LogoDessignServices

Logo meaans a face of

o any brandor organiization and it is very much
m
first impression for a
brandor anorganizaationsodessignofaloggoisenormo
ously. Goodd logo desiggn is an impoortant
to any brrand or an organizatio
on. It is argguably the most
m
popularr aspect of graphic artss. To
understand a logo deesign, first it is importtant to undeerstand whatt a logo deesign is usedd for:
identificattion and bran
nding. Logoo identifies the
t organizaation or com
mpany or brannd through mark,
m
signature, flag or porttrayal of a syymbol. It is a text or an image
i
to reppresent an organization. It
I is a
formally registered symbol
s
that identifies thhe manufaccturer of a product,
p
com
mpany, brannd or
organizatiion.

Logo desig
gn is all arou
und us. Logo design is on
ne of many services
s
thatt a good grapphic designeer can

provide too a professio

onal companny that is loooking to makke an impresssion on the market placce.To
the genera
al public, logo
os serve as an
a instant rem
minder of a company
c
or a product; to
o the client th
heyre
the point of recognitiion on whicch their bran
nding hangs; and to us designers th
hey represen
nt the
challenge of incorpora
ating our cliients' ideolog
gies into one single grap
phic. With the
t absence of a

memorablle, meaningfful logo dessign, a businness - no matter

m
how sm
mall or largge - will fight an
uphill batttle when it comes
c
to braand and nam
me of recognnition. With great logo design,
d
a nam
me of
any company will reso
onate clearlyy with all of their custom
mers.
Many peeople remem
mber most about a logo thhat is image and graphicc. Over the long
l
term, duuring
the Supeer Bowl an elegant
e
logo can bring more busineess than an ad. Whetherr it is the eleegant
BMW logo or the sim
mple Disneyy silhouette. Good logo design
d
is nott an option for
fo a business that
wants too stay in bu
usiness. A good lookinng logo onn all of the company promotional
p
l and
administrrative materrials is the fiirst step towards creatingg solid brandd recognitioon. It is impoortant
for developing com
mpany awareeness too. A company will alwayys be puttingg it is bestt foot
forward with
w a well designed
d
loggo. The logo design proffession has actually
a
increeased in num
mbers
over the years. Threee designers are
a widely coonsidered thhe pioneers of
o that movement and off logo
and corpoorate identitty design. Designing
D
o a good loogo may reequire involvvement from
of
m the
marketinng team and the
t design agency
a
or graaphic designn contest plattform. It reqquires a clearr idea

about the values of the brand and the concept and as well as understanding of the consumer or
target group. Before embark on logo design, it should to understand what a logo is and what it is
supposed to do. To illustrate this concept, think of logos like people. It is also important to note
that only after a logo becomes familiar does it function the way it is intended to do. Color is a
key element in logo design and plays an important role in brand differentiation.