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Case
4. Work out a revenue model for the JSW Shoppe assuming that you are
the branch head for JSW trying to convince a dealer.
5. How should the company promote its products to help propagate the
idea?
The JSW was trying to market a traditional B2B product as a B2C product.
Therefore they were to follow unconventional marketing strategies. They were
following the "JSW on Wheels" campaign to improve awareness amongst the
end customers. Following strategies can also be implemented to improve the
JSW shoppe1.
2.
3.
4.
5.