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Contents
1. Introduction:......................................................................................................................... 3
1.1 Rationale for the research:.................................................................................................4
1.2 Target Audience:.............................................................................................................. 5
1.3 Why Quit Smoking:.........................................................................................................5
2. Model utilized for the Campaign:............................................................................................6
2.2 Materials used for the Campaign:.......................................................................................8
2.2.1 Soaked Cigarettes in a Jar:..........................................................................................9
2.2.2 Made up Cigarettes, oozing with fat and blood:.............................................................9
2.2.3 Clogged Arteries:.......................................................................................................9
2.2.4 Discussions:.............................................................................................................. 9
3. Gibbs Reflective Model:......................................................................................................10

1. Introduction:

Health promotion can be defined as the methodology of empowering individuals to expand

control over, and to enhance, their health. It moves past a concentrate on individual conduct
towards an extensive variety of social and ecological intercessions. (WHO, 2015)
1.1 Rationale for the research:

The younger one begins smoking, the more harm their body will endure when they get older.
(NHS, 2014)
Benefits of ceasing to smoke:

You'll be healthier and less winded in light of the fact that smoking abatements your

lung limit. (NHS, 2014)

You'll spare yourself a bundle. The normal smoker spends a bewildering 27.54 a

week and 90,000 over their lifetime on cigarettes. (NHS, 2014)

You'll look better. Chemicals in cigarettes limit blood stream to your skin. Smokers

have more wrinkled and droopy faces when they're in their mid-20s. (NHS, 2014)
Stopping helps spare the planet. Deforestation because of tobacco creation represents

almost 5% of general deforestation in the creating scene. (NHS, 2014)

Somebody who begins smoking at 15 is three times more inclined to pass on from

growth than somebody who begins smoking in their mid-20s. (NHS, 2014)
The more youthful you begin smoking, the more harm there will be to your body as a

grown-up. (NHS, 2014)

Not smoking will make you quickly more appealing. A great many people lean toward
kissing non-smoker. (NHS, 2014)

1.2 Target Audience:

The target audience for our Health Promotion were young people in the 18 year old group.
We believed that young people are the most susceptible to smoking. Hence, our campaign
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was aimed at educating the young people on the hazards of smoking. It centered around the
schools and universities in the WOLVERHAMPTON area in UK.
1.3 Why Quit Smoking:

Why would it be advisable for you to stop smoking? Each smoker has his or her own
individual explanations behind stopping. Here are some regular reasons. Consider what is
most critical to you. (American Lung Association, 2015)For your health! As per the Surgeon
General, stopping smoking is the absolute most essential step a smoker can take to enhance
the length and nature of her or her life. When you stop, your body starts to repair the harm
brought on by smoking. Obviously its best to stop right on time in life yet even somebody
who stops further down the road will enhance their health. (American Lung Association,
2015)

To spare the exacerbation! It's getting less helpful to smoke. More states and urban
communities are passing clean indoor air laws that make it unlawful to smoke in bars,
restaurants, and other open spots. It is safe to say that you are burnt out on needing to
go outside all the time to have a cigarette? Is standing in the harsh elements and the
downpour truly justified regardless of having that cigarette? Wouldn't it be simpler on
the off chance that you had the decision to go outside just when you need to and not

when you have to? (American Lung Association, 2015)

It's useful for the individuals around you! Tobacco smoke is unsafe to everybody who
breathes in it, not simply the smoker. Whether you're adolescent or old and healthy or
terrible, secondhand smoke is hazardous and can make you debilitated. Kids who live
with smokers get more midsection colds and ear diseases while babies destined to
moms who smoke have an expanded danger of unexpected labor, low conception

weight and sudden infant death syndrome (SIDS). (American Lung Association,

2015)
Both you and the individuals throughout your life will inhale less demanding! Exsmokers don't have the fragrance of smoke on their garments and hair, and their
homes don't possess an aroma similar to cigarettes. Better breathing can mean better
rest at your home: Not just are smokers more inclined to wheeze, so are non-smokers
who inhale secondhand smoke once a day. Life is simply better as a nonsmoker!
Smoking meddles with your feeling of taste, so nourishment tastes better when you
stop. Your feeling of smell additionally enhances, so get prepared to truly appreciate
the aroma of blossoms or crisp cut grass. You'll have the capacity to endure a long
film or a plane flight without longing for a cigarette. Inside a couple of weeks in the
wake of stopping, your smoker's hack will vanish and you'll have more vitality.
(American Lung Association, 2015)

2. Model utilized for the Campaign:

Our campaign was based on PROCHASKA AND DICLEMENTEs model of change to

behaviour. The model is based on six stages, defined by the characteristics of the people who
are targeted or want to change, and appropriate techniques and measures can be provided for
them to plan implement and follow the changes.
Stage
Pre Contemplation

Characteristic
Ignorance to the hazards of

Technique
Educating the youth about

Smoking.

the perils and consequences

Carefree at a young age.

of smoking.

Consequences of smoking

How smoking affects health

not an imagined reality.

of the smoker and those

around him.

Contemplation

Undecided.

Smoking is expensive.
Getting to know the reasons

Postponing/Delaying

for the delay in action.

Changes to lifestyle

Advising people to ACT

Planning to act soon.

NOW.
Smoking has already eaten
away a good chunk of their

Preparation

Attempting to quit smoking

lives, but, there is still time.

Helping the individuals to

But not sure.

follow methods to give up

smoking.
Constant reinforcement of
the reasons they decided or

Action

Have stopped smoking for a

want to give up smoking.

Reinforcing the benefits of

some time now (Short

stopping smoking. Making

duration)

them aware of the health

benefits in the time they have
quit smoking.
Supporting their efforts.
Encouraging people around
them to help with the
individuals plans and actions

Maintenance

Have stopped smoking for a

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to stop smoking.
Appraising their efforts.

longer duration now.

Making them models for

appreciation.
Encouraging them to not fall

Relapse

Resumed Smoking after a

off the wagon.

Evaluation of failure and

hiatus

relapse.
Enforcing stronger coping
mechanisms.
Motivation for quitting
smoking and the hazards of
smoking.

The campaign was carried out in various youth clubs, schools and universities in the
WOLVERHAMPTON area in UK.
2.2 Materials used for the Campaign:

2.2.1 Soaked Cigarettes in a Jar:

Water soaked cigarettes were placed in a clear jar. The jar soon got cloggy, and the tar and
nicotine could be clearly seen. This was a design to show the visitors the lung condition of an
average smoker. The average smokers lungs would be filled with this tar, which is extremely
harmful and leads to a variety of diseases such as lung cancer, Tuberculosis etc.
2.2.2 Made up Cigarettes, oozing with fat and blood:

No words can ever compare to a visual impact. We made up dummy cigarettes which oozed
blood and fat, to show the ill effects of smoking.
2.2.3 Clogged Arteries:

The diagrams showed arteries which were clogged as a result of smoking.

2.2.4 Discussions:
When we think about the harm being carried out to our body by smoking we have a tendency
to concentrate on our lungs. It's common to do so. We can hear the wheezing, feel the hack
and really sense the progressive weakening happening inside. Yet in the event that we're
going to stress or be concerned based upon the extent or size of the health hazard we
confront, then our most prominent concern ought to be on the harm smoking dispenses upon
our body's blood stream frameworks. Yes, smoking related circulatory sickness executes
significantly a greater number of smokers than lung disease and the harm began with that first
puff. Blood is a vehicle for conveying oxygen and supplements to our body's tissues and
organs. Without it they pass on. Our veins (our circulatory framework) are blood channeling
roadways. Within every healthy vein is covered with a meager Teflon like layer of cells that
guarantee smooth blood stream. Carbon monoxide from smoking or second-hand smoke
harms this essential layer of cells, permitting fats and plaque to stick to vessel dividers.
Nicotine then performs a twofold whammy of sorts. To begin with, each one time new
nicotine touches base in our cerebrum it causes the body to actuate its battle or flight stress
barriers. This thusly causes the prompt arrival of put away fats into the circulatory system,
fats proposed to be utilized to give the moment vitality expected to either battle or escape.

3. Gibbs Reflective Model:

Description: The task was to educate and help young people to quit smoking.
Feeling:

We initially felt this task was going to be easy.

Evaluation:

We found that it is not as easy to convince people to change habits quickly.

Conclusion: We can safely say that the change will occur over a period of time and
instantaneously or overnight.
Action:

Several methods of education as well as visual tools were utilized to make an

impact into the young smokers mind. The visual tool depicting clogged arteries proved to be
a major turning point and extremely helpful tool to educate young people.

References:
American Lung Association (2015) Stop Smoking!, [Online], Available:
http://www.lung.org/stop-smoking/how-to-quit/why-quit/ [16 January 2015].
NHS (2014) Under-18s guide to quitting smoking, 16 January, [Online], Available:
http://www.nhs.uk/Livewell/smoking/Pages/Teensmokersquit.aspx [16 January 2015].
WHO (2015) Health Promotion, [Online], Available:
http://www.who.int/topics/health_promotion/en/ [16 January 2015].

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