Advertisement Analysis and Retrieval

Due ________

Assignment: Use at least 5 vocabulary words from any unit in

advertisements that exemplify at least 7 of the advertising appeals.
Have fun with this! There is not a specified number of advertisements if
you can use 5 words and 7 appeals in one ad, go for it! (If it takes more than
one ad, thats fine, too!) Underline the words, label the appeals, and
complete the chart below before you come to class.
You may advertise any school-appropriate product or service, real
or imagined.
I. SAVE YOUR FILE CORRECTLY!
File Save Movie For Computer
(This saves your file as a Windows Media Video File, a .wmv file.
Do NOT attempt to hand in a project file!)
II.Tell me how you will turn in your project:
In the following table, identify up to seven Advertising appeals or techniques you have used in your
advertisement.
___ Student directory number: ______________
III.

___ USB Drive.

___ CD/DVD

Identify the techniques you have used in your project:

For each appeal you have named, tell briefly how that appeal is shown in your advertisement.
See the example on the first line of the table.
Technique

Where/how it is used

1
2
3
4
5
6
7

Name __________________________________________
ADVERTISEMENT: SPEAKING AND LISTENING
STANDARD

ELACC11SL2:
Integrate multiple
sources of information
presented in diverse
formats and media (e.g.,
visually, quantitatively,
orally) in order to make
informed decisions and
solve problems,
evaluating the
credibility and accuracy
of each source and
noting any
discrepancies among
the data.
ELACC11SL4: Present
information, findings,
and supporting
evidence, conveying a
clear and distinct
perspective, such that
listeners can follow the
line of reasoning,
alternative or opposing
perspectives are
addressed, and the
organization,
development,
substance, and style are
appropriate to purpose,
audience, and a range
or formal and informal
tasks.

EXEMPLARY

ACCOMPLISHED

50 - 45
Advertisement uses a
full array (7) of
advertising
techniques
(advertising rhetorical
devises) to appeal to
the public.

44 - 40
Advertisement uses
several (7/6)
advertising
techniques
(advertising rhetorical
devises)to appeal to
the public.

Includes all 5
vocabulary words
and they are used
correctly (part of
speech and
contextual).

Includes 4 vocabulary
words and they are
used correctly (part of
speech and
contextual).

Your claim is crystal

clear, and it is clear
how people who agree
with you should
demonstrate their
agreement.

Your claim is clear and

how people who agree
with you should
demonstrate that
agreement is
suggested.
Length is appropriate
to task.

Length is appropriate
to task.

Page 3 of 3

PROMISING

39 35
Advertisement uses 5
advertising
techniques
(advertising rhetorical
devises)to appeal to
the public.
Includes 3 vocabulary
words and they are
used correctly (part of
speech and
contextual).
Your claim is mostly
clear, but theres no
suggestion of how
people who agree with
you should
demonstrate their
agreement.
Length should be
slightly shorter or
longer to be most
effective.

DEVELOPING/BEGINNIN
G

NOT EVIDENT

34 - 30
Advertisement uses 41 advertising
techniques
(advertising rhetorical
devises) to appeal to
the public, though not
in a truly successful
manner.

25 15 - 0
NO identifiable
advertising
techniques
(advertising
rhetorical devises)
in your
advertisement.

Includes all 2
vocabulary words
and they are used
correctly (part of
speech and
contextual).
Your claim is not clear.

Includes 1
vocabulary
word and it is
used correctly
(part of speech
and contextual).
NO identifiable
claim or
contradictory
claims present.
OR

Length is noticeably
too long or too short.

No
advertisement.