April Edition 2013

MINISTRY OF EDUCATION, MALAYSIA

VOCATIONAL COLLEGE STANDARD CURICULUM
MODULE INFORMATION

COURSE NAME

MARKETING AND SALES ACTIVITIES I

CODE NAME

BPB 301

LEVEL

2 SEMESTER 3

CREDIT UNIT

2.0

CONTACT HOUR

FACE TO FACE : 4.0 hours/week

NON FACE TO FACE :

COURSE TYPE

VOCATIONAL

PREREQUISITE

CORE REQUISITE

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April Edition 2013

COURSE OUTCOMES:
At the end of the course, the students should be able to:1. utilize customer data for the purpose of marketing and selling banking products
2. identify, evaluate and implement a market and selling strategy
3. gather information and determine the elements
COURSE DESCRIPTION:
This course is an introduction to carry out raw customer data collection using customer database system, stationeries, computer and
directories so that customer data gathered identified, data detail key in and raw customers data safe kept in accordance with bank
requirement and procedure.

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April Edition 2013

CONTENT AND LEARNING STANDARD

PROGRAMME

BANKING

COURSE NAME

MARKETING DAN SALES ACTIVITIES 1

CODE NAME

BPB 301

CONTENT STANDARD
1. CARRY OUT RAW
CUSTOMER DATA
COLLECTION

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LEARNING STANDARD

PERFORMANCE CRITERIA

1.1. Gather Customer Data

1.1.1. Identify type of data source

1.1.2. Determine purpose of data
1.1.3. Retrieve Customer Data

1.2. Key In Data Detail

1.2.1. Identify type of financial information system

1.2.2. Identify type of data base system
1.2.3. Update data detail

1.3. Safe Keep Raw Customers Data

1.3.1. Identify record system requirements

1.3.2. Identify type of recording procedures
1.3.3. Compile customers data

Document

April Edition 2013

CONTENT AND LEARNING STANDARD

PROGRAMME

BANKING

COURSE NAME

MARKETING DAN SALES ACTIVITIES 1

CODE NAME

BPB 301

CONTENT STANDARD
4. SEGREGATE RAW
CUSTOMER DATA

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LEARNING STANDARD
2.1. Identify Data Category

PERFORMANCE CRITERIA
2.1.1. Identify type of data category
2.1.2. Identify type of clients profile

2.2. Arrange Customers Database

2.2.1. Identify purpose of data sorting

2.2.2. Determine purpose of clients classification
2.2.3. Determine customers database sorting method
2.2.4. Sort customer database

2.3. Safe Keep Raw Customers Data

2.3.1. Determine record system requirements

2.3.2. Identify type of recording procedures
2.3.3. Compile customers data

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April Edition 2013

CONTENT AND LEARNING STANDARD

PROGRAMME

BANKING

COURSE NAME

MARKETING DAN SALES ACTIVITIES 1

CODE NAME

BPB 301

CONTENT STANDARD
7. PREPARE POTENTIAL
CUSTOMER LIST

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LEARNING STANDARD
3.1. Identify departments Target
Clients

PERFORMANCE CRITERIA
3.1.1. Identify type of targeted clients requirement
3.1.2. Identify type of targeted clients segmentation
3.1.3. Determine departments target client

3.2. Collect and Combine Potential

Clients Database

3.2.1. Identify the method in collecting and combining

potential clients database

3.3. Safe Keep Customers Data

3.3.1. Determine record system requirements

3.3.2. Identify type of recording procedures
3.3.3. Compile customers data

Document

April Edition 2013

CONTENT AND LEARNING STANDARD

PROGRAMME

BANKING

COURSE NAME

MARKETING DAN SALES ACTIVITIES 1

CODE NAME

BPB 301

CONTENT STANDARD
10. IDENTIFY MARKETING
AND SELLING
TECHNIQUE

LEARNING STANDARD
4.1. Explain promotion technique

4.2. Explain internet marketing

technique

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PERFORMANCE CRITERIA
4.1.1. Identify e-advertisement strategy
4.1.2. Identify publicity strategy
4.1.3. Identify direct selling strategy
4.1.4. Identify sales promotion strategy
4.2.1. Obtain prospect target market e-mail
4.2.2. Send e-brochure to target market
4.2.3. Identify type of technology in internet marketing

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