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CHAPTER- 1
INTRODUCTION
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INTRODUCTION
INTRODUCTION TO FINANCIAL SERVICES
Since 1990s, there has been an upsurge in the financial services provided by
various banks and financial institutions. Efficiency of emerging financial system
largely depends upon the quality and variety of financial services provided by financial
intermediaries. Financial services are in fact, an important component of the financial
system. An orderly functioning of the financial system depends to a great deal on the
range of financial services being provided.
Financial services have today taken the shape of an industry. In fact, one of the
worlds largest industries today is the financial services industry.
The term financial services can be defined as activities, benefits and
satisfaction, connected with the sale of money that offers to users and consumers,
financial related value. Financial service organizations render services to industrial
enterprises and to ultimate consumer markets.
I. Banking Institutions
Indian banking industry is subject to the control of the central bank (i.e.
Reserve Bank of India). The RBI as the apex institution organizes runs, supervises,
regulates and develops the monetary system and the financial system of the country.
The main legislation governing commercial banks in India is the Banking Regulation
Act, 1949. The Indian banking institutions can be broadly classified into two
categories:
1) Organized sector
2) Unorganized sector
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Financial Institutions
Banking Financial
Institutions
Organized
Commercial
Banks, Cooperative Banks,
Regional Rural
Banks, Foreign
Banks.
Non-Banking
Financial Institutions
Unorganized
Indigenous
Banks, Money
Lenders etc.
Organized
Development Banks
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Unorganized
Non-Banking
Financial Companies
Investment
Companies, HirePurchase
Companies,
Merchant Banks.
1) Organized Sector
The organized banking sector consists of commercial banks, cooperative banks
and the regional rural banks.
(b)Co-operative banks
An important segment of the organized sector of Indian banking is the cooperative banking.
Different types of co-operative credit societies are operating the Indian
economy. These institutions can be classified into two broad categories: (a) Rural
credit societies which are primarily agricultural; (b) Urban credit societies which are
primarily non-agricultural. For the purpose of agricultural credit there are different cooperative credit institutions to meet different kinds of needs. For example, short and
medium term credit is provided through three tier federal structure: (c) Regional Rural
Banks (RRBs). Regional Rural Banks were set by the state government and the
sponsoring commercial banks with the objective of developing the rural economy.
Regional Rural Banks provide banking services and credit to small farmers, small
entrepreneurs in the rural areas. (d) Foreign Banks. Foreign Banks have been in India
from British days. ANZ Grind lays Bank has its presence in number of places with 56
branches. The Standard and Chartered bank has 24 branches and Hong Kong Bank 21.
All other foreign banks have branches less than 10. Obviously, these banks have
concentrated on corporate clients and have been specializing in areas relating to
international banking.
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The Co-operative Credit System was introduced in India in 1904, when the Cooperative Credit Society Act was passed. The societies formed under the Act were
intended to be small and simple credit societies for simple folks requiring small
accounts only. The other idea was also that of educating the farmers and others as to
the use of credits and of inculcating in them the habit of thrift and self-help.
The Co-operative is an important constituent of the Indian Financial System,
judging by the role assigned to Co-operative, the expectations the co-operative is
supposed to fulfill, their number and the movement originated in the west, but the
importance of such banks have assumed in India is rarely parallel anywhere else in the
impedance of such banks have operative banks in India play an important role even
today in rural financing. The business of Co-operative bank in the urban areas also has
increased phenomenally in recent years due to the sharp increase in the number of
Primary Co-operative banks.
Co-operative banks in India are registered under the Co-operative Societies
Act. The Co-operative bank is also regulated by the RBI. They are governed by the
Regulation Act 1949 and Banking Laws (Co-operative) Act 1965.
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RBI
NABARD
UCBS
SCBS
SLDBS
DCCBS
CLDBS
PACS
PLDBS
BRANCHES
OF SLDBS
UCBS
SLDBS
RBI
Page 6
Industries.
Small scale Industries.
Home Finance.
Consumer Finance.
Personal Finance.
Self-employment.
Farming.
Cattle.
Milk.
Pottery.
FEATURES:
They are organized and managed on the principles of Co-operative self-help
and mutual help.
They function with the rule one member one vote.
Co-operative banks perform all the main banking functions of deposit,
mobilization, supply of credit and provision of remittance facilities.
2) Unorganized Sector
In the unorganized banking sector there are the indigenous bankers, money
lenders, seths, sahukars carrying out the function of banking.
i.
Indigenous Bankers
Indigenous bankers are the forefathers of modern commercial banks. These are
the individuals or partnership firms performing the banking functions. They also act as
financial intermediaries. As the term indigenous indicates, they are the local bankers.
ii.
Money Lenders
Money lenders depend entirely on their own funds for the working capital.
Money lenders may be rural or urban, professional or non-professional.
II.
Non-Banking Institutions
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Government from February 16, 1976. The main object of establishing IDBI was set up
an apex institution to co-ordinate the activities of other financial and to act as a
reservoir on which the other financial institutions can draw. IDBI provides direct
financial assistance to industrial units also to bridge the gap between supply and
demand of medium and long term finance.
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The Small Industries Bank of India was set up in 1990 under the SIDBI Act,
1990. The main objective of SIDBI has been to work as a principal financial institution
for the promotion, financing and development of industries in the small-scale sector.
BANKING INNOVATIONS
Banking plays a vital role in the economic growth of a country. The banking
scenario has changed drastically. The changes which have taken place in the last five
years are more than the changes that took place in last fifty years because of the
institutionalization, liberalization, globalization and automation in the banking
industry.
The main invention that is being brought in use is the computer. Today the
entire world is moving hand in hand and banks and computers are two wheels of the
same chariot. Today the computer is being extensively used in almost all bank
branches in our country. Services to the customers have substantially improved due to
easy, fast and accurate use of computers. Banks provide wide range of banking
services to the needs of different classes and sectors of society.
VIRTUAL BANKING
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E-BANKING
E-Banking is the banking of the new era. Making banking products and
services available to wholesale and retail customers, through an electronic distribution
channel is called e-banking. E-banking is the outcome of technological innovations
and competition. In fact, banks have been using electronic and telecommunication
networks for delivering a wide range of value added products and services. The
devices have been telephone, personal computers including Automated Teller
Machines (ATM). The delivery channels have been direct dial up connections, private
and public networks. To this newer edition of e-banking are being added e.g. internet
banking and mobile banking.
The growing popularity of personal computers, easy access to internet and
World Wide Web (WWW), has increased the use of internet by banks as a channel for
receiving instructions and also delivering their products and services to the customers.
This is generally referred to as Internet banking or I-banking or Net banking. This
is one of the newer form e-banking which is gaining popularity and its other popular
name is On-line banking.
EVOLUTION OF E-BANKING
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The story of technology in banking started with the use of punched card
machines like Accounting Machines or Ledger Posting Machines. The use of
technology, at that time, was limited to keeping books of the bank. It further developed
with the birth of online real time system and vast improvement in telecommunications
during late1970s and 1980s.it resulted in a revolution in the field of banking with
convenience banking as a buzzword. Through Convenience banking, the bank is
carried to the doorstep of the customer. The 1990s saw the birth of distributed
computing technologies and Relational Data Base Management System. The banking
industry was simply waiting for these technologies. Now with distribution
technologies, one could configure dedicated machines called front-end machines for
customer service and risk control while communication in the batch mode without
hampering the response time on the front-end machine. Intense competition has forced
banks to rethink the way they operated their business. They had to reinvent and
improve their products and services to make them more beneficial and cost effective.
Technology in the form of E-banking has made it possible to find alternate banking
practices at lower costs. More and more people are using electronic banking products
and services because large section of the banks future customer base will be made up
of computer literate customer, the banks must be able to offer these customer products
and services that allow them to do their banking by electronic means. If they fail to do
this will, simply, not survive. New products and services are emerging that are set to
change the way we look at money and the monetary system.
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The Bassle Committee on banking supervision has taken note of these issues.
In 1999, it constituted Electronic Banking Group (EBG) a group having representation
of 17 central banks. The task for the group has been to develop risk management
guidance for internet banking. It has identified fourteen Risk Management Principles
for sound risk management in E-banking:
1) Effective management oversight of e-banking activities.
2) Establishment of a comprehensive security control process.
3) Comprehensive due diligence and management oversight process for
4)
5)
6)
7)
applications.
8) Data integrity of e-banking transactions, records and information.
9) Establishment of clear audit trails for e-banking transactions.
10) Confidentiality of key bank information.
11) Appropriate disclosures for e-banking services.
12) Privacy of customers information.
13) Capacity, business continuity and contingency planning to ensure
availability of e-banking systems and services.
14) Incident response planning.
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requirement.
Most of the banks lack uninterrupted power supply, which is essential for such
services.
The interact details for such services are one-sided, with banks enjoying
supremacy. This does not give confidence to the customers (ATM and telebanking get preference).
However, despite these hindrances, it is becoming popular and certain steps are
SERVICES OF E-BANKS
Internet banks offer a variety of features and perks, rushing to lure online
customers. E-banking attracts customers with convenience. The three broad facilities
that E-banking offers are:
a) Convenience
Complete your banking at your convenience, in the comfort of your home or at
any place you can access the Net.
b) No more Qs
There are no queues at an online bank.
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c) 24/7 services
Bank online 24 hours a day, 7 days a week and 52 weeks a year.
d) Online applications
Customers can begin their banking relationship with an online application. No
need to waste time driving to a local branch to begin a banking relationship. Customers
can fill out and submit electronically all necessary information needed to open a
checking, savings account or even a fixed deposit. When the application is submitted,
the bank will mail you a signature card for its records and request you to mail or wire
your initial funds.
e) Account Access
Internet banking customers now have the ability to view their accounts online,
including checking, savings, loans and credit cards. No need to wait for your monthly
statements or wait in queue for the next available customer service representative.
Account access enables customers to view most recent activity on accounts, including
cleared checks, deposits, ATM transactions and balances as of previous days activities.
Customers no longer have to hold on to the cleared checks, since their bank will store
for them online.
f) Account transfers
Internet banking customers have the ability to transfer funds to and from their
accounts online. With a simple online form, customers can move money from a
checking account to a savings account and vice-versa within the safety and
convenience of their home, without having to visit the ATM. Funds transferred online
are updated in less than three hours. In addition, customers can set-up recurring
transfers to accounts. A recurring transfer will take place on the customer specified
date, with a specified amount.
g) Bill Payment
Online bill payment enables customers to pay anyone, friends or family, as well
as pay their bills electronically. As an add on feature to Internet banking, bill payment
enables customers to spend paper checks to anyone or an electronic check to any
institution that accepts electronic bill payments. To use bill payment, customers are
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required to set up their payees online. Customers then have the ability to set up
recurring, automatic payments to a specific biller on a specified day or just a one-time
payment. Arrange payments three to five days, before the due date, to ensure timely
delivery. It is important to note that not all banks provide bill payment as a free feature.
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E-BANKING PRODUCTS
1. AUTOMATED TELLER MACHINE (ATM):
These are cash dispensing machine, which are frequently seen at banks and
other locations such as shopping centers and building societies. Their main purpose is
to allow customer to draw cash at any time and to provide banking services where it
would not have been viable to open another branch e.g. on university campus. An
automated teller machine or automatic teller machine (ATM) is a computerized
telecommunications device that provides a financial institution's customers a method
of financial\ transactions in a public space without the need for a human clerk or bank
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teller. On most modern ATMs, the customer identifies him or herself by inserting a
plastic ATM card with a magnetic stripe or a plastic smartcard with a chip that contains
his or her card number and some security information, such as an expiration date or
CVC (CVV). Security is provided by the customer entering a personal identification
number (PIN).Using an ATM, customers can access their bank accounts in order to
make cash withdrawals (or credit card cash advances) and check their account
balances. Many ATMs also allow people to deposit cash or checks, transfer money
between their bank accounts, pay bills, or purchase goods and services. Some of the
advantages of ATM to customers are: Ability to draw cash after normal banking hours
Quicker than normal cashier service
Complete security as only the card holder knows the PIN
Does not just operate as a medium of obtaining cash.
Customer can sometimes use the services of other bank ATMs.
3. MOBILE BANKING:
Mobile banking comes in as a part of the banks initiative to offer multiple
channels banking providing convenience for its customer. A versatile multifunctional,
free service that is accessible and viewable on the monitor of mobile phone. Mobile
phones are playing great role in Indian banking- both directly and indirectly. They are
being used both as banking and other channels.
4. INTERNET BANKING:
The advent of the Internet and the popularity of personal computers presented
both an opportunity and a challenge for the banking industry. For years, financial
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INFORMATIONAL
This is the basic level of Internet banking. Typically, the bank has marketing
information about the banks products and services on a stand-alone server. The risk is
relatively low, as informational systems typically have no path between the server and
the banks internal network.
ii.
COMMUNICATIVE
This type of Internet banking systems and the customer. The interaction
between the banks system and the customer. The interaction maybe limited to
electronic mail, account enquiry, loan applications, or static file updates (name and
address change). Because these servers may have a path to the banks internal
networks, the risk is higher with this configuration than with informational systems.
iii.
TRANSACTIONAL
This level of Internet banking allows customers to execute transactions. Since a
path typically exists between the server and the bank or outsourcers internal network,
this is the highest risk architecture and must have the strongest controls. Customer
transactions can include accessing accounts, paying bills, transferring funds etc.
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ADVANTAGES OF E-BANKING
Convenience
Unlike your corner bank, online banking sites never close; theyre available 24
hours a day, seven days a week, and theyre only a mouse click away. With
pressures on time and longer travelling periods, more and more people find it
tiresome waiting in queues.
Ubiquity
If youre out of state or even out of the country when a money problem arises,
you can log on instantly to your online bank and take care of business, 24\7.
Transaction speed
Online bank sites generally execute and confirm transactions at or quicker than
ATM processing speeds.
Efficiency
You can access and manage all of your bank accounts, including IRAs, CDs,
even securities, from one secure site.
Effectiveness
Many online banking sites now offer sophisticated tools, including account
aggregation, stock quotes, rate alert and portfolio managing program to help you
manage all of your assets more effectively. Most are also compatible with money
managing programs such as quicken and Microsoft money.
Cheaper alternative
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With increasing competition, it seems to be the cost factor that is driving banks
to offer the facility. The Internet is still a very cheap alternative to opening a
physical branch, and most of the push seems to be coming from the supply side.
The costs of a banking service through the Internet form a fraction of costs through
conventional methods.
DISADVANTAGES OF E-BANKING
Start-up may take time
In order to register for your banks online program, you will probably have to
provide ID and sign a form at a bank branch. If you and your spouse wish to view
and manage their assets together online, one of you may have to sign a durable
power of attorney before the bank will display all of your holdings together.
Learning curves
Banking sites can be difficult to navigate at first. Plan to invest some time
and\or read the tutorials in order to become comfortable in your virtual lobby.
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E-Commerce
Conducting Business through
electronic networks
E-Finance
E-Money
E-Banking
Internet banking
Telephone banking
Other electronic
delivery channels
Fig: Diagram of E-Banking System
CHAPTER- 2
MLA Academy of Higher Learning.
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RESEARCH DESIGN
RESEARCH DESIGN
Research design is a formal plan of action for a research project. Research
design help researchers to layout their research questions, methodologies,
implementation, procedures and data collection and analysis for the conduct of a
research project. Generally there are three types of research design quantitative design,
qualitative design and mixed methods design. Research design is a decision making
process. During the decision making process, the researcher should choose from many
design alternatives and consider over the trade-offs of each approach and decide the
best possible solution. Generally speaking, the research design decisions are influenced
by the questions the investigator is trying to answer, by the resource such time, trained
personnel and money that the researcher have at hand, by the characteristics of the
research sites, and also by the researchers personal preferences.
A research is a logical and a systematic plan prepared for directing a research
study. It specifies the objectives of the study, methodology and technique to be adopted
for achieving the objective. It constraints the blue print for the collection, measurement
and analysis of the data.
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To know the problems faced by the customers while doing their transactions
through E-banking.
REVIEW OF LITERATURE
Purpose
The review of literature is done to find out the previous literatures and write
ups done on E-banking. The review was made to find out the advantages and
disadvantages of E-banking. The customer base, technological adaptability etc. the past
literatures and articles have benefited the researcher in having a birds eye view of the
subject.
Methodology
The past researchers and writers have used the Internet as their prime tool for
collecting the information about the Internet banking usages. While conducting the
research structured questionnaire method was used. The prime reason for this is that a
very few reliable literatures are available on this particular concept. Some of the
banking journals carry regular articles on online banking, which is based on a customer
survey.
The previous studies conducted were conducted in one particular city with a
sample size of 100. The researcher also adopts the same methodology.
Abstract
In India few studies have been conducted on the current status of Internet
banking. Thus only few literatures are available on this subject in India. Therefore this
report reflects the current status of Internet banking by Indian private, public and
foreign banks operating in India.
For instance, Unnithan (2001) studied the drivers for change in the evolution of
the banking sector, and the move towards electronic banking by focusing on two
economies: Australia and India. The paper found that Australia is a country with
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method where a set of questionnaire is prepared about the particular topic and that is
given to the respondent who are using E-banking services of their respective banks. It
is the survey method which is conducted to know the problems regarding E-banking
services from the respondents.
RESEARCH METHODOLOGY
A research methodology is a way to systematically solve research problem.
Descriptive method of research was carried out to conduct this project. Descriptive
research includes surveys and facts. Finding solution to the problem and its main
objective of the study is to find out what, who, when and how the topic is covered.
The study may be simple or complex. It may be done in many ways. The
simplest descriptive study concerns a unvaried question and hypothesis in which we
ask about size, form, distribution or existence of variable.
SAMPLE DESIGN
It is a definite plan for obtaining sample from a given population. It refers to
the technique or the procedure. The researcher would adopt in selecting items for the
sample. Sample design may be as well as lay down the number of items to be included
in the sample i.e. the size of sample. The sample design is determined before the data
are collected.
SAMPLE TECHNIQUE
Sample is the fraction of the population. Sampling is a technique or a method
of selection of samples. The technique in carrying out this research is Simple Random
Sampling technique. Random sampling is a good technique where there are
comprehensive lists available in the target population.
Random sampling method refers to the technique in which each and every
individual from huge population is taken into consideration and is given an equal
chance of being included in the sample method.
SAMPLE SIZE
It refers to the number of elements to be included in the study. An important
decision that has to be taken while adopting sampling techniques is sample method. In
this study the size of respondents was decided to be 50.
SOURCES OF DATA
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1) Primary data
Information collected specifically for the purpose of the investigation, as on
one hand is known as primary data or raw data. These are not readily available. The
primary data is collected through questionnaires, surveys, interviews by the
respondents. This research work mainly depends on questionnaire.
2) Secondary data
Secondary data refers to the data which have already been collected and
analyzed by someone else. Secondary data includes data for the study and includes
appropriate materials from newspapers, magazines, journals, bank websites, text
books, phonic conversations with respondents and information from the internet has
also been acquired wherever necessary.
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E-mail
Messages, usually text, sent from one person to another via computer. E-mail
can also be sent automatically to a large number of addresses.
Internet
The vast collection of inter-connected networks that are connected using the
TCP/IP protocols that are evolved from ARPANET of the late 60s and early 70s.
The Internet connects tens of thousands of independent networks into the vast
global Internet and is probably the largest wide area network in the world.
Network
Any time two or more computers are connected together so that they can share
resources, this constitutes a network. Connecting two or more networks together
constitutes Internet.
Search Engine
A web based system used for searching the information available on the web.
Some search engines work by automatically searching the contents of the other
systems and creating a data base of the results. Other search engines contain only
material manually approved for inclusion in the database, and some combine the two
approaches.
Virus
A chunk of computer programming code that makes copies of itself without
any conscious human intentions. Some viruses do more than simply replicate
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themselves, they might display messages, install other software or files, delete
software or files, etc.
A virus requires the presence of some other program to replicate itself.
Typically, viruses spread by attaching themselves to programs and in some cases files.
Server
A computer or software package, that provides a specific kind of service to
client software running on other computers. The term can refer to a particular piece of
software, such as a www server, or the machine on which the software is running.
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CHAPTER SCHEME
The entire study is presented in the form of a project under the following
chapter scheme. A brief description of these chapters has been given below.
1. INTRODUCTION
This chapter includes the theoretical background or conceptual frame work of
financial institutions. It also includes the meaning, importance and other relevant
aspects of E-banking.
2. RESEARCH DESIGN
This chapter includes the title of the study, statement of the problem, objective
of the study, scope of the study, review of literature, research methodology, data
collection method, sample design, sample technique, sample size, tools and techniques
of data analysis, operational definition of the concepts of E-banking and limitations of
the study.
3. BANK PROFILE
This chapter gives the complete information about The Janatha Co-operative
Bank. Its origin, vision and mission statement, management and services offered by
the bank.
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CHAPTER- 3
BANK PROFILE
Page 32
BANK PROFILE
HISTORY
The Janatha Co-operative Bank was started in 1964 with few members, with 4
branches in the state serving depositors and account holders. Bank also started with 2
more branches under expansion scheme.
Banking sector is under tremendous pressure to perform well due to immense
competition from various domestic and foreign banks. Profitability is one of the means
by which performance is measured. It also showcases banks strengths and weakness.
Mr. Nanjappa Reddy and other 9 promoters are the founders of the bank. The
objectives of the founders were to promote banking habit, entrepreneurs among all
sections and class of people. Over the years, the bank has grown from strength to
strength and successfully withstood the challenges of economic depression and other
stiff circumstances of the country.
The bank has 4 branches in Bangalore (with 2 more starting this financial year).
The bank is formed on co-operative principles, where in they are service oriented than
the profits. The bank is providing loans at low interest rates and easy EMIs to
economically weaker sections like sole proprietors, small firms, shop keepers etc.
MANAGEMENT
Today the bank is leaving up to its founders reputation as the service oriented
bank. The management includes dedicated professionals who bring in considerable
amount of experience in banking industry. Currently bank has 13 BOD (Board of
Directors) and 3 Nominal Directors.
VISION
The main vision of the bank is to improve the social status of poor people and
to serve the weaker sections of the society.
MISSION
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1.
2.
3.
4.
5.
6.
ATMs etc.
Introduction of mobile banking.
Innovation schemes of investments to increase public deposits.
SERVICES
When the bank commenced operations in 1964, service was primarily focused
on growth and development of the urban sector. Today, a variety of specialized banking
services are offered through various branches.
DOMESTIC OFFERINGS
Janatha co-operative bank offers an array of customers friendly deposit and
credit schemes. This scheme has been decided after careful understanding of the
customer requirements.
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CHAPTER- 4
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Page 36
GENDER
NUMBER OF
PERCENTAGE
RESPONDENTS
MALE
30
60%
FEMALE
20
40%
TOTAL
50
100%
ANALYSIS
The female users represent 20% of the sample size while 30% of the users are
men.
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40%
60%
MALE
FEMALE
INTERPRETATION
Majority of the internet banking customers are men and a majority of women
are yet to adapt this technology.
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AGE OF THE
NUMBER OF
PERCENTAGE
RESPONDENTS
RESPONDENTS
20 - 30
28
56%
30 - 40
12
24%
40 - 50
06
12%
50 AND ABOVE
04
8%
TOTAL
50
100%
ANALYSIS
The survey shows that the maximum users of internet banking fall between the
age group of 20-30 with 56%, followed by the 30-40 age group constituting of 24% of
the sample size, 40-50 age groups with 12% and the least users are the respondents
who have crossed the age of 50 with only 8% using it.
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8%
12%
56%
24%
20-30
30-40
40-50
50 & above
INTERPRETATION
The innovation does not seem to be popular among the above-50 age group i.e.
only 8% representing the sample size.
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NUMBER OF
QUALIFICATION
RESPONDENTS
PERCENTAGE
POST-GRADUATES
20
40%
GRADUATES
15
30%
DIPLOMA HOLDERS
10
20%
OTHERS
10%
TOTAL
50
100%
ANALYSIS
The survey indicates that the majority of the Internet banking users i.e. 70% is
post graduates and graduates. Graduates form 30% of the sample size and post
graduates form 40%.
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45%
40%
35%
30%
25%
20%
40%
15%
30%
10%
20%
5%
10%
0%
POST GRADUATES
GRADUATES
DIPLOMA HOLDERS
OTHERS
INTERPRETATION
This indicates that the Internet banking is still a facility, which is used only by
the educated cadre of the society and is yet to reach the less-educated section.
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NUMBER OF
PERCENTAGE
RESPONDENTS
SELF-EMPLOYED
06
12%
SALARIED
36
72%
HOUSE WIFE
04
8%
STUDENT
03
6%
OTHERS
01
2%
TOTAL
50
100%
ANALYSIS
The largest category of the users is the salaried class who form a substantial
part of the sample size i.e. 72%, the next category is the self-employed i.e. 12% and
the least being are the housewives, students and others.
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8%
10%
6%
2%
0%
SELF EMPLOYED
SALARIED
HOUSE WIFE
STUDENT
OTHERS
INTERPRETATION
From the above figure we can observe that majority of the users of internet
banking are the salaried class and the least being the housewives, students and others.
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RESPONDENTS
PERCENTAGE
PUBLIC SECTOR
22%
PRIVATE SECTOR
28
78%
TOTAL
36
100%
ANALYSIS
The graph is a glaring indicator of the usage pattern. Out of the 36 salaried
employees, 28 of them are private sector employees, while the public sector employees
constituted only 8.
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Fig:
SECTOR
WISE
CLASSIFICATION
OF
SALARIED
RESPONDENTS
78%
PRIVATE SECTOR
22%
PUBLIC SECTOR
0%
10%
20%
30%
40%
50%
60%
70%
80%
INTERPRETATION
This proves that the private sector employees have a upper hand in responding
to this radical change and 8 of employees representing the sample size is significant
and negligible.
Page 46
NUMBER OF
PERCENTAGE
RESPONDENTS
<5000
08
16%
10
20%
12
24%
>20000
20
40%
TOTAL
50
100%
ANALYSIS
People who have a monthly income of more than 20,000 still dominate in the
usage level of the internet banking, the above forming 20% of the sample size. They
are followed by the next income level i.e. 15000-20000 per month (12%). The usage
level in the next series are as follows: 10000-15000 (10%), 5000-10000 (8%) and
below 5000 cadre who do not represent the sample size.
Page 47
8%
50%
10%
12%
20%
40%
30%
20%
10%
0%
0%
INTERPRETATION
The internet seems to be popular among the cream of the society i.e. people
with a monthly income of 20000 and above. The middle class customer still prefers the
traditional banking method. It would not be out of place to mention this analogy in this
context.
Higher the income more is the usage of internet banking and vice-versa.
Page 48
PROVIDED
BY
THEIR
BANKING
INSTITUTIONS
AWARENESS
NUMBER OF
PERCENTAGE
RESPONDENTS
YES
40
80%
NO
10
20%
TOTAL
50
100%
ANALYSIS
From the above figure it is analyzed that out of 50 respondents, 80%
respondents are aware of E-Banking services provided by their Banking Institutions
and 20% respondents are not aware of E-Banking services provided by their Banking
Institutions.
Page 49
Fig:
PROVIDED
BY
THEIR
E-BANKING
BANKING
INSTITUTIONS
80%
80%
70%
60%
50%
40%
20%
30%
20%
10%
0%
YES
NO
INTERPRETATION
From the above figure it is interpreted that majority of the respondents are
aware of E-Banking services and only 20% of the respondents are not aware of EBanking services provided by their banking institutions.
Page 50
NUMBER OF
USAGE
RESPONDENTS
PERCENTAGE
DAILY
04
8%
WEEKLY
14
28%
MONTHLY
10
20%
22
44%
TOTAL
50
100%
ANALYSIS
The customers who use internet banking on a regular basis are very few i.e.
hardly 8%. But the weekly and monthly users form a significant part of the group by
having a share of 28% and 20% respectively. But the remaining respondents use the
net only when the need arises.
Page 51
28%
30%
20%
25%
20%
15%
8%
10%
5%
0%
DAILY
WEEKLY
INTERPRETATION
The analysis very clearly indicates that still a substantial percentage (44%) of
customers who have internet banking use it only when required. They need to be
brought into the main stream by their respective bankers.
Page 52
RESPONDENTS
PERCENTAGE
10
20%
ACCOUNTS
17
34%
TICKET BOOKING
15
30%
OTHERS
08
16%
TOTAL
50
100%
ANALYSIS
34% of the respondents use internet banking to operate between accounts, 30%
of the users book tickets online, 20% of them use for checking the bank balance and
16% use it for other purposes.
Page 53
16%
30%
20%
34%
TICKET BOOKING
OTHERS
INTERPRETATION
Majority of the customers (34%) use internet banking to operate between the
accounts. This is a positive sign for the banker because he can increase the customer
data base by promoting their online and also through positive word-of-mouth.
Page 54
OR
TRADITIONAL
BANKING
PRACTICE
NUMBER OF
PREFERENCE
RESPONDENTS
PERCENTAGE
E-BANKING SERVICES
46
92%
TRADITIONAL
04
8%
50
100%
BANKING PRACTICE
TOTAL
ANALYSIS
From the above figure we can observe that out of 50 respondents, 92% of
respondents are using E-banking services and 8% of respondents are using Traditional
banking practices.
Page 55
100%
90% 92%
80%
70%
60%
50%
40%
30%
20%
10%
0%
E-BANKING SERVICES
8%
TRADITIONAL BANKING PRACTICE
INTERPRETATION
From the above survey it is interpreted that majority of the respondents are
using E-banking services and only 8% of the respondents are under the practice of
traditional banking.
Page 56
RESPONDENTS
PERCENTAGE
CONVENIENT
42
84%
SAFETY
06
12%
LESS EXPENSIVE
02
4%
TOTAL
50
100%
ANALYSIS
From the above table we can observe that out of 50 respondents, 42
respondents use E-banking services for convenient purpose, 6 respondents use Ebanking services for safety purpose and 2 respondents use E-banking services for less
expensive.
Page 57
LESS EXPENSIVE 4%
SAFETY
12%
CONVENIENT
0%
84%
10%
20%
30%
40%
50%
60%
70%
80%
90%
INTERPRETATION
Majority of the respondents i.e. 82% of the sample size are convenient of the
usage of E-banking services. While 12% of them feel that it is safe to use E-banking
Page 58
services and 4% of the respondents feel that the usage of E-banking services is less
expensive.
Table
4.12:
RESPONDENTS
PREFERENCE
TOWARDS
AUTHENTICATION (VERIFICATION)
AUTHENTICATION
NUMBER OF
(VERIFICATION)
RESPONDENTS
PERCENTAGE
SECURITY DEVICE
26
52%
18
36%
E-CERTIFICATE
06
12%
TOTAL
50
100%
ANALYSIS
From the above figure we can observe that out of 50 respondents, 52%
respondents prefer security device for using E-banking services, 36% respondents
prefer SMS Text Password for using E-banking services, and 12% respondents prefer
E-certificate for using E-banking services.
Page 59
Fig:
RESPONDENTS
PREFERENCES
TOWARDS
AUTHENTICATION (VERIFICATION)
12%
SECURITY DEVICE
52%
36%
INTERPRETATION
Page 60
Out of 50 respondents, 26 respondents prefer security device for using Ebanking services, 18 of them prefer SMS Text Password and 6 respondents prefer Ecertificate for using E-banking services.
NUMBER OF
WHILE ON TOUR
RESPONDENTS
PERCENTAGE
20
40%
QUITE OFTEN
14
28%
RARELY
10
20%
NEVER
12%
TOTAL
50
100%
ANALYSIS
Page 61
It is evident from the table that 20 out of 50 respondents use net banking most
of the times while on tour. That forms about 40% of the frequently touring customers.
14 of the respondents availed net facility quite often. The people who rarely used net
banking while on tour were 10 out of 50. 6 of the respondents never used net banking
outside their hometowns.
40%
35%
30%
25%
40%
20%
28%
15%
20%
10%
12%
5%
0%
MOST OF THE TIMES QUITE OFTEN
RARELY
INTERPRETATION
Page 62
NEVER
A majority of the customers use net banking while on tour because they feel
that it is convenient to access it from anywhere, anytime and any amount. The banker
need not have a physical branch in many places, as the banking requirements of the
customers, who visit the place, would be met through the Internet.
RESPONDENTS
PERCENTAGE
10
20%
SLOW ACCESSIBILITY
10%
TIME CONSUMING
15
30%
NONE
20
40%
TOTAL
50
100%
ANALYSIS
Page 63
20%
40%
SLOW ACCESSIBILITY
TIME CONSUMING
NONE
30%
INTERPRETATION
Page 64
Customers using the Internet banking had no problem with the technical
services. But a segment of the customers have encountered minor problems while
using the same.
NUMBER OF
INTERNET BANKING
RESPONDENTS
PERCENTAGE
12
24%
EXTENT
25
50%
MODERATELY SAFE
10
20%
6%
50
100%
ABSOLUTELY SAFE
AND SECURE
SAFE TO A LARGE
TOTAL
Page 65
ANALYSIS
During the survey, the respondents were asked to state their viewpoint about
the safety of the Internet banking. 50% of them stated it was safe to a large extent, 24%
stated it was absolutely safe and secure, customers who said it was moderately safe and
not at all safe formed 20% and 6% of the sample size.
6%
MODERATELY SAFE
20%
50%
24%
Page 66
INTERPRETATION
This is a clear indication that a majority of customers do not have any fear
attributed to the technical feasibility and safety concerns of Internet banking. Though
cases of hacking have been reported it is always few and far between. The customers
still trust the bankers technology of E-banking.
RESPONDENTS
PERCENTAGE
YES
16%
NO
42
84%
TOTAL
50
100%
ANALYSIS
From the above table we can observe that out of 50 respondents, 8 respondents
say that, the bank charge for E-banking services and 42 respondents say that, the bank
do not charge for E-banking services.
Page 67
90%
80%
70%
60%
84%
50%
40%
30%
20%
16%
10%
0%
YES
NO
Page 68
INTERPRETATION
From the above figure it is interpreted that majority of the banks do not charge
for E-banking services.
NUMBER OF
RESPONDENTS
PERCENTAGE
YES
35
70%
NO
15
30%
TOTAL
50
100%
SERVICES
ANALYSIS
Page 69
70% of the respondents covered in the survey try to get the details of other
products and services of the bank while using Internet facility. 30% of them are not
eager to look at the Spam mails or other homepages of the bank.
70%
70%
60%
50%
40%
30%
30%
20%
10%
0%
YES
NO
Page 70
INTERPRETATION
A majority of the customers are eager to learn about the new products and
services offered by the bank. The fact remains that the customer could be looking out
for an investment option in the same bank.
NUMBER OF
EXTENSIVE USAGE
RESPONDENTS
PERCENTAGE
10
20%
20
40%
14
28%
E-BANKING
12%
TOTAL
50
100%
NON-ACCESS TO
INTERNET
SECURITY CONCERNS
PREFER TRADITIONAL
BANKING/ ATM
NOT FULLY AWARE OF
ANALYSIS
Page 71
The 50 respondents who mentioned that they used Internet banking only when
required were asked an additional query as to state the reasons for this. The highest
number of respondents (20) was worried about the security. 14 of the respondents
preferred traditional banking or ATM, 10 of them said the internet was not frequently
accessible to them either in home or in the office and 6 of them said they were not fully
aware of the concepts of E-banking.
40%
28%
12%
INTERPRETATION
The biggest concern for the users seems to be security. The users fear that in
case they operate via Internet banking frequently and transacts large amount of money
Page 72
through the net could be hacked by another person. The next reason for non-extensive
usage was that people still liked to frequent the bank or move to their nearest ATM
counters. The banks ATM in a way acts as a complement to Internet banking.
RESPONDENTS
PERCENTAGE
35
70%
OF PERSONAL TALK
15
30%
TOTAL
50
100%
TALK PERSONALLY TO
THE BANKER
SEND MAIL INSTEAD
ANALYSIS
70% of the users would like to talk personally to the banker in case they
encountered any technical problem.
Page 73
30% of the users would like to send a mail and do not want to visit the bank
personally.
30%
TALK PERSONALLY TO THE
BANKER
SEND MAIL INSTEAD OF
PERSONAL TALK
70%
Page 74
INTERPRETATION
The survey shows clearly that majority of the customers do not want to try out
any self-helping mechanism as far as their banking transactions are concerned. 30% of
the customers are confident of solving the problem themselves or wish to use any
impersonal method to solve the same.
RESPONDENTS
PERCENTAGE
EXCELLENT
2%
GOOD
36
72%
SATISFACTORY
12
24%
POOR
2%
TOTAL
50
100%
Page 75
ANALYSIS
From the above table we can observe that out of 50 respondents, 1 respondent
opinion is excellent towards the E-banking services provided by their banking
institutions, 36 respondents opinion is good, 12 respondents opinion is satisfactory and
1 respondent opinion is poor towards E-banking services provided by their banking
institutions.
Fig:
RESPONDENTS
OPINION
TOWARDS
E-BANKING
80%
70%
72%
60%
50%
40%
30%
20%
24%
10%
0% 2%
EXCELLENT
GOOD
SATISFACTORY
2%
POOR
Page 76
INTERPRETATION
From the above figure it clearly states that majority of the respondents i.e. 72%
of the sample size opinion is good towards E-banking services provided by their
banking institutions. 2% of the respondents opinion is excellent towards E-banking
services provided by their banking institutions and 24% of the respondents opinion
towards E-banking services is satisfactory and 2% of the sample size opinion is poor
towards the E-banking services provided by their banking institutions.
Page 77
CHAPTER- 5
SUMMARY OF
FINDINGS,
SUGGESTIONS AND
CONCLUSION
Page 78
7. The survey shows that 80% of the respondents are aware towards the E-banking
services provided by their banking institutions whereas 20% of the respondents are
not aware towards the E-banking services provided by their banking institutions.
Page 79
8. There are respondents who use Internet on a daily basis (8%), weekly basis (18%),
monthly basis (20%) and as and when required (44%). A substantial number of
respondents still use it only when required and the banker have to attract such
customers towards frequent usage.
9. A note-worthy section of the customers use Internet banking to operate between the
accounts (34%) while others used it for ticket booking (30%), checking the bank
balance (20%), and others (16%).
10. It is said that most of the respondents prefer to use E-banking services rather than
Traditional banking practices for various transactions.
11. From the study it is also found that most of the respondents use E-banking services
provided by their banking institutions for convenient purpose when compared to
safety and less expensive.
12. We can come to know that 52% of the respondents prefer to use Security device
for
15. The survey shows that 50% of the users feel Internet banking is safe to a large
extent, 24% felt it was absolutely safe and secure, 20% felt it was moderately safe
and 6% felt it was not at all safe.
16. It is found that most of the respondent banks do not charge for E-banking services
provided by their banking institutions.
Page 80
17. It was found that during the survey 70% of the respondents look out for other
products from the bank while using Internet facility.
18. With regard to non-extensive usage, security concern was the biggest bottleneck.
Some customers perceived that a brilliant hacker could access their e-accounts by
using their user name and password. On the other hand a segment of customers still
opted for traditional banking/ ATM, the age group being above 50.
19. 70% of the customers required the bankers assistance when encountered by a
problem on Internet. But 30% had no problem with their impersonal assistance as
long as the problem was solved quickly.
20. From the study it is found that 72% of the respondents banks provide Good Ebanking services, around 24% of the respondents banks are providing satisfactory
level of E-banking services and 2% of the respondents banks are providing
Excellent and Poor level of E-banking services respectively.
SUGGESTIONS
Based on the findings there are a few suggestions that can be made here. These
are
1) The users among the female segment are quite low as compared to their male
counterparts. The banks need to target the housewives and the office goers in order
Page 81
to increase their customer base and to encourage the female segment to use this
facility.
2) The Internet banking is popular among the youth. If the trend continues then the
banks would be catering only to a niche market, so efforts must be made to bring in
the 50 plus age group into the main stream.
3) Only the elegant and educated classes of the country like the graduates and postgraduates form the Internet banking population. The banks could target the nongraduates who have a huge asset base to avail the facility.
4) The salaried class forms a majority of the population. The usage level among the
housewives, students and self-employed need to be increased to a large extent.
5) When the salaried classes are sub-divided into private and public sector employees,
the survey shows that it is private sector employees who form the customer data
base. The banks need to target the employees of the public sector units and
encourage them to be a part of the net banking family.
6) The survey shows that a majority of the users form the top layer of the economic
society i.e. people with an annual income of more than 20,000. As the income
decreases the Internet banking habits seemed to be unpopular. Though Internet
banking is catering to the needs of the higher income group it is time that this
facility flowed on to the lower income groups also.
7) The survey shows that majority of the respondents are aware towards E-banking
services provided by their banking institutions but still the banks should make
efforts to create awareness about E-banking services provided by their institutions.
8) About 44% of the users use Internet banking as and when required. Their
frequency of usage needs to be increased through Internet advertising, promotional
schemes, promotional offers, value added services etc.
9) Only about 34% of the customers use the net to operate between accounts the trend
has to show a positive trend and it is possible by offering more reliable and
qualitative services by the bankers through transactional Internet banking.
10) Majority of the respondents i.e. 92% of them prefer E-banking services provided
by their banking institutions but only 2% of the respondents prefer traditional
Page 82
banking practice. Therefore the banks should attract these respondents towards the
usage of E-banking services.
11)
84% of the respondents use E-banking services for convenient purpose, 12%
respondents use E-banking services for safety purpose and 4% of the respondents
use E-banking services for less expensive. Therefore the banks should attract those
customers who use E-banking services for safety purpose.
12) Verification for accessing E-banking services should be made mandatory for all
customers.
13) Majority of the respondents i.e. 40% of sample size use internet banking most of
the times while on tour. But the banks should attract those customers who use
Internet banking quite often, rarely and never by providing them the required Ebanking services while on tour.
14) 70% of the customers look out for other products and services of the corresponding
banks while using the Internet banking. The banker can thereby send SPAM mails
and individual letters to the Internet users as well as the other customers to inform
and educate the customers about the other facilities available. In short Internet
banking can act as a supplement in promoting the banks loans, advances etc.
15) Security concern is the biggest bottleneck to Internet banking. Most of the fear
related to security is superficial and created through negative word of mouth. The
banks need to make a special segment in their brochures to gain the confidence of
the public. The firewalls used for the system should be highlighted and the public
should be given a strong feeling that the net banking is a fool-proof system.
16) Though security concerns proved to be a hurdle the good news is that 94% of the
respondents agree that Internet banking is safe and secure till date. This would
make the bankers job easier while promoting this product.
17) There is a need for the banker to go personally to the customers doorstep
whenever the customers encounter a technical problem. A majority of the
customers prefer a bankers personal assistance. The bank can enhance the
Customer Relationship Management through a frequent and timely visit to the
customer.
Page 83
18) More financial services should be inculcated in E-banking rather than just viewing
service and also updated and relevant information should be added on to site.
19) The fund transfer services formalities and procedures should be eased.
20) The transactions through E-banking should be supported with mobile banking
services by instant alerts.
21) The E-banking should also include other services like mutual fund, Demat account
etc.
CONCLUSION
From the study it is concluded that E-banking service is the next big thing in
the banking sector. We see a tremendous increase in the usage level of E-banking. Ebanking is the banking of new era. Making banking products and services available to
wholesale and retail customers, through an electronic distribution channel is called Ebanking. E-banking is the outcome of technological innovations and competition. In
fact, banks have been using electronic and telecommunication networks for delivering
a wide range of value added products and services in the coming years no bank will
survive without the service of E-banking. The growing popularity of personal
computers, easy access to internet has increased the use of internet by banks as a
channel for receiving instructions and also delivering their products and services to the
customers. The security and reliability plays a vital role for the development of E-
Page 84
banking services. Banks have to eliminate the fear of security from the customers
mind, make it user friendly. They also need to make ways for retrieving the pass word
in case the customer has forgotten. Banks need to promote this facility at par with other
products and services. The package needs to be updated quite frequently. If the
banking institution works on the above suggestions it will reduce the operating and
maintenance cost at the bank locations.
Page 85
ANNEXURE
Page 86
QUESTIONNAIRE
Name:
E-mail address:
1. Gender
( ) Male
( ) Female
2. Age
( ) 20-30
( ) 30-40
( ) 40-50
( ) 50 and above
3. Education
( ) Post graduation
( ) Graduation
( ) Diploma holders
( ) Others
4. Occupation
( ) Self Employed
( ) Salaried
( ) Student
( ) Others
5. Employed in
( ) Public sector
( ) Private sector
6. Monthly Income
Page 87
( ) House wife
( ) <5000
( ) >15000 and <20000
( ) >20000
7. Are you aware towards E-banking services provided by your Banking Institution?
( ) Yes
( ) No
( ) Weekly
( ) Monthly
( ) Ticket Booking
( ) Others
( ) Safety
( ) Less Expensive
12. Which of the following do you prefer most to use for authentication (verification)?
( ) Security Device
( ) Quite often
Page 88
( ) E-Certificate
( ) Rarely
( ) Never
14. What are the difficulties encountered while using Internet banking?
( ) Host not working
( ) Slow accessibility
( ) Time consuming
( ) None
15. How secure is your E-banking services provided by your banking Institutions?
( ) Absolutely safe and secure
( ) Moderately safe
( ) No
17. Do you try to get the details of other Products and services offered by the bank
while using Internet banking?
( ) Yes
( ) No
( ) Security concern
Page 89
20. How do you rate the E-banking services provided by your banking Institutions?
( ) Excellent
( ) Good
( ) Satisfactory
( ) Poor
Page 90