In a turbulent economic and social climate, business remains of core importance.

It is a crucial element of
our lives, working as a catalyst for innovation, which is why I wish to study it at undergraduate level.
My interest in business was evident from an early age. At 13 I established a jeweler business with a
friend; the venture lasted for over two years and taught me about the everyday obstacles that a firm can
encounter. My participation in both the Young Enterprise and Young Entrepreneur projects further stoked
my enthusiasm, and during these programmers I was able to demonstrate strong leadership qualities, as
well as excellent communication and creative skills when solving problems.
One of my passions in life is for people; I believe that humans are the ultimate resource, and that effective
management of employees can aid a firm to reach its full potential. What would be the point of investing
millions in extension strategies such as product and market development, if those selling the goods were
lacking motivation? On a recent work experience placement at Jerrold's department store I was able to
obtain several days in the Human Resource department; my responsibilities included phone handling,
assisting customers and helping with the recruitment and selection process. This gave me a realistic view
of a modern HR department, and also demonstrated which techniques improved the efficiency of the
workers. During this placement I also attained some experience within the marketing department; this
involved large amounts of proof reading, as well as aiding with advertising discussions. This enabled me
to show initiative when formulating ideas, as well as display creative ability. My experience in the
marketing department also led me to understand why language is so crucial in terms of advertising, and
how well phrased promotion can infect aid to stimulate demand.
Prior to this I was also accepted for work experience at Durrants, a local estate agent; a much smaller
company compared to Jarrolds department store, where my focus was around sales. I thoroughly enjoyed
this placement, as the property market is an area that has always been of interest to me. Currently I also
assist with the accounts at Apercu, a local media company; this involves controlling sales and expenditure
spreadsheets, as well as handling receipts and queries.
One of the strongest reasons I wish to study business is that it is an exciting and constantly evolving
industry; nothing stays the same, which is why I always keep up with business related publications. I take
pleasure in reading the independent financial section, and have also thoroughly enjoyed Understanding
Organisations by Charles Handy. This provided me with explanations of theories to the running of a
successful and sustainable business, for example his explanation of the motivation to work points out it is
far more complex than simply the desire to earn money.
In my spare time I am a keen musician; I play Alto Saxophone and Piano and have achieved grade four
on both, passing with merit each time. I am also an avid reader, my favourite authors being Thomas
Hardy and Sebastian Faulkes, and feel that literature improves my analytical ability. I have participated in
both bronze and silver Duke of Edinburghs award, and feel that this has strengthened my leadership
qualities, whilst also improving my mentality when working in a team.
Through all of these experiences, I feel I have obtained a sufficient grounding in many of the areas of
business, and now hope to build upon them. I believe that university will offer me an excellent opportunity
to further my knowledge of business as a whole, and hopefully obtain employment with a well respected
organisation in the future

ctor Banjo, General Manager Human Resources Oceanic Bank Plc. It was as a result of this encounter
that I was able to get detailed understanding of the roles played by human resource in tackling human
issues and consequently in organizational success.
In light of this, I have decided to take up the masters program in Human Resource Management because
I am interested in the role it plays in achieving organizations goals and objectives, key among them being
hiring and training the best employees, and dealing with performance issues.
I am a graduate of Mass Communications from Bowen University. My Mass Communications degree has
provided me with a strong foundation as well as fortified me with good communications skills, personal
communications as well as organizational communications skills, bearing in mind that the importance of
proper communication in the business environment cannot be over-emphasized. In the same vein,
professionals of communication recognize the importance of good business practices.
My career goal is to work in a leading firm that places priority on professionalism and lead such
organization towards attainment of set goals by making use of knowledge garnered as well as
experience. Ten years from now I see myself as a human resource consultant, providing professional
advice so that others can make the best decisions. I believe a masters degree in Human Resource
Management is all I need to make this dream come true. It fits the profile of this goal.
Perhaps some of my greatest attributes is that I am smart, hardworking, and inquisitive. I am always
willing to learn and I appreciate every opportunity to learn new things or old ones differently. I am sensitive
and genuinely interested in others, which makes me confident that HRM is the path I want to tread.
Human resources are vital to any organization: without people the organization would not function.
I chose this university because of its great reputation, its renowned academic excellence, and good
industry links as well as flexible postgraduate schemes. I look forward to being a part of a renowned
institution as your institution. I firmly believe that the right education in the right school will open doors of
advancement in my chosen field of study