Bridgewater Runs On Dunkin

Mackenzie Leahy, Esther Finney, Matt Horan, Bridget Gavin

Bridgewater State University, College of Science and Mathematics
Geography Department: Cartography Class Spring 2014

Introduction
In the beginning when trying to decide on a topic
we realized that we all enjoy a nice cup of coffee. After
looking around the local area we realized that Dunkin
Donuts was the most popular coffee shop. Using
Google Maps and Google Earth as references we were
able to find all the locations of Dunkin Donuts in a 7 mile
radius from the Conant Science and Math Center
located at 24 Park Ave, Bridgewater MA, 02325. Using
Google Maps we were able to get turn-by-turn driving
directions for the 10 closest Dunkin Donuts to campus.
With the use of Quick Response codes (QR codes) we
were able to generate an image made of black and
white pixels. This image can be scanned with a free
app available for download on any smartphone device.
Once you scan the image it automatically gives you
turn-by -turn directions through Google Maps to the
Dunkin Donuts location which the code was created for.
The final map shows the highest concentration of
Dunkin Donuts within the seven mile radius. To find this,
we created a half mile buffer for each Dunkin and
looked for areas with multiple overlapping buffers.

Buffers from Conant Science Building

Abstract
Our goal was to locate and show all of the Dunkin
Donuts within a seven mile radius from the Conant
Science & Math Center at Bridgewater State University.
We were then interested in finding the area with the
highest concentration of Dunkin Donuts. By putting a
buffer zone with a half mile radius on each individual
Dunkin Donuts we can see where the buffer zones
overlap. We can then find the area where the most
buffer zones overlap. This location would be the area
with the most Dunkin Donuts within a half mile distance.
We were also interested in finding the closest ten
Dunkin Donuts by walking or driving distance to the
Conant Science & Math Center. By utilizing QR codes
or Quick Response codes we are able give fast and
accurate directions to anyone in possession of a
smartphone.

Methods
We found the location of all the Dunkin Donuts
within a 7 mile radius of the Conant Mathematics and
Science Building using Google Earth. We put the
addresses into Google Maps to find driving distances
and directions to each location via 24 Park Avenue,
Bridgewater, MA 02325. We used the Google Map links
to create QR Codes for the 10 closest Dunkin Donuts
locations. The next step was to import Google Earth
placemarks of each Dunkin Donuts, into ArcMap. The
Massachusetts basemap came from ArcGIS Online,
and was provided by MassGIS. Half mile buffers were
created around each Dunkin Donuts location. For a
visual we put 1, 3, 5, and 7 mile buffers around the
Conant Building.

Results
The final map shows forty Dunkin Donuts in the
towns of West Bridgewater, East Bridgewater, Brockton,
Hanson, Halifax, Raynham, Easton, South Easton,
Whitman, and Middleborough. A half mile buffer was
used to locate surrounding Dunkin Donuts from the point
of 24 Park Ave, Bridgewater. Overlapping buffers show a
high concentration of the Dunkin Donuts located within a
half mile from each other. QR codes were made to give
walking and driving directions to the Dunkin Donuts
within a 7 mile radius. The closest Dunkin Donuts to the
Conant Science and Math center was 407 feet, located
in the Rondileau Campus Center. The farthest Dunkin
Donuts within the radius was located approximately 9.1
miles away in Raynham.

This represents the area on the map that

Is within the green square.

QR Codes

Conclusion
Our group performed spatial analysis on data collected using
Google Earth. We found 40 Dunkin Donuts within 7 miles of the Conant
Science building at Bridgewater State University. The group also found
that by using ArcGIS we could determine where the largest overlap of
these coffee shops were located. Our results concluded that the highest
concentration was in Brockton and that there are 4 shops that are within
reasonable walking distance of the BSU campus. The map making
process was time consuming, but rewarding.

#1. 407 Feet

19 Park Ave, Bridgewater, MA 02324
#2. 0.2 Miles
171 Broad St, Bridgewater, MA
02324
#3. 0.3 Miles
33 Main St, Bridgewater, MA 02324

Resources: Google maps, Google Earth, ArcMap, qrstuff.com

#6 2.5 Miles
955 Pleasant St, Bridgewater, MA 02324
#7. 3 Miles
9 N Main St, West Bridgewater, MA 02379
#8. 3.6 Miles
650 Plymouth St, East Bridgewater, MA
02333

#4. 0.7 Miles

#9. 3.9 Miles

135 Burrill Ave, Bridgewater, MA

02324

204 N Bedford St, East Bridgewater, MA

02333

#5. 2.3 Miles

#10. 4.2 Miles

750 Bedford St, Bridgewater, MA

02324

506 W Center St, West Bridgewater, MA

02379