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The human resource strategy of a business should reflect and support the
corporate strategy. An effective human resource strategy includes the way in which the
organization plans to develop its employees and provide them with suitable opportunities
and better working conditions so that their optional contribution is ensured. This implies
selecting the best available personnel, ensuring a fit between the employee and the job
and retaining, empowering and motivating employees to perform well in the direction of
corporate objectives.
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Recruitment
Recruitment is defined as, a process to discover the sources of manpower to meet the
requirement of the staffing schedule and to employ effective measures for attracting that
manpower in adequate numbers to facilitate effective selection of an efficient workforce.
Objectives of Recruitment
To attract people with multi-dimensional skills and experiences that suits the present
and future organizational strategies.
To search for talent globally and not just within the company.
To anticipate and find people for positions that does not exist yet.
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Sub-System of Recruitment
The recruitment consist of following sub functions:
Finding out and developing the sources where the required number and kind of
employees will be available.
Stimulating as many candidates as possible and asking them to apply for jobs
irrespective of number of candidates required.
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Sources of Recruitment
1. Internal Sources of Recruitment
a) Present Permanent Employees:
Organizations consider the candidates from this source for higher level jobs due to:
1.
Availability of most suitable candidates for jobs relatively or equally to the external
source.
2.
3.
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4.
Casual Applicants:
Depending upon the image of the organization, its prompt response,
participants of the organization in the local activities, level of unemployment,
candidates apply casually for jobs through mail or hand over the applications in
Personnel Department.
5. Similar Organizations:
Generally, experienced candidates are available in organizations producing
similar products or engaged in similar business. The management can get most
suitable candidates from this source.
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6. Trade Unions:
Generally, unemployed or underemployed persons or employees seeking
change in employment put a word to the trade union leaders with a view to
getting suitable employment. In view of this fact and in order to satisfy the trade
union leaders, managers, management enquires with the trade unions for suitable
candidates.
7. Employment Advertisement:
Advertisements are taken out in newspapers, magazines, specialized
journals, etc. by a large number of companies to enable the employee to reach out
to a large target audience.
8. Online Recruitment:
Recruitment websites and software make possible for managers to access
information that is crucial to managing their staff. Such websites have facilities
where prospective candidate can upload their CVs and apply for jobs suited to
them. Such sites also make it possible for recruiters and companies to post their
staffing requirements and view profiles of interested candidates.
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Selection
After identifying the sources of human resources, searching for prospective employees
and stimulating them to apply for jobs in an organization, the next action to be taken by
the management is to perform the function of selecting the right employees at the right
time. The selection procedure is the system of functions and devices adopted in a given
company to ascertain whether the candidates specifications are matched with the job
specifications and requirements. The selection procedure cannot be effective until and
unless,
1. Requirement of the job to be filled, have been clearly specified.
2. Employee specifications (physical, mental, social, etc) have been clearly
formulated.
3.
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1. Job Description:
Job descriptions are lists of the general tasks, or functions, and responsibilities of
a position. Typically, they also include to whom the position reports, specifications such
as the qualifications needed by the person in the job, salary range for the position, etc.
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2. Employee Specification:
Job description can be the basis for employee specification. This describes the
attributes needed by a person best suited to perform the duties of the job or to fill the role.
It is an indication of attainment, achievement, abilities and aptitudes needed to enable an
individual perform a task to the required standard and to achieve the desired objectives.
3. Attracting Candidates:
Recruitment is about attracting candidates who are qualified and capable of
carrying out the job, in the context of the employing organization. This is when the
potential candidates are told about the vacancy and encouraged to express their interest in
the job.
4. Making Decisions:
The presentation as well as the content of the application influences the recruiter
when making short listing decisions. If good quality information is given to the
candidates before the start of appointment, chances of the appointment being successful
are increased. Hence this helps the recruiter in making judgments about the applicants.
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5. Initial Screening:
If the recruiting effort has been successful, recruiters will be confronted with a
number of potentials applicants. Based on the job description and job specification, some
of the respondents can be eliminated by sharing the job description information with the
individual.
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7. Employment Tests:
An employment test is a means of assessing a job applicants characteristics
through paper-and-pencil responses or exercise. Three major types of tests used in the
selection process are ability, personality and performance tests. Ability tests measures
mainly mental, mechanical and clerical abilities or sensory capacities, personality tests
are means of measuring characteristics, such as patterns of thoughts, feelings and
behaviors. Performance tests are means of measuring practical ability on a specific job.
8. Comprehensive Interview:
The applicant may then be interviewed by the personnel department interviewers,
executives within the organization, potential supervisors, or colleagues. The
comprehensive interview is designed to probe into areas that cannot be addressed by the
application form or tests.
These areas consist of assessing ones motivation, ability to work under pressure
and ability to fit in with the organization.
9. Background Investigation:
This steps includes contacting former employers into confirm the candidates work
record and to obtain their appraisal of the performance in the previous job. It also
includes verifying the educational accomplishments shown on the application and
contacting personal references.
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FMCG Sector
What are Fast Moving Consumer Goods (FMCG)?
Products which have a quick turnover, and relatively low cost are known as Fast
Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a
year. Examples of FMCG generally include a wide range of frequently purchased
consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving
products and detergents, as well as other non-durables such as glassware, bulbs, batteries,
paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer
electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
A subset of FMCGs is Fast Moving Consumer Electronics which include
innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS
Systems and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators,
TVs, Music Systems, etc.
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing
industries in India. According to the AC Nielsen India study, the industry grew 5.3% in
value between 2004 and 2005
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In every arena organizations are getting more and more technologically oriented.
Though it is not in the main run after the initial debates preparing the work force to
accept technological changes is a major challenge.
3. Competence Of HR Mangers:
As it is more and more accepted that lot of success of organizations depend on the
human capital, this boils to recruiting the best, managing the best. Clearly HR
managers have a role in this process.
4. Developing Leadership:
It is quite interesting to note that there is less importance given to developing
leadership at the organizational level. Though leadership is discussed on basis of traits
and certain qualities, at an organizational level it is more based on knowledge.
5. Managing Change:
Business environment in India is volatile. There is boom in terms of opportunities
brought forward by globalization. However this is also leading to many interventions
in terms of restricting, turnaround, mergers, downsizing, etc. HR has a pivotal role to
play here.
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S.NO.
Companies
1.
Hindustan Unilever Ltd.
2.
ITC (Indian Tobacco Company)
3.
Nestl India
4.
GCMMF (AMUL)
5.
Dabur India
6.
Asian Paints (India)
7.
Cadbury India
8.
Britannia Industries
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9.
Procter & Gamble Hygiene and Health Care
10.
Marico Industries
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The companies, listed above are the leaders in their respective sectors. The
personal care category has the largest number of brands, i.e., 21, inclusive of Lux,
Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21,
aggregating Rs. 3,799 crore or 54% of the personal care category. Cigarettes account for
17% of the top 100 FMCG sales, and just below the personal care category. ITC alone
accounts for 60% volume market share and 70% by value of all filter cigarettes in India.
The foods category in FMCG is gaining popularity with a swing of launches by HLL,
ITC, Godrej, and others. This category has 18 major brands, aggregating Rs. 4,637 crore.
Nestle and Amul slug it out in the powders segment. The food category has also seen
innovations like softies in ice creams, chapattis by HLL, ready to eat rice by HLL and
pizzas by both GCMMF and Godrej Pillsbury. This category seems to have faster
development than the stagnating personal care category. Amul, India's largest foods
company, has a good presence in the food category with its ice-creams, curd, milk, butter,
cheese, and so on. Britannia also ranks in the top 100 FMCG brands, dominates the
biscuits category and has launched a series of products at various prices.
In the household care category (like mosquito repellents), Godrej and Reckitt are
two players. Goodnight from Godrej, is worth above Rs 217 crore, followed by Reckitt's
Morten at Rs 149 crore. In the shampoo category, HLL's Clinic and Sun silk make it to
the top 100, although P&G's Head and Shoulders and Pantene are also trying hard to be
positioned on top. Clinic is nearly double the size of Sun silk.
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Dabur is among the top five FMCG companies in India and is a herbal specialist.
With a turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has
brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is
enjoying a formidable presence in the Indian sub-continent, Southeast Asia, Far East,
Middle East, South Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest
paint company, with a turnover of Rs.22.6 billion (around USD 513 million). Forbes
Global magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the
World
Cadbury India is the market leader in the chocolate confectionery market with a
70% market share and is ranked number two in the total food drinks market. Its popular
brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and Gems. The Rs.15.6 billion
(USD 380 Million) Marico is a leading Indian group in consumer products and services
in the Global Beauty and Wellness space.
Outlook
There is a huge growth potential for all the FMCG companies as the per capita
consumption of almost all products in the country is amongst the lowest in the world.
Again the demand or prospect could be increased further if these companies can change
the consumer's mindset and offer new generation products. Earlier, Indian consumers
were using non-branded apparel, but today, clothes of different brands are available and
the same consumers are willing to pay more for branded quality clothes. It's the quality,
promotion and innovation of products, which can drive many sectors.
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INTRODUCTION TO UNILEVER
Unilever was formed through the 1930 merger of Dutch margarine company
Margarine Unie and British soap maker Lever Brothers. The combination of the two
companies made good sense--they both used the same raw materials, had similar
distribution channels and participated in large-scale marketing of household products. In
the beginning, Unilever had operations in 40 countries, but soon expanded its reach. The
1950s saw the company focusing on growth by investing in research and new
technologies, while it began expanding through acquisitions in the 1970s and 1980s.
These days, Unilever has diversified its product offerings far beyond margarine
and soap. The company controls a supermarket's worth of brands: Hellmann's
mayonnaise, Flora and Becel spreads and yogurt drinks, Breyers ice creamBoursin
cheese, Dove soap, shampoo, body wash, deodorant and more, Pond's face products,
Wish-Bone salad dressings, Knorr soup mixes, seasonings and sauces, Bertolli sauces,
olive oil and frozen prepared meals, Ragu sauces, Q-tips, Lipton teas, soups and
seasonings (Lipton's Yellow Label is one of the most popular teas in the world) and-phew!--Karo syrup.
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No minimum GPA
Interviews among approved forms submitted or modified within the last 6 months
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Interns
Outstanding, proactive students can gain an insight into how we work and
contribute to projects of real importance to our business through internships.
Internships provide a chance to learn about the challenges in your chosen career
area while getting a taste of what it's like to be part of our team. You'll also benefit from
training, one-to-one mentoring and appraisals with your line manager.
Unilever Turkey Project Internship Program is designed for undergraduates who
have completed 3rd year or master students in their 1st year.
Graduates
It's how many of our directors started out and if you're a final year student or have
graduated within the last two years, you're eligible to apply.
Early Development Program develops professional skills and competencies
through structured training and on-the-job learning, gained in real jobs with real
responsibility. We also encourage graduates to complete an international assignment in
their early years.
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Mid-career managers
Unilever Turkeys recruitment consists mostly of fresh graduates and people who
have at most 2 years of full time work experience. However we sometimes look for
people who have experience more than 5 years for some specific mid-career manager
roles.
In line with this strategy, Unilever prefers/has preferred promotion within its own
employees who were developed and prepared into higher levels, however, there has been
a plenty of mid-career recruitment in the past 5 years.
We recruit Mid-career managers into senior positions and have career
management processes that ensure your need for challenge, stimulation and both career
and personal development are met.
A variety of learning opportunities support your ongoing development, as well as
regular feedback, development and career plans
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Procter & Gamble Co. (P&G) is an American company based in Cincinnati, Ohio
that manufactures a wide range of consumer goods. In India Proctor & Gamble has two
subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G
Hygiene and Health Care Limited is one of India's fastest growing Fast Moving
Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its
portfolio famous brands like Vicks & Whisper. P&G Home Products Limited deals in
Fabric Care segment and Hair Care segment. It has in its kitty global brands such as Ariel
and Tide in the Fabric Care segment, and Head & Shoulders, Pantene, and Rejoice in the
Hair Care segment.
Procter & Gamble's relationship with India started in 1951 when Vicks Product
Inc. India, a branch of Vicks Product Inc. USA entered Indian market. In 1964, a public
limited company, Richardson Hindustan Limited (RHL) was formed which obtained an
Industrial License to undertake manufacture of Menthol and de mentholised peppermint
oil and VICKS range of products such as Vicks VapoRub, Vicks Cough Drops and Vicks
Inhaler. In May 1967, RHL introduced Clearsil, then America's number one pimple cream
in Indian market. In 1979, RHL launches Vicks Action 500 and in 1984 it set up an
Ayurvedic Research Laboratory to address the common ailments of the people such as
cough and cold.
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In October 1985, RHL became an affiliate of The Procter & Gamble Company, USA and
its name was changed to Procter & Gamble India. In 1989, Procter & Gamble India
launched Whisper - the breakthrough technology sanitary napkin. In 1991, P&G India
launched Ariel detergent. In 1992, The Procter & Gamble Company, US increased its
stake in Procter & Gamble India to 51% and then to 65%. In 1993, Procter & Gamble
India divested the Detergents business to Procter & Gamble Home Products and started
marketing Old Spice Brand of products. In 1999 Procter & Gamble India Limited
changed the name of the Company to Procter & Gamble Hygiene and Health Care
Limited.
P&G Home Products Limited was incorporated as 100% subsidiary of The Procter &
Gamble Company, USA in 1993 and it launched launches Ariel Super Soaker. In the same
year Procter & Gamble India divested the Detergents business to Procter & Gamble
Home Products. In 1995, Procter & Gamble Home Products entered the Haircare
Category with the launch of Pantene Pro-V shampoo. In 1997 Procter & Gamble Home
Products launches Head & Shoulders shampoo. In 2000, Procter & Gamble Home
Products introduced Tide Detergent Powder - the largest selling detergent in the world. In
2003, Procter & Gamble Home Products Limited launched Pampers - world's number one
selling diaper brand. Today, Proctor & Gamble is the second largest FMCG company in
India after Hindustan Lever Limited.
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P&Gs Recruitment Process is 7 steps, and starts with you applying online to one
of current job postings.
Carefully read the description of the job or internship or course/seminar that is posted so
you can choose THE job that best fits your aspirations and interests.
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Conclusion
It is very important to have efficient HR department in any organization in order
to achieve its targets rightly. We all know recruitment and selection of employees plays a
very important role in the growth of any organization as they can be an asset to the
organization as well as a liability for an organization. So it is important that an
organization should have a good HR department so that right type of employees are
selected for right job
As good as is the recruitment and selection process the selection of employees
becomes easier and best out of the total applicants gets selected. This is a very lengthy
process which includes lots of hard work done by the HR people. They are the one who
gather information regarding how much staff is required in which branch and decides the
criteria on the basis of which people are being selected, who will become strength of the
organization.
More and more people these days have started involving themselves in this field
as it creates tremendous job opportunities for them. It is a steady, diverse and a highly
profitable industry where a person can do a lot of work. The jobs in this field range from
sales and supply chain, investment, promotion, HR development and general
management. IT also allows you to trade directly with the various traders online.
The entire are learning organization to some extent as it focuses on enhancing its
system to continually increate the organizations capacity for performance. They also have
built a strong foundation for consistent sustainable growth with clear strategies and room
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to grow in each strategic focus area, core strengths in the industry, and a unique
organizational structure that leverages strengths.
An organizations ability to meet the recruitment and selection challenges provides
an opportunity to make significant contribution to the company. With better quality
people executing the companys operations the HR department can create a competitive
advantage for the company.
In light of the research conducts, these organization are extremely format,
organized, deducted and quality conscious organization. It has very formalized structure
for the recruitment and selection of employees.
All these organization have a unique human resource management system where
if focusses on bringing out it best of its employees through continuous hard work and
devotion.
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BIBLIOGRAPHY
Books:
1. Michael Vaz & Meeta Seta, Human Resource Management
2. Sunny Fernandez, Human Resource Management
Websites:
www.wikipedia.com
www.uniliver.com
www.google.org
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