Escolar Documentos
Profissional Documentos
Cultura Documentos
CASE STUDY
Chris Dear
Justin Blackmore
Mike Newsom Davis
Joe Hassett
AND
TWO PRIORITIES
1. Programme Design
How are we to create a programme that gives the widest cover for the
best available terms and conditions?
2.
Marketing Strategy
PROGRAMME DESIGN
Four areas of coverage to consider:
Downstream
Physical
Damage
Upstream
Physical
Damage
Upstream
Control
of
Well (COW)
Upstream
And
Downstream
Liabilities
Downstream
Physical
Damage
Upstream
Physical
Damage
Upstream
Control
of
Well (COW)
Upstream
And
Downstream
Liabilities
3
2
Downstream
Physical
Damage
Upstream
Physical
Damage
Upstream
Control
of
Well (COW)
Upstream
And
Downstream
Liabilities
Downstream
Physical
Damage
Downstr
Liabs
Upstr
Liabs
Upstream
Physical
Damage
Upstream
Control
of
Well (COW)
Upstream Package
Section.2
Downstream
Physical
Damage
Sect.3
Downstr
Liabs
Upstr
Liabs
Section.4
Upstream
Physical
Damage
Section.5
Upstream
Control
of
Well (COW)
PROGRAMME DESIGN
What is the best option, or options, for New Asia?
Vote:
1. Option One - place four separate policies in specialist markets
2. Option Two - place three separate policies, bundle Upstream PD
and COW
3. Option Three - place three separate policies, package all
Upstream
4. Option Four - place one composite policy (one policy five
sections)
MARKETING STRATEGY
Which markets to approach?
1. Regional Markets, i.e. markets located in Asia (Singapore, Hong
Kong, China, Japan etc)
2.
European Markets
3. London Markets
Questions:
MARKETING STRATEGY
Vote
MARKETING STRATEGY
Vote
What is going to be the best market for New Asia
Oil Co?
1. Regional
2. European
3. London
Is the Insurance
Market Fit for
Purpose?