DRIVE

AHEAD
WITH BIG DATA & ANALYTICS

What if you could alert drivers to road hazards or help them locate the nearest gas station or steer
clear of high-risk areas around the world? These are just some of the possibilities powered by IBM
Big Data & Analytics. By capturing, connecting and analyzing real-time information from vehicle
telematics, geospatial coordinates and other relevant data, IBM can help you deliver more value at
every turn to enhance the driver experience.

BY 2020

Todays family sedan has more computing power than

the Apollo 11 mission that landed on the moon.2

152

11.1

MILLION
CONNECTED CARS

PETABYTES
OF DATA

By 2020, there will be 152 million actively connected

cars on the road globally, generating 11.1 petabytes
of data annually.1

GEOFENCING
Drivers are alerted to high-risk areas,
including locations with high accident
or crime rates.
Parents can set geographical driving
boundaries and get mobile alerts when
boundaries are breached.

REAL-TIME ALERTS
Drivers can see road conditions with streaming topographical data, weather advisories,
traffic reports and other updates.
Insurance companies can appropriately rate
policyholder risk by understanding driving
behaviors in context of road conditions, so
wheels that are spinning but not moving on
ice dont translate into speeding.

Insurers can provide new offers when

coverage gaps are detected based
on routes.

POOR ROAD
CONDITIONS
DETECTED:

RADIUS 6.5 MILES

ICY ROAD

1 mi

YOU ARE LEAVING YOUR

COVERAGE AREA

ADD EXTENDED
COVERAGE?

YES

NO

VEHICLE SYSTEMS DATA

Drivers are immediately alerted to upcoming hazards by data from other vehicles,
such as hard braking by cars ahead as a
result of an unexpected road obstruction.

HARD
BRAKING
AHEAD

THE BIG THREE

TECHNOLOGIES

The connected car is made possible through the integration

of cloud, big data and analytics, and mobile technologies.
IBM uses the cloud to capture and analyze data in a secure
manner to deliver real-time insight when and how customers
want. Mobile technology makes it possible to engage drivers
in a more personalized way, helping strengthen interactions
on and off the road.

EMERGENCY DISPATCH
Key telematics data, such as high g-force
detection and airbag deployment, trigger
notification of local emergency response
teams to assist at the scene of accidents.

911

G-FORCE
DETECTED
AUTO DIAL
INITIATED

AUTOMATED CLAIMS
When accidents occur, car sensors automatically
populate First Notice of Loss alerts to insurers,
helping fuel more personalized and proactive
interactions with policyholders.

NOTICE
OF LOSS

SUBMIT

POLICY NUMBER:
148730XZW
MARKET-DRIVEN OFFERS
Drivers receive relevant promotions,
such as discounts on new tires, when
sensors indicate that the current tire
tread is worn down.

NAME
ADDRESS
CLAIM

TIRE WORN DOWN

DISCOUNT
WINTER TIRE
3 miles

TODAY
ONLY

TireTrack

MAINTENANCE ALERT
Drivers are notified of maintenance needs and
prompted to schedule an appointment at the
nearest dealer when vehicle malfunctions,
such as faulty oxygen sensors, are detected.

OXYGEN SENSOR FAILURE

2 miles

Auto dealer

SCHEDULE APPOINTMENT?

YES

NO

TO LEARN MORE, VISIT ibm.co/1pI8CLx

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be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at Copyright and trademark information at ibm.com/legal/copytrade.shtml. Copyright IBM Corporation 2014.

1 IHS Automotive, Big Data in the Drivers Seat of Connected Car Technological Advances, press release, November 19, 2013.
2 Institute of Physics, Your car has more computing power than the system that guided Apollo astronauts to the moon,
accessed December 5, 2014, http://www.physics.org/facts/apollo-really.asp