Amber L.

Richards
Phone: (863) 899-4932
Email: amlyrichards@gmail.com
A public relations professional, I specialize in creating cohesive campaigns that merge traditional
and digital tactics. I aim to further my career by learning from other specialists and continuing to evolve
in an ever-changing field.

Education
BS Public Relations
BA Political Science
University of Florida, Gainesville, FL
Political Campaigning certificate, Concentration in business
Cumulative GPA: 3.50

2010 2014

Past Job Experience

Wellons Communications

Feb. 2015 Present

Account Coordinator

Participated in media relations tactics including the writing of press releases, media alerts
and calendar listings. Maintained media relationships by creating media lists in Cision,
pitching media and securing placements in local and national publications.
Used digital media to build clients brands by creating content for client blogs, social
media and websites, optimizing client and agency websites for optimal search engine
placement and creating social media decks that encompassed content, scheduling and
strategy.
Created and maintained monthly reports for clients.
The Office of Rep. Ted Yoho
Jan. 2014 May 2014

Congressional Intern

Used multitasking abilities to juggle day-to-day office work such as answering phones,
writing letters and assisting with media clips.
Learned valuable communication skills in order to aid in constituent casework and
district-based projects of importance.
Used organizational skills to coordinate and schedule events and meetings for the
congressional staff.
Naylor, LLC
Aug. 2013 Dec. 2013

Marketing and Research Intern

Collaborated with account specialists to develop, edit and approve cross-promotional

advertisements for various clients.
Used primary research methods to compose and circulate marketing readership and
advertising surveys in order to analyze client actions.
Utilized social media marketing strategies to create social media posts and schedules for
clients that would increase participation in publications.

Activities
Public Relations Student Society of America
2012-2014
Communications Committee - focuses on finding unique and innovative ways to promote
the advantages of PRSSA to current and prospective members.
Pi Sigma Alpha Beta Gama Chapter (Political Science Honors Society)
2012-2014
Editor/Designer for organizational publication The Political Voice

Skills

Strong professional writing skills, especially AP Style

Skilled in survey creation programs including Qualtrics and SurveyMonkey as well as the
survey analytic software SPSS
Skilled in using Microsoft Suite, Prezi, InDesign, Photoshop and Dreamweaver
Experience in the use of social networking sites including Facebook, Twitter, Google+,
LinkedIn, Tumblr, Wordpress, Instagram, Pinterest and YouTube