First Podcast

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Copyright 2015
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Table of Contents
Introduction to Podcasting
What is Podcasting?
Why Should You Podcast?
7
8
Podcasting Tools
1
0
Hardware
1
0
Software
1
2
Takeaways for This Section
1
3
Your First Podcast

1
4
Planning Your Podcast
1
4
Outlining Your Podcast
1
5
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Practicing for Your Podcast

1
6
Performing Your Podcast
1
7
Releasing Your Podcast
1
9
2
0
The Best Practices for Podcast Marketing

2
2
2
3
Conclusion
2
4
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Introduction to Podcasting
If youre reading this then its safe to assume that youre
interested in conducting your very first podcast. If so,
congratulations are in order. Podcasting is one of the latest
developments in a long line of methods which improve human
communication and interaction. They are an excellent way for you
to get out there and cultivate an audience for whatever it is you
do or you are interested in. However, because podcasting is
primarily about communicating, its important that you
understand a little bit about the history of communication and the
theory of communication before you start. Comprehending
communication basics will help make your first podcast that much
more powerful and compelling. So, lets take a look.
Communication, at its most basic, is the transmission of
information from one person to another person or group of
people. If you use this definition, then human beings have been
communicating, in one form or another, for hundreds of
thousands of years.
The first form of communication was likely commonly understood
gestures. This non-verbal communication was useful for survival
and allowed basic, broad-based information to be transmitted
quickly and simply. Like all subsequent methods of
communication, gestures made life easier, safer and more
bearable. Some of these gestures have survived to the present
day and are still accepted and used. A smile, a nod, a wave and a
shrug of the shoulders are all examples of a form of
communication that has been in use for millennia.
The next form of communication that developed is certainly the
most common method and, arguably, the most powerful.
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Sometime around one hundred thousand years ago, human

beings began to use speech. This form of communication is, as far
as we know, unique to our species. Speech allows for the
transmission of complex concepts, ideas and emotions. This, in
turn, allowed these concepts and ideas to spread far beyond the
area where they were developed. Once this occurred, culture,
technology and progress began to spread across the face of the
globe. Wherever and whenever people talked, things changed for
the better.
Yet, why do we talk? No other animal on the planet uses vocal
sounds the way we do. Of course many, if not most, animals do
use some type of vocalizations to communicate. Whale songs,
bird calls, canine howls, barks and yelps all amply demonstrate
that the animal kingdom is communicating. This demonstrates
that while speech may be a necessary component of
technological development, it is not a requirement for survival or
evolutionary success. So, why did our ancestors develop speech?
There are many theories that attempt to answer this question.
Some of these theories are contradictory and most of them are
contentious. It is an area of vigorous academic debate. However,
two ideas are consistent throughout all the conflicting ideas of
why human beings began to talk and ties them all together.
First, speech was built on gesture. Early humans likely had a very
wide repertoire of accepted gestures that communicated basic
information. The remnants of this repertoire can still be seen
today. Toddlers gesture well before they begin to speak and all
humans still use gesture to elaborate their vocalizations.
Second, and most importantly, speech required trust to develop.
In a hunter/gatherer society, the language of gestures was trusted
to be conveying accurate information. This trust allowed the
gestures to become ritualized. This ritual aspect engendered even
more trust. Gradually, voluntary vocalizations were added to the
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ritualized gestures. Because they were a part of the ritual, these

vocalizations were considered trustworthy as well. Slowly,
language and speech began to replace gesture, but not
altogether.
The next form of communication to develop was the symbol. As
language and speech developed, the ideas and concepts
communicated by language became more complex. This
complexity often required some connotation. The symbol was the
answer. Symbolic representations of complex ideas eventually led
to art, in cave paintings, and to writing.
As speech and symbolism grew, so did the technology of
communicating. Telecommunications were the end result of this
development. Starting with the printing press and continuing
through the telegraph, the telephone, the radio, the television and
ending up today with the internet, we live in an interconnected
world. Today, more than any other time in history, people the
world over connect to each other in multiple and ever more
marvelous ways. For the first time, a new generation of children
has become digitally wired together by the strands of binary code
we call the internet. To these individuals, knowledge is everything.
To them, media is key. They expect instantaneous gratification of
all their informational needs. It doesnt matter if those needs are
personal or professional, practical or pleasure oriented. They want
what they want when they want it. In fact, they demand this level
of access and have come to expect it. Because of this, when it
comes to communication, not only is time money, but information
is money as well.
So, how does this matter to you? Well, if you are attempting to
reach a particular audience, then you need to communicate with
that audience. Communication is not simply a matter of you
talking and your audience listening. Effective communication
relies upon the definition of a goal. Why are you attempting to
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communicate and what do you hope to achieve by

communicating? If you dont answer these questions first, before
you start talking, you can never hope to identify who your target
audience is and how to best connect with them.
Another way of looking at this process is through needs and
expectations. You, as a communicator, have certain needs that
you are attempting to meet through the process of
communication. You also have a certain set of expectations as to
how you envision communication will meet those needs. You need
to specifically qualify these needs and expectations far in advance
of the first word you utter.
Conversely, your target audience also has a certain set of needs
that they are attempting to meet by communicating, ideally with
you. They also have expectations on how this communication will
meet their needs. You need to solidify their needs and
expectations in your mind beforehand and tailor your
communication accordingly. Efficient and effective communication
is only ever achieved when the communicator and the audience
are on the same page as to how and why they are conversing in
the first place.
So, in the end, it doesnt matter if you are a business owner, an
entertainer or performer, an educator, a critic, a chef, or an
average Joe with a hobby. If you have a desire to reach out to an
audience and disseminate information, you need to do it in a
manner that makes sense to you and clicks with the people you
connect with. In todays digital world, one of the best ways to do
this is with a podcast.
What is Podcasting?
Many people are thrown off by the word podcasting. If youre
one of them, dont worry. Youre in good company. Although the
term itself may be somewhat clunky and off-putting, carrying with
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it suggestions of inner circle geekiness and high tech density, its

origins are fairly mundane. The term podcast is a simply a
combination of the words iPod and broadcast. It was coined
way back in 2007 when the Apple iPod was the primary platform
for what was to become podcasting.
Podcasting was developed primarily to circumvent the restrictions
of existing, traditional broadcast medium. Imagine your favorite
radio or television program. Its broadcast at a certain
prescheduled time and, absent a DVR, you need to be near a
radio or television in order to enjoy it. Now imagine that you want
to produce a radio or television show of your own to highlight your
products, performances or interests. The government regulations
alone, to say nothing of the expense, would prevent the average
person from being able to produce their own broadcast.
With a podcast, all of the complication and expense is avoided. An
average person, like you, is able to broadcast content they
produce to a targeted audience who wants to hear what they
have to say. This is because podcasting is, essentially, nothing
more than audio blogging. You have something to say or
something to promote? Well, all you have to do to get you
message out is broadcast what you have to say directly to your
audiences electronic devices, like laptops, tablets and phones.
Viola! Youre podcasting!
Of course there are more details involved in podcasting that well
get to in a minute, but in essence all you have to do is record
yourself reading what is, at heart, a blog post and then feed it out
to your audience so that they can listen to what you have to say
at their convenience. In addition, your audience can choose to
subscribe to your podcasts. This means that when you post a new
podcast it automatically downloads itself to your subscribers
devices. You dont have to remember to send it to them and they
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dont have to remember to come and get it. Its an automated

process that keeps going and growing.
Why Should You Podcast?

Weve
already
discussed
how
important
trust
based
communication is to developing and reaching an audience.
Podcasting is an excellent way to connect with a focused
audience in a very personal manner. That, in and of itself, is a
fairly compelling reason to podcast. However, if you happen to
need more convincing here are a few other reasons why
podcasting makes sense for anyone who has something to say.
Podcasting is an inexpensive way to say what you want to say,
when you want to say it to people who want to hear it. All you
need is a microphone and a broadband internet connection and
you have the power of a major media player. Thats a lot of power.
Podcasting also allows you to cut through all the noise that
exists on the internet and find an audience that focused on you,
your products, services, art or opinions. Lets face it, you cant
communicate your message to people who may need to hear
what you have to say unless you can pinpoint that these people
are. Podcasting allows you to accomplish this.
Finally, while reading a blog is fine, hearing someone speak is
even better. Podcasting allows you to add the warmth of a human
voice to you message. Your voice becomes a way to build trust
even faster with your target audience.
So, youve learned some basics about communication history and
theory which demonstrated that trust and repetition are the
necessary basis of all human speech. Youve also learned what
podcasting is and why you should be putting together a podcast
of your very own. Now its time to get down to specifics and take
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a look at podcasting tools, the steps you need to take to put

together your first podcast and some of the best practices for
marketing your podcasts.
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Podcasting Tools
Youve probably heard the old saying Use the right tools for the
job. Well, when it comes to podcasting, its the truth. The tools
you use to record distribute and promote your podcast matter
quite a bit. You want your podcast to sound as professional as
possible so that what you have to say makes the greatest
impression on your audience. In order to do that you need to first
be informed about the hardware and software tools out there that
will help you craft and distribute the best podcast you possibly
can. So lets take a look at some of the tools of the trade, so to
speak.
Hardware
The most important tool in the podcasters arsenal is his or her
microphone. Without a mic, there is no podcast. Earlier we said
that all you need to produce a podcast are a microphone and a
broadband internet connection. While thats essentially true, the
type of microphone you use can greatly affect how your podcast
is perceived and received. A low quality mic will generally produce
a low quality of sound while a higher quality mic will give your
podcast that professional shine that youre looking for. Because of
this, upgrading to a higher quality mic is usually a smart move, no
matter your budget.
One of the best all-purpose microphones out there is the
intriguingly named Blue Yeti. The Yeti looks and feels like an old
fashioned studio desktop mic, but comes packed with every
modern feature youll need to produce crystal clear studio quality
sound right in your own home. Its a USB mic, of course, so it
connects directly to your computer. It also comes with gain
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control, an instant mute switch and a 3.5 millimeter headphone

jack that allows you to hear the quality of the sound as you record
it without any latency whatsoever.
The Yeti is also a multipurpose microphone that instantly converts
from an omnidirectional mode to bidirectional mode to
unidirectional mode with the flip of a switch. This feature offers a
tremendous advantage to podcasters who sometimes may be
recording a broadcast solo and at other times might be
interviewing one or more additional people.
Another popular USB microphone choice for podcasters is the
Audio-Technica AT 2020. Similar in design to the Blue Yeti, the AT
2020 will give you pristine sound quality time after time. It is a
cardioid microphone, which means it is designed to pick up sound
from one direction only, which makes it perfect for the solo
podcaster. The cardioid design also means that the AT2020 will
isolate the chosen sound source while dampening extraneous
sounds from other sources at the sides and rear. In other words,
your voice will come across rich and clear without distracting
background noises.
In addition to a microphone, you might want to consider a couple
of microphone accessories. One of the most important is a pop
filter. As the name implies, a pop filter softens the audio pops
and hisses that can occur when plosive letters, such as p, t, k,
b, d and g, and sibilant letters, such as s and z, are pronounced.
Not softening these letter sounds can result in an unpleasant
listening experience for your audience which will distract them
from the content of your podcast.
Another accessory to consider, while not strictly microphone
oriented, is a good set of headphones. Headphones are important
because they allow you to independently judge the quality of the
sound you are producing. When you listen to a recording of your
podcast played back through quality headphones, you are
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experiencing what you listeners will hear. This gives you the
opportunity to correct any annoying and distracting mistakes that
may have slipped through under the radar and give your audience
the top notch quality they deserve.
Because you may not always be at your computer when you need
to record a podcast, there is one more piece of hardware you may
want to consider. A digital handled recorder gives you the
freedom to record your podcast no matter where you might be. A
recorder breaks the tether connecting you to your PC and can
become an invaluable tool while traveling. Given that regularity is
one of the keys to building a podcast audience, this is one tool
you might want to seriously think about.
Software
The software you use for your podcast primarily comes into play
in a post-production setting. Youre going to use it to touch up
your recordings and make them as professional as possible.
One of the best recording and editing software out there is
Camtasia. Camtasia is a flexible and adaptable platform for
podcasting that allows you to record and edit your podcast in one
place and in one piece. While designed primarily for video (and
video does have a place in podcasting), Camtasia offers multiple
audio correction and editing options. This is because even if there
is no video to accompany the audio track, the Camtasia options
work nonetheless. You can easily edit out pauses, umms and
mispronunciations and edit in additional material as you see fit.
Another recording and editing option is Apples Garage Band if,
and this is a big if, you use a Mac. If you do, youll find that
Garage Band is possibly the most powerful audio editing and
recording software available. Although designed to record and
edit music directly on a computer, Garage Band works equally
well with the spoken word. The recording process hooks up with
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you mic effortlessly and the editing process is painless and

intuitive. If you use a Mac, its definitely worth checking out.
A final recording and editing option is Adobes Audition. Audition
has many, if not most, of the features of Garage Band with the
added benefit that it works on a PC. Audition is easy to learn and
easy to use and offers the podcaster a multitude of features
including waveform and multitrack editing. If you dont use a Mac
but want Garage Band-like flexibility, then Adobes affordable
Audition might be just the ticket for you.
Theres a final piece of software you might want to consider.
Audio files tend to be big, especially if they are combined with
any type of visual medium. Youre not intending on producing a
single podcast. Eventually, youll have dozens of them and youre
going to need someplace to store them. Soundcloud is the
optimum solution for this problem. You can store your podcasts up
in Soundclouds storage, thereby freeing up space on your hard
drive. Soundcloud is designed specifically to allow you to record,
upload and share audio files. If youre a podcaster its a great
resource and one you should consider checking out and taking
advantage of.
Using the right hardware and software to record and

distribute your podcast will give it a professional sound that
attracts an audience;
The most important piece of hardware for your podcast is a

microphone;
o
Low quality mics produce low quality sound while higher

quality mics produce a better sounding podcast;
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Because of this you should consider upgrading to a

higher quality microphone such as the Blue Yeti or the
Audio-Technica AT2020;
You should also consider investing in other pieces of

hardware that will make your podcast sound better, such as a
pop filter, a good set of headphones and a handheld digital
recorder;
Podcast software is mainly used in the post-production

process;
o
Camtasia is a good choice for a recording and editing

platform due to its features and flexibility;
Garage Band is also a good choice for recording and

editing your podcast, but only if you use a Mac;
Adobes Audition is a third choice for recording and

editing which works equally well on both a PC and a
Mac;
Soundcloud is an excellent solution for storing and

distributing your podcasts.
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Your First Podcast

Youve been introduced to the concepts behind a podcast. Youve
also taken a look at some of the hardware and software that can
help you produce a more professional sounding podcast. Now, its
time to get down to the meat and potatoes or the nuts and bolts,
if you prefer, of podcasting. In this section, were going to look, in
order, at each of the steps you need to take to produce your first
podcast. By following these simple steps, youll have a
tremendous podcast put together in no time. Lets take a look at
what you need to do.
Planning Your Podcast

Before you open your mouth to speak, its always good to know
what you want to say. Nowhere is this truer than with podcasting.
After all, the purpose of a podcast is to allow an average person,
just like you, to be able to broadcast the equivalent of a
professional radio or television show right from their own home.
Because of this, it pays to treat your podcast with the same level
of attention and care that a radio or television producer or
performer brings to their show. One of the most essential steps
that a producer or performer takes, prior to a shows broadcast, is
planning what the show will be about. This means that your first
step to a successful podcast is planning what your show will be
about.
Planning is all about making basic decisions and its not as hard or
intimidating as it may appear. As this is your first podcast, an
initial decision to make is how long will your podcast be. When
making this decision, keep in mind that your listeners are used to
regularity when it comes to broadcasts. One of the main elements
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of regularity is length. In other words, their favorite radio show

isnt 15 minutes long one day and two hours long the next.
Decide on a length that makes sense to you and will make sense
to your audience.
Your next planning decision is frequency. How often will you
produce and release a podcast? Again, regularity is important to
your audience. Pick a frequency length that you can meet and
stick to it. Avoid being overly ambitious. If you tell your audience
that youre going to be broadcasting daily and then fail to do so
because of other commitments, youre going to lose them.
Now its time to decide on your topic or topics. If youre interested
in podcasting, you must have plenty to say. Now is the time to say
it! Remember that each show can have a theme and you can
build your topics around that theme. Also remember that several
shorter topics can keep your audiences attention focused on
whats coming up next. Thats not to say that one long topic is out
of the question. It all depends on what you plan on talking about.
The final planning step involves production decisions. Are you
going to use music in your podcast? Jingles are an excellent way
to brand your show. Music also makes a great audio transition
between one segment or topic and another. Its important that
you make your podcast feel familiar to your listeners ears. If you
make your show sound like things they are used to hearing then
youll capture their interest that much quicker.
Outlining Your Podcast

The next step in preparing for your first podcast is outlining. An
outline is essential if you want to provide structure to your show.
In fact, you could say that an outline is the backbone of your
production. It will give your podcast logical flow. It will allow you
to block out the segments of you show so that you fit everything
into the time length youve already decided upon. It will also
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provide you with a handy script that will remind you what youre
talking about and what comes next.
The first step in producing an outline is performing something
commonly called a brain dump. A brain dump is not as extreme
as it sounds. Its simply a way for you to get all of the ideas and
topics for your podcast out of your head and onto paper or
screen. There doesnt have to be any logical or chronological
order to these ideas and topics. The goal is just to set everything
down. Take your time; think about what you want to say and
where you want the podcast to go.
Once youve completed the brain dump, its time to organize all
the ideas and topics youve come up with. This is the time to be
logical and chronological. You want to think about organizing your
ideas and topics in the same way a mason builds a wall. Each
topic should support the next. If you approach organizing your
outline in this way, your podcast will have a natural flow that
your audience will find attractive.
A typical completed podcast outline will look something like this:
1.Intro music or jingle (15 sec.)
2.Introduction Introduce yourself, welcome the audience to
the podcast and discuss the content of the show (2 mins.)
3.Topic #1 (4 mins.)
5.Musical break (15 secs.)
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8.Conclusion Thank the audience for listening, let them know

when the next podcast will be available and tease the
content for that podcast (2 mins.)
9.Outro music or jingle (15 secs.)
Keep in mind that this is simply a sample outline. Your podcast
can and will take a different structure depending on your subject,
its content and your personality. The point to take away is that it
is the outlining process itself that gives the podcast its structure
and organization.
Practicing for Your Podcast

Youve probably heard the saying that practice makes perfect.
Well, if you want your podcast to be as close to perfect as
possible, youre going to have to practice your delivery. After all,
all of the radio and television shows youve ever heard or watched
utilizes hours of practice and run thru prior to going live or into
production. If it works for the professionals, its going to work for
you.
When you begin practicing for your podcast, the outline you
produced in the previous step is going to become your best
friend. You need to rely on that outline to guide you where to
start, where to go next and where to end up. Its a little bit like a
roadmap for your podcast. In that sense, if you use it correctly,
youll prevent yourself from getting lost during the run thru and
during the actual recording of the podcast.
In order to successfully practice for your podcast, youre going to
have to replicate the conditions that will exist when you go to
tape on your podcast. This means that you need to be sitting
where you will be sitting when you record your show. Make sure
that youre comfortable and relaxed. Provide yourself with a glass
of water or other beverage of your choice. Set up your hardware
and make sure that its working properly. Make sure that you
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understand how to operate it correctly. Have any note youve

made on your topics near at hand. Also make sure that you have
time, stopwatch or clock with a second hand available. Youll need
it in order to keep your segment lengths at or near the times you
laid out in your outline.
When everything is set up and ready, take a deep breath and
begin your run thru. As youre practicing, remember this is the
time to make mistakes, discover where there are rough spots and
what segments need work. Its a shakedown cruise for your
podcast. Its not going to be perfect. Concentrate of getting a
rhythm for your delivery that makes sense to you. Keep an eye on
the clock and work naturally through your outline. If your feel
comfortable after your first run thru, thats great. If not, set up
another one and remember that practice really does make
perfect.
Performing Your Podcast

Once youve perfected your podcast through practice, its time for
the show! This is the moment youve been waiting for, the
moment youve prepared for. Its time to do this and do it right.
Notice that the title of section is Performing Your Podcast. The
use of the word preforming is intentional. When you become a
podcaster, you automatically also become a performer. Your role
in the process is to entertain, engage and educate your audience.
You can only accomplish this if you assume the role of a larger
than life personality. Your audience expects this of you. If you
dont deliver, they wont stay around for your next episode.
Speaking of delivery, your delivery, at this point, becomes
important. Delivery refers to the speaking style you will use
during your podcast. While there are many different delivery
styles, there is no one particular style of delivery that is right for
your podcast. The style you use will depend on your personality
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and your subject matter. However, a general knowledge of

delivery styles will help you decide which direction is the right one
for your podcast.
In general, there are two major deliver styles scripted and
unscripted or freeform. Neither one is better or preferable to the
other. Whether they are appropriate for use depends entirely on
the content that is being delivered. For example, a serious news
item or documentary type topic lends itself to being scripted. On
the other hand, less serious subjects, as well as an interview, lend
themselves to a more freeform approach.
For your first podcast, youre free to adopt the delivery style that
makes you the most comfortable. However, no matter the style,
remember to use your outline as a guide. Have you ever
wondered how an extemporaneous speaker, like a politician
giving a speech or a lawyer delivering a closing argument,
remembers what they need to say and when they need to say it?
They use an outline just like yours as talking points. Each item
in the outline becomes a subject that they touch upon and if they
happen to wander off topic or forget whats next, the outline
brings them back on track and into focus. Learn to rely on your
own outline in the same way and you cant go wrong.
Finally, when you are performing your podcast remember to
breathe. Thats not a joke. Natural, non-nervous breathing allows
you to formulate thoughts quickly and deliver your content in a
natural and relaxed manner. Conduct your podcast as if it were a
conversation with a friend. Relax, let your mind open, and
breathe. Youre going to be great!
Releasing Your Podcast

Once you have performed your podcast and have it recorded, you
need to release it to your audience. However, before you do, you
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need to check your recording to make sure that what youve

produced is as clean and professional as it can be.
Wearing headphones, replay your podcast. Even though you
already know every word, sit back and listen carefully. Put yourself
into the heads of your audience. Listen like you were a potential
audience member and subscriber. Do you like what you hear? Are
the volume levels comfortable? Does the podcast flow naturally
from one topic to the next? Are you entertained and engaged?
Have you learned something? These are all important questions.
Dont fool yourself about the answers you come up with. If youre
not satisfied with one point or another, your audience wont be
either. If some things need a bit of polish, now is the time to do
so.
When youve completed any editing, the next step is getting the
podcast out to the public. The first thing you need is an RSS feed.
RSS stand for Really Simple Syndication. When you have an RSS
feed for your podcast, anyone who finds your first podcast and
likes it can subscribe to your RSS feed. This means that every new
podcast that you produce will be automatically downloaded to
their preferred device. They get your new content exactly the
same way they would get a new issue of a magazine they
subscribe to, except this is done electronically.
You can generate your own RSS feed (simply Google RSS feed)
but an easier solution is to use a blogging/podcasting platform
such as WordPress or TypePad. These platforms will automatically
generate an RSS feed for your podcast. In addition, they will host
each of your podcast episodes, so that any new audience
members you acquire can obtain them.
Once you have an RSS feed you need to publish the podcast. The
best place to start doing this is on iTunes. After all, it was Apples
hardware that, to a certain extent, started the podcasting
revolutions. You simply go to the iTunes music store and, once
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there, select the tab entitled podcasts from the left hand menu.
Next select submit a podcast from the same left hand menu.
Enter the URL of your podcast feed and follow the simple
instructions that follow. Within minutes your first podcast will be
available on iTunes for the entire world to see and enjoy!
By following a set of simple steps, you can easily produce a

professional sounding podcast;
Begin by carefully planning your podcast by deciding the

following things ahead of time;
Decide on a time length for your podcast that makes

sense to you and your audience;
Decide on the frequency of your podcast episodes,

making sure that you are able to produce new podcasts
on schedule;
Decide on a theme for your podcast and break that

theme down into manageable topics;
Decide on production effects, such as music and/or

branding jingles;
Next, produce an outline, which will give structure to your

podcast, by;
o
Using the brain dump technique to get all your ideas

and topics out on paper or screen
Organizing these ideas and topics into a logical order in

order to give your podcast flow;
Next, practice your podcast making sure to;

o
Set up and familiarize yourself with all your hardware;
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Use your outline to prevent yourself from getting lost;
Keep an eye on the clock; and
Repeat the practice run thru process as many times as

necessary;
Next, perform your podcast making sure to;

o
Remember that you are a performer who needs to

entertain and engage your audience;
Adopt the delivery style that suits your personality and

material;
Use your outline as talking points; and
Relax and breathe naturally;
Finally, release your podcast to the public by;

o
Generating an RSS feed, either manually by yourself or

automatically through a podcasting platform, such as
WordPress;
Uploading your RSS feed to a podcast aggregator, such

as iTunes.
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The Best Practices for Podcast Marketing

While an entire book could be written on the subject of the best
practices for podcast marketing, it is important that you, the
novice podcaster, know a bit about the subject. Podcast
marketing is important simply because if you dont construct your
podcast for the market you are trying to reach, that market wont
listen to what you have to say. Youre interested in podcasting
precisely because you want your audience to hear what you have
to say. Bad marketing practices prevent this from happening.
One of the first and most important marketing practices is to
know your audience. Who are the people you are trying to reach?
What are their demographics? What are they interested in? How
do you know they will be interested in your products, your
performances or your hobbies? The best way to get to know your
audience is by communicating with them. Dont be afraid to elicit
feedback from the people who subscribe to your podcast feed.
Ask them questions. Ask for reviews. Listen to what they have to
say. When you connect with your audience in this way, you get to
know what they like and dont like and you can tailor your content
accordingly.
Which brings us to the next best practice pointer. Never forget
that content is still king, even in the world of podcasting. If you
want you podcasts to be popular, if you want to grow an engaged
audience, dont deliver lazy, hastily thrown together content.
Remember that you are, in essence, a performer when you
podcast. How would you feel if you attended a concert and the
band was out of tune and sloppy because they hadnt bothered to
practice? How about a play that was poorly rehearsed? How about
a restaurant where the chef didnt pay attention to detail? Would
Page 26
you feel cheated? Of course you would. Dont do the same thing
to your audience. Give them the best content you can produce
and they will reward you with their continued attention and
interest in what you have to say.
Finally, when producing your podcasts, remember that less is very
often more. Once you get into podcasting, the temptation is to
add more effects, use more gadgets and make the shows
themselves longer. Longer does not always equal better. More is
sometimes simply too much. Restrain yourself when it comes to
production. Lean and sleek is always better than fat and bloated.
Podcast marketing practices are an enormous subject that

are enormously important;
One important marketing practice is to communicate and

connect with your audience early on and often;
Another best practice is to give your audience the quality

content they want and deserve;
Finally, less is more when it comes to podcasting.
Page 27
Conclusion
At this point, you are well on your way to producing your very first
podcast. Youve learned about how podcasting developed and
why it is such an important communication tool. Youve also
learned a little bit about communication history and theory so
that you are better able to place your own podcast in the correct
context. Youve learned about podcasting hardware and software
and how these important tools can help you take the sound of
your podcast to the next level. Youve gotten some in-depth steps
that you need to take when getting ready to produce your first
podcast. These are steps that you will be able to use time and
time again when preparing for your subsequent shows. Youve
also gotten a taste of a couple of best marketing practices for
podcasting. Now, its time for you to roll up your sleeves and get
to work! There is no doubt that your first podcast will be a solid
success.
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First Podcast

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Your First Podcast

Practicing for Your Podcast

The Best Practices for Podcast Marketing

Sometime around one hundred thousand years ago, human

ritualized gestures. Because they were a part of the ritual, these

communicate and what do you hope to achieve by

it suggestions of inner circle geekiness and high tech density, its

dont have to remember to come and get it. Its an automated

Why Should You Podcast?

a look at podcasting tools, the steps you need to take to put

control, an instant mute switch and a 3.5 millimeter headphone

you mic effortlessly and the editing process is painless and

Takeaways for This Section

Using the right hardware and software to record and

The most important piece of hardware for your podcast is a

Low quality mics produce low quality sound while higher

Because of this you should consider upgrading to a

You should also consider investing in other pieces of

Podcast software is mainly used in the post-production

Camtasia is a good choice for a recording and editing

Garage Band is also a good choice for recording and

Adobes Audition is a third choice for recording and

Soundcloud is an excellent solution for storing and

Your First Podcast

Planning Your Podcast

of regularity is length. In other words, their favorite radio show

Outlining Your Podcast

8.Conclusion Thank the audience for listening, let them know

Practicing for Your Podcast

understand how to operate it correctly. Have any note youve

Performing Your Podcast

and your subject matter. However, a general knowledge of

Releasing Your Podcast

need to check your recording to make sure that what youve

Takeaways for This Section

By following a set of simple steps, you can easily produce a

Begin by carefully planning your podcast by deciding the

Decide on a time length for your podcast that makes

Decide on the frequency of your podcast episodes,

Decide on a theme for your podcast and break that

Decide on production effects, such as music and/or

Next, produce an outline, which will give structure to your

Using the brain dump technique to get all your ideas

Organizing these ideas and topics into a logical order in

Next, practice your podcast making sure to;

Set up and familiarize yourself with all your hardware;

Use your outline to prevent yourself from getting lost;

Keep an eye on the clock; and

Repeat the practice run thru process as many times as

Next, perform your podcast making sure to;

Remember that you are a performer who needs to

Adopt the delivery style that suits your personality and

Use your outline as talking points; and

Relax and breathe naturally;

Finally, release your podcast to the public by;

Generating an RSS feed, either manually by yourself or

Uploading your RSS feed to a podcast aggregator, such

The Best Practices for Podcast Marketing

Takeaways for This Section

Podcast marketing practices are an enormous subject that

One important marketing practice is to communicate and

Another best practice is to give your audience the quality

Finally, less is more when it comes to podcasting.