Maaher Food Industries (Pvt) Ltd

Vision:
We believe in being a responsible corporate entity that constantly strives to do
business in a right and trustful way. Maaher Foods responsibility is to manufacture
pure nectar juices and continually be part of Tetra pack juice industry and its
products offered globally, with deepest sense in improvement of environment,
social, economic parameters for its consumers and thus creating a better tomorrow
than today and a commitment to build shareholder value by making Maaher Foods a
truly sustainable company.

History:
Maaher Foods Industries (Pvt.) Limited is a leading Tetra pack company of Pakistan
that has grown over the years which has gained business both nationally and
internationally. Maaher Foods Industries a private business venture was
incorporated in 1986, by its Managing Director Mr. Kalim A Baig, in collaboration
with Tetrapak Pakistan, that has state of the art Tetra pack production lines installed
in Quiad-e- Azam Industrial Estate, Lahore.
Maaher Foods is among the pioneer members of Tetra pack juice manufacturing
company that introduced its first brand Country Pine a mark of success in
Pakistan. Maaher Foods is the among the largest juice processing units of Pakistan
with installed capacity to meet the country's local as well as export needs. The
launch of company products in Pakistan has been a concerted effort to gain larger
market share not only in the metro cities of Pakistan, but also across Pakistan with a
strong network of distributors nationally.
A newer concept Product Innovation that started early 2000 was part to explore
market needs and to create awareness for pure nectar juices for its consumer.
Maaher Foods has gradually innovated and successfully expanded its product range
to well over 12 flavours in nectar category. This has been a significant development
that has led to introduction of newer Country Nectar brands and flavours well
accepted by its consumer.

Mango chaunsa
Mango Nectar
Apple
Pineapple
Orange
Guava
Pomegranate

Tamarind
Peach
Mix fruit
Apricot
Red Grape
Falsa (Grewia asiatica)

The Company has grown over to become a 2 billion Rupees company which reflects
continuous and conscious efforts to build upon Country brands successfully in
collaboration with Tetrapak Pakistan. We are thankful of continuous support by
Tetrapak Pakistan to have supported all these years for their guidance and technical
support in different key function such as operations, production and marketing to
help us meet challenging market dynamics and understanding ever-changing
consumer needs and aspiration.

Company profile:

Maaher Food Industries (Pvt) Ltd, is one of the pioneering groups of quality packed
Juices and Dairy Products in Pakistan. Since their arrival in 1986, the company's
initial success gave rise to the highly refreshing "Pine Cool" which was considered to
be Pakistan's most trusted and favorite drink. Today the company has significantly
expanded and is proud to boost an extensive and popular range of premium Pure
Juice, Nectars, Juice Drinks and Dairy based Products, all of which are primed with
the highest standard of international quality control. Adhering to these strict
principles and measures, utilizing state of the art processing and packing
equipment, Maaher Food Industries markets numerous high quality products in
"Tetra-Brik" aseptic packaging, offering refreshment and healthy nourishment to
consumers all around the globe. From the heart of Pakistan, to the rest of the world,
Maaher Food Industries continues to bring you unsurpassed excellence with its
ongoing labors and efforts under the brand name, "COUNTRY.

Maheer Food Industries (Pvt) Ltd is one of the pioneers in introducing high quality
packaged juices in Pakistan since it started its operations in 1986.The companys
initial success was set in motion by the launch of a fruity and highly refreshing drink
PINE COOL. Today the company boosts of an extensive portfolio comprising many
nutritious pure fruit juices, nectars and still drinks in 250 ml and 125 ml packing.
The company offers three brands, Country Zulu and Sunday to cater to all the
needs and requirements of different segments of society for both adults and
children. Utilizing state of the art processing and packaging technology the
company offers its products in Tetra Pack aseptic packaging. The company offers
highly nourishing, refreshing and tasty juices to its consumers in Pakistan and
worldwide.

Export:
We are currently exporting our products to many countries all over the world such
as USA, Europe, Asia & Far East countries etc.
Our main markets are
North America. (Canada, USA)
Eastern & Southeast Asia (Malaysia)
Asia & Central Asia (Afghanistan, Kazakhstan)
Africa ( Somalia, Sudan, South Africa, Mozambique, Angola, Namibia

Contract Manufacturing /OEM Services:

Having all-round service such as R & D of products, products-oriented and
production facility, we offer contract manufacturing and OEM services across the
globe, from product labeling, designing to packaging as per the customers choice
of logo designing and product label that meets standards & requirements of country
of import.

Business strategy:
A business strategy is the means by which it sets out to achieve its desired ends
(objectives). It can simply be described as a long-term business planning. Typically a
business strategy will cover a period of about 3-5 years (sometimes even longer).

A business strategy is concerned with major resource issues e.g. raising the
finance to build a new factory or plant. Strategies are also concerned with
deciding on what products to allocate major resources to - for example when
Coca-Cola launched Pooh Roo Juice in this country.
Strategies are concerned with the scope of a business' activities i.e. what
and where they produce. For example, BIC's scope is focused on three main
product areas - lighters, pens, and razors, and they have developed
superfactories in key geographical locations to produce these items.
Two main categories of strategies can be identified:
1. Competitive strategies.
2. Cost leadership

The main types of generic strategies that organizations can pursue are:
1. Growth i.e. the expansion of the company to purchase new assets,
including new businesses, and to develop new products. The Inland
Revenue has expanded from being just a tax collector, to other functions
such as collecting student loan repayments and paying tax credits.
2. Internationalization/globalization i.e. moving operations into more and
more countries. For example companies like Gillette, Coca-Cola, Kellogg's,
and Cadbury Schweppes are major multinationals with operations across
the globe.

3. Retrenchment involves cutting back to focus on your best lines. The

Americans refer to this as 'sticking to the knitting' - i.e. concentrating on
what you do best.

Country Juice Business Strategy:

The cost leadership strategy is an approach companys take where the
goal is to be the lowest cost producer or provider or one or more products
at a particular level of quality. It contrasts differentiation strategies that
emphasize quality or high value. Using the cost leadership strategy,
a business can use its advantages in low-cost operations to either bank
more profits at industry average prices or to operate as a low-cost
provider to increase customers and volume.
Country Juice Company using cost leadership strategy to compete their
competitors. Country Juice is easily available all over Pakistan on less rate
than other juice brands e.g. Nestle, Shehzan, Maza e.t.c. Country juice
providing their products on national level to his customer this strategy
give a plus point to company in increasing the number of customer. And
also best taste provide to customer and increase the number of strength
of customer. By providing juice to customer on low rate company can face
less profit than other competitors.

Raw-material
Raw material purchase on low price from different buyers to reduce the
production cost of product. By reducing this cost company add the
minimum profit ratio in cost for set the selling price. Which create the
demand of its product in front of customer.
Low Cost Production:

Due to purchase raw material on cheap rate the production cost is very
minimum by the low production cost company produce the average
quality to their customers and company main focus on the low cost other
than quality.
Low Price:
Due to low rate of Raw Material Company produce the juices on low rate
and by adding minimum profit in the product. From this strategy any
customer can buy it to fulfill their thirst.

Value Chain:

Production system
Product design process
Forecasting
Quality control