SEASON

FIVE

Analy&cs Report
Winter 2014

SOCIAL

Analy&cs Report
Season 5

Total Season 5 Views: 26,910,933

During course of season
+306% from season 4
As of 12/14/2014

Seasons Top-Viewed
Top Viewed

Video Title

Ep. Week

Views

#1

Top Soccer Shootout Ever With ScoR Sterling

15,514,980

#2

Hunger Games Musical: Peetas Song

1,181,361

#3

Hunger Games Musical: Katniss Song

814,474

#4

Hunger Games Musical: Gales Song

504,786

#5

Hot Tub Scare

339,621

Analy&cs Report
Season 5

Views

Total number on BYUtv channel by month

Studio C Total: 96,914,389

As of 12/14/2014

S5

S4
S2

S3

S1

Analy&cs Report
Season 5

Minutes Watched
Total watched on BYUtv channel by month

Studio C Total: 273,762,592

As of 12/14/2014

S5

S2

S3

S4

S1

Analy&cs Report
Season 5

Subscribers

Total: 190,848

Net total of new subscribers to BYUtv channel by month

As of 12/14/2014

S5

S4
S2
S1

S3

Analy&cs Report
Season 5

Page Likes

Total: 180,233

Net growth of total likes on Studio C Facebook page

As of 12/14/2014

S5
S4
S3
S2
S1

Analy&cs Report
Season 5

New Facebook Likes

On Studio C page by week

7,000
6,219

Number of New Likes

6,000

5,000

S5

3,922

4,000

3,576
3,133

S4

3,092

3,000

S3

2,938

2,631

2,784

2,035

2,275

2,000

1,000

Episode/Week Number

10

Analy&cs Report
Season 5

TwiQer Followers
Growth in total following

(Account created September 2014)

Life&me Followers: 3,377

DIGITAL

10

Analy&cs Report
Season 5

Total Views

Total views via all digital placorms by week

Total: 8,516,237

As of 12/14/2014

S5
S4
S3
S2

S1

11

Analy&cs Report
Season 5

Minutes Watched

Total minutes watched via all digital placorms by week

Total: 2,827,340 hours

As of 12/14/2014

S2

S3
S4

S5

S1

12

Analy&cs Report
Season 5

BYUtv.org Minutes Watched

Total minutes watched via web placorm by week
As of 12/14/2014

S3

S2

S4
S5

S1

13

Analy&cs Report
Season 5

AccumulaWve Views by Week

Of new episode views during week of premiere across all digital placorms

10

489,612
1

10

646,018
1

10

742,645
14

TELEVISION

15

0
201
202
203
204
205
206
207
208
209
210
301
302
303
304
305
306
307
308
309
310
401
402
403
404
405
406
407
408
409
410
501
502
503
504
505
506
507
508
509
510

Number of Viewers (HH)

Analy&cs Report
Season 5

Premiere Telecast Viewership Growth Over Time

Monday Night First Live Airing Ra&ngs Since Beg. Season 2

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

Episode Number

16

Analy&cs Report
Season 5

Premiere Telecast Viewership HHs

Monday Night 8pm MT Live Airing

40,000

Number of Viewers (HH)

35,000
30,000
25,000

25,616
22,173

21,279
18,714

20,000

S4

16,674

13,755

15,000

14,685

16,382

S3

13,070

11,034

10,000

S5

5,000
0
1

10

Episode Number
Mon 10/06

Mon 10/13

Mon 10/20

Mon 10/27

Mon 11/03

Mon 11/10

Mon 11/17

Mon 11/24

Mon 12/01

Mon 12/08

Ep. 1

Ep. 2

Ep. 3

Ep. 4

Ep. 5

Ep. 6

Ep. 7

Ep. 8

Ep. 9

Ep. 10
17

Analy&cs Report
Season 5

Total Views Per Episode During Week of Premiere

120,000

Average Number of Viewers (HH)

100,000

S5

80,000

S4
60,000

S3
40,000

20,000

0
1

10

Episode Number

18

Analy&cs Report
Season 5

Air Dates
Season 1:
Season 2:
Season 3:
Season 4:
Season 5:

October 8, 2012 December 10, 2012

April 1, 2013 June 23, 2013
October 7, 2013 December 15, 2013
April 7, 2014 June 22, 2014
October 6, 2014 December 14, 2014

19