Você está na página 1de 15

CITY OF CARMEL-BY-THE-SEA

Council Report
March 3, 2015
To:

Honorable Mayor and Members of the City Council


Douglas J. Schmitz, City Administrator

From:

Janet Bombard, Library and Community Activities Director

Subject:

Consideration of requests to: 1. Reject the bids submitted in


response to the Artisan Food Experience Farmers Market RFP
2. Authorize the Farmers Market Ad Hoc Committee to revise the
guidelines for the operation of the market

RECOMMENDATION(S):
Reject the bids submitted in response to the Artisan Food Experience Farmers Market RFP,
and authorize the Farmers Market Ad Hoc Committee to revise the guidelines for the
operation of the market.
__________________________________________________________________________
EXECUTIVE SUMMARY:
At its November 3, 2014 meeting, the City Council considered Farmers Market Ad Hoc
Committee, Community Activities and Cultural Commission, and staff recommendations
regarding the future direction of the Farmers Market.
Council provided staff with a list of directives (see Attachment A) regarding the market, one of
which was to issue a Request for Proposal (RFP) for the management and operation of the
Citys Artisan Food Experience Farmers Market.
Sixteen proposals were sent out to certified farmers markets / growers and a local non-profit
organization, and the RFP was posted on the City website. Only two organizations submitted
proposals for the operation of the market.
__________________________________________________________________________
ANALYSIS/DISCUSSION:
Concerned about the lack of response to the RFP, staff contacted local market vendors to
ascertain what reasons, if any, might have factored into their decision to not submit a
proposal.
Not all phone calls were returned, but the consensus among the market owners with whom
staff had contact is that the Citys guidelines for operation are too restrictive, and effectively
limit a markets potential offerings and diversity.

Council Agenda Packet for 3/3/15


Page 155
158

Council Meeting Date: 3/3/15


Agenda Item: 8.D

Concerns included the following:

The tri-county area is too limiting. Opening a market to all California farmers allows a
market to offer an extended season for any given type of produce. Cherries, as an
example, typically have a short growing season, but allowing farmers from further away
keeps the fruit in the market all summer as different varieties take the place of the
others.
Guidelines as to how the market booths must look, and materials to be used, are too
restrictive.
The market share agreement - whereby the Market owner would begin paying the City
a percentage of the Markets proceeds isnt spelled out.

Two vendors expressed a concern with the requirement that prepared food purveyors must
currently operate a retail food store or restaurant within the City. One market owner felt the
requirement would not allow the market to reward and keep long-time market vendors;
another felt that while giving first preference to local food purveyors is reasonable, there are
not enough local vendors or interest to support a profitable market.
Although staff did not contact vendors from the Bay Area, it was the opinion of one local
market operator that Bay Area markets probably didnt respond because the Citys guidelines
would not allow them to bring their own growers to the market, and that Bay Area vendors
wouldnt have a relationship with local certified growers.
Given the feedback gathered from local market vendors who chose not to respond to the
RFP, it appears that revising the current guidelines would be an appropriate course of action.
It is staffs opinion that the overall response to the RFP (two proposals were submitted) was
insufficient. The proposed new purchasing ordinance identifies in Section 3.12.220 that at
least three written quotations shall be sought for open market purchases of supplies and
services. Even though the ordinance has yet to be adopted and implemented, staff is seeking
ways to effectuate the standards until the legislation is fully operative. The recommendation,
therefore, is that the two proposals be rejected, and that Council authorizes its Farmers
Market Ad Hoc Committee (Dallas, Theis) to revise the guidelines for the operation of the
market and issue a new RFP.

FISCAL IMPACT: None


Budgeted

Funding Source

N/A

N/A

Council Agenda Packet for 3/3/15


Page 156
159

Council Meeting Date: 3/3/15


Agenda Item: 8.D

PREVIOUS COUNCIL ACTION/DECISION HISTORY:


_________________________________________________________________________
At the June 3, 2014 City Council meeting, Mayor Burnett tasked the Farmers Market Ad Hoc
Committee, consisting of Council Members Dallas and Theis, with undertaking a review of the
Farmers Market and making recommendations to Council regarding the future and vision of
the market.
At its November 3, 2014 meeting, the City Council considered Farmers Market Ad Hoc
Committee, Community Activities and Cultural Commission, and staff recommendations
regarding the future direction of the Farmers Market, and provided staff with a list of
directives, one of which was to issue a Request for Proposal (RFP).

ATTACHMENTS:
1. Attachment A: November 3, 2014 City Council meeting directives regarding the
Farmers Market and RFP
2. Attachment B: Request for Proposals for Management and Operation of the City of
Carmel- by-the-Sea Artisan Food Experience Farmers Market
APPROVED:
____________________________________
Douglas J. Schmitz, City Administrator

Council Agenda Packet for 3/3/15


Page 157
160

Date: __________________

Council Meeting Date: 3/3/15


Agenda Item: 8.D

ATT Ac f-1 {l{ EN f A


Motion by Council Member Talmage , Seconded by Mayor ProTem Beach to provide the
following direction to staff regarding the Farmers' Market contract, RFP/RFQ, and
and recommendations as follows :
1. Make market a Community Event
2. Place on 6th Avenue year round , Market times from 10 to 2pm for the time being , but put
question in RFP for feedback for best time to provide market
3. Meet the existing Artisan Food Experience Guidelines with the following modifications (see
Number 11 below)
4. At least 60% of produce sold from tri-county area
5. Start work on RFP/RFQ now and include all the guidelines, including requesting strong local
activity with volunteers and CBTS participation
6. Non-profits to be allowed to set up a booths working to weave the community into the event
7. Extend the current contract on a month-to-month basis, until the RFP process is complete ,
with a 30 day cancellation clause from either City or West Coast Farmers' Market Association
8. CA&CC will review the market quarterly and report to City Council as necessary
9. Emphasize the intent to provide a high quality market, and not unnecessarily fill all vendor
spaces and/ or maximize 6th Avenue
10. The market will not use Devendorf Park
11. Adopt the following Ad Hoc Committee and CA&CC Recommendations from Attachment "A":
#2 adopt Ad Hoc committee recommendation
#3 Minimum of 15% of booth space for CBTS businesses, with no charge
#4 adopt Ad Hoc Committee recommendation
#5 adopt Ad Hoc Committee recommendation
#6 offer hot food year round
#8, adopt Ad Hoc Committee recommendation
#9 , adopt Ad Hoc Committee recommendation
#1 0 adopt Ad Hoc Committee recommendation
#11 adopt Ad Hoc Committee recommendation
#12 adopt Ad Hoc Committee recommendation
#13 adopt Ad Hoc Committee recommendation
#14 adopt Ad Hoc Committee recommendation
#15 adopt Ad Hoc Committee recommendation
#16 adopt Ad Hoc Committee recommendation

12. Require that RFP/RFQ respondents propose a way to maximize local and organic goods

Council Agenda Packet for 3/3/15


Page 161
158

- - -- - - - - -- - -

Council Meeting Date: 3/3/15


Agenda Item: 8.D

AMENDMENTS TO CARMEL ARTISAN FOOD EXPERIENCE GUIDELINES

1. Loosen PURVEYOR PARTICIPANTS section of the Carmel Artisan Food Experience Guidelines so that
restaurants are encouraged to use one market item in their dishes, but it will not be mandatory to work
with a market vendor.
2. Eliminate the requirement under the COMMUNICATIONS section of the Artisan Food Experience
Guidelines that farmers post the ANDI score for all items.
3. Eliminate the requirement under the COMMUNICATIONS section ofthe Carmel Artisan Food
Experience Guidelines requiring that dish purveyors and their partner farmers must provide to shoppers
a card of approved standard design with the dish recipe on one side and the farmer information on the
other.
4. Allow the use of plastic table cloths on vendor tables.
5. Eliminate the fee for using city electricity or other utilities or services required under the FINANCIALS
section of the Artisan Food Experience Guidelines.
6. Make the Farmers Market an ongoing City-sponsored event, eliminating any City event fees for the
event .
7. Do not charge the Market any fees for the first six months. After six months, phase into a market
share agreement whereby the Market owner will begin paying the City a percentage of the Market's
proceeds.
8. The market owner will undertake all advertising and marketing of the Market .

Council Agenda Packet for 3/3/15


Page 162
159

Council Meeting Date: 3/3/15


Agenda Item: 8.D

/i \ I (\ L Hf\1 ;::::: NT A
FARMERS MARKET AD HOC
COMMITIEE RECOMMENDATIONS
1. Location and hours
A. November- April (winter)
1. Mission Street only
2. 10:00 a.m- 2:00p .m.
B. May- October (summer)
1. Devendorf Park only
2. 9:00a .m. -1:00 p.m.
2. Allow seasonal fruit that may not be from
the Tri-County area (e .g., stone fruit, melons,
etc .)

COMMUNITY ACTIVITIES AND


CULTURAL COMMISSION FARMERS
MARKET RECOMMENDATIONS
1. The Farmers Market should be located in
Devendorf Park and on Mission Street yearround. Market hours should be 9:00a.m. to
1:00 p.m.

2. Allow non Tri-County vendors, but stress to


Market Manager the City's preference for TriCounty vendors

3. 10% of booths will be dedicated to Carmel by


the Sea businesses to try out on a rotating basis

3. One or more booths can be allocated for


Carmel by the Sea businesses; however, give
the Market Manager discretion to decide if the
business is appropriate for the market

4. Loosen PURVEYOR PARTICIPANT section of


the Carmel Artisan Food Experience Guidelines
so that restaurants are encouraged to use one
market item in their dishes, but it will not be
mandatory to work with a market vendor

4. The CA&CC is in agreement with the Ad Hoc


Committee recommendation .

5. No crafts

5. No crafts. With regard to the reusable bag


issue: the Market Manager will provide
reusable bags at cost.

6. Allow the market to offer hot food (e.g.,


pizza) only during winter months. Preference
will be given to Carmel by the Sea businesses,
but if there are no CBTS vendors who wish to
participate, the market may allow other local
vendors to offer the service

6. Allow the market to offer hot food yearround , given the CA&CC's recommendation to
locate the market in both the park and on
Mission Street. Preference will be given to
Carmel by the Sea businesses, but if there are
no CBTS vendors who wish to participate, the
market may allow peninsula -wide vendors to
offer the service

7. Allow pre-packaged foods from Carmel by


the Sea restaurants and businesses (e.g., coffee,
sandwiches, baked goods)

7. Allow pre-packaged foods from Carmel by


the Sea restaurants and businesses (e .g., coffee,
sandwiches, baked goods from peninsula -wide
vendors

8. Encourage chef demos


8. The CA&CC is in agreement with the Ad Hoc
Committee recommendation .
9. The majority of the produce sold at the
market will be organic

Council Agenda Packet for 3/3/15


Page 163
160

9. The majority of the produce sold at the


market will be organic as monitored by the
market manager

Council Meeting Date: 3/3/15


Agenda Item: 8.D

10. Eliminate the requirement under the


COMMUNICATIONS section of the Carmel
Artisan Food Experience Guidelines that
farmers post the ANDI *score for all items

10. The CA&CC is in agreement with the Ad Hoc


Committee recommendation .

11. The CA&CC is in agreement with the Ad Hoc


Committee recommendation .

11. Eliminate the requirement under the


COMMUNICATIONS section of the Carmel
Artisan Food Experience Guidelines requiring
that dish purveyors and their partner farmers
must provide to shoppers a card of approved
standard design with the dish recipe on one
side and the farmer information on the other

12. The CA&CC is in agreement with the Ad Hoc


Committee recommendation .

12. Allow the use of plastic table cloths on


vendor tables.

13. The CA&CC is in agreement with the Ad Hoc


Committee recommendation.

13. Eliminate the fee for using city electricity or


other utilities or services required under the
FINANCIALS section of the Carmel Artisan Food
Experience Guidelines

14. The CA&CC is in agreement with the Ad Hoc


Committee recommendation .

14. Make the Farmers Market an ongoing Citysponsored event, eliminating any City event
fees for the event
15. Do not charge the Market any fees for the
first six months. After six months phase into a
market share agreement whereby the Market
owner will begin paying the City a percentage of
the Market's proceeds.

16. The market owner will undertake all


advertising and marketing of the Market
17. Issue a new RFP for Farmers Market
services.
* ANDI stands for "Aggregate Nutrient Density
Index/' a scoring system that rates foods on a
scale from 1 to 1000 based on nutrient content.

Council Agenda Packet for 3/3/15


Page 164
161

15. One year from the signing of the contract,


review the Farmers Market financial statements
and consider if it is feasible to charge fees.
Going forth, determine whether the market will
pay fees regardless of who the Market owner
may be .
16. The CA&CC is in agreement with the Ad Hoc
Committee recommendation.
17. Extend the existing contract for another 6
months to give enough time for a new RFP to be
issued and awarded, while keeping the Farmers
Market operating through the winter.

SEE NEXT PAGE FOR ADDITIONAL


RECOMMENDATIONS BY THE CA&CC

Council Meeting Date: 3/3/15


Agenda Item: 8.D

REQUEST FOR PROPOSALS


FOR
MANAGEMENT AND OPERATION OF THE
CITY OF CARMEL-BY-THE-SEA ARTISAN FOOD EXPERIENCE
FARMERS MARKET

Submittal Deadline February 1, 2015

Council Agenda Packet for 3/3/15


Page 162
165

Council Meeting Date: 3/3/15


Agenda Item: 8.D

I.

DESCRIPTION

The City of Carmel-by-the-Sea (City) is seeking proposals from qualified Certified Producers or
non-profit organizations to undertake the management, operation, and marketing of the City of
Carmel-by-the-Sea Artisan Food Experience Farmers Market, which operates Thursdays on
Sixth Avenue between Junipero and Mission Streets.
This Request For Proposal describes the project, the required scope of services, selection
timeline and information that must be included in the proposal.
2.

BACKGROUND

The City of Carmel-by-the-Sea is a world-renowned tourist destination located on the Monterey


Peninsula in central California. Home to 3, 722 residents, this charming one square mile village
is known for its natural beauty and rich artistic history.
The Carmel Artisan Food Experience Certified Farmers Market has been in operation since June
2013. The market, which has operated under a set of guidelines developed by an ad-hoc
committee in 2012 (the Artisan Food Experience Guidelines), is held year-round on Thursdays.
Current hours of operation are 10:00 a.m. to 2:00 p.m. The market features primarily tri-county
(Monterey, Santa Cruz and San Benito) produce, the majority of which is organic. An ongoing
city-sponsored event, the market is not subject to City special event fees.
The market is reviewed on a quarterly basis by the Community Activities and Cultural
Commission, which reports to the City Council and makes recommendations as necessary.
The goal of this RFP and selection process is to continue and enhance the Thursday market
while making it more of a community event by integrating local non-profits, businesses and
community volunteers into the event.
3.

SCOPE OF SERVICES

The City of Carmel-by-the-Sea is requesting proposals from qualified non-profit organizations or


Certified Producers for the operation, overall management and marketing of the Thursday
Farmers Market.
The Carmel-by-the-Sea City Council heard public testimony at several Council meetings and
conducted a series of public workshops in order to determine the communitys preferred values
and management philosophy for the Farmers Market. As a result, the City Council approved a
set of directives/objectives which, in addition to the attached Artisan Food Experience
Guidelines, must be reflected in any proposal, and implemented in the Market.

Council Agenda Packet for 3/3/15


Page 163
166

Council Meeting Date: 3/3/15


Agenda Item: 8.D

The proposal must also include a discussion of the approach to be used to meet the following
City Council directives/objectives:
a. The steps that will be undertaken to make the market a Community Event
b. A recommendation regarding optimal times of operation of the market (and
why). The market currently operates from 10 a.m. to 2 p.m. on Thursdays
c. How the market will meet the revised Artisan Food Experience Guidelines
(attached)
d. At least 60% of the produce sold will be from the Tri-County area.
e. How strong local activity will be integrated into the market, including local
volunteers and Carmel-by-the-Sea participation
f. Carmel-by-the-Sea nonprofit organizations will be allowed to set up booths at no
charge, working to weave the community into the event
g. Steps that will be taken to provide a high quality market
h. Steps that will be taken to ensure that market emphasizes quality over quantity
(i.e. not unnecessarily fill all vendor spaces and/or maximize the 6th Avenue
venue)
i. A minimum of 15% of booth space will be allocated to Carmel-by-the-Sea
businesses, with no charge
j. No crafts are permitted
k. The market will offer hot food year-round. Preference will be given to Carmelby-the-Sea businesses, but if no Carmel-by-the-Sea businesses wish to
participate, the market may allow Monterey Peninsula-wide vendors.
l. How chef demos will be encouraged
m. The majority of the produce sold at the market will be organic
n. The market will not be charged any fees for the first six months of operation.
After six months phase into a market share agreement whereby the Market
Owner will begin paying the City a percentage of the markets proceeds.
o. The incorporation of pre-packaged foods from Carmel by the Sea restaurants
and businesses (e.g., coffee, sandwiches, baked goods) into the market
The response to this RFP must also contain the following information:
A one page Executive Summary of the proposal
Your firms experience operating a Certified Farmers Market which focuses on local
produce and organics. Please list the name and location of the Farmers Market(s)
including the number and mix of participating farmers and vendors.
A description of any experience contracting with municipalities to operate a Farmers
Market
Three references that the City may contact, including any City or County staff with
whom you may be working or have worked
The qualifications and experience of the team members who will operate the market,
including the Market Manager
A detailed description of the process for how local vendors will be supported and given
priority to participate in the market

Council Agenda Packet for 3/3/15


Page 164
167

Council Meeting Date: 3/3/15


Agenda Item: 8.D

A proposed operating budget for the market, including costs associated with marketing,
and projected revenues. The proposed budget will also include anticipated revenues to
the City under the phased market share agreement referenced in item n above:
The marketing strategy for the market, including any designated website
A comprehensive, green waste management system for the market. Note: the City of
Carmel-by-the-Sea bans the use of single- use plastic bags

The City will assume no financial responsibility for the market other than providing space and
utilities already available at the market site.
4.

TERMS AND CONDITIONS


1. The selected market vendor will provide services for the City under a License
Agreement with the City. The terms and conditions of the License Agreement will be
negotiated by the City Administrator and will require approval by the City Council
and the selected market vendor prior to commencing the market.
2. The City requires all contractors working on City property to be covered by general
liability insurance in the amount of $1 million dollars or more. The successful vendor
will provide evidence of insurability at the time of award.
3. The selected vendor will, within thirty (30) consecutive calendar days after
documents are presented for signature, execute and deliver to the City the License
Agreement and any other documents required by the City.
4. The City reserves the right to accept any bid, and to reject any or all bids; to award
the bid to other than the low bidder if deemed the bid most advantageous to the
City; to accept the bid on one or more items of a proposal, on all items of a proposal
or any combination of items of a proposal and to waive any defects in bids. The City
reserves the right to discontinue the selection process at any time prior to the
awarding of a contract.
5. The City reserves the right to request additional information and/or clarification
from any or all proposers to this RFP.
6. If the bidder has any special payment or delivery clauses which could affect the bid,
that too shall be made part of the bid. If, however, this in not included in the bid,
the bidder will be solely responsible for any increased prices due to any
circumstances.
7. Any bids received after the specified date and time will not be considered, nor will
late bids be opened.
8. Costs incurred for the preparation of a proposal in response to this RFP shall be the
sole responsibility of the bidder submitting the proposal.
9. All proposals submitted in response to the RFP become property of the City and
public records and, as such, may be subject to public review.

Council Agenda Packet for 3/3/15


Page 165
168

Council Meeting Date: 3/3/15


Agenda Item: 8.D

Send your completed response in a sealed envelope, plainly marked, to:


Proposal for Artisan Food Experience Farmers Market
Library and Community Activities Department
Janet Bombard, Director
City of Carmel-by-the-Sea
PO Box CC
Carmel, CA 93921
All proposals must be received by February 1, at 5:00 p.m. PST

Council Agenda Packet for 3/3/15


Page 166
169

Council Meeting Date: 3/3/15


Agenda Item: 8.D

CARMEL ARTISAN FOOD EXPERIENCE GUIDELINES - REVISED


Mission: The purpose of the Carmel Artisan Food Experience (Hereafter, the Event) is to cultivate
community: from farm to chef to table, through the growing , preparing and consuming of sustainable,
local , organic artisan food. The Event strives to:
1. Connect residents and visitors with each other in the heart of town by providing a open-air
opportunity to shop for fresh food and taste the culinary explorations of local purveyors.
2. Connect shoppers with local merchants by increasing foot traffic for existing storefronts and by
providing Carmel-by-the-Sea food purveyors exclusive rights to establish a second, outdoor,
venue for sales.
3. Connect Carmel-by-the-Sea chefs and food purveyors with local farmers by providing accessible
ingredients and encouraging culinary partnerships.
4. Connect shoppers with local farmers by educating them about the best ingredients through the
culinary excellence and experimentation required of the participating chefs and purveyors.
5. Connect local farmers who use organic, sustainable practices with a larger individual and
business customer base in order to support their development and proliferation.
EVENT ORGANIZATION: The work of organizing and running the Event is carried out by a City-sanctioned
Steering Committee and a professional Event Manager.
RULES: The Event Manager develops and maintains a set of Event Rules, Enforceable through fines and
limits to participation and in accordance with these Event Guidelines, the Food and Agriculture Code,
Article 5, Division 21, Section 58101.5, 58103, 58104, and all other applicable City State, County &
Federal regulations. The Steering Committee must give final approval as to whether the Rules meet the
Guidelines, prior to their taking effect.
PURVEYOR PARTICIPANTS: Prepared Food Purveyors must currently operate a retail food store or
restaurant within the official boundaries of Carmel-by-the-Sea and must offer one or more special
prepared dish for on-site or at-home consumption. Purveyors are encouraged to partner with a
participating Farmer to showcase at least one ingredient from that Farmers available products in the
offered dish. Purveyors are strongly encouraged to utilize all organic ingredients when possible. All
Vendors must be in good standing regarding City regulations and have all current required permits for
their permanent storefront as well as an Event booth.
VENDOR PARTICIPANTS: Food Vendors must currently operate a retail food store within the official
boundaries of Carmel-by-the-Sea. They must offer organic, value-added agricultural products (food and
fiber) such as jams, dried fruit, cheese, baked goods, olive oil. No craft items will be permitted. All
Vendors must be in good-standing regarding City regulations and have all current required permits for
their permanent storefront as well as any Event booth.
FARMER PARTICIPANTS: Farmers will sell high quality, certified organic products at the height of
freshness, which they grow or produce themselves. Farmers must provide a current Certified Producers
Certificate; the organic certificate from a USDA approved third party certifier; a copy of their state

Council Agenda Packet for 3/3/15


Page 167
170

Council Meeting Date: 3/3/15


Agenda Item: 8.D

Organic Registration; a Map of Growing Ground with supporting photographs; and any other requested
documentation to the Event Manager prior to participation. If a Farmer intends to serve samples of
his/her produce, he/she must adhere to the sampling regulations provided by the applicable health
department. The designation Farmer also includes Fishermen. Fishermen must provide fresh, wildcaught seafood from California central coast waters that meet or exceed the green level of Monterey
Bay Aquarium Seafood Watch Criteria.
AESTHETICS: The Event Manager must maintain high aesthetic standards in the layout and equipment
of Participants. Proposals for layout, signage, equipment, and the like must adhere to or exceed the city
Design Guidelines for the use of natural and subdued materials and must be approved by the Steering
Committee before purchase an/or use.
COMMUNICATIONS: Participants must clearly display the name of their business. All temporary signage
must adhere to the same design, dimension, and location requirements and must be approved by the
Steering Committee. Participants must post prices for all items being sold. The display of additional
nutritional information is strongly encouraged. Signage must comply with current laws.
EQUIPMENT: The City may be able to supply equipment (power cords, and the like) and staffing
(additional police officers, cleanup and the like) provided that the Event arranges these items in advance
and provides reimbursement so that the City incurs no costs. Bicycle locking areas must be arranged.
BOOTHS: Participants must establish and maintain clean, attractive, informative booths. The Manager
or the Participants provide tables, chairs, table cloths, scales, umbrella, signage waste receptacles,
decorations and the like. Participant umbrellas must be approved by the steering Committee and be of
natural wood and cloth construction. All products must be displayed in natural receptacles such as
wood, fabric or wicker. There is no plastic or cardboard display material permitted. All display tables
must be draped to hide table legs and storage.
PACKAGING: Participants must encourage the use of multi-use wheeled or tote bags by providing them
for sale or directing shoppers to the closest source. Participants may also offer recycled single-use
paper bags for sale for 25 cents or more. All prepared food must utilize either washable dishware or
bio-degradable plates, cups, utensils, napkins and the like. Prepared food to go must also utilize
biodegradable packaging.
PURCHASES: For shoppers who cannot manage to transport their purchases back to where they are
parked, the Event Manager may provide a drive up will-call booth, rental carts, or some other approved
solution.
SCHEDULE: The Event is open year-round on Thursday afternoons around the lunch and dinner hours,
rain or shine, except for planned holiday or other event conflicts, if any.
LOCATION: The Event is held on Sixth Avenue between Junipero and Mission Streets.
PETS: By law, pets and all dogs except service dogs are not permitted in a food Event; however, pets
may occupy City sidewalks and other areas that are not within the Event boundaries.

Council Agenda Packet for 3/3/15


Page 168
171

Council Meeting Date: 3/3/15


Agenda Item: 8.D

SMOKING: No smoking is permitted at the Event or within 100 feet thereof.


GARBAGE: The use of City waste and recycling receptacles by Event Participants and their customers is
not permitted. The Event Manager must ensure that all Participants provide standardized waste,
recycling, and composting receptacles, empty them frequently so that they do not overflow, and
remove all waste from the City after tear down.
FINANCIALS:
The Carmel City Administrator negotiates for Carmel City Council approval:

the general terms of the contract with the Event Manager


a sliding scale of profit sharing with the City of Carmel from 0% at Event startup; after six
months City and Event Manager will phase into a market share agreement whereby the Event
Manager will begin paying the City a percentage of the markets proceeds

The Event Manager determines:

the fee payment date, time and methods


the outdoor event fee structures for Farmers, Vendors, and Purveyors

SET-UP: The Event Manager must confine set-up to the shortest possible time (thirty-minute
maximum)) with the least impact on normal residential and commercial operations. No late arrivals will
be permitted. Emergency vehicle access is of the utmost importance. No Participant will be permitted
to encroach in access-ways or otherwise depart from the Managers layout.
TEAR-DOWN: the Event Manager must confine tear-down to the shortest possible time (thirty minute
maximum) with the least impact on normal residential and commercial operations. All Participants must
clean up litter and debris from their space and leave the area better than they found it. Participants
may not leave before Event close.
INSURANCE: The Event Manager must arrange overall event insurance and ensure that Participatns
carry their own insurance coverage.
ENFORCEMENT: Event Manager must strictly enforce the Guidelines and the Rules founded on the
following a clear procedural agreement signed by all Participants.

Council Agenda Packet for 3/3/15


Page 169
172

Council Meeting Date: 3/3/15


Agenda Item: 8.D

Você também pode gostar