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INSTITUTE
MOHAN NAGAR, GHAZIABAD
Course: PGDM (2013-15)
Name of Faculty: Dr. Pankaj Kumar
Trimester: I
Subject: Managerial Economics
Hours
1, 2
3, 4
5
6, 7
8
9, 10, 11
12
13
14
Case Analysis
1. Price Elasticity of demand in Real World.
2. Income Elasticity of demand in Real World.
3. Cross-Price Elasticity of Demand in Real the Real World.
4. Substitution between domestic & foreign goods from text
Demand Forecasting: Quantitative and qualitative methods of
demand forecasting. Methods of demand forecasting for new product
and established product. Demand forecasting and business decisions.
Case Analysis
5. Forecasting the demand of air travel over the North Atlantic
Mid Term Class Test
Production Analysis: Concepts of production function, production
with one and two variables, Law of return, MRTS, Return to Scale,
Economies of Scale & Scope.
Cost Analysis: Concept of Cost, Cost Function, Types of cost, Short &
Long run cost. Iso-quant, Iso-cost, Iso-revenue, Rigid Line, Budget
Line, BEP.
5. Numerical & Decision Types Problems (Production)
6. Numerical & Decision Types Problems (Cost)
Structure of Market: Nature and characteristics of perfect
competitive, monopoly, monopolistic and oligopoly market.
Conditions of firms equilibrium in different form of market.
Determination of product price & profit in different forms of market.
Short run and long run price and output determination.
Case Analysis
6. Competition in the stock market
7. Rising competition in the global banking
15
16
17
18
19
Chapter 1, 2 & 3 of
Microeconomics
(PA Samuelson)
Chapter 3 & 4 of Text
(Samuelson & Nordhaus)
Chapter 2 of Salvatore
Schums Outline
Chapter 5 of Text
(Samuelson & Nordhaus)
Chapter 4 of Salvatore
Schums Outline.
Chapter 5 & Appendix 5
of Text (Samuelson &
Nordhaus)
Chapter 4 of Salvatore
Schums Outline.
Chapter 4 of Text
(Samuelson & Nordhaus)
Chapter 3of Salvatore
Schums Outline.
Chapter 3 of Text Book
(Salvatore, D.) and NG
Mankew-Microeconomics
Notes,
Chapter 5 of Text book
(Salvatore, D.)
Chapter 5 of Text book
(Salvatore, D.)
Up to unit 6
20, 21
Chapter 6 of Text
(Samuelson & Nordhaus)
22, 23
24
25
26, 27,
28, 29
30
31
32-33
Resources
Chapter 6 & 7
of Schums Outline.
Chapter 8,9 &10 of Text
(Samuelson & Nordhaus)
Chapter 8 and
Chapter 9 of Text book
(Salvatore, D.) NG
Mankew-Microeconomics
Self Designed Case
Covering All decision
tools of Managerial Eco.
SUGGESTED READINGS
Text Book Samuelson & Nordhaus, Microeconomics, 19th Edition, 2013
Salvatore, Dominic: Managerial Economics: Theory & Application, Oxford University Press, 2012.
Robert Pindyck and Daniel Rubinfeld, Microeconomics, Pearson, New Delhi, 2011.
Peterson, Lewis and Jain: Managerial Economics, Pearson Education, New Delhi, 2010.
Thomas and Maurice: Managerial Economics: Concepts and Applications; Tata-McGraw-Hill, 2010.
Truett and Truett: Managerial Economics, Wiley India Pvt. Ltd., New Delhi, 2010.
References
J.R. Green, Microeconomic Analysis, PHI International, 2005, (Indian Edition), 2009.
Hal R. Varien, Intermediate Microeconomics, East West Publication, 2010.
Koutsoyiannis, A, Modern Microeconomics, (2nd Edition), Macmillan Press, 1979
Sen, A, Microeconomics : Theory & Applications, Oxford University Press, New Delhi, 2006.
Stigler, G, Theory of Price, (4th Edition), Prentice Hall of India, New Delhi, 1996.
Salvatore, Microeconomic Theory, schums outline, TMH,New Delhi, 2005.
Journals: Economic and Political Weekly, American Economic Review-AEA, Journal of MicroeconomicsAEA, Indian Economic Journal-IEA, Indian Economic Review-DSE.
Magazines and Newspaper: The Economist, Business India, Business Today, The Economic Times, The
Financial Times, Business Line.
PEDAGOGY : Pedagogy of managerial economics course comprises
a. Discussion of basic, core and advance concepts of managerial economics (micro economics part) useful
for complex business decisions
b. Interlink of concepts with functional areas of management with help of application type discussion.
c. Live information, case analysis and article review for application of theory in real business decisions.
d. Discussion on numerical & decision types problems for derivation of exact business solution.
e. Mid term & end term exam for assessment of the in-depth ability of subject.
f. Quizzes, multiple types questions-answer session for instant business decision ability through.
g. In each class live topic of ET/BL/FE/BS/any business news magazine will be discussed.
EVALUATION CRITERIA :
a. Case Analysis/Article Analysis
10 Marks
b. Decision/Numerical Problems
10 Marks
c. Class Quiz/Online Quiz
10 Marks
d. Mid Term Test
10 Marks
e. End Term Examination
60 Marks
TOTAL
100 MARKS
--------------------------------------------------------------------------------------------------------------------------------- Curriculum Developed & Designed for PGDM Programme by Pankaj Kumar, Ph.D. Economics
Associate Professor - Economics
I.T.S - Management & I.T. Institute
Mohan Nagar, Ghaziabad, India
pankajeco@gmail.com
pankajkumar.nks@its.edu.in
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