Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

SITE SELECTION CASE STUDY

LOCATION FOR A NEW BREWERY AND TAP ROOM IN THE SOUTHEAST

PREPARED BY: COLLIERS | CHARLOTTE
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Initiation &
Needs Assessment

DEFINE BUSINESS NEEDS & SCOPE

What are your metrics?
What information is critical to the
success of your business?
Transportation

Initiation & Needs

Assessment

Business
Climate
Analysis

Location
Screening

WHAT WE DO
Colliers can work together with
your company to identify existing
opportunities and challenges. We can
also help uncover criteria that may be
unknown.

Labor
Demographics
Employee Retention
Business Climate
Utility Costs

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Research

Demographics

Labor

Construction

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Initiation &
Client Discovery

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

EXAMPLE OF CRAFT BREWERY SITE SEARCH

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Initiation &
Client Discovery

EXAMPLE I

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

EXAMPLE II

*Sample demographic profiles of ideal brewery customers.

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Initiation &
Needs Assessment

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

WHAT WE DO
After customer discovery locations
are identified where the optimal
demographic is concentrated
Run supply chain and logistics
studies to determine which locations
are more cost efficient
Determine the availability, quality
and quantity of required employee
skill sets
Perform other cost analysis as
needed: utilities, labor, taxes, and
business costs

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Sample Location
Screening

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

SAMPLE STRATEGIES
Screen out locations using highlevel data points
Establish all potentially viable
communities
Show graph with demographics and
real estate choices of selected cities
that comprise the long list
Run searches of currently available
buildings or sites that match client
criteria

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Cities

Ages 21 to 34

Ages 35 to 49

Premium Beer Drinker

Charlotte, NC

54,235

45,530

60,890

Durham, NC

43,908

34,990

46,335

Greenville, SC

33,464

28,604

37,446

Nashville, TN

57,434

37,883

61,259

Richmond, VA

66,933

43,936

73,469

Winston-Salem, NC

33,460

27,234

38,230

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Business Climate
Analysis

WHAT WE DO

Using market data and research,

select sites that meet criteria within
ideal business climate
Quantify and rank key location
variables to make a short list
Usually narrowed down to three
communities in two to three states

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Initiation & Needs

Assessment

Business
Climate
Analysis

Location
Screening

WHAT WE DO
In this part of the process, start the
incentives research/negotiation
Sample incentives on the state and
local level include:
Cash
Infrastructure
Tax credits/rebates
Training
Utility

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Business Climate
Analysis

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

EXAMPLE IV

Good
The Next Wave

Better
Metro Renters

Best
Midtown Singles
Denotes existing
breweries

*By looking at industry and determining both existing in-depth demographic data, that certain
locations are more conducive to business than others.

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Business Climate
Analysis

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

KEY SERVICES AND ADDED VALUE

Detailed property searches to locate and negotiate the best fit facility
Demographic and market research and analysis
Tax incentive research, negotiation and implementation
Electric rate research and negotiation
Training program negotiation and implementation

HOW CAN WE WORK TOGETHER?

Don Moss, SIOR | CCIM

Vice President | Charlotte
+1 704 409 2372
don.moss@colliers.com

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Grant Miller
Vice President | Charlotte
+1 704 409 2364
grant.miller@colliers.com

Deven Griffin
Associate | Charlotte
+1 704 409 2905
deven.griffin@colliers.com

COLLIERS INTERNATIONAL

Initiation & Needs

Assessment

Location
Screening

Business
Climate
Analysis

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