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HDFC Life, one of India's leading private life insurance companies, offers arange of individual
and group insurance solutions. It is a joint venture betweenHousing Development Finance
Corporation Limited (HDFC), India's leadinghousing finance institution and Standard Life plc,
the leading provider of financial services in the United Kingdom.HDFC Ltd. holds 72.37% and
Standard Life (Mauritius Holding) Ltd. holds26.00% of equity in the joint venture, while the rest
is held by others.HDFC Life's product portfolio comprises solutions, which meet
variouscustomer needs such as Protection, Pension, Savings, Investment and Health.Customers
have the added advantage of customizing the plans, by addingoptional benefits called riders, at a
nominal price. The company currently has 25retail and 9 group products in its portfolio, along
with 10 optional rider benefitscatering to the savings, investment, protection and retirement
needs of customers.HDFC Life continues to have one of the widest reaches among new
insurancecompanies with about 500 branches in India touching customers in over 900cities and
towns.The company has also established a liaison office in Dubai.HDFC Life has a strong
presence in its existing markets with a strong base of Financial Consultants.
COMPANY PROFILE
Board of Directors
The members of the Board are
Brief Profile of The Board of DirectorsMr. Deepak S. Parekh
is the Chairman of the Company. He isalso the Chairman and Director of Housing Development
FinanceCorporation Limited (HDFC Limited). He joined HDFC Limited ina senior management
position in 1978. He was inducted as awhole-time director of HDFC Limited in 1985 and was
appointedas its Chairman in 1993. Mr. Parekh is a Fellow of the Institute of Chartered
Accountants (England & Wales).
Mr. Keki M. Mistry
joined the Board of Directors of theCompany in December, 2000. He is currently the Vice
Chairmanand Chief Executive Officer of HDFC Limited. He joined HDFCLimited in 1981 and
became an Executive Director in 1993. Hewas appointed as its Managing Director in 2000. Mr.
Mistry is aFellow of the Institute of Chartered Accountants of India anda member of the
Michigan Association of Certified PublicAccountants.
Ms. Renu S. Karnad
is the Managing Director of HDFC Limited.She is a graduate in Law and holds a Master's degree
in Economicsfrom Delhi University. She has been employed with HDFCLimited since 1978 and
was appointed as the Executive Director in2000 and Deputy Managing Director in 2007. She is
responsiblefor overseeing all aspects of lending operations of HDFCLimited.
Mr. David Nish
joined Standard Life on 1st November 2006 asGroup Finance Director and remained in that
position untilDecember 2009. He is the Chief Executive at Standard Life Plc. In2000 he was
awarded the Scottish Business Awards FinanceDirector of the Year and from 2004 to 2005 he
served on theGovernment Employers Pension Task Force. He is a member of theInstitute of
Chartered Accountants of Scotland. He joined theBoard of Directors in February 2010.
Mr. Nathan Parnaby
is appointed as the Chief Executive,Europe & Asia of Standard Life in the year 2010. Nathan
joinedStandard Life in 1982 as Investment Manager, responsible for allUK net funds. He was
appointed a Director of the Standard Life
Investments board. He is a Mathematics graduate from Oxford
University and the Member of the Securities Institute. He joinedthe Board of Directors in
December 2009.
Mr. Norman K. Skeoch
is currently the Chief Executive inStandard Life Investments Limited and is responsible
foroverseeing Investment Process & Chief Executive OfficerFunction. Prior to this, Mr. Skeoch
was working with M/s. James
Capel & Co. holding the positions of UK Economist, Chief Economist, Executive Director,
Director of Controls and StrategyHSBS Securities and Managing Director International Equities.
Hewas also responsible for Economic and Investment Strategyresearch produced on a worldwide
basis. Mr. Skeoch joined theBoard of Directors in November 2005. Mr. Skeoch is a Fellow of the
Securities Institute, Fellow of the Royal Institute for theEncouragement of the Arts, Manufacture
and Commerce, BA, MA.
Mr.
Gautam R. Divan
is a practising Chartered Accountant and isa Fellow of the Institute of Chartered Accountants of
India. Mr.Divan was the Former Chairman and Managing CommitteeMember of Midsnell Group
International, an InternationalAssociation of Independent Accounting Firms and has
authoredseveral papers of professional interest. Mr. Divan has wideexperience in auditing
accounts of large public limited companiesand
nationalised banks, financial and taxation planning of individuals and limited companies and
also has substantialexperience in structuring overseas investments to and from India.
Integrity
Innovation
Customer centric
Team work
To find out which media influence most customers to buy the HDFC Life
3. RESEARCH METHODOLOGY
All the findings and conclusions obtained are based on the survey done in theworking area
within the time limit. I tried to select the sample representative of the whole group during my
study. I have collected data from people linked withdifferent profession at sagar.
(1 ) RESEARCH PLAN:1.1 Preliminary Investigation:
In which data on the situationsurrounding the problems shall
be gathered to arrive at
The correct definition of the problem.
An understanding of its environment.
1.2. Exploratory Study:
To determine the approximate area where the problem lies.
(2 ) RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insightinto the problem. By
analyzing the secondary data, the study aim is to explorethe short comings of the present system
and primary data will help to validatethe analysis of secondary data besides on unrevealing the
areas which calls forimprovement.
.1 DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due to time
limitation and other constraints direct personalinterview method is used. A structured
questionnaire was framed as it is lesstime consuming, generates specific and to the point in
formation, easierTo tabulate and interpret. Moreover respondents prefer to give directanswers. In
questionnaires open ended and closed ended, both the types of questions has been used.
Sampling Units:
Different professionals Chartered Accountants, TaxConsultants, Lawyers, Business Man,
Professionals and House Wives of sagar.
Sample Technique:
Random Sampling.
Research Instrument:
Structured Questionnaire.
Contact Method:
Personal Interview.
(4) SAMPLE SIZE:
My sample size for this project was 50 respondents. Since it was notpossible to cover the whole
universe in the available time period, it wasnecessary for me to take a sample size of 50
respondents.
According to ING only 10% of the population isinsured, which represents around 30% of the
insurable population. This suggests
more than 300m people, with the potential to buy insurance, remain uninsured.2. There will be
inflow of managerial a
nd financial expertise from the worlds
leading insurance markets. Further the burden of educating consumers will alsobe shared among
many players.3. International companies will help in building world class expertise in local
market by introducing the best global practices.4. Insurance liberalization in India is expected to
result in a wider choice of major commercial insurance covers, such as fire, export credit
in structuring overseas investments to and from India.
Integrity
Innovation
Customer centric
Team work
To find out which media influence most customers to buy the HDFC Life
3. RESEARCH METHODOLOGY
All the findings and conclusions obtained are based on the survey done in theworking area
within the time limit. I tried to select the sample representative of the whole group during my
study. I have collected data from people linked withdifferent profession at sagar.
(1 ) RESEARCH PLAN:1.1 Preliminary Investigation:
In which data on the situationsurrounding the problems shall
be gathered to arrive at
The correct definition of the problem.
An understanding of its environment.
1.2. Exploratory Study:
To determine the approximate area where the problem lies.
(2 ) RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insightinto the problem. By
analyzing the secondary data, the study aim is to explorethe short comings of the present system
and primary data will help to validatethe analysis of secondary data besides on unrevealing the
areas which calls forimprovement.
.1 DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due to time
limitation and other constraints direct personalinterview method is used. A structured
questionnaire was framed as it is lesstime consuming, generates specific and to the point in
formation, easierTo tabulate and interpret. Moreover respondents prefer to give directanswers. In
questionnaires open ended and closed ended, both the types of questions has been used.
Sampling Units:
Different professionals Chartered Accountants, TaxConsultants, Lawyers, Business Man,
Professionals and House Wives of sagar.
Sample Technique:
Random Sampling.
Research Instrument:
Structured Questionnaire.
Contact Method:
Personal Interview.
(4) SAMPLE SIZE:
My sample size for this project was 50 respondents. Since it was notpossible to cover the whole
universe in the available time period, it wasnecessary for me to take a sample size of 50
respondents.
According to ING only 10% of the population isinsured, which represents around 30% of the
insurable population. This suggests
more than 300m people, with the potential to buy insurance, remain uninsured.2. There will be
inflow of managerial a
nd financial expertise from the worlds
leading insurance markets. Further the burden of educating consumers will alsobe shared among
many players.3. International companies will help in building world class expertise in local
market by introducing the best global practices.4. Insurance liberalization in India is expected to
result in a wider choice of major commercial insurance covers, such as fire, export credit
Threats
1. Economic instability and global crisis2. Entry of new NBFCs in the sector
Consumer group
In sagar Axis Bank generally divided the customer and make consumer groupon the bases of
income and living standard of the people a target market is agroup of customers that the business
has decided to aim its marketing effortsand ultimately its merchandise. A well-defined target
market is the first elementto a marketing strategy. The target market and the marketing mix
variablesof product, place(distribution), promotion and price are the four elements of a marketing
mix strategy that determine the success of a product inthe marketplace.
Market segmentationTarget markets are groups of people separated by distinguishable and
noticeableaspects. Target markets can be separated into:
1) Protection Plans
Protection Plans
Children's Plans
financing the key milestones in their lives even if you are no longer around tooversee them. As a
parent, you wish to provide your child with the very bestthat life offers, the best possible
education, marriage and life style.Most of these goals have a price tag attached and unless you
plan your financescarefully, you may not be able to provide the required economic support to
yourchild when you need it the most. For example, with the high and rising costs of education, if
you are not financially prepared, your child may miss anopportunity of a lifetime.Today, a 2-year
MBA course at a premiere management institute would costyou nearly Rs. 3,00,000/- At a
assumed 6% rate of inflation per annum, 20 yearslater, you would need almost Rs. 9,07,680/- to
finance your child's MBAdegree. Retirement Plans
Retirement Plans
provide you with financialsecurity so that when your professional incomestarts to ebb, you can
still live with pride withoutcompromising on your living standards. Byproviding you a tool to
accumulate and invest yoursavings, these plans give you a lump sum on retirement, which is then
used toget regular income through an annuity plan. Given the high cost of living andrising
inflation, employer pensions alone are not sufficient.
Retirementplanning
has therefore become critical today.India's average life expectancy is slated to increase to over 75
years by 2050from the present level of close to 65 years. Life spans have been increasing dueto
better health and sanitation conditions in the country. However, the averagenumber of years of
employment has not been rising commensurately. The resultis an increase in the number of postretirement years. Accordingly, it hasbecome necessary to ensure regular income for life after
retirement, so that youcan live with pride and enjoy your twilight years. Savings & Investment
Plans
HDFC SL Crest
HDFC SL ProGrowth Super II
Endowment Gain Insurance Plan You have always given your family the very best. And there is
no reason whythey shouldn't get the very best in the future too. As a judicious family man,your
priority is to secure the well-being of those who depend on you. Not justfor today, but also in the
long term. More importantly, you have to ensure thatyour family's future expenses are taken care,
even if something unfortunatewere to happen to you.A big factor that you need to consider while
building your wealth is inflation. Ithas a dual impact on your hard-earned savings. Inflation not
only erodes yourcurrent purchasing power but also magnifies your monetary requirements forthe
future. Sample this: An 35 Year individual needs to invest Rs. 36,000/- peryear with 8% returns
to build a corpus of Rs. 10,00,000/- by the age of 50Years.Health Plans
Health plans
give you the financial security tomeet health related contingencies. Due tochanging lifestyles,
health issues have acquiredcompletely new dimension overtime, becoming more complex in
nature. Itbecomes imperative then to have a
health plan
in place, which will ensure thatno matter how critical your illness is, it does not impact your
financialindependence.In the race to excel in our professional lives and provide the best for our
lovedones, we sometimes neglect the most important asset that we have - our health.With
increasing levels of stress, negligible physical activity and a deteriorating
2 ) M a r k e t i n g
f o r
t h e
p o t e n t i a l
m a r k e t : I n
o u r
g e n e r a l
l i f e we buy those things which we see.
For consumer awareness printmarketing and electronic marketing
both are most important. In them a r k e t i n s u r a n c e p l a y e r s
ist r y i n g
t o
c o n v i n c e
p e o p l e
w i t h
t h e
a d v e r t i s i n g
i n
t e l e v i s i o n ,
r a d i o , n e w s p a p e r
a n d
m a g a z i n e s .
H D F C
S t a n d a r d
L i f e
i s
a l s o
a d o p t i n g
t h e s e
electronic marketing. The punch line of HDFC
Standard Life is Sar UthaKe Jiyo. Today it has
more than 8
lack policyholder. It is
alsot a r g e t i n g c i n e m a
h a l l s
l i k e
P V R
w h e r e
i t
w i l l
g e t
m o r e p o t e n t i a l
m a r k e t ,
f o r
m a r k e t i n g . 3 ) F o r
i n s u r a n c e
s e c
t
o
r
t
h
e
m
a
i
n
m
a
r
k
e
t
e
r
b
e
c
o
m
e
s
i
t
s
F
i
n
a
n
cialConsultant. So it is tr ying to recruit more
a n d m o r e f i n a n c i a l c o n s u l t a n t for the purpose of sale of the policy of HDFC Standard
life and people will bem o r e a w a r e t h r o u g h i t b e c a u s e i t i s a w o r k
o f c o n t a c t . W h i c h h a v e more contact the that person can get more business
COMPETITIVEANALYSIS
LIFEINSURANCECORPORATIONOFINDIA(LIC)
LIC has an excellent money back policy which provides for periodic paymentso f p a r t i a l
survival benefits as long as the policy holder is
a l i v e . 2 0 % o f the sum assured is payable after 5, 10, 15 and 20 years and the
balance 40% ispayable at the 20
th
yearalongwithaccruedbonus.(www.lic.com)Fora25yearsterm, 15% of the sum assured becomes payable after
5,10,15and 20 years and thebalance 40% plus the accrued bonus becomes payable at the 25
th
year. Animportant feature of these types of policies is that in the event of the death of thep o l i c y
holder at any time within the policy term the death claim
compriseso f f u l l
s u m a s s u r e d w i t h o u t
d e d u c t i n g a n y o f t h e s u r v i v a l
b e n e f i t amounts which have already been paid. The bonus
is also calculated onthe full sum assured. HDFC SLIC does
not have a mone y back policy. It c o u l d o f f e r a m o n e y b a c k
p l a n a n d c a p t u r e s o m e p o r t i o n o f t h i s market. While
marketing insurance products I found that many customerswanted
to purchase these plans.LIC offers 66 different plans; plans
aref o r m u l a t e d f o r s p e c i f i c o c c a s i o n s
Invest ShieldL i f e . I n t h i s p l a n e v e n i f t h e m a r k e t f a l l s , t h e
premium will be returnedt o i n v e s t o r s .
I t
i s
a
g u a r a n t e e d
p l a n
w h i c h
e n s u r e s
t h e
c o m p a n y c a r e f u l l y i n v e s t s
y o u r
m o n e y .
T h e
s t o c k
m a r k e t
p e r f o r m a n c e
o f
I C I C I P r u d e n t i a l i s m u c h b e t t e r t h a n H D F C
S L I C . T h e r e t u r n s o n t h e growth fund were 46.28%compared
t o t h e 4 2 . 7 0 % o f f e r e d b y H D F C S L I C . Customers are attracted by higher returns and
this is a plus pointfor Prudential. The company is very well advertised. The advertisements
areshowcasedi n m o v i e s ,
t e l e v i s i o n ,
n e w s p a p e r s ,
m a g a z i n e s ,
b i l l
b o a r d s ,
r a d i o
e t c . T h e c o m p a n y h a s a n e x c e l l e n t b r a n d
a m b a s s a d o r
4. What is your perception about different products and services offered byHDFC Life ?A.
LucrativeB.
Not lucrativeC.
No idea5. How do you feel after using this company product ?
a) Excellent b) good c) fair d) poor
0%20%40%60%80%100%12324610Series10%20%40%60%80%100%541630Series1
Income Number Percent%Less than 2lack 6 12Between 2to 5 lack 16 32Between 5to 8 lack 23
46More than 8lack 5 10View Number PercentLucrative 27 54NotLucrative8 16No Idea 15 3050
100
32%48%20%0%
6.Why you are Inverts in the Insurance .a) Tax Saving b) Protection c) Investment7.In which
Insurance Plan you are invest your saving ?a. Traditional Plan b. ULIP Plan8.
Which of the companys products would you prefer to buy?
a. HDFC b. LIC c)Other
020406080020406080TraditionalULIP0204060H
D
F
C
L
I
C
O
t
h
e
r
LimitationLimitations of SurveyResponse Errors- These may arise when the respondents give
inaccurate or incomplete answers.For e.g. in our survey a respondent may not mention that he
had test driven a carbefore purchasing it A major problem faced in the survey involved
thecomparative ratings of various attributes for all the brands of cars. Many of therespondents
were not very willing to rank so many factors as they perceived itto be time-consuming.Open
Ended Questions
All the questions in the questionnaire were open-ended to avoid any kind of biasfrom the
respondents end. But drawback of this approach is that there was anincomplete capture of his
responses, as the respondent could not always omenout with the purchase steps and the time
taken in them. The reasons for suchinaccuracy could be because of unfamiliarity, fatigue,
boredom, faulty recalland the Question format.Random Sampling Errors
This can occur, as the particular sample selected is an imperfect representationof the population
of interest. The area covered in the survey was sagar regionand the customer preferences and
tastes in different Regions could not becovered
CONCLUSIONH D F C L i f e i s t h e r e n o u n c e i n d u s t r y i n t h e
i n s u r a n c e s e c t o r . I t believes in quality not in quantity. HDFC have total
12 group companies. It isthe first insurance company who has gotten the license of insurance
in firstly. Ith a s s t a r t e d i t s i n s u r a n c e i n d u s t r y w i t h t h e j o i n t
v e n t u r e o f U . K . b a s e d s t a n d a r d l i f e i n s u r a n c e c o m p a n y. I n
t h e
i n s u r a n c e
s e c t o r
m a i n
w o r k
i s
d o n e
b y
t h e
f i n a n c i a l consultant who brings business to the industry. It
gives more priority for the
recruitment of financial consultant thats why it has setup 5
-qscore. Itg i v e s p r i o r i t y t h a t i s p r o f e s s i o n a l l i k e a s M B A ,
C A , E N G I N E E R S , DOCTORS,LAYERS, AND OTHER
PROFESSIONAL.During summer training I have given presentation in study centre of
IGNOUa n d S I K K I M M A N I P A L a n d p h o n e c a l l , a n d t r y
to contactt h o s e
p e r s o n
t o
w h o m
I
k n o w
a n d
c o n t a c t
t h e m
f o r
t h e
p u r p o s e o f
f i n a n c i a l c o n s u l t a n t . I n t h i s p r o c e s s I h a v e
r e c r u i t e d 1 2 p e o p l e who are eitherC A , M B A ,
S O F T W A R E
E N G I N E E R ,
S T U D E N T ,
O R
E M P L O Y O F
T H E O R G A N I S A T I O N . I t g i v e s m o r e
f a c i l i t i e s t o t h e i r employ and provides better
opportunity to their employ for promotionb ec a us e i t h as
minimum target for fulfillment. FC have to give
36p o l i c y o r 3 6 0 l a c k p r e m i u m w i t h i n s i x
m o n t h s w h i c h l e s s i n comparison to the other
i n s u r a n c e i n d u s t r y a n d f o r D e l h i r e g i o n w h e r e the transaction of
money is too high. FC has chances to become sales d e v e l o p m e n t
m a n a g e r w i t h
i n s i x m o n t h
m o n t h s
w h e n
h e
f u l f i l l s the target. The post of SDM is based on payroll. He will get package
of 2.75lack per year.
SUGGESTIONS When we talk about suggestion I think I have small experience of this sector but
whatever I have pointed out which are thus.I n t h e r e c r u i t m e n t o f f i n a n c i a l
consultant I found that mostly person
d o n t
w a n t
t o
g i v e
r s . 9 2 5
o r
r s . 8 2 5 .
I
h a v e
f a c e d
s o m e d i f f i c u l t i e s w h e n
they dont agree to give this much amount. If the company
will less this charge then it will get more FC.It should organize weakly meeting with FC
for the business and give appraisalt r a i n i n g t o F C . I t w o r k s a s a
performance appraisal of the FC.It should give monthly
p a r t y t o t h e F C f o r t h e a t t a c h m e n t w i t h t h e industry.I t
should give canopy facility to CDM or RC for the
recruitment of FCand if it will give canopy facility
t o F C t h e n t h e y c a n g i v e m o r e facility.G e n e r a l l y w e b u y
only that thing whatever we see. It means that itshould
spend more on advertisement. Other insurance industry
l i k e L I C and ICICI advertise mostly through banner on metro station, on road andadvertise
in the cinema hall. Add more and more movie hall for theadvertisement.T h e r o l e o f
recruitment is not easy so it should
increasec o m m i s s i o n o r
g i v e
s a l a r y
i n s t e a d
o f
c o m m i s s i o n
s o
a t
R C will take moreinterest in the recruitment on financial
consultant
BIBLIOGRAPHY1.BOOKS AUTHORS
Marketing Management (12th Edition) Philip Kotler
Marketing Management (3rd Edition) V.S. Ramaswamy
Research Methodology (2nd Edition) C.R.Kothary
Research Methodology S.P. Kasande
2. NEWS PAPERS
Times of India
Financial Express
3. WEBSITES
www.google.com
www.wikipedia.org