[TRAINING

NAME HERE]
Presenter Name
2013

ETHICS DEFINED
ethic (e-thik) n. 1. The discipline dealing with what is good and bad and
with moral duty and obligation. 2. A set of moral principles or moral values.
3. ethics The principles of conduct governing an individual or a group. 4.
ethics A guiding philosophy.
ethical (e-thi-kel) adj. 1. Of or relating to or dealing with ethics. 2.
Conforming to accepted standards of conduct.
SOURCE: Merriam-Webster.com

Ethics n. 1. Moral principles that govern a persons behavior or the

conducting of an activity. 2. The branch of knowledge that deals with moral
principles.
SOURCE: OxfordDictionaries.com

[INSERT COMPANY NAME]'S COMMITMENT TO HIGH

ETHICAL STANDARDS
In this section, demonstrate or list how your company fosters an

ethics culture. Show your commitment.

Do you have an employee dedicated to ethics?

List any ethics organizations of which you are a member.

Provide numbers to your ethics hotline if applicable.

[INSERT COMPANY NAME HERE]'S ETHICS

On this slide, show your commitment by sharing things such as:
Your Code of Conduct.
Discuss your ethical responsibilities to employees.
Discuss how you convey your ethical commitment to clients.

LIVING THE PHILOSOPHY

Please rate our company on how satisfied you are with how we live
our philosophy: "[insert ethics question from employees survey
here]"
2012

xx%
2011

xx%
2010

xx%
2009

xx%
2008

xx%
2007

xx%
2006

xx%
2005

xx%
2004

xx%

[CEO NAME HERE]

Insert video from CEO

ETHICAL ISSUES

PERSONAL BELIEFS AND BUSINESS ETHICS

Whats the difference?
Individual beliefs vs. company ethics
Which is more important? What if they arent in sync?
Both are very important
In the end, you must make the ultimate decision

ETHICAL FRAMEWORK
>
>

>

>

>
>

Based on advice and policies.

Communicate with
appropriate parties. Make
sure you have talked it out.
Be comfortable with your
decision.

How does each option

measure up against policies,
moral principles, etc.?
Do any of the actions you
are considering cross a line?
Remember to consult with
appropriate advisers
HR, legal senior managers.

How does this issue impact you

and your values?
Does the issue conflict with
company values/policies?
Are there legal implications?

>
>
>

4) Make a
Decision

1) Identify
the Problem

3) Evaluate
Possible
Actions

2) Consider
Stakeholders

>

>
>

What are the

consequences
positive and negative?
Who will be
helped/hurt?
What would your
mother say?

ETHICS AND STANDARDS

Regardless of geography and culture, there are universal standards:

Respect for differences

Trust that our counterparts will work with us in a truthful manner

Honesty in all situations

Expectations that each of us will keep our word and maintain credibility

Associations

Council of Public Relations Firms

Public Relations Society of America (PRSA)

International Public Relations Association (IPRA)

Global Alliance for PR & Communication Management

Canadian Public Relations Society (CPRS)

ETHICS AND SOCIAL MEDIA

Very powerful, professional tool but may present its own set of

ethical situations or dilemmas

Decisions within the social media world should be given the same

ethical consideration
No one has complete privacy

SOCIAL MEDIA POLICY

Insert information about your companys social media policy or

guidelines here.

ETHICAL DILEMMA DISCUSSION