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To cite this article: Thomas F. Carter (2008) NEW RULES TO THE OLD GAME: CUBAN
SPORT AND STATE LEGITIMACY IN THE POST-SOVIET ERA, Identities: Global Studies in
Culture and Power, 15:2, 194-215, DOI: 10.1080/10702890801904610
To link to this article: http://dx.doi.org/10.1080/10702890801904610
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After the collapse of the socialist states of Eastern Europe and the Soviet Union, the
Cuban state faced its greatest crisis. How the state managed to maintain sufficient
legitimacy in light of the growing economic hardships and class restructuring
Cuban society underwent in these initial post-Soviet years remains somewhat
mysterious. A crucial element of the legitimating discourse of the Cuban state,
domestically and internationally, has been the relative success of its sports teams
in international competition. As symbols of the strength of the state and one of the
few remaining successes of the Revolution, Cuban sports performances remain
vital symbolic capital for current and future administrations. The problem that
state officials continue to face is how to transform that symbolic capital into economic capital without sacrificing ideological principles. Drawing on ethnographic
fieldwork conducted in Havana during the late 1990s and on interviews with sports
officials, athletes, and coaches since then, this article examines Cuban officials
efforts to transform Cuban sport from a modern, centralized bureaucratic institution to a revenue generating industry within the neoliberal, capitalist, competitive,
and post-Soviet world. In particular, I concentrate on the strategies pursued by
Cuban sports officials in their efforts to maintain world-class sporting excellence
and the ramifications of the emergence of Cuban sport as an export industry to
provide a small suggestion of how legitimacy of the state was maintained and
what the future of Cuban sport may hold.
Key Words: state legitimacy, sport, symbolic capital, Cuba
Two grandmotherly ladies, Inz and Amelda, sit on their balcony overlooking one of Havanas main thoroughfares sharing their experiences
and wisdom with me over a cup of tea. Inz turns to me and asks if I
know what the three successes of the Revolution are. She gravely
informs me that those three successes are health, education, and sport.
Then, her eyes beginning to twinkle, she asks if I know the three
failings of the Revolution. Amelda starts clucking in disapproval,
apparently knowing what is coming. Inz tries to solemnly tell me that
the three failings are breakfast, lunch, and dinner, but her smirk gives
away the joke and she starts cackling as she finishes the punch line.
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T. F. Carter
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used in the new political economic system. Ironically, this struggle was
not ordinarily contested within the hallowed halls of government but in
everyday social life where consensus is built. Furthermore, because
reorganization was inevitable (according to socialist ideology), the production of such discourses, including reinterpretations of earlier histories, takes on tremendous significance (Watson 1994).
The socialist reorganization of society resulted in state legitimacy
resting precariously upon a self-consciously constructed control over the
discursive realm (Verdery 1991; Burawoy and Lukacs 1992). European
revolutionary leaders could not legitimately draw upon the historical
nationalist discourses of statehood because it was these very discourses that they had challenged and overthrown.1 Eastern European
state socialism developed along a specific historical trajectory that
belies any sort of universal model for socialist revolution. In other
socialist revolutions around the world the dynamic differed. Many
coalesced out of anti-colonial movements and involved the overthrow
of imperialist powers. Cuba was one such revolution.
The initial challenges for the Cuban Revolutions leaders, then,
were the establishment of a discourse that legitimated their overthrow of the existing state, the establishment of revolutionary practices that reorganized social relations, and the creation of the requisite
symbolic capital legitimating all of these changes (Medin 1990; Bunck
1994). Revolutionary leaders could and did draw on historical
discourses that legitimated struggle against a tyrannical ruler, often
seen as a puppet of a foreign power. These contemporary leaders
framed their struggles as the continuation of earlier nationalist
projects of independence, struggles that began against the Spanish
but were co-opted by the United States during the 1898 War for Independence (Prez 1988; Thomas 1998). In each case, despite Cubas
democratic constitution, the Cuban state was ruled by a singular dictator with the extensive and explicit support of the United States.
Drawing upon earlier failed revolutionary moments in Cuba, especially the 1898 and 1933 Revolutions, revolution became an unfulfilled
historical process until Castros forces succeeded in driving Batista
from the country and consolidated their victory. In constructing a discourse that stretched back through failed historical struggles, the
Castro-led Revolution presented itself as the latest and ultimately
successful struggle for independence from foreign rule. Quite simply,
the Cuban Revolution was the culmination of the centuries-long struggle for national independence and not a singular event that invalidated the historical struggles that preceded it. But that revolution
was nationalist in character, and the turn toward a socialist revolution required the recasting of some Cuban symbolism.
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T. F. Carter
The utopian aspirations of socialist states presented an acute problem of how to bridge the chasm between ideological rhetoric and lived
reality. Three basic strategies were open to socialist leaders: (1) initiate
radical transformations of reality to bring it closer to socialist ideology,
(2) make the populace accept the difference between the two as inevitable and normal, and (3) convince the populace with the help of symbolic discourses that reality actually corresponds to socialist ideology
(Lane 1981: 27). Although all three strategies were used by socialist
states throughout the twentieth century, the last option was particularly apt because it could portray the present as actually existing
socialism and society as a happy reality. It also stabilized power without the risk of radical change by presenting ideas in sensual form
rather than in direct statements about lived experience. Consequently,
socialist leaders had to find new symbolic discourses and practices
that edified and reinforced the reorganized society. One highly significant symbolic practice that the Revolution harnessed was sport
because it had no historical connections with any previous Cuban
state, yet it played a prominent role in independence struggles against
the Spanish (Prez 1999: 7583). Much of the leaders attention was
focused upon inculcating new bodily practices and values in the
population.
The concern over the formation of proper socialist persons necessitated
the penetration of various everyday activities not normally associated
with political supervision of the state. Sport was one of those activities
that drew particular interest precisely because of its ambiguous
nature that could be harnessed by any ideological discourse. Top-down
sport structures are by no means unique to socialist states, but socialist states in particular made explicit use of sport.2 The recent academic
interest in Chinese sport illustrates both the contested ideological
nature of sport and the implementation of a top-down approach used
by a post-Soviet era socialist state to shape national identity and consumption practices, as well as the production of elite athletes (Hwang
and Jarvie 2004; Morris 2004; Maguire 2005; Lozada 2006; Zhang and
Silk 2006).
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presidents when they jog in public, throw out the first pitch to start a
baseball season, and invite American champions in all sports to the
White House; and in Castros greeting of Olympic champions at the
airport. The dynamism, energy, power, and discipline evident in athletes bodies become the dynamism, power, and strength of not just
state leaders but the state itself.
The use of athletes bodies as iconic representations of the vitality of
the state was not directed solely at a states population. It also provided
a vehicle for legitimization among other states in the global political
economy. A principal means for accomplishing state recognition in the
late twentieth century was to excel in an international sporting competition, most especially the Olympics (Hoberman 1984). It was
through this route that socialist states initially gained international
recognition in global political bodies. East Germanys dramatic
successes in the 1948 Olympic Games led to its recognition by other
international bodies such as the United Nations. Similarly, the Soviet
Unions emphasis on sporting achievements not only reproduced the
rivalries of the Cold War but provided a tangible result in which it regularly outperformed its rivals (Riordan 1999). Indeed, it was the only
arena in which the Soviet bloc was able to demonstrate superiority
over the worlds industrialized capitalist nations (Riordan 1993: 42).
Defeating an athlete from a rival country provided a ready-made symbolic discourse articulating the superiority not only of one athlete over
another but the superiority of one political and economic system over
another within the Cold War context.
Like all socialist states, from its inception Cuba has relied heavily
on the symbolic capital of its sporting prowess, most especially its
athletes international successes, to legitimate the states presence in
the global community of states. The Revolutionary Cuban state made
explicit use of sport from its early days and continues to make explicit
use of sport in a variety of ways. Victorious guerilla leaders demonstrated their Cubanness by engaging in exhibition baseball games and
attending the International League Championship finals between
Havana and Minneapolis in the first heady months of the Revolutions
triumph. These initial symbolic gestures of leaders participation in
popular sporting events reinforced the discourse that the revolution
was in fact Cuban. Indeed, the leaders credited sport for training them
for guerrilla warfare.
Do you know how we learned to fight the war? You cant believe that we
learned to fight the war in the Sierra Maestra; we learned to fight the
war when we were young men like you all. Do you know how? Do you
want me to tell you? Well, we learned to fight the war playing baseball,
201
playing basketball, playing soccer; we played all sports, swam in the sea,
swam in the rivers and climbed mountains (Castro quoted in Ruiz
Aguilera 1991: 93).3
The Revolutionary state did more than just use sport in a symbolic
manner, however. Prior to the Revolution, sport was racially,
geographically, and economically segregated across the island with
more opportunities for the urban, white elites in Havana than anyone
else. The new government created the Instituto Nacional de Deportes,
Educacin Fsica y Recreacin (INDER)4 on 23 February 1961, to oversee and develop all aspects of sport and recreation, from childrens
physical education to the development of international championship
quality athletes.
One of INDERs first acts was to organize a national baseball team
to play in the 1962 World Championships in San Jos, Costa Rica.
Cuba dominated the tournament, reinforcing the sentiment at home
that Cuban baseball was the best in the world. Cuba had never won
an international tournament in any sport before the Revolution.
Cubas previous success was limited to a handful of professional baseball players and a couple of boxers. The only Olympic success came at
the turn of the twentieth century from a Cuban fencer, Ramn Fonst,
who lived and trained in Paris. Successful international athletes
simply were not plentiful on the island because sporting facilities and
opportunities were not readily available to the majority of the Cuban
populace before 1959. Sport as a system was virtually nonexistent at
the advent of the Revolution. Starting with a few hundred facilities
scattered throughout the major cities of Cuba, INDER has methodically
constructed sport facilities throughout the country to provide a venue for
all aspiring athletes. With nearly 10,000 venues built by 1990 for a variety of sports, the state literally constructed the infrastructure required to
inculcate the bodily practices and values Revolutionary leaders desired.
Concentrating particularly on youth sport and childrens physical
education, many of these facilities cater to a broad age range and cultivate not only necessary physical skills but also help to instil socialist
ideals, such as volunteerism, dedication, and sacrifice.
In addition to providing numerous mass participation programs for
the Cuban populace, since 1960 INDER has used those programs to
identify likely talent for development into world-class athletes, who
would demonstratively prove the vitality of the Cuban state. Since
that initial success in San Jos, Cuban sport has dominated international tournaments, frequently winning medals and championships in
a variety of disciplines. Men such as Teofilo Stevenson and Alberto
Juantorena and women like Ana Fidel Quiroz became more than simply
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203
were abandoned (compare Azicri 2000: 2049 with Cole 1998). These
state-led adjustments in the 1980s were a response to shifting global
and domestic economic contexts and included the diversification of foreign trading partners and of foreign investment in Cuban industry
and the creation of new enterprises to specifically attract and exploit
foreign investment, capital, and expertise.
The demise of the Soviet-led economic bloc resulted in the loss of
from 80 to 85 percent of Cubas external trade and 50 percent of its
purchasing power (Carmona Baez 2004: 86). All previously existing
trade agreements had been shredded, and everything was open to
renegotiation thereby accelerating and rapidly transforming a process
of change already under way. Foreign investment strategies concentrated primarily on activities related to the use of natural resources,
such as tourism, mining, petroleum, and agriculture (Domnguez
2004; Monreal 2004; Prez Villanueva 2004). Newly created enterprises, while remaining state-owned, were not centrally controlled
entities; rather, they represented diverse strategies in which ministries competed with one another for highly sought after hard currency.
Tourism replaced sugar as the islands primary source of hard currency (Monreal 2002). Tourism in particular became a major field of
competition between the armed forces and the Ministry of Interior,
both of which set up companies (Gaviota and Cubanacan) to develop
Cubas burgeoning tourism trade. Prices were mandated by the state
so that these companies could not compete domestically for tourists
money while they are in Cuba. Instead, each competes with its rivals
for transnational corporations financing and expertise within the global tourism industry and through the marketing of tourist packages
outside of Cuba. Despite this shift from an agricultural to a service
economy, the country essentially remains an exporter of natural
resources.
The Cuban state positioned itself, through its various institutions,
to act as the primary distributor of imports within the domestic economy while maintaining a monopoly of exports in the global economy,
thereby functioning as a gatekeeper state (Corrales 2004). Such
states fragment the economy into different sectors of varying profitability and then determine which citizens shall have access to each
respective sector. By doing so, state officials solidify and even increase
their control of the small and profitable sectors connected to foreign
currencies. As a gatekeeper, the payoff for cooperating with the state
elicits loyalty by controlling access to those sectors involved in foreign
trade (e.g., tourism, agriculture, music, and biotechnology).5 The
establishment of such a state requires a transformation of party
apparatchiks into business managers of their specific industry, and
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205
still produced for domestic use in the Cuban leagues but is no longer
exported, and production levels have been seriously curtailed.
Prior to the Special Period, the Cubans had provided all of their
own training facilities and equipment or acquired it from other socialist states. But as the economy continued deteriorating, CubaDeportes
entered into various agreements with sporting goods companies to fund
Cubas participation in international tournaments. These agreements
were presented to the public as taking advantage of Cubas athletic
talents to promote socialist ideals through the patriotic fervor of Cubas
international athletes. The apparent glaring contradiction of capitalist
corporations sponsoring socialist athletes so they could train outside
of Cuba and compete for the prestige of Cuba in international events
was a compromise that the Cuban sports authorities reluctantly
made. Despite this compromise, these authorities averred that the
acceptance of corporate sponsorship was not a change in ideology but a
means of exploiting the capitalist system to extend their socialist
national agenda. Conrado Martnez,6 then president of INDER, said
that there was nothing extraordinary in this dramatic shift.
What is new is the name of the firm on the shirts of our athletes during
the long European season of competition. We are taking advantage of
possibilities that they offer us, thanks to the world class of our sport,
and that we threw away previously. Well continue to do this whenever
it wont hurt Cuban sport. What will be tried is the exploitation of a
characteristic advertising path that does not imply a change in our politics or that our athletes will be sports merchants.
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T. F. Carter
209
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T. F. Carter
211
Although this new policy has the potential to affect many of Cubas
most highly prized athletes, it will have little effect on its baseball
players because the International Olympic Committee removed baseball from its sanctioned events. Consequently, baseball players have
virtually no opportunities to earn this stipend because there is no
regular World Championshipcaliber event for baseball unless the
recently inaugurated World Baseball Classic achieves such status.12
The costs will also directly impact Cuban sport and its success in
international tournaments. Cuban coaches training foreign athletes in
various disciplines are bound to affect Cuban sport itself. They are
expert at producing world-class athletes with limited resources, something many national sporting bodies desire. It would not be surprising
to see other countries close the gap between Cuban performance levels
and their own in the next decade or so. If the frequency and level of
Cuban success at international competition lessens, then the value of
sport as symbolic capital is also likely to be affected. Such a development
would obviously impact Cuban sports ability to serve as a legitimating
symbol of the socialist state.
At the same time, the future of Cuban sport is only partially dependent on its ongoing association with the current socialist state. It is
presumptuous to believe that Castros eventual death will lead to the
collapse of the socialist state and a post-socialist era in Cuba. Whatever
form the post-Castro Cuban state takes, the various relationships that
have been cultivated with transnational corporations and international non-governmental bodies are built on personal relationships
that middle-level administrators have fostered over the past decade.
These particular individuals are not essential for the maintenance of
the state and could very easily transition into new roles if the socialist
state were to dissipate. It is not safe to assume that the death of Castro
would herald a transnational capitalist free-for-all for the services of
various athletes and coaches managed by those same middle-level
bureaucrats. Such a dilution of the value of Cuban sport would leave
any future state with much less symbolic capital to draw upon in the
implementation of statecraft. Thus, it is likely that state officials
would act to protect Cuban sport from unfettered depredations by
transnational corporations.
Notes
Received 12 February 2006; accepted 22 January 2007.
Support for this article was provided by the British Academy, which permitted the most
recent fieldwork in Cuba. Early versions were much improved by critical comments
from Susan Brownell, Tracey Heatherington, Martin Bruhns, Eriberto Lozada, and
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T. F. Carter
Hastings Donnan. I also thank the two excellent anonymous reviewers who provided
suggestions for improvement and additional resources. As always, any errors are mine
and mine alone.
213
12. For example, boxers who medal in the World Amateur Boxing Championships or
sprinters who medal in the World Athletics Championships would earn this stipend.
Although there is a World Baseball Cup, there is no World Championship that is
equivalent to, say, the FIFA World Cup or other globally popular international tournament. The World Baseball Classic was played in 2006 in the United States and
was organized and funded by Major League Baseball.
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