Escolar Documentos
Profissional Documentos
Cultura Documentos
Preliminary Examination
Business Studies
Total marks 80
General Instructions
Section I Pages 28
20 marks
Attempt Questions 120
Allow about 25 minutes for this section
Section II Pages 914
40 marks
Attempt Questions 2125
Allow about 1 hour for this section
Section III Page 15
20 marks
Attempt Question 26
Allow about 35 minutes for this section
STUDENT NUMBER/NAME: ..
Section I
20 marks
Attempt Questions 120
Allow about 25 minutes for this section
Select the alternative A, B, C or D that best answers the question and indicate your choice
with a cross (X) in the appropriate space on the grid below.
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2
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Page 2
STUDENT NUMBER/NAME: ..
1
Sense of achievement
Ethical business conduct
Provision of employment
Increase market share
State Manager
Local Manager
Workers
Information flows from the top of the hierarchy to the bottom.
Which of the following illustrates this flow of information?
(A)
(B)
(C)
(D)
Span of control
Line management
Chain of command
Functional structures
Page 3
STUDENT NUMBER/NAME: ..
Niche market
(C)
Industrial market
Mortgage
Net profit
Owners contribution
Additional shareholders contribution
Tactical plan
Vision statement
Mission statement
Executive summary
Patent
Royalty
Copyright
Goodwill
STUDENT NUMBER/NAME: ..
(A)
(B)
(C)
(D)
8
Behavioural factors
Demographic factors
Geographical factors
Psychographic factors
Trust
Cooperative
Partnership
Private company
In a SWOT analysis, conducted by a major car manufacturer, the results showed slow
market growth and a strong sales team.
Which TWO components of SWOT are these a feature of?
(A)
(B)
(C)
(D)
10
Formal plan
Tactical plan
Strategic plan
Operational plan
Page 5
STUDENT NUMBER/NAME: ..
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12
13
Which regulatory body can take action against business conduct that restricts the
degree of competition in a market?
(A)
(B)
(C)
(D)
14
Kaizen
Just in time
Just in case
Total quality management
Market skimming
Below the line
Penetration pricing
Meet the competitor
Page 6
STUDENT NUMBER/NAME: ..
15
$
35 000
5 000
18 000
260 000
80 000
Current Liabilities
Overdraft
Accounts payable
Non Current Liabilities
Mortgage
Owners Equity
Owners contribution
Net Profit
$
8 000
30 000
200 000
50 000
?
$50 000
$110 000
$160 000
$398 000
17
Integration
Outsourcing
Networking
Diversification
A picture frame company has total fixed costs of $15 000. The selling price of their photo
frames is $22. The variable cost is $7 per unit.
What is the break-even point for this company?
(A) 225 units
(B) 517 units
(C) 681 units
(D) 1000 units
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Page 7
STUDENT NUMBER/NAME: ..
(A) Allows management to determine wage increases for employees, comparable to
(B)
other businesses
Allows management to increase span of control within production, thus
increasing efficiency
(C) Allows management to compare the actual and planned revenue for the
business
(D) Allows management to eliminate those activities in a business that provide little
or no benefit to output
19
Which of the following are TWO main reasons for business failure?
(A) Over-capitalisation and low interest rates
(B) High return on investment and high interest rates
(C) Lack of management skills and over-capitalisation
(D) Lack of management skills and low staff turnover
20
Sales report
Market report
Budget control
Feed forward control
Section II
40 marks
Attempt Questions 2125
Page 8
STUDENT NUMBER/NAME: ..
Allow about 1 hour for this section
Answer the questions in the spaces provided.
Question 21 (6 marks)
Marks
(b)
Question 22 (6 marks)
(a)
Marks
STUDENT NUMBER/NAME: ..
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(b)
Identify TWO forecasting tools and discuss how they may be used by management to
create specific targets for a business.
4
(i)
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(ii)
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Question 23 (8 marks)
Marks
Page 10
STUDENT NUMBER/NAME: ..
Market research is a central part of the marketing function.
(a)
(b)
Identify TWO factors which may be used by a business to identify its target market.
2
4
(i)
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(ii)
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(c)
Discuss TWO promotional strategies a business may use within its marketing mix.
(i)
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(ii)
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Page 11
STUDENT NUMBER/NAME: ..
Page 12
STUDENT NUMBER/NAME: ..
Question 24 (10 marks)
Marks
$
400 000
Opening Stock
Purchases
Closing Stock
Cost of Goods Sold
300 000
125 000
210 000
?
Gross Profit
Expenses:
Wages
Rent
Electricity
Advertising
Insurance
100 000
13 000
6 000
10 000
4 000
Net Profit
Additional Information:
2008 Gross Profit
2008 Net Profit
(a)
230 000
93 000
(b)
(c)
Account for the change in net profit between 2008 and 2009.
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Question 24 continues on the next page
Page 13
STUDENT NUMBER/NAME: ..
Question 24 (continued)
(d)
Marks
Explain how a marketing plan can result in improved net profit levels.
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End of Question 24
Page 14
STUDENT NUMBER/NAME: ..
Question 25 (10 marks)
Marks
Not everyone can successfully operate a business. There are a number of personal
qualities individuals may possess that will enable them a greater chance of succeeding.
(a)
Identify TWO personal qualities that a new business owner needs, to increase their
chance of success.
(i)
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(ii)
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(b)
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(ii)
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(c)
Page 15
STUDENT NUMBER/NAME: ..
Section III
20 marks
Attempt Question 26
Allow about 35 minutes for this section
Answer the question on your own paper or in a writing booklet, if provided.
Expected length of response is approximately 800 words or 6 written pages.
In your answer you will be assessed on how well you:
present a sustained, logical and cohesive response in the form of a business report
End of paper
Page 16