reproduce, resell, publish, distribute or even c opy this plan as it exists here.
Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emaile
d
to the marketing department of Palo Alto Software at marketing@paloalto.com. For product
information visit our Website: www.paloalto.com or call: 1-800-229-7526.
Copyright

Palo Alto Software, Inc., 1995-2009 All rights reserved.

Confidentiality Agreement

The undersigned reader ac knowledges that the information provided by _______________ in this
business plan is confidential; therefore, reader agrees not to disc lose it without the express
written permission of _______________.
It is ac knowledged by reader that information to be furnished in this business plan is in all respec
ts
confidential in nature, other than information which is in the public domain through other means
and that any disc losure or use of same by reader, may cause serious harm or damage to
_______________.
Upon request, this document is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date

This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary............................................................................................................................
1
1.1 Objectives ..................................................................................................................................
1
1.2 Mission.......................................................................................................................................
1
Chart: Highlights.....................................................................................................................
2
2.0 Company Summary............................................................................................................................
2
2.1 Company Ownership ................................................................................................................
2
2.2 Start-up Summary.....................................................................................................................
2
Table: Start-up........................................................................................................................
3
Table: Start-up Funding.........................................................................................................
4
3.0 Services...............................................................................................................................................
4
4.0 Market Analysis Summary.................................................................................................................
4
4.1 Market Segmentation ...............................................................................................................
5
Chart: Market Analysis (Pie).................................................................................................
5
Table: Market Analysis ..........................................................................................................
6
4.2 Target Market Segment Strategy............................................................................................

6
5.0 Strategy and Implementation Summary...........................................................................................
6
5.1 Sales Forecast..........................................................................................................................
6
Chart: Sales Monthly..............................................................................................................
7
Table: Sales Forecast ...........................................................................................................
7
5.2 Milestones..................................................................................................................................
8
Table: Milestones...................................................................................................................
8
5.3 Competitive Edge .....................................................................................................................
8
6.0 Management Summary......................................................................................................................
8
6.1 Personnel Plan..........................................................................................................................
8
Table: Personnel ....................................................................................................................
9
7.0 Financial Plan...................................................................................................................................
10
7.1 Important Assumptions...........................................................................................................
10
Table: General Assumptions ..............................................................................................
10
7.2 Break-even Analysis...............................................................................................................
11
Table: Break-even Analysis................................................................................................
11
Chart: Break-even Analysis ................................................................................................
11

7.3 Projected Profit and Loss ......................................................................................................

12
Chart: Profit Monthly ............................................................................................................
12
Table: Profit and Loss .........................................................................................................
13
7.4 Projected Cash Flow..............................................................................................................
13
Table: Cash Flow.................................................................................................................
14
Chart: Cash ..........................................................................................................................
15
7.5 Projected Balance Sheet.......................................................................................................
16
Table: Balance Sheet..........................................................................................................
16
7.6 Business Ratios......................................................................................................................
16
Table: Ratios ........................................................................................................................
17
Table: Sales Forecast ..............................................................................................................................
1
Table: Personnel .......................................................................................................................................
2
Table: General Assumptions ...................................................................................................................
3
Table: Profit and Loss ..............................................................................................................................
4
Table: Cash Flow......................................................................................................................................
5
Table: Balance Sheet ...............................................................................................................................
6

Page
1

Claremont Funding
1.0 Executive Summary
al
d

Claremont Funding is an outstanding mortgage brokerage firm serving the lending needs of re
estate professionals, builders and individual home buyers. We have ac cess to a full range of
mortgage sources and are dedicated to finding the right loan--with the best rates, terms an
costs- -to meet our clients' unique needs.
This firm is capitalized by two principal investors, Joan Billings and Maureen Shoe. Both are
licensed brokers with a combined experience of over 30 years in the industry.

1.1 Objectives

s.

Claremont Funding aims to offer comprehensive mortgage broker services. Claremont Funding
will foc us on providing personal and spec ialized services to meet eac h c lient's specific need
The primary objectives of our firm are:

Become profitable serving the real estate investment opportunities bec oming available

in

the rapidly growing old town section of the city.

Develop a solid, corporate identity in our specified target market area.
Become one of the top brokerage firms in the area by our third year of operation, or
before.
Realize a positive return on investment within the first 12 months.

1.2 Mission

Claremont Funding offers high-quality mortgage brokerage services to residential and business
customers. Our aim is to provide our customers with fair mortgage rates at reasonable prices

while keeping our clients informed and educated throughout the proc ess. We will bec ome fr
iends
and mentors to our customers as well as quality service providers. Claremont is an excellent
plac e to work, a professional environment that is challenging, rewarding, creative, and respe
ctful
of ideas and individuals. Claremont ultimately provides excellent value to its customers and
fair
reward to its owners and employees.

Page
1

Claremont Funding

2.0 Company Summary

e

Claremont Funding is a new company that provides a high level of expertise.

We will provid

superior personal service to buyers. We take pride in knowing that 70% of our business co
mes
from repeat clients and their referrals.

Our responsibility as mortgage professionals is to determine what a customer's financial goals

are, not just quote a rate. We have ac cess to hundreds of loan programs, allowing us to a
rrange
the most beneficial solution... whatever the buyer's needs may be.

2.1 Company Ownership

The owners and brokers of Claremont Funding are Joan Billings and Maureen Shoe.

2.2 Start-up Summary

Our start-up costs are outlined in the following table. Start-up costs derive from website des
ign,
office equipment, main c omputer station complete with all mortgage information for broker us
age,
stationery, legal costs, furnishings, office advertising and services, and expenses associated
with opening our office. The start-up costs are to be financed by direct owner investment a
nd
credit. Lease office space averages $1.10 - 1.60 per square foot to an approximate of $1,5
00
per month, plus utilities, for efficient leased office spac e. Commercial lease will be for a thre
e
to five year agreement with the first month and a security deposit equal to the monthly lea
se
rate payable at the time of lease start date.
Page
2

Thank you for evaluating Wondershare PDF Editor.

You can only convert 5 pages with the trial version.

To get all the pages converted, you need to purchase the so

ftware from:

http://cbs.wondershare.com/go.php?pid=1042&m=db