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XLRI Medal for Social Initiatives (Sponsored by State Bank of India)

A. Eligibility Criteria:
The initiatives will be primarily evaluated on the following criteria:
a) Innovativeness of initiative
b) Sustained involvement of students with the initiative and/or Sustained impact of the
initiative on the community
c) Long-Term sustainability of the initiative
d) Extent of impact on the community involved
The committee may also introduce additional criteria that it deems appropriate. Social initiatives
that are purely part of course-related projects may not be considered eligible for the award in the
absence of a sustained involvement of students after the completion of the course. Further,
continuation of a social initiative that was set-up in earlier years would not qualify unless the
applicants demonstrate significant changes in the operational aspects or the focus of the
initiative.
B. Application Procedure:
Students who wish to apply for the award must provide the required information in the form
attached in the annexure.
C. Documentation required from applicants(s):
Applicants should submit at least one of the following documents listed below:
1. A letter from the faculty guiding/supervising the initiative stating the capacity in which they
were involved and the length of time for which they were so involved.
2. In the case where the initiative is carried out through a student society, then the faculty guide
for the committee may give such letter.
3. A letter by the official community representative (e.g. Sarpanch) stating that the applicants
were involved with the initiative
4. Clippings of newspaper articles on the initiative
5. Recognition of initiative and the applicants on any other forum (certificates, awards,
photographs, etc.)

Annexure
Application Form for XLRI Medal for Social Initiatives (Sponsored by State Bank of
India)
A. Name of Social Initiative: Daan Utsav (Joy of Giving week)

B. Name(s) of Applicant(s):

C. Briefly describe your role(s) in the Initiative:


We coordinated the entire initiative by liaising with the different stakeholders including
representatives of our partner NGOs, about 30 schools across Jamshedpur, corporate houses and
faculty, staff & students of XLRI. Our role involved visiting about 30 schools, housing societies
and faculty quarters to collect the clothes & other commodities donated by them. We
subsequently invited more than 50 tribal students from the tribal communities from Bhalubasha
and Karendih & organized a painting & an essay competition on their vision of a vibrant India.
Subsequently we set up a funds collection drive through our wish tree initiative. Using these
proceeds we purchased medicines, dry rations, and clothes & subsequently donated them to the
differently abled inmates of Nirmal Hriday old age home.
D. Central Theme of Initiative:
Our aim was to lead by example to motivate people from different strata of the society to
experience the joy of giving back their bit for the society. The central theme was based on
involving as many different stakeholders who would in turn motivate others to donate.
E. Community/Population Segment Involved:
The community segment involved in here was the impoverished and underprivileged kids and
senior citizens in and around Jamshedpur.
F. Reasons for choice of particular community/population segment:
We chose to work for the welfare of this community since it was among the most neglected in
the society. Impoverished senior citizens suffering from Alzheimers disease & cerebral palsy

were treated as outcasts. Our efforts to spend time with them, understand their feelings and help
their cause were meant to motivate students and youth to come forward and gift their time for
this neglected segment.Secondly our initiative, Beneficiary-Benefactor collected funds for
differently abled sportspersons who are training to compete in the Paralympics.
G. Reasons for choice of the social problem(s):
Once again we believe that poverty is a stigma that has crippled the Indian society and more so
in Jamshedpur. Our efforts were meant to create a sustained awareness regarding that and
inculcate a sense of ownership among the affluent sections of the society to look after the
underprivileged ones. Also through our Beneficiary Benefactor program we were promoting the
education of young tribal kids and of differently abled sportspersons, which would go a long way
in making them responsible Indian citizens & contributing towards the nations growth.
Beneficiary-benefactor is unique in the sense it targeted differently abled sportspersons who
are training for Paralympics, a segment which no other initiative tagets.
H. List down other existing schemes (private sector and/or public sector) that deal with
the above social problem(s):
The Joy of giving Week is a nationwide initiative. But mostly it involves corporate houses. Our
initiative is unique that it encourages every strata of society to contribute their bit-right from
auto-rickshaw drivers to sweepers to students to shopkeepers to faculty. Other child adoption
initiatives are run by corporate houses including Mahindra Trustss Nanhi Kali.
When did actual implementation of the initiative commence? :
The actual implementation of the initiative commenced on the 1st of October & it is still ongoing
I. What was the most recent activity done by you in connection with the initiative? When
was this activity carried out?
The most recent activity was the donation of funds for Jeevika in December 2014 and
subsequently visiting Jeevika and interacting with the differently abled athletes on December
20th.

J. Key Achievements of the Initiative to date:


1. Fundraising of Rs. 50,000 for the differently abled sports persons of Jeevika
2. Fundraising of Rs. 20,000 for education of tribal students through Jharkhand Tribal Fund
3. Fundraising of Rs. 25,000 for providing 3 months rations and medicines for the inmates
of Nirmal Hriday old age home
4. Spreading awareness of poverty and donation initiatives across 30 schools in Jamshedpur
5. Creating a sense of harmony and unity cutting across socio-economic strata by providing
a common platform to contribute towards society
K. Number of participants involved in implementing the initiative: 20
L. Number of beneficiaries catered to by the initiative: More than 1000
M. Has the initiative received recognition on any other forum? If yes, please give details of
the same (please enclose photocopies of the relevant documents):
Yes, the initiative has been widely covered in the local media with a number of articles in
local newspapers (photos & articles attached)
N. Please give a short write-up describing the initiative (not more than 100 words):
Daan Utsav 2014 included a wide range of events including Vastra-Samman, a donation drive to
collect wearable clothes and Ann-Daan, a donation & distribution drive for dry ration for the
under-served and needy segments of the society. On 3rd October the members of Sigma &
volunteers from XLRI interacted with inmates of Nirmal Hriday shelter for the differently abled
children and elders. Sigma donated the basic daily provisions including rice, oil, clothes, soap &
medicines which it had collected from the students as part of the Wish Tree Initiative. We have
also raised close to Rs. 70,000/- through the beneficiary-benefactor program. As part of Keh
Kaha Day, Sigma hosted 50 tribal students from Bhalubasha and Karendih centres of Digital
Literacy Mission (DLM), an organization promoting education in the tribal communities.
O. List of Documents Attached:

1. Letter of Recommendation from Prof. Madhukar Shukhla


2. Letter of Recommendation from Mr. Avtar Singh, Founder Jeevika
3. Photocopy of the article in The Telegraph
4. Photocopy of the article in Voices & Views

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