Escolar Documentos
Profissional Documentos
Cultura Documentos
Week 1
Introduction to Celebrity by Glyn Davis
Video Transcript
Andy Warhol's interest in celebrities started early in life. As a child he
collected signed portraits of Hollywood stars including Mae West and Shirley
Temple in a scrapbook. In the Warhol museum in Pittsburgh, the North
American city where he was born, grew up, studied and is now buried, there is
a room devoted to these pictures.
Warhol first made his name as an artist in the early 1960s producing paintings
of everyday household objects: Coca-Cola bottles, Campbell's Soup cans.
However, he's probably still best known for the paintings that he produced
throughout the 1960s of celebrities, including Marilyn Monroe, Liz Taylor, Elvis
Presley, and Jackie Kennedy. With all of these paintings, Warhol appropriated
already existing images from newspapers, magazines, or other publicity
materials.
The image of Marilyn Monroe that he used over and over again, for example,
was cropped from a publicity still made for the 1953 film Niagara. This
process of appropriation is one of the main ways in which Warhol is
connected to the movement known as Pop Art. Roy Lichtenstein took images
from comic books and blew them up in scale to become the subject of large
paintings. James Rosenquist would collapse together images of cars,
airplanes, spaghetti, lipstick, all taken from advertising. Unlike the abstract
expressionist movement of the 1950s, associated with painters such as
Jackson Pollock, Pop Art troubled at the distinction between popular culture
and high art, putting familiar objects into gallery spaces. Many works of art by
Pop artists also challenge the idea of the artist as a creative visionary. If the
images that they were appropriating could be found elsewhere in magazines,
in supermarkets and so on, then what exactly were they adding? Are pop
artists really just thieves?
Although some of the canvasses he produced during the 1960s of Monroe,
Presley, Taylor and others featured just one image of the famous person, in
many others the image itself was repeated. Repetition is a key theme for
understanding Warhol's career. In a 1963 interview with Gene Swenson for
Art News he claimed that he wanted to be a machine in fact, that everybody
should be a machine. Throughout his career, he would produce multiple
versions of the same image, each inflected slightly differently through choice
of colour, cropping and framing, and so on. Over numerous canvasses, he
would multiply his chosen appropriated image: a double Elvis, Marilyn 50
times.
With this process, attention is being drawn to the ubiquity of mass mediated
images, the repetitive sameness of consumer culture. Presented with Monroe
50 times over, we stop seeing the celebrity and instead notice the
silkscreening errors, the smears of paint out of alignment, the minor ways in