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INTRODUCTION
The objective of this book is to provide the most fresh alternative to a business world where things
havent change in many years, it tries to make you see through an eye-opening ideas that through
the maverick ideas you can become a leader that acts more boldly and reinforce innovation to
become and unconventional leader that think in a bigger way, and win in a more decisively way.
strategies and practicesthe ideas that animate their companiesin ways that sound unique,
authentic, and even a bit strange.
If you want to know that your company is pursuing a truly original competitive strategy you will know
according of how it has created its own vocabulary. This vocabulary will define how the company
competes, how your people work, why it expects to succeed, and what it means to win. You will
have the ability to evaluate your company by evaluating its language.
The essence of strategy is that by becoming a company that is really building great things you will
be able to see how your rivals will adapt according your standards and also will try to emulate what
you do, this is about of being a force of transformation leading the industry to a better place.
But what happens when no individual leader could guide to success when the competition become
so numerous, or the market become so unknown and so unpredictable, when technologies evolve
so quickly, then it become necessary a new kind of leadership, this leader didnt solve all the
problems by himself but combine all the important ideas and small observations into big insights
considering all the areas of the organization. This will invariably find new opportunities and new
solutions considering all the areas.
The more smart people you listen and consider their point of view, the more likely it is to fixe a
problem. Remember that not only because you are the leader you have to have all the answers, the
most important and defining characteristic of a 21st-century leader is to attract the best ideas from
the most people inside the company.
The reason is because too many companies arent thinking about customers. They are only
focusing on consolidating, acquiring, and outsourcing.
Customer satisfaction suffered because companies made their customers suffer as executives
pursued other priorities. The bigger problem, though, is that too many companies, mistake selling
good products at a competitive price with making a lasting impression on the people who are buying
them.
You as a company need to be able to convinced those talented people to work in your company
because talented people stays where they feel valued the most.
CONLUSION
Mavericks at Work is a book that tries to focused on areas that a lot of companies are forgetting, a
really important area is the human factor.
From chapter one to the end of the book, it shows how the strategy of the companies has been
evolving, from selecting attractive markets and attractive competitive advantage that were easy to
copy, to selecting revolutionary people inside your own company that maybe had never work in an
industry like yours before, but thats the reason that make that person so indispensable for the
company, it gives a fresh way of thinking and doing things. The change is your friend, only trough
the change you will define your company as stronger company a company that sets the rules of the
game different and better.
This book is trying to show the importance of improving from the inside first to become stronger and
able to compete on the outside market, it encourage to stop focusing on following the competition,
and start focusing on your inside value system. The value system of a company always
communicates the right message to the market and to the competition.
The only way to communicate all the virtues of your company to become stronger on those areas
that the company is already good, is by having leaders able to transmitted the right message to the
right team of people (once again the human factor define the strategy to success) because the
more smart people you have, the more likely it is to fix a problem, with a great team of people you
become more efficient in every situation that the market present.
The books also recommend that your company look to make products that generate lasting
impression of your consumers, with the objective of being a product that is recommended. The
recommendation is a key factor in a market that is full with brands that offers almost the same
product over and over again. By creating an important connection with your costumers you will be a
company that your users will find hard to forget and start to love your company
The book mentioned that: People are our most important asset. And trough all the levels this book
shows that this phrase is completely true. Inside your company your team of workers are the most
important assets, and outside your company your costumers are also the most important factors
that define your strategy.
The core themes of this book are:
Rethinking competition
Reinventing innovation
Reconnecting with customers
Redesigning work.
In words of the author: the most effective leaders are the most insatiable learners
It encourage you to never stop learning about your own company, about the industry, about your
consumers, and about the new trends, because by accepting you dont know it all you will start
seeing new opportunities to increase as a company and to become the better choice for your
costumers, and will also help you to never to settle and believe you have come to all your potential.
What I learned about this book is to stop trying to be some one else; in a market place that is so full
of competition the companies that reinvent and set their own paths, that aim bigger and think bigger
are those that become more valued.