Launch of Make in India Campaign

by the Government of India

September 25, 2014

Launch of the Make in India campaign

Make in India

The Make in India slogan was first used in PM Narendra Modis Independence Day speech on Aug 15th.
The vision was to transform India into a global manufacturing hub and spark a new industrial revolution.
The official campaign was launched today with ministers, high ranking bureaucrats, business leaders and
international dignitaries in attendance. Nearly 3,000 companies from 30 countries participated in the
event. Minister of State for Finance, Commerce & Industry Nirmala Sitharaman, Power Minister Piyush
Goyal, MSME Minister Kalraj Mishra, Labour Minister Narendra Singh Tomar, and Textile Minister Santosh
Singh Gangwar, among others, were present at the gathering. Some of the most influential business
leaders gave wind to the PMs vision. The highpoint of the event was the launch of the Make in India
logo, website and brochure.
At present, manufacturing contributes 15 percent to Indias GDP. As part of the campaign, 25 sectors have

been identified where India can become the leader. For these sectors, growth drivers, investment
opportunities, FDI and sector policies, and reasons to invest have been identified, all of which are
accessible on the newly launched Make in India website (www.makeinindia.com).

PM Modi Exhorts the World to Make in India

Make in India

Need to boost investor sentiment

Look at FDI in a two-fold manner: First Develop India vs. Foreign Direct
Investment

Ensure corporate government responsibility for effective governance

Boost manufacturing to help growth of the middle class and create jobs
Develop a growth oriented environment to enhance ease of doing business
Develop a 3D outlook: tap democracy, demography and demand
Channelise Indias rich demographic dividend for competitive advantage
Train manpower in an industry-aligned fashion
Implement Digital India for an informed citizenry

Rollout a Look East and Link West approach

Envision integrated clusters with roads, rails, airports and associated infrastructure
Ensure State and Centre coordination for export promotion

Make in India

Corporates Voice Support

Indias strengths: vast talent pool, a market with scale and growth

Cyrus Mistry
Chairman, Tata Group

We in the Tata Group welcome PM

Modi's Make in India programme. Its
an opportunity to make India truly
globally competitive

India needs to address:

Infrastructure
Comprehensive tax and duty structures
E-governance systems
Energy efficiency
Improve employability of our people
Reform labor laws without sacrificing safety nets
Will to execute relentlessly

Enabling decisions taken by government in the last few months

Focus on training and skill development
Development of infrastructure and smart cities
Reversal of inverted tax structure
Rolling out Goods and Service Tax
Creation of financial incentives for SMEs
Group Perspective: The Tata Group of companies remains committed to supporting
Indias development. The company is present in 95 different manufacturing businesses
and has trained over 30,000 people at TATA training centers across the country

Corporates Voice Support

Make in India

Indias strengths: rapidly growing car production and demand, low costs
India needs to address:
Factors that adversely affect the competitiveness of manufacturing
Increasing costs of production in India because of various government policies, procedures, regulations and the way
some of the laws are implemented

Kenichi Ayukawa
MD & CEO, Maruti Suzuki

Group Perspective: Maruti Suzuki was amongst the very first multi-national corporation companies to start a major
manufacturing operation in India. The company has effectively implemented work practices based on Japanese experiences,
but modified these for India. This has resulted in growth of productivity, improvement in quality and lower costs

Indias strengths: capability, as is evident from the success of Indian scientists on Mangalyaan Mission
India needs to address:
Need for global competitiveness
Openness to capital and expertise from all over the globe
Training of youth to contribute to the make in India vision
Connection of goods and services to all markets; the GST can enable this
Group Perspective: Reliance is Indias largest exporter it exports to over 140 countries. The group is slated to
generate 1,25,000 new jobs in 12-15 months

Mukesh D. Ambani
Chairman & MD, RIL

Make in India

Corporates Voice Support

Indias strengths: blend of frugal and low cost innovative designs which has carved a unique position for Indian goods in
global markets
India needs to address:
Servicing global markets to attain true competitiveness
Develop the organizational mindset to think
Prepare an educated workforce of thinkers and problem solvers, and not rote learners
Azim Premji
Chairman, Wipro

Group Perspective: The group exports 90 percent of total products and solutions. Wipro Infrastructure Engineering is a
locally designed and developed hydraulic component manufacturer. The group makes products suitable for extreme
climates; these are indigenously designed in India. Furthermore, even 80 percent raw material is sourced from India

Indias strengths: global IT hub, talent, entrepreneurship, raw material

India needs to address:
Creation of 1 million jobs per month to service the demographic dividend
Balanced and sustainable growth
Group Perspective: A large portion 80 percent of the groups revenue comes from manufacturing in India. It
is now leveraging its global position to bring cutting edge technology to India. Multiple batches of engineers
are also sent abroad for global training. The group is hopeful that dreaming big and imagining bold to
achieve what was once not possible will galvanize Indias economy

Kumar Mangalam Birla

Chairman, Aditya Girla
Group

Corporates Voice Support

Make in India

Indias strengths: the epicenter of innovation; young, skilled, enthusiastic workforce; excellent quality of work
Group Perspective: The group signed an agreement with Tata Advanced Systems in 2011 for aircraft, which is now in
service with Indian Air Force. It also works towards simulated training for civil airline players, training pilots from across
the globe. The group also has strengths in renewable energy sector, and has harnessed ocean energy with wave and
tidal systems. The group has promised to work together to build additional workforce in defence and system
integration, which will be encouraged by a supportive government
Phil Shaw
CEO, Lockheed Martin India
Indias strengths: quality of leadership, boldness of vision and simplicity of communication
India needs to address:
Governance with passion, insight and foresight. From shop floor to management, everyone must readily grasp the
organization strategy; the right strategy to move India forward, with jobs creation being a key focus area
Benchmark with the finest in the world in extreme manufacturing competitiveness
Capital doesnt come from mere invitation. It goes where it can multiply. Meet deficit by exploring new value chains
Group Perspective: ITC has developed areas of social forestry, which have generated 70 million man days of employment. It
is also the 2nd largest hotel chain and the worlds greenest chain. The group is hopeful of ease of doing business in Madhya
Pradesh, which is its next investment destination

Y C Deveshwar
Chairman, ITC Ltd.

Corporates Voice Support

Make in India

Indias strengths: positive sentiment, huge potential and local talent of engineers
India needs to address:
System of industrial clearance
Continued momentum of reforms

Group Perspective: The group has a pan India dealer network and service points. The group has a local for local
approach. There is optimism that the government will look at labour reforms to reach worldwide productivity levels
Franz Hauber
Executive Director, Bosch
Indias strengths: large workforce, large market for various products and services
India needs to address:
Linkage between demographic dividend and economic growth
Creation of more jobs in the next decade
Production of high quality products at competitive cost
Ease of doing business, implementation of sector specific policies
Skill development
Group Perspective: The group foresees working together with the government on this journey, with the campaign being a
growth driver for the economy. The manufacturing sector is expected to add 90 million jobs over the next decade

Chanda Kochar
CEO, ICICI

The Make in India Website to Support Investment

Make in India

Sectors Covered 25 statistics, policies, growth drivers, foreign investment, agencies

Live Projects - Delhi-Mumbai Industrial Corridor (DMIC), opportunities across the value chain including PPP, Contractors/ Consultants, O&M Operators,
Equipment Suppliers, Rolling Stock Suppliers and Financing
Policies - new initiatives, foreign direct investment, intellectual property facts, national manufacturing
Contact - enquiry form for queries along with the contact details of the investor facilitation cell
FAQ/ search - lists all content related to the word that one searches in the tab
Social Media - links to various social media platforms including Facebook, Twitter, Google Plus and YouTube

MakeinIndia.com ties in with PM Modis Promise

What Modi Promised

Make in India

Whats up on the Website

Two-Fold Look at FDI

While FDI is an opportunity for the business community outside

India, it is a responsibility for Indian citizens. First Develop India
should go along with Foreign Direct Investment.

Identification of the FDI Policy of each of the 25 focus sectors, several of

which are liberalised
Overview of Indias broader FDI policy definitions, caps, taxation etc.
List of foreign investors already at play in the sectors

Need to Change Investor Sentiment

Investors should feel hopeful that their problem will be solved
through effective and not just good governance. Investors need a
sense of security for their investment, the prospect of growth and
eventually profit.

Online contact form to get concerns addressed by the Investor

Facilitation Cell
Online query form to get answers to a broad range of sectoral
issues/FAQs

Visionary Outlook
It is important to look ahead at areas we havent looked at before.
This brings up the need to envision integrated clusters roads,
rails, airports and associated infrastructure.

A snapshot of live projects capturing plans of industrial corridors and the

impact that this plan is expected to have on the countrys economy
A look at various opportunities across the value chain including PPP,
Contractors/Consultants, O&M Operators, Equipment Suppliers, Rolling
Stock Suppliers and Financing

MakeinIndia.com ties in with PM Modis Promise

What Modi Promised

Make in India

Whats up on the Website

Development and Growth Oriented Environment

Investment doesnt stem from incentive alone. In the light of Dedicated section on policies - new initiatives, intellectual property facts
Indias World Bank rank in ease of doing business, it is important to
and national manufacturing policy
be sensitised to this and check if we are not creating obstacles in Consolidation of available financial incentives - tax, state, area-based
the name of regulations.
Showcase of Indias strengths and how the regulatory environment is
being simplified across sectors
Integrated Approach across Stakeholders
A state, if asked for the implementation of export promotion List and link to key facilitating agencies in each sector ministries,
activities, shouldnt need to look towards the centre. Human
industry bodies and councils
development must be in sync with the need for sustainable growth.
It is imperative to have a team of bureaucrats with progressive and
positive thinking.
Digital India
Mobile, easy governance is key to ensure that all citizens should Integrated access to various social media platforms of Make in India,
have information available on their fingertips.
including Facebook, Twitter, Google Plus and You Tube

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