201 Logomanual of GPH

GENERALI PPF
HOLDING
CORPORATE
DESIGN
MANUAL
INTRODUCTION
1.1
1.2
Foreword
Working with the manual
Logo
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11
2.12
2.13
2.14
Business name
Basic form of the LOGO
Basic form of the LOGO coloured
Basic form of the LOGO Greyscale
Basic form of the LOGO Black and White
Detailed description of the logo
Minimal protection zone
Dimension range
logo on black and white background
logo on coloured background
Logo on material
Logo basic form of the logo with text
Detailed description of the logo with text
Prohibited variations of the logo
Typography
3.1
3.2
3.3
3.4
3.5
3.6
Basic font Latin

Basic font Cyrillic
Additional font Latin
Additional font Cyrillic
Basic font typesetting Latin
Basic font typesetting Cyrillic
COLOURS
4.1
4.2
Basic colours
Additional colours
VISUAL STYLE
5.1
5.2
Principles of the visual style

Examples of the application of the visual style
Office Communication
6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
6.9
6.10
6.11
6.12
6.13
6.14
6.15
6.16
6.17
Principles of work with office stationery

Letterhead
Representative letterhead
Other pages of the representative letterhead
Fax
Memo
Meeting report
Completion certificate
Other pages of the documents
Press release
Other page of the press release
Business cards
Compliment cards
Envelopes
Presentation folders
Principles for completing forms
Stamps
MULTIMEDIA APPLICATIONS
7.1
7.2
7.3
7.4
PowerPoint presentation
CD-ROM, DVD
Electronic signature e-mail
Electronic templates
1.1
INTRODUCTION
Foreword
Every company has its own visual representation. Its brand and a unified visual style help
the company to create its visual representation. The visual style (corporate graphic design)
is an important means of communication, through which the company can actively shape its
identity and image.
A high quality and professionally designed graphic style communicates the companys basic
values, demonstrates its integrity and stability and enhances its credibility externally and
internally.
The brand and visual style belong to the key tools for enhancing awareness of the company
among experts and the general public alike and are a proof of its professionalism and
uniqueness. It is precisely this uniqueness of a brand and the continuous systematic
work with it that help make it easier to identify the company in todays highly competitive
environment.
1.2
INTRODUCTION
Working with the manual

The basic elements of the unified visual style are the logo, typeface, colours, and additional
graphic elements. These elements and the manner of their use are codified in the corporate
design manual. The design manual is a system of binding rules, drawings and examples for
how to proceed in applying the logo and corporate graphic design.
The Generali PPF Holding B.V. brand came into existence as a result of the union of two
existing brands that of Generali and that of PPF, a.s. The basic guideline for the compilation
of this design manual were the graphic manual rules defining the use of the Generali brand
while respecting the rules for using the PPF, a.s. brand.
The manual is divided into seven comprehensible chapters based on the areas of brand
application. The individual chapters clearly and precisely define the basic elements of
theunified visual style and their specific applications. To facilitate work with the manual,
drawings of applications are accompanied with detailed descriptions.
The Generali PPF Holding B.V. design manual was prepared in the electronic form
and is available in the .pdf format. These electronic data should be used consistently
inimplementing the unified visual style in order to prevent any distortion of the brand or other
elements of the corporate design.
All employees and staff of Generali PPF Holding B.V. should be instructed about the design
manual and the basic rules applying to the companys unified visual style. They should
then be able to coordinate and maintain the setting of the visual style in implementations
with thecompanys external contractors. The aim of these steps is to systematically and
continually strengthen the Generali PPF Holding B.V. brand.
2.1
Business name
Generali PPF Holding B.V., organisational unit having its registered office at Praha 4,
NaPankrci 121/1658, Postal Code 140 21, was incorporated in the Companies Register
on 30 January 2008. The scope of its business is the activities of business, financial,
organisational, and economic advisors; trade and service facilitation; administrative services;
and organisational/economic services. It was established by an international entity Generali
PPF Holding B.V. Generali PPF Holding B.V. is governed by the rules of the Kingdom of
theNetherlands and is incorporated in the Companies Register of the Amsterdam Chamber
of Commerce under Reg. No. 34275688.
logo
The business name consists of the name of Generali PPF Holding and the second part
B.V. defines the legal form of the company. The legal form is always written without spaces
between letters see the entry in the Companies Register.
The business name should occur in the form described above in any official text dealing with
the company. Therefore the following alternatives are not permissible:
Generali PPF Holding b.v.
Generali PPF Holding B. V.
Generali PPF Holding, B.V.
Generali PPF holding B.V.
Generali Ppf Holding, B.V.
GENERALI PPF Holding B.V.
GENERALI PPF HOLDING B.V.
(B.V. always in capitals)

(B.V. always without a space)
(no comma between the name and B.V.)
(Holding always with a capital H)
(PPF always in capitals)
(Generali always and only with a capital G)
(Generali and Holding always with the first capital letter only)
If the business name is used at the end of a sentence, another punctuation mark may follow
except for a full stop:
Generali PPF Holding
B.V.?
B.V.!
B.V.:
B.V.;
B.V.
Generali PPF Holding B.V..
2.2
logo
Basic form of the LOGO

The Generali PPF Holding B.V. logo originated from the union of two existing logos that
of Generali and that of PPF, a.s. Both logos respect the principles defined in the design
manuals governing their use.
The logo consists of two formerly separate graphic elements. Their close connection,
preserving their own graphic identity and balanced proportion, transparently represents
thecompany that came into existence as a result of the partnership of the two companies.
Thebasic colours of the logo are the established corporate colours red for Generali and
deep blue and silver for PPF.
See chapter 2.10 for information on the form of the logo with text i.e. the connection
ofthelogo and the company name.
2.3
logo
Basic form of the LOGO coloured

The preferred colour design of the logo utilises the basic corporate colours:
Generali red, PPF deep blue, and PPF silver.
2.4
logo
Basic form of the LOGO Greyscale

Where necessary the logo can be used in the greyscale form as well. This is fully derived
from the coloured form. The greyscale brand should be used and will make the best
impression on white background.
The greyscale form of the logo is used where the coloured logo cannot be used or is not
desirable.
2.5
logo
Basic form of the LOGO Black and White

In exceptional cases, primarily for technical reasons, it is necessary to use a monochrome
form of the logo (for faxing). Thus the greyscale will not be used (see item 2.4).
2.6
Detailed description of the logo

The detailed description defines the shape of the logo, the placement of the individual
elements, their shapes, sizes, and proportions. The detailed description is an aid for
checking if the logo is applied correctly.
The detailed description is not intended for the construction of the logo. The precise form
ofthe logo is defined in the data form in the vector computer formats saved on a CD-ROM
with the logo administrator.
logo
The logo is clearly defined by two
units X and Y. The unit Y defines

the width of both basic elements
of the logo. The unit X governs
themutual distance ofboth
elements and is derived from
theheight of the lower rectangle
inthe PPF logo.
2.7
Minimal protection zone

The protection zone is an integral part of the logo. It ensures its proper impact and easy
legibility and contributes to the perception of the logo as a separate graphic element with its
own, unique identity.
The protection zone defines the minimal area in the immediate surroundings of the logo
where no text, graphic element or background may be present.
logo
X
The size of the logos minimal
protection zone is defined by
theunit X. The unit X is defined
by the mutual distance of both
basic elements of the logo,
which is derived from the height
ofthelower rectangle in the PPF
logo (see chapter 2.6).
2.8
Dimension range
When applying the Generali PPF Holding B.V. logo it is recommended to use the dimensions
based on the dimension range specified below.
The basic size of the logo (100%) is recommended for normal use on the A4 format (primarily
office stationery letterhead, fax, memo etc.).
To ensure the legibility and graphic impact of the logo, a fixed minimal size of the logo is
defined (40% for all forms of the logo), which must not be exceeded.
logo
150% format A3 60.8 x 33 mm
100% format A4 40.5 x 22 mm
65% business card 26.4 x 14.3 mm
40% minimum size 16.2 x 8.8 mm
2.9
logo
logo on black and white background

The coloured form of the Generali PPF Holding B.V. logo shall always be applied on white
background, where it has the greatest impact. The size of the white background shall always
match the minimal protection zone of the logo.
2.10
logo
logo on coloured background

Identically to the black and white background, when applying the logo on coloured
background, white background the size of the protection zone shall always be used.
2.11
logo
Logo on material
A special plastic alternative of the logo shall be used e.g. on glass, leather or wood,
onvarious types of metals or textiles where the logo is applied using various processes
(sanding, engraving, stamping etc.).
2.12
Logo basic form of the logo with text

The Generali PPF Holding B.V. logo has its own form where it is used together with
thecompany name. The form of the logo with text is used where the application does not
feature any additional information on the company in the form of contact information etc.
in the immediate proximity of the logo. When applying this approach, the company name
should not be duplicated.
The principle for creating the logo with the text is the same for other selected companies
of the holding. The logo consists of two basic graphic elements and the company name
executed in the appropriate font (for information on typeface see chapter 3).
logo
GENERALI PPF
HOLDING
GENERALI PPF
BROKERAGE SERVICES
GENERALI PPF
ASSET MANAGEMENT
2.13
Detailed description of the logo with text

The basic rules for constructing the logo are the same as for constructing
the logos basic form.
logo
X
The mutual proportions and size
ofthe individual elements are

defined by the units X and Y.
Theunit Y defines the width of
the logos. Theunit X defines both
logos distance and the distance of
the text from the logo. The unit Y is
identical to the height of the PPF
logos lower rectangle.
GENERALI PPF
HOLDING
A
The company name is set in the

special corporate font, Generali
Logo Regular. This is a uniquely
modified font used exclusively to
construct the Generali group logos.
The text is in a grey colour (60%
black). The font size is precisely
defined by the foot of the PPF logo
and the height of the PPF letters.
The distance of the text from
thePPF logo is equal to the mutual
distance of the Generali and PPF
logos the unit X.
As with the basic form of thelogo,
the minimal logo size is also
defined for the logo with text.
Toensure that the logo is clearly
legible, it can be used at a minimal
size of up to 50%. A smaller size
would reduce its legibility greatly
and limit its graphic impact.
50% minimum size 35 x 8.8 mm
2.14
Prohibited variations of the logo

This design manual precisely and clearly defines the logos form including its applications.
These defined rules shall not be amended or modified in any manner.
For the sake of clarity, certain examples of incorrect construction of the logo are provided
below (distortions of the logo, font modifications, non-observance of proportions, modified
colours, modified treatment of the company name etc.).
logo
GENERALI PPF
Holding
GENERALI PPF
HOLDING
3.1
Basic font Latin

The font is another of the basic elements of the companys unified visual style.
The basic font for Generali PPF Holding B.V. is Berthold Bodoni, which is also the basic
font for Generali. This serif font is used in all printed materials and publications for longer,
descriptive texts. It complements the company logo and together they form its unmistakable
visual style.
The second basic font for Generali PPF Holding B.V. is Helvetica Neue. This sans-serif
font is easier to read than the Bodoni font. It is used primarily when working with factual
information.
The third basic font is GeneraliLogo Regular. This is a specially modified font used exclusively
for constructing the Generali group logos.
Typography
Berthold Bodoni
The permitted typefaces are Regular and Medium.
The basic text is set using the Regular typeface,
the Medium typeface is used for highlighted text,
headings and titles.
Helvetica Neue
The permitted typefaces are Light, Roman,
Medium and Bold. The basic text is set using the
Light or Roman typeface, the Medium and Bold
typefaces are used for highlighted text, headings
and titles. When combining typefaces, it is
necessary to achieve a clear distinction. Therefore
it is recommended to use either the Light and
Medium (Bold) or Roman and Bold typefaces
together.
abc de fg hij klmno pqr s tuv wx y z

ab c d e f g h i j k lm N O P q r stuvwxyz
01234 5678 9?!
abcd e f gh ijklm n opqrst uvw xyz
ab cde f g h i j k lm N O P qrstuvw xyz
01234 5678 9? !
abcde f gh i j k l m n opqrst u vw xyz

abcd e f g hij k l m NOP q rs tu v w xyz
0 12 34 56789? !
abcdef ghijk lmnop q r s tuv w xy z
abcdefghij klm NOP qr s tuvw xyz
0 12 34 56789?!
a bc de fg hi j k l mno pqrs t uv w x y z
abcde fghi j k l m NOPqr s t uvw xy z
0 12 34 56789?!
abcde f gh i j kl m n opqr s tu v w x y z
abcde f gh ijkl m NOP q rstu v w x y z
0 12 34 56789?!
GeneraliLogo Regular
abcdefghijklmNOPqrstuvwxyz
3.2
Basic font Cyrillic

The same rules apply to other Generali PPF Holding B.V. fonts when using the Cyrillic font.
The basic Bodoni Cyrillic font is used in all printed materials and publications for longer,
descriptive texts. The second basic font, Helvetica Cyrillic is used primarily when working
with factual information.
Typography
Bodoni Cyrillic
The permitted typefaces are Regular and Bold.
The basic text is set using the Regular typeface,
the Bold typeface is used for highlighted text,
Helvetica Cyrillic
The basic text is set in the Regular typeface while

0 12 34 56789?!

0 12 34 56789?!
3.3
Additional font Latin

If the basic font cannot be used for technical reasons, an additional font will be used.
ForGenerali PPF Holding B.V. these are two common fonts Times and Arial. Times is used
instead of Bodoni, Arial replaces Helvetica. It is permitted to use the Regular typeface for
basic text and Bold typeface for highlighted text, headings or titles.
Typography
Times
Arial
abcdef g h i j k l m n o p q r s t u v wx y z
a Bcdefghi j klm NOPqrstuvw xy z
012345 6 7 8 9 ? !
abcd e f g hi j kl m no pqr s t uv wx y z
abcd efg h i j k lm NO Pq rstuvw x y z
012345 6 7 8 9 ? !
a bcde f ghijk lm nopqr s t uv wx y z

abcd efg hi j klm NO Pq rstuvw xy z
0 12 34 56789?!
a bc de f ghi j kl m nopqr st uvw xyz
abcd efg hi jklm NO Pq rstuvw x y z
0 12 34 56789?!
3.4
Additional font Cyrillic

The same rules apply to Generali PPF Holding B.V.s additional fonts when using Cyrillic.
Times is used instead of Bodoni, Arial replaces Helvetica. It is permitted to use the Regular
typeface for the basic text and the Bold typeface for highlighted text, headings and titles.
Typography
Times
Arial

a
012345 6 7 8 9 ? !

012345 6 7 8 9 ? !

0 12 34 56789?!

0 12 34 56789?!
3.5
Basic font typesetting Latin

The proper typesetting of the text not only facilitates legibility it is also proof
of the professional approach and high standards of the company. It is always necessary
tocarefully and consistently observe all typographic rules.
The examples below illustrate how the text is justified, what specific font size is used,
and the suitable spacing.
Typography
8/12
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et, volor sum venim in henis accum adio enim velenim ilismodit augue min volenis nim non guer il
10/15
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diam iureet, volenis augait vel ulla ad dolobore dip ea conse ea consequam iustin
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12/17
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susto corercilla feum velit ex ex esto erostrud mincil in esecte exer
sequis amcore tet am dit nim do er ip el diam iureet, volenis augait
3.6
Basic font typesetting Cyrillic

The same rules apply when using a Cyrillic font.
It is always necessary tocarefully and consistently observe all typographic rules.
The examples below illustrate how the text is justified, what specific font size is used,
and the suitable spacing.
Typography
8/12
10/15
12/17
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,
. -
,
. . ,
,
,
,
.
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. -

4.1
Basic colours
Colours play a very important role in the companys visual style. The chosen colours become
the bearers of the corporate identity and enhance the companys visual presentation.
The basic corporate colours build on the colours of both logo elements. The Generali red
represents confidence and warmness, emphasising trust and reliability. Dominating the PPF
logo, blue supports its basic characteristics strength, dynamics, openness. The additional
silver works as a stabilising element that brings credibility. An alternative to the PPF silver,
grey (K = 38%) is used only where silver cannot be applied for process reasons.
COLOURS
PANTONE 1807
CMYK: 0/91/94/30
RGB: 155/0/18
RAL: 3031
PANTONE 281
CMYK: 100/72/0/38
RGB: 0/36/105
RAL: 5003
PANTONE 877
CMYK: 0/0/0/38
RGB: 186/189/186
RAL: 9006
CMYK: 0/0/0/38
RGB: 186/189/186
RAL: 9006
4.2
Additional colours
In addition to the basic colours, this design manual recommends other additional colours
aswell. They consist of several degrees of grey.
These colours are applied where the basic colours do not suffice. The additional colours
are chosen so as to correspond with the basic colours of the corporate visual style and its
further systematic development.
COLOURS
PANTONE COOL GRAY 4

CMYK: 0/0/0/20
RGB: 209/204/196
RAL: 7035
PANTONE COOL GRAY 6

CMYK: 0/0/0/40
RGB: 195/187/178
RAL: 7045
PANTONE COOL GRAY 9

CMYK: 0/0/0/60
RGB: 161/150/137
RAL: 7012
PANTONE COOL GRAY 11

CMYK: 0/0/0/80
RGB: 129/114/94
RAL: 7043
5.1
Principles of the visual style

The principal traits of Generali PPF Holding B.V.s unified visual style are purity, simplicity and
elegance. The main identification items are the logo, its colours, and the chosen corporate
font (see chapters 2, 3 and 4).
A vertical grey line is an additional corporate design element. It is placed so as to attract
attention to the information that needs to be highlighted (e.g. contact information etc.).
VISUAL
STYLE
The additional line is applied

inawidth of 0.4 mm. Thelength
ofthe additional vertical
line depends on the number

X
of rows ofthe relevant text
text
text
text
text
ofthedocument see chapters
block (excluding the title
text
text
text
text
6.3 and 6.4). Thetext is set to
text
text
the right ofthe line in a distance

equal tothewidth of the letter
text
text
text
text
H (save for exceptions such

as business cards see chapter
6.9). Theintroductory corporate
contacts are set in thebasic
corporate font, Bodoni.
text
text
text
text
text
text
text
text
text
text
text
text
text
text
text
text
5.2
Examples of the application of the visual style

The examples below illustrate the applications of the unified visual style.
More detailed information on the application and detailed drawings are provided
in the following chapters of the design manual.
VISUAL
STYLE
Generali PPF Holding B.V.

organizational unit
Na Pankrci 1658/121
140 21 Prague 4, Czech Republic
phone: +420 224 559 100

fax: +420 224 559 222
e-mail: info@generalippf.eu
www.generalippf.eu
Mr. John Smith

Company Name
Street Nr. 123
123 45 City
Country
Prague June 13, 2008
Subject: Headline
Dear Mr. Smith,
Generali and PPF Group have signed a Joint Venture agreement, according to which both partners contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth, M&A
and cooperation with Home Credit Group.
organizational unit
Na Pankrci 1658/121
S ctou
With compliments
phone: +420 123 456 789

fax: +420 123 456 789 Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform
in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Ruswww.generalippf.eu
sia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine.
We aim to become leading insurer in the CEE region. As a minimum target the value of the holding will
increase from EUR 5.1 billion in 2007 to a value of EUR 10 billion by 2012. We will build a large and diversified footprint in the region by entering new markets, with a focus on former CIS countries.
We will reach a market share of at least 10% in every key market to obtain scale and relevance. We will
build businesses with a broad range of products and services, rather than being niche players. We will
build strong and capable teams both locally as well as internationally who operate with an entrepreneurial
spirit and performance focus.
Yours faithfully
Sergio Balbinot
CEO and Chairman of the Board
Sergio Balbinot
1/1
Generali PPF Holding B.V. with registered office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands,
registered by Amsterdam Chamber of Commerce under reg. No. 34275688 with organizational unit in the Czech Republic,
Generali PPF Holding B.V., organizational unit, Id. No.: 282 39 652, with registered office at Na Pankrci 1658/121, P.O. Box 28,
140 21 Prague 4, Czech Republic, registered in the Trade Register maintained by the Municipal Court in Prague, section A, file 59992.
GENERALI PPF
HOLDING
Strategic objectives
of the Holding
GENERALI PPF
HOLDING
of the Holding
Subheadline
Subheadline
www.generalippf.eu
Prepared by Name Surname

Place 00. 00. 0000
CEO
and Chairman of the Board

organizational unit
Na Pankrci 1658/121
phone: +420 123 456 789
fax: +420 123 456 789
mobile phone: +420 123 456 789
www.generalippf.eu
6.1
Principles of work with office stationery

Consistency and systematic work with corporate design support the perception
of the brand by the general public and experts alike. This way, they help towards the easy
and unmistakable identification of the brand on the market. Office stationery is the most
frequently used tool for the visual presentation of the company. It usually creates the first,
unmistakable impression of the company. This is why it is essential to not only clearly define,
but also consistently observe fixed rules for the application of the logo and a unified visual
style. You can find the precise definitions of the rules on the following pages. The detailed
descriptions of the applications are prepared so as to provide the maximum help in working
with them effectively. The numerals in the drawings specify the dimensions and placement
ofthe individual elements, and the circled letters refer to the information on the font applied.
Office
Communication
20
Office stationery usually bears
100% (40.5)
20
information. This is why, when
A Name
Company
Street 000
000 00 City
Country
14.5
working with them, the basic

form of the logo without the text
is always used in order not to
duplicate the company name.
phone: +000A000 000 000

fax: +000 000 000 000
e-mail: xxx@xxx.xx
www.xxx.xx
1,5
60
The logo is placed in the top left

the companys basic contact
information company name,
City, 00. 00. 0000
address, telephone, fax, and e-mail
B
Name Surname
Company Name
Street Nr. 000
000 00 City
Country
contacts, and reference to the

corporate website. This information
Subject: Headline
is always highlighted with a vertical

grey line. The additional line is also
footer of the document. The body
Dear Mr. Xxx,
115
used with the court clause in the
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eum adipit wisim iriure faccum ver sum doloreet adiat. Wis elesequisi ea faciduisi.
text of the document is justified

left, the same as all other text
information.
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ipisi conumsandre consed magnibh et wismod ming eugait la accum veniscipsum ipis non velenibh.
Stationery intended primarily

for external communication is
recommended in a coloured design
while stationery intended for
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eum adipit wisim iriure faccum ver sum doloreet adiat.
internal communication may be

used in a economy black and white
design. The recommended paper
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for printing is white matt,

with a weight of 80 g/m2.
Contact information in the letter
heading is set in the basic
corporate font, Bodoni. The date,
Name Surname
function
addressee and subject are, for the

sake of distinction, set in one of
the additional corporate fonts
20
14.5
10
utilises the Bodoni font.
272.5
Arial. The court clause in the footer
190
20
20.5
thecompanys basic contact
corner. The header also contains
135
20
81
Legal requirements: Ore D

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Ute tat velis dolummodip ea augiam in henim quat praesse nisit, consequat in eum velit, vullaortie tatio del eum adipit wisim iriure
faccum ver sum doloreet adiat. Pat wis elesequisi ea faciduisi. Ore dolobore et nonsequat, sed ming euis essim zzrilit nostrud dit
dit dolor autpatum dignit euguerat. Ute tat velis dolummodip ea augiam in henim quat.
6.2
Letterhead
Letterhead is used for usual business correspondence of Generali PPF Holding B.V.
It is used primarily in external communication and is recommended in the coloured design.
The principles for creating a letterhead are the same as the principles for the creation
of an accompanying letter.
Office
Communication
20
The corporate logo in the basic
100% (40.5)
190
20
20
20.5
coloured design is situated in

thetop left corner. The companys
A PPF Holding B.V.

Generali
organizational unit
Na Pankrci 1658/121
14.5
basic contact information is

pre-printed at top right business
name, address, telephone, fax and
e-mail contact, and reference to
phone: +420A224 559 100

fax: +420 224 559 222
www.generalippf.eu
1,5
the corporate website, all anchored
60
using the additional vertical line.

Thecourt clause is pre-printed in
135
20
81
thefooter, also with the additional

line. The place and date are justified
left below the logo, to the level of
Mr. JohnBSmith
Company Name
Street Nr. 123
123 45 City
Country
the addressees address last row.

The addressee is justified right
Subject: Headline
based on the pre-printed contact

information above. The addressees
rows, justified left.
Dear Mr. Smith,
115
address is divided into individual
Generali and PPF GroupBhave signed a Joint Venture agreement, according to which both partners contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth, M&A
The subject of the letter is situated

above the salutation. The letter
text is justified left and right and
starts with the salutation, followed
Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform
in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine.
by a vacant row, which is followed

by the message. For the sake of
clarity, the message text can be
divided into several paragraphs

separated with a one-row space.
The observance of these rules will
safeguard that the company has an

elegant and distinguished look to
its office stationery. Theletter ends
with asalutation and a signature.
Yours faithfully
Contact information at the head of

the letter is set in the Bodoni font,
size 8/11. The date, addressee and
Sergio Balbinot
text are, for the sake of distinction,

set in the additional Arial font size
elements and texts is apparent in

the detailed drawing.
12.5
14.5
placement of the individual graphic
10
Bodoni font size 7.5/11. Theprecise
260
court clause at the footer uses the
20
272.5
10/15, the subject is size 12/18. The
1/1
D office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands,

Generali PPF Holding B.V. with registered
6.3
Representative letterhead
The top management of Generali PPF Holding B .V. uses a special luxury type of letterhead
with engraving for business correspondence. The elegant letterhead is pre-printed using
the offset technology on a white matt paper with a weight of 100 g/m2. The recommended
type of paper is e.g. Conqueror Smooth CX22 brilliant white, or Conqueror Texture Laid
brilliant white produced by Antalis. The representative letterheads should be accompanied
with envelopes and business cards printed on the same type of paper with the appropriate
weight.
Office
Communication
20
100% (40.5)
190
20
20
20.5
coloured design is engraved in

the top left corner. The companys
A PPF Holding B.V.

Generali
organizational unit
Na Pankrci 1658/121
14.5

pre-printed at top right business
name, address, telephone, fax and
e-mail contact, and reference to
phone: +420A224 559 100

fax: +420 224 559 222
www.generalippf.eu
1.5
the corporate website, all anchored
60

The court clause is pre-printed in
135
20
81
the footer, also with the additional

line. The place and date are justified
left below the logo, to the level of
Mr. JohnBSmith
Company Name
Street Nr. 123
123 45 City
Country
the addressees address last row.

The addressee is justified right
Subject: Headline
based on the pre-printed contact

information above. The addressees
rows, justified left.
Dear Mr. Smith,
115
address is divided into individual
Generali and PPF GroupBhave signed a Joint Venture agreement, according to which both partners contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth, M&A
The subject of the letter is situated

above the salutation. The letter
text is justified left and right and
starts with the salutation, followed
by avacant row, which is followed

by the message. For the sake of
clarity, the message text can be

separated with a one-row space.
The observance of these rules will
safeguard that the company has an

elegant and distinguished look to its
office stationery. The letter ends with
a salutation and a signature.
Yours faithfully
Contact information at the head of

the letter is set in the Bodoni font,
size 8/11. The date and addressee
Sergio Balbinot
are, for the sake of distinction, set in
1/1
individual graphic elements and texts

is apparent in the detailed drawing.
14.5
The precise placement of the
10
font size 7.5/11.
272.5
clause at the footer uses the Bodoni
12.5
20
the subject is size 12/18. The court
260
the additional Arial font size 10/15,

6.4
Other pages of the representative letterhead

Where the message of the document printed on the representative letterhead exceeds one
page, another sheet is used. Each other page of the aforesaid documents contains three
fixed elements the logo engraved in the top left corner and the pagination and the court
clause with the additional grey line in the footer.
Office
Communication
20
The text on the other page of the
100% (40.5)
20
190
20.5
documents is also justified left and

right; for the sake of clarity, it can
14.5
be divided into several paragraphs

separated with a single-row space.
The document is ended with
asalutation and signature.
Ore dolobore et nonsequat, sed mingAeuis essim zzrilit nostrud dit dit dolor autpatum dignit euguerat. Ute
50
The text and pagination are set in

Arial size 10/15. The court clause
in the footer uses the Bodoni font
size 7.5/11.
The exact placement of the
individual graphic elements and
texts is illustrated in the detailed
drawing.
Yours faithfully
Name Surname
function
12.5
14.5
10
272.5
260
20
2/2 A
C office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands,

20
6.5
FAX
Fax is used for Generali PPF Holding B.V.s everyday business communication.
A black and white design is anticipated for technical reasons.
Office
Communication
20
135
190
100% (40.5)
20
20
60
20.5
monochrome (black) design is

placed in the top left corner.
14.5
The document title is placed

left below the logo, next are
thesenders contact information
and the number of pages, and
the far right. All of these three
FAX
50
theaddressee and date are on
from
company
phone
elements are anchored using an
fax
additional vertical line. The footer
date
contains the pre-printed court
Name Surname
Company Name
+000 000 000 000
+000 000 000 000
00. 00. 0000
to
company
phone
fax
pages
Name Surname
Company Name
+000 000 000 000
+000 000 000 000
0
clause, also with an additional line.

The subject of the fax message
Subject: Headline
100
is situated above the salutation.

Thefax text is justified left and
Dear Mr. Smith,
right, starts with the salutation and
a vacant row, and continues with
the message body. The message

text can, for the sake of clarity, be
The text is ended with a salutation

and signature.
Yours faithfully
The document indication (Fax)

below the logo is set in the basic
corporate font, Bodoni, size 16/24.
Sergio Balbinot
The initial contact information

uses the Bodoni font size 8/15.
Thespecific contact information
and fax text utilise Arial size 10/15,
the subject is size 12/18. The court
clause in the footer is set in the
Bodoni font size 7.5/11.
The precise location of the
20
14.5
10
thedetailed drawing.
272.5
parts of texts is illustrated in
E office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands,

6.6
MEMO
A memo is a tool for Generali PPF Holding B.V.s everyday internal communication. A black
and white design is anticipated for economic reasons.
Office
Communication
20
135
100% (40.5)
20.5
black and white design is placed in

the top left corner. The document
14.5
title is justified left below the logo,

next is the sender, the number
of the documents pages, and
attachments if any. The addressee,
MEMO
24
recipients of the document,
50
date, degree of urgency, further

and subject are on the far right.
from
B NameCSurname
pages
attach.
cc
Allthree elements are anchored
subject
using the additional vertical
C
to B
Name Surname
date
00
00. 00. 0000
class.
00
Important
Name Surname, Name Surname, Name Surname, Name Surname
Subject subject subject subject subject subject subject subject
line. The footer contains the

preprinted court clause, also with
theadditional line.
100
Generali and PPFCGroup have signed a Joint Venture agreement, according to which both partners contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth, M&A
The document text is justified

left and right and contains a brief
message. It may also start with
asalutation, followed by a vacant
in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Rus-
row (similarly as with a letter or
fax). The message text may, for
Generali and PPF Group have signed a Joint Venture agreement, according to which both partners con-
the sake of clarity, be divided into
tributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth, M&A
several paragraphs separated with

a single-row space.
The document indication (Memo)
below the logo is set in the basic
corporate font, Bodoni, size 16/24.
The initial contact information
utilises the Bodoni font size 8/15.
The specific contact information
and memo text utilise Arial size
10/15. The court clause in the
footer is set using Bodoni size
7.5/11.
20
14.5
10
drawing.
272.5
text is illustrated in the detailed
190
20
20
60

6.7
Meeting report
The unified visual style also defines the form of another black and white document Meeting
report. This document is used for recording information from both internal discussions and
discussions with external contractors and business partners.
Office
Communication
20
190
100% (40.5)
20
20
60
20.5
black-and-white design is
situated in the top left corner.
14.5
The document title is justified left

below the logo, next to it there is
the title of the discussion, place
and date of the discussion, the
29.5
These elements are anchored
50
participants and persons excused.

using an additional vertical line.
The court clause is pre-printed in
MEETING
REPORT
the footer, also with the additional
B
meeting
place, date
present
apologies
C subject subject subject subject subject subject

Subject
Place, 00.00.0000
Name Surname, Name Surname, Name Surname, Name
Surname,
Surname,
Surname
Surname
line.
Agenda
C
1. text text text text text text text text text text text text text text text text text text
90
The document starts with an

overview of the agenda, followed
by detailed information on the
various items of the agenda. This
1. Generali and PPF Group have signed a Joint Venture agreement, according to which both partners
contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term
commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth,
information is separated using

a single-row space. The text is
M&A and cooperation with Home Credit Group.
justified left and right.

2. Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania,
Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine.
The document designation below

the logo (Meeting report) is set in
3. Generali and PPF Group have signed a Joint Venture agreement, according to which both partners
contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term
commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth,
the basic corporate font of Bodoni,

size 16/24. The introductory
information is set in Bodoni size
M&A and cooperation with Home Credit Group.
8/15. The particulars in the header

and the body of the report utilise
Arial size 10/15. The individual
items of the agenda are introduced
with a numeral set in Arial as well.
The court clause in the footer is set
in Bodoni size 7.5/11.
The precise location of the various
graphic elements and parts of
20
12.5
14.5
10
272.5
drawing.
260
1/1

6.8
Completion certificate
The completion certificate is a document confirming the hand-over or reception of a specific
delivery. It is used predominantly in internal communication and the coloured design is
recommended for it.
Office
Communication
20
135
190
100% (40.5)
20
20
60
20.5
coloured design is placed in the

top left corner. The companys

organizational unit
Na Pankrci 1658/121
14.5

pre-printed at top right name,
address, telephone, fax and e-mail
phone: +420 224 559 100

fax: +420 224 559 222
www.generalippf.eu
contacts, and the reference to the

B
19
50
corporate website, all anchored

Thedocument title is justified left
COMPLETION
CERTIFICATE
recipient
address
sender
Name Surname
Name Surname
Name Surname
below the logo, next is the sender

and date, and the addressee
including contact details is on
D
Subject: Headline
85
the far right. All three elements

are anchored using an additional
the footer.
The subject of the completion
in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Rus-
certificate is situated above the
vertical line. The court clause with

an additional line is pre-printed in
message. The text of the document

is justified left and right and
contains the brief message. This is
ended with the defined room for the
date and time and the signatures
date, time
date, time
signature of sender
signature of recipient
ofthe sender and therecipient.

The basic and introductory contact
information utilises the Bodoni font
size 8/11. The document indication
(Completion Certificate) below the
logo is set in Bodoni size 16/24.
Thespecific contact information
and the text of the completion
certificate use the additional Arial
font size 10/15, for subject size
12/18. Thecourt clause in the footer
is set in the Bodoni font size 7.5/11.

drawing.
14.5
10
272.5
20
E office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands,
6.9
Other pages of the documents

If the documents message exceeds a single page, another sheet is used.
Each other page of the aforesaid documents contains three fixed elements the logo
(either in the basic coloured design or black and white design) in the top left corner and the
pagination and the court clause with the additional grey line in the footer.
Office
Communication
20
The text on the other page of the
100% (40.5)
20
190
20.5
documents is also justified left and

14.5

The document is ended with
asalutation and signature.
Ore dolobore et nonsequat, sed mingAeuis essim zzrilit nostrud dit dit dolor autpatum dignit euguerat. Ute
50
The text and pagination are set in

Arial size 10/15. The court clause
in the footer uses the Bodoni font
size 7.5/11.
Theexact placement of the
drawing.
Yours faithfully
Name Surname
function
12.5
14.5
10
272.5
260
20
2/2 A
C office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands,

20
6.10
Press release
A press release is the principal written communication medium between the company and
the media.
The full-colour version is intended for distribution by e-mail and the black and white version is
intended for faxing.
The press release is the companys only basic office stationery bearing the basic variant
ofthe logo with text in its header.
Office
Communication
20
190
The logo in the basic colour
100% (70)
20
20
23.5
design with text is placed in the

top left corner. The document
title is preprinted at the top
PRESS RELEASE
TISKOV ZPRVA
11.5
right in English and Czech (local

language), both anchored using an
additional vertical line. The footer
with the additional line as well.
Headline headline headline headline headline
50
has apreprinted court clause
Subheadline subheadline subheadline subheadline subheadline subheadline
Thepress release is introduced

with a prominent headline and
a subtitle. Following a double
Prague, 00. 00. 0000 Generali and PPF Group have signed a Joint Venture agreement, according to
which both partners contributed all their assets in the CEE region to a newly created Generali PPF Holding
(GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through:
organic growth, M&A and cooperation with Home Credit Group.
space, there is a place and date

specification and then the press
releases key message.
The release text is justified left and

build businesses with a broad range of products and services, rather than being niche players. We will invest in growth and market share while maintaining an overall solid financial performance. We will build
strong and capable teams both locally as well as internationally who operate with an entrepreneurial spirit

The release ends with the name,
and performance focus.
position and contact information

of the person issuing the release.
Name Surname
function
contact information
Following a double space is basic

factual information on Generali
PPF Holding B.V.
About company
Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform in the high-potentia l CIS
countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine. We will reach a market share of at least 10% in every key market to obtain scale and relevance. We will build businesses with
a broad range of products and services, rather than being niche players. We will invest in growth and market share while maintaining
The document titles in the header

are set in Bodoni size 16/16.
The headline, subtitle, message,
an overall solid financial performance. We will build strong and capable teams both locally as well as internationally who operate with
an entrepreneurial spirit and performance focus.
subheadings, press release

message, and factual information
on the company are set in the Arial
additional font size 16/24, 12/18, or
10/15 and 8/12. The court clause in
the footer uses Bodoni size 7.5/11.
20
drawing.
8,5
18.5
10
260.5 260
1/1
For more information about Generali PPF Holding please visit www.generalippf.eu.
6.11
Other page of the press release

If the press releases message exceeds one page, another sheet is used.
Every other page contains four fixed elements logo with text in the top left corner,
document title in two languages (English always first), and the pagination and court clause
with the additional grey line in the footer.
Office
Communication
20
190
The text on the other page
100% (70)
20
20
23.5
of the documents is also justified

left and right, for the sake of clarity
it can be divided into several
PRESS RELEASE
TISKOV ZPRVA
11.5
paragraphs separated with a

single-row space. The release
ends with the name, position and
issuing the press release. Following
50
contact information of the person

a double space is the basic factual
information on Generali PPF Holding
B.V.

The document titles in the header

are set in Bodoni size 16/16.
Thepress release message and

build businesses with a broad range of products and services, rather than being niche players. We will invest in growth and market share while maintaining an overall solid financial performance. We will build
factual information on the company

are set in the Arial additional font
size 10/15 and 8/12. The court
strong and capable teams both locally as well as internationally who operate with an entrepreneurial spirit
and performance focus.
clause in the footer uses Bodoni

size 7.5/11.
Name Surname
function
contact information

drawing.
About company
Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform in the high-potentia l CIS
countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine. We will reach a market share of at least 10% in every key market to obtain scale and relevance. We will build businesses with
a broad range of products and services, rather than being niche players. We will invest in growth and market share while maintaining
an overall solid financial performance. We will build strong and capable teams both locally as well as internationally who operate with
an entrepreneurial spirit and performance focus.
8,5
18.5
10
260.5 260
20
2/2
For more information about Generali PPF Holding please visit www.generalippf.eu.
6.12
Business cards
A business card handed out at the first meeting creates the first and usually determining
impression. This is why business cards are an important tool of the companys visual
presentation. For this reason, they should have a unified design for all employees
of the company in order to support the corporate design.
Office
Communication
5.5
37
65% (26.4 x 14.3)

0
The standard format for
1.5
thebusiness card is 8555 mm.
A
Name Surname
It is recommended to use a paper
function
with a weight of 300 g/m , white,

2
matt, and without a prominent

texture. The coloured logo is
there is an additional vertical line,

0.4 mm wide and aligned to the
logo height. Contact information
is situated 1.5 mm to the right,
always justified left. It is set in
24.5
part of the card. Right of the logo
26
placed in the centre of the left
Company Name
Street 000/00
000 00 City
Country
phone: +000 000 000 000
fax: +000 000 000 000
mobile phone: +000 000 000 000
e-mail: xxx@xxx.xx
www.xxx.xx
the corporate font, Bodoni, size

6.5/8. The name and position
are specified above the contact
information. They are apart from
Sergio Balbinot
the other elements on the card
CEO
and Chairman of the Board
to gain more prominence. Name

and surname are set in Bodoni
size 8.5/8.7, Medium typeface.
Theposition is also set in Bodoni,
size 6.5/10, the same as the
contact information provided
below. If the position name is
longer, it can be divided into two
rows see the second detailed

organizational unit
Na Pankrci 1658/121
phone: +420 123 456 789
fax: +420 123 456 789
mobile phone: +420 123 456 789
www.generalippf.eu
drawing. The additional line

then introduces all three rows.
Thelength of the line depends
on the number of rows in the text
Sergio Balbinot
block. The size of the font and
spacing remains unchanged.

Theprecise placement of the
drawing.

organizational unit
Na Pankrci 1658/121
phone: +420 123 456 789
www.generalippf.eu
6.13
Compliment cards
Compliment cards belong to commonly used office stationery. They usually accompany
various types of mail such as the annual report, information materials, or samples. Similarly
as the business card, the compliment card must respect the basic principles of the unified
visual style. A compliment card is always bilingual (local language/English).
Office
Communication
10
71
124
A PPF Holding B.V.

Generali
organizational unit
Na Pankrci 1658/121
phone: +420 123 456 789

fax: +420 123 456 789
www.generalippf.eu
100% (40.5)
0
The standard format for

It is recommended to use paper
with a weight of300 g/m , white,
14
acompliment card is 210100mm.

2
matt, and without a prominent

easy to write on. Therefore it is
not recommended to use paper
with any finish such as lacquering
orlamination.
Acompliment card consists of
three elements. At the top, there
is a coloured logo justified left
and contact information divided
into two columns, divided with
anadditional grey line.
Contact information is set in
the corporate font, Bodoni, size
8/11. The text S ctou/ With
compliments is situated below
thecontact information, set in
Bodoni size 14/21.
drawing.
42
texture. The paper should be

B
S ctou
With compliments
6.14
Envelopes
Pre-printed envelopes are used for all written correspondence. They are of the standard DL,
C4 and C5 formats with a unified graphic design.
Office
Communication
10
The basic coloured logo is placed
100% (40.5)
complemented with the companys
14
in the top left corner. It is

basic contact information.
The amount of contact information

is arbitrary. If there are more rows,
14.5
an additional vertical line.
40
Theinformation is introduced with

organizational unit
Na Pankrci 1658/121
www.generalippf.eu
the additional line needs to be
Name Surname
Company Name
Street Nr. 000
000 00 City
Country
prolonged. The contact information

is set in the corporate font, Bodoni,
size 8/11. The recipients address
is situated in the usual position
on the bottom right quarter
oftheenvelope, and it is justified
left. Itis printed on special white
labels using personal computers.
Ituses the additional corporate
font, Arial, size 10/15. It is not
permitted to write the recipients
address by hand.
drawing.

organizational unit
Na Pankrci 1658/121
www.generalippf.eu
Name Surname
Company Name
Street Nr. 000
000 00 City

organizational unit
Na Pankrci 1658/121
www.generalippf.eu
Country
Name Surname
Company Name
Street Nr. 000
000 00 City
Country
6.15
Presentation folders
Corporate documents can be kept or handed over in presentation folders. These are
designed in a pure and elegant style. The presentation folders are made in the standard
format with flaps.
It is recommended to use paper with a weight of 300 g/m2, white, and matt. The material
may have a prominent texture. Colours are protected using lamination.
Office
Communication
The exterior of the folders is

imprinted in silver.
As there is no contact information
on the title page of the folder,
thelogo variant used is the
coloured one with text. The logo
is placed in the bottom left corner.
Thebottom flap is cut through
so that abusiness card can be
slipped in. The companys contact
information is set in the footer
of the rear side of the folder,
justified left and introduced with an
additional vertical line. The contact
information is set in the corporate
font, Bodoni, size 8/11.
The precise placement
oftheindividual graphic elements
and text is illustrated in the
detailed drawing.
A
organizational unit
Na Pankrci 1658/121
140 21 Praha 4, Czech Republic
A
phone: +420 123 456 789
fax: +420 123 456 789
www.generalippf.eu
GENERALI PPF
HOLDING
6.16
Principles for completing forms

The company uses a number of various forms. Their two basic elements are the basic
form of the coloured or black and white logo and the court clause in the footer. The rest is
adapted to the current needs.
Office
Communication
20
190
The document title is justified
100% (70)
20
20
23.5
left below the logo, followed by

specific information. Everything is
set in Arial the document title is
GENERALI PPF
HOLDING
11.5
size 14/21, subparagraph headers

size 10/15 and standard text 8/12.
Tables are conceived as open i.e.
using only the bottom underlining

50
of rows, with columns separated
Dotaznk pro novho zamstnance

Pozice:B
using a space size 4 pt.
Datum nstupu:
Druh PP:
Osobn daje
Jmno, pjmen a titul:
Rodn slo:
Rodn pjmen (vechna dve pouvan pjmen):
Datum a msto narozen:
Zdravotn pojiovna:
slo OP:
Pohlav:
Sttn pslunost:
Stav:
Poet dt u en:
slo bankovnho tu, na kter Vm m bt zaslna mzda:
Vlastnte idisk prkaz:
o ano
o ne
Ukonen vojensk sluba:
o ano
o ne
Zmnn prac. schopnost:

Datum:
o ano
o ne
Poivatel dchodu:
Druh a datum piznn:
o ano
o ne
Zamstnn v zahrani:
o ano
o ne
Nzev a adresa zahranin pojiovny:
(vyplnit v ppad, e se jedn o posledn zamstnn ped

vstupem do na spolenosti)
Trval bydlit:
slo pojitn:
Ulice, slo:
Ulice, slo:
Msto, PS:
Msto, PS:
Telefon, email:
Telefon, email:
Pechodn bydlit:
Nejvy ukonen vzdln:
Vyivovan osoby
Jmno:
Pjmen:
Vztah:
Rodn slo:
Kontaktn osoba v nalhavm ppad

Jmno:
Pjmen:
Vztah:
Adresa:
Telefon:
Souhlasm s pouitm sv fotograe na intranetu spolenosti.
Datum:
Podpis zamstnance: .
14.5
10
272.5
20
6.17
Stamps
The corporate stamp consists of two basic elements basic form of the logo and contact
information. The composition of the information on the stamp arises from the specific needs
and is not codified, but the basic framework illustrated in the detailed drawings on this page
must always be maintained.
Office
Communication
65% (26.4)
A
The monochrome logo is situated
information is situated right
14.3
left and with a 65% size. Contact

organizational unit
Na Pankrci 1658/121
IN: 28239652
ofthe logo, In the protection zone

distance. The information is set
inthe corporate font, Bodoni.
Where the text is set into five
rows (A), the font size used will be
7.5/8.85.
Where the text is set in four rows
(B), the font size used will be
65% (26.4)
7.5/11.85.
B
14.3

Na Pankrci 1658/121
IN: 28239652
7.1
PowerPoint presentation
The PowerPoint software is a common tool for presenting any information. The presentations
made in this software must respect the basic rules of the unified corporate visual style.
Presentations are created using an electronic template with a pre-defined basic graphic
layout and style for completing the individual pages.
MULTIMEDIA
APPLICATIONS
As the title page of the

presentation contains no contact
information, the coloured form of
GENERALI PPF
HOLDING
the logo with text will be used.

The logo is placed in the top left
of the Holding
corner. A vertical additional line is

situated to the right, introducing
Subheadline
the presentation title and subtitle

at the top of the page and the
name of the author and place and
date in the footer.
All text information specified in the
presentation uses the additional
corporate font of Arial. The users
are not allowed to modify the
introduction pages basic layout.
Prepared by Name Surname

Place 00. 00. 0000
Other pages of the presentation

give the author the room for
adapting them to his needs. The
page is introduced with the title
of the chapter. Three elements in
GENERALI PPF
HOLDING
the footer are a fixed part of each

page. A coloured logo with text is
Strategic objectives of the Holding

Strategic objectives of the Holding
page 3
far left. The title of the presentation

is set in the middle, and pagination
Chapter headline
is far right, both introduced with

agrey additional line.
While the presentation is

primarily intended for use in the
electronic form, it can be printed
onacolour printer onto paper with
arecommended weight of150 g/m2
and bound using a ring binder
(onthe left).

Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam venisi blandignim vero do odolenim dolor at
veleseniat ver suscidunt ad exerili quisis am doluptat inim auguerat. Non ut lute dipsusto commod tatinit, conumsandre
consed magnibh et wismod ming eugait la accum veniscipsum ipis non utatin velenibh eros aut aliquisim do odolenibh
eniscid uismolobore tin henibh et, consecte minibh ea feum ipisi conumsandre consed magnibh et wismod ming eugait
la accum veniscipsum ipis non velenibh.
Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam venisi blandignim vero do odolenim dolor at
veleseniat ver suscidunt ad exerili quisis am doluptat inim auguerat. Non ut lute dipsusto commod tatinit, conumsandre
consed magnibh et wismod ming eugait la accum veniscipsum ipis non utatin velenibh eros aut aliquisim do odolenibh
eniscid uismolobore.
Bulgaria
Croatia
Czech Republic
Hungary
7.2
CD-ROM, DVD
The continuously increasing demand for transmitting ever-increasing amounts of data
has made the multimedia media an item of daily use. CD and DVD can be found almost
everywhere. These media also represent the corporate design.
MULTIMEDIA
APPLICATIONS
The area of the CD or DVD or

thebooklet offer only limited room
for applying the unified visual
style. Thus the work with the
GENERALI PPF
HOLDING
various items is rather minimalist.

Thecoloured logo variant with text
is always used and complemented
with the name or subtitle,
introduced by an additional vertical
line. The footer of the booklet
of the Holding
contains a link to the corporate

website.
Subheadline
www.generalippf.eu
GENERALI PPF
HOLDING
of the Holding
Subheadline
7.3
Electronic signature e-mail

E-mail is the chief communication tool of today. The unified ending with the employees
signature enhances the brand perception.
MULTIMEDIA
APPLICATIONS
The e-mail text and all contact

information is justified left.
Thegreeting is followed
by name and surname and
position. The following block
contains the companys basic
contact information name and
address. The following block
Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam
venisi blandignim vero do odolenim dolor at veleseniat ver suscidunt ad exerili
quisis am doluptat inim auguerat. Non ut lute dipsusto commod tatinit,
conumsandre consed magnibh et wismod ming eugait la accum veniscipsum
ipis non utatin velenibh eros aut aliquisim do odolenibh eniscid uismolobore tin
henibh et, consecte.
offers thespecific contact

data oftherespective person.
Theentire e-mail message ends
with thebasic coloured variant
Name Surname
function
ofthe logo.
Company Name
Street 000
000 00 City, Country
phone: +000 000 000 000
e-mail: xxx@xxx.xx
www.generalippf.eu
7.4
MULTIMEDIA
APPLICATIONS
Electronic templates
A set of electronic templates for MS Office Word was created for certain types of the
corporate office stationery. The Bodoni font is a special typeface which is not available
on standard PC. Therefore, in templates all sections using the Bodoni font are replaced
with apicture (.eps) to avoid problems with a missing font. We recommend to follow this
procedure when creating other templates.
The set of templates is available on the CD Corporate Design Manual.
CORPORATE DESIGN MANUAL

Generali PPF Holding B.V., organisational unit, 2008
Design Ogilvy CID, s.r.o., 2008

201 Logomanual of GPH

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GENERALI PPF

Basic font Latin

Principles of the visual style

Principles of work with office stationery

Working with the manual

(B.V. always in capitals)

Generali PPF Holding B.V..

Basic form of the LOGO

Basic form of the LOGO coloured

Basic form of the LOGO Greyscale

Basic form of the LOGO Black and White

Detailed description of the logo

The logo is clearly defined by two

units X and Y. The unit Y defines

Minimal protection zone

150% format A3 60.8 x 33 mm

100% format A4 40.5 x 22 mm

65% business card 26.4 x 14.3 mm

40% minimum size 16.2 x 8.8 mm

logo on black and white background

logo on coloured background

Logo basic form of the logo with text

Detailed description of the logo with text

ofthe individual elements are

The company name is set in the

50% minimum size 35 x 8.8 mm

Prohibited variations of the logo

Basic font Latin

abc de fg hij klmno pqr s tuv wx y z

abcde f gh i j k l m n opqrst u vw xyz

Basic font Cyrillic

Additional font Latin

a bcde f ghijk lm nopqr s t uv wx y z

Additional font Cyrillic

Basic font typesetting Latin

Basic font typesetting Cyrillic

PANTONE COOL GRAY 4

PANTONE COOL GRAY 6

PANTONE COOL GRAY 9

PANTONE COOL GRAY 11

Principles of the visual style

The additional line is applied

line depends on the number

of rows ofthe relevant text

ofthedocument see chapters

block (excluding the title

6.3 and 6.4). Thetext is set to

the right ofthe line in a distance

H (save for exceptions such

Examples of the application of the visual style

Generali PPF Holding B.V.

phone: +420 224 559 100

Mr. John Smith

Prague June 13, 2008

phone: +420 123 456 789

sia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine.

Prepared by Name Surname

Generali PPF Holding B.V.

Principles of work with office stationery

Office stationery usually bears

information. This is why, when

working with them, the basic

phone: +000A000 000 000

The logo is placed in the top left