Global Production of Digital Cameras

Down by 23%
Global production of digital cameras has been
steadily declining as the demand for
point-and-shoot cameras is being cannibalised by
smartphones. Most smartphones are equipped
with high-resolution cameras and support
applications that enhance the captured image, a
functionality that positions these phones as ideal
substitutes for digital cameras.

Global Production of Digital

Cameras (Figures in Million Units)
CAGR: -23%

122

115

2010

100

2011

2012

61

43

2013

2014

The market for digital cameras has been steadily

declining. It was valued at EUR5.1 billion in 2014 after
reporting a CAGR of -19% during 2010-14.

Global Digital Camera Production

Split by Camera Type (2014)

Interchangeable Lens
Cameras (30%)

Built-in lens
Cameras (70%)

Single Lens
Reflex (77%)
Non-Reflex

Total
43 Million
Units

(23%)

Conversely, the market for

cameras with interchangeable
lens is likely to grow; production
is expected to nearly double by
2018 from its current market
share of approximately 30%.

In 2014, cameras with built-in-lens

held 70% of the global digital
camera market. However, consumer
spending for this segment is
expected to decline as many
consumers are opting to save
money by using only one device for
pictures thereby choosing
smartphones.

Global Digital Camera Market:

Breakdown of Shipments by Region
(2014) (Figures in Million Units)
Shipments CAGR (2010-14)

Shipments CAGR (2010-14)

Total Europe

13

-23%

Total Japan

-12%

Built-in

10

-26%

Built-in

-18%

Interchangeable

Interchangeable

19%

Japan 14%

Europe 30%
Americas 26%
Shipments
Total Americas

11

Asia 26%

CAGR (2010-14)
-29%

Shipments CAGR (2010-14)

Built-in
Interchangeable

8
3

-33%
-

Total Asia (excl.

Japan)

11

-18%

Built-in

-27%

Interchangeable

14%

Note: RoW constituted 5% of the global shipments in 2014

North America was leading the market until recently. However, Asia-Pacific is expected to
become the largest market, mainly due to rising income and low ownership levels of cameras
in these markets.
Source: Camera & Imaging Products Association

Arancas Views
Aranca believes that ownership penetration for digital cameras has reached maturity in North
America and Europe, especially in the US, Germany, the UK and France. As a result, first-time
buyer demand has consistently declined in these markets over the last few years. Consumers in
developed markets such as North America and Europe are replacing compact built-in lens
cameras with the latest interchangeable lens cameras, which is likely to contribute to their
increasing popularity. Furthermore, the introduction of mirror-less cameras has increased the
demand for interchangeable lens cameras in developed regions. These cameras are sleek and
compact, similar to the compact point-and-shoot cameras, but use interchangeable lenses.
Compiled by: Priyanka Kulkarni
2015 Aranca. All Rights Reserved. www.aranca.com
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