Escolar Documentos
Profissional Documentos
Cultura Documentos
Letter of Transmittal
September 6, 2013
Dr. Tamgid Ahmed Chowdhury
Assistant Professor
School of Business
North South University
Plot-15, Block-B, Bashundhara R/A, Dhaka-1229
Dear Sir, with due respect, we are the students of your course named Marketing Research had
great pleasure doing this course with you. Here is the research paper named Perception of the
Citizens towards Chemical Mixed Hazardous Products (foods) in Bangladesh. This paper
initially contents methodology of the research that we have conducted. Then we have analyzed
all the surveyed data of starting from qualitative and quantitative methods of research. This
report solely emphasizes on citizens who are a significant market for chemical mixed foods. We
assure that any material reproduced in this paper has been fully acknowledged. We look forward
for your acceptance of this research paper. If you have any further enquiry concerning any
additional information, we would be very pleased to clarify that.
Masud Rana
Kamrul Hasan
Mahin Chowdhury
Jawad Hossain
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Acknowledgement
We owe a debt of gratitude to all those people without whom this project would have never been
accomplished. These people, not only mentored us but they also made it a point that this paper
becomes a classy piece of research paper and its only their patronage, their mentoring, their
constructive assistance and guidance that has made the research really meaningful and a well
thought out piece of literature.
At first, we would like to express our gratitude to Almighty Allah who has given us the
opportunity to do this social business plan as an integral part of this course and provided us the
strength to complete the project within the stipulated time.
We would like to express our gratitude to Dr. Tamgid Ahmed Chowdhury, the course
instructor, for his whole-hearted supervision during the period. It is a great honor for us to submit
this research paper to him. His suggestion and comments were really a great source of spirit to
make the plan a good one. His enthusiastic support and guidance has inspired us to complete this
task successfully. It would not be possible for us to complete the paper, but for his help. His
continuous and enthusiastic monitoring has motivated us to reach to our goal on time and with
efficiency.
We are also thankful to the authors, whose journals, books we have consulted in preparing this
report. Where this research paper succeeds we share the credit, where it errors we alone accept
the responsibility.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Executive Summary
It has become a very common phenomenon in the market all over the country that the sellers mix
different chemicals for example formalin in different types of products especially in the food
items and in the fruits. Different hazardous and life killing chemical are mixed with all most all
types of foods and fruits. This has been prevailing different dangerous and unexpected disease s
which kills lives in the society and creating problems in our society. This unexpected incidence
influences us to undertake a customer survey research on the perception of the citizens towards
chemical mixed hazardous products (foods) in Bangladesh.
The main objective of this study is to understand and analyze the perception of the citizens of
Bangladesh towards the buying and the selling of the chemical mixed products / foods in the
market. We worked on this specific research paper to understand and analyze the customer
insights and attitude towards the different types of foods, to understand and identify the customer
responds on chemical mixed products/ foods.
Survey research was conducted to measure the customer perception of the citizen on the
chemical mixed products/ foods in Bangladesh. Therefore a questionnaire was prepared to
collect primary data from its targeted group to know buyers and the sellers view points on
chemical mixed products/ foods in the market. Thus conducting both qualitative and quantitative
research we have come to an understanding that chemical mixture in foods is becoming very
acute and practiced in the market so widely. However, from the customers point of view they
are willing to buy such products but they are left no other option but buying. On the other hand,
it has been found out that sellers are practicing such bad practice in every possible way.
Well, we have worked on this research topic for a short period of time, so we may miss out any
important topic that should have been covered. But it we believe on the basis of this research
paper government as well as consumer markets can necessary measures to stop this hazardous
practice.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
TABLE OF CONTENTS
Letter of Transmittal ..................................................................................................................1
Acknowledgement.......................................................................................................................2
Executive Summary ....................................................................................................................3
List of Tables ..............................................................................................................................6
INTRODUCTION ......................................................................................................................7
Problem Definition .....................................................................................................................8
Background to the Problem ............................................................................................................... 8
Statement to the Problem ................................................................................................................... 8
Rationale of the Study........................................................................................................................ 8
Approach to the Problem ............................................................................................................9
Literature Review............................................................................................................................... 9
Objectives of the Research............................................................................................................... 12
Broad Objective ............................................................................................................................... 12
Specific Objectives .......................................................................................................................... 12
Methodology ............................................................................................................................. 13
Research Design........................................................................................................................ 13
Research Approach .......................................................................................................................... 13
Types of research ............................................................................................................................. 13
Information Needed ......................................................................................................................... 14
Data collection ................................................................................................................................. 14
Survey .............................................................................................................................................. 15
Primary Data Sources ...................................................................................................................... 15
Secondary Sources ........................................................................................................................... 15
Scaling Techniques .......................................................................................................................... 16
Questionnaires Preparation .............................................................................................................. 16
Sample Selection/ Techniques ......................................................................................................... 16
Statistical Process............................................................................................................................. 17
Fieldwork ......................................................................................................................................... 18
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
List of Tables
1. Frequency Tables
2. T-test Tables
3. Chi-Square test Tables
4. One-Sample test Tables
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
INTRODUCTION
Nowadays in Bangladesh there is new topics is increases which is chemical mixed food. Some
business men are doing this kind of staffs to make a huge profit. Chemical mixed food is very
harmful to human body. Some business men are become greedy thats why they do this easily.
They sell chemical mixed food and consumers do not know it. Chemical mixed food is a very
common problem in our country. There is no food safety on our country. For our self-safety we
should take some action against these illegal businessmen. Food safety became last decades very
important for both governments, producers of food products and consumers as well. Food safety
is considering mainly three types of hazards: (a) microbiological hazards; (b) physical hazards
and (c) chemical hazards. However, most of the chemical hazards have long term health
problems for the consumers of food products. Problems with food safety can be very divers in
Bangladesh. However, food safety must be differentiated from food quality. Food safety is the
basic requirement for a food product. Consumers may not become ill from eating a food product.
Food quality on the other hand, is also important as food safety. Fish and seafood are an
important part of a healthy diet and are considered as the biggest source of protein. Fish culture
has been contributing significantly to the export earning, employment generation, poverty
alleviation and to the economic development of Bangladesh. This can impose differences in the
same type of a food product placed on the market by different suppliers or in different countries.
Formalin is a generic term which describes a solution of 37% formaldehyde gas dissolved in
water. Solution of formalin for use in fish should contain 10-15% methanol which inhibits
formation of a highly toxic compound. Now-a-days available reports in the newspaper, the
dishonest businessmen are using formalin in fish to keep freshness or shelf life for longer time
without signs of spoilage. They have very little knowledge about formalins effect on human
body. They know very well that formalin is not allowed to use in fish in our or in foreign
countries.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Problem Definition
Background to the Problem
There are some TV news, paper articles, some sort of talk shows, seminars and gossips going on
around us in the society everyday about a single issue. It means the issue must be very serious, it
means it is related to majority, it means it is related to human life. What is the issue then? It is
nothing but the usage of the life killing toxic chemicals in the daily needed commodities
especially in the food items which of course is the stake of every one, the attention of all levels
of the people in the society. It is nothing but creeping steps towards destroying a nation. Here in
the research we are going to identify, observe, analyze and interpret the perception of the citizens
towards chemical mixed hazardous products (foods) in Bangladesh. How people take, what is
there reaction, what is there opinion about the issue in next future? Do they think it as a problem
or not and want to continue it or they want to solve the problem, if they want to solve it then
How they think to solve this life killing problem.
A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
forefinger to the malnutrition as a significant cause of child mortality, this report mentioned that
in every 19 children 1 child die before they complete five years.
World Health Organization (WHO) has expressed its anxiety about the impact of food safety
upon public health in Bangladesh in its website. It reveals that unsafe food can be a significant
reason of many chronic and non-chronic diseases including but not limited to diarrhea, cancer,
heart diseases, various kidney diseases and birth defects. Find a discussion below concerning the
core food safety issues and their specific potential impact upon the public health.
Unhygienic practices in food handling become a common phenomenon in the Bangladesh food
industry. Countless restaurants, fast food outlets are cooking, baking and processing foods in
extremely unhealthy environments. Unhygienic food is a significant reason of diarrheal diseases
as well as malnutrition. Referring the data of International Centre for Diarrheal Disease
Research, Bangladesh (ICDDRB), WHO suggested that in Bangladesh at least 501 people visits
hospital every day for diarrheal diseases that are related to food safety. The NTFS has also used
by similar ICDDRB data which mentioned that a total of1, 657,381 cases of acute diarrhea and
resultant deaths of 2,064 lives occurred in 1998 alone in Bangladesh. Especially, the extent of
attacks and deaths from diarrhea has become alarming for the last couple of years in Bangladesh.
The report of the Directorate General of Health Services (DGHS) mirrors the magnitude of the
diarrheal diseases and confirms that this health problem is caused by mainly unsafe foodstuffs.
The DGHS report suggests, from
2003 to 2009 17,999,284 people were attacked by diarrhea and among them 4,674 people died,
which signifies that in average at least 3,850 people die for diarrhea each year. NTFS report also
mentioned that each year 5.7 million people become disable due to diarrheal diseases in
Bangladesh. In addition, unhygienic processing of food has a severe impact on the export
facilities in Bangladesh. For example, in 1997 European Union banned importing shrimp from
Bangladesh due to the lack of maintaining proper hygiene standards in the shrimp processing
plants.
Formalin use in foods is a crucial problem in Bangladesh currently. Supermarkets openly sell
fruits, fishes and vegetables that have been treated with formalin to keep them fresh. This
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widespread use of formalin in various foods is considered to be gravely dangerous for public
health. Scientific scholarships suggest that consumption of formalin directly through food can
cause different types of cancers, especially the lung cancer. Use of DDT is prohibited in 49
countries and restricted in 23 countries around the world. Bangladesh also banned application of
DDT, 24 but unfortunately its use remains rampant. In Bangladesh DDT is commonly used in
dried fish (locally called as sutki processing.DDT saves its chemical features irrespective of the
environmental circumstances and it is capable of generating to human body through breast milk.
Using of DDT is a significant reason of cancer especially breast cancer, liver cancer and
pancreatic cancer. DDT has also many adverse effects on various types of reproductive issues
including unproductiveness; weaken semen, abortion, early menopause, birth defects and low
birth weight of children. WHO stressed about the frightening child mortality rate and mentioned
that, 150,000 children die each year within first 4 weeks of their lives.DDT can affect
neurological issues on human health having trembling, seizures, nausea and dizziness etc.
Unauthorized food colors, especially textile dyes are used in food, manufacturing and processing
in Bangladesh. Textile colors are especially applied in the various types of sweets, which is
locally called as misti in Bangladesh. Mentionable that, people of Bangladesh love misti or any
sweet based foods and some people are even addicted to this. Except misti some cultural foods
named beguni, peaju are also adulterated by textile dyes. Generally, these harmful colors are
used to make foods attractive, appealing and appetizing. Research suggests that the toxic colors
in food can create indigestions, allergies, asthmas and even cancer. Artificial colors can also risk
the human body for sleeping disorders, vomiting, diarrhea, heart diseases, and several kinds of
neurological diseases.
Except the aforesaid specific food safety issues, Bangladesh experiences many types of food
adulterations every day. Few of the remarkable and relatively common adulterations are included
below.
The puffed rice (locally called known as moodi is contaminated by using the urea fertilizer to
make it whiter and bigger in size. Urea is extremely hazardous for human body which can create
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cancer and various ulcers. In a recent doctoral research on Bangladeshi food conducted by AlRmalli, it is found that the level of cadmium in the puffed rice is nearly double than that of
uncooked rice, which the writer suggests may be the result of using urea in the puffed rice. AlRmalli mentioned exposure to cadmium is linked with kidney disease and over 20 million
people in Bangladesh suffer from chronic kidney disease. Ghee, a popular food in Bangladesh
made from the pure milk, is widely used in Bangladeshi cuisine. In the village culture children
are encouraged to eat hot rice mixing with the ghee and palm sugar in the morning as breakfast.
It is also used to manufacture various desserts in Bangladesh. Ghee is now adulterated in many
ways. The impure ghee is made by rotten milk, palm oil, soybean, animal or vegetable fat, potato
paste and with artificial color flavors instead of milk. Due to this tainting of ghee, people are
deprived from the expected nutrition which ultimately may cause adverse effects on public
health.
Finally although there are numerous laws and act dealings with food safety regulations
government officials corruption, lack of inadequacy of Penalties, and enforcement problems are
the main reasons why the general public are not getting the benefit.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Methodology
It is a survey based Marketing research on the perception of the citizens towards chemical
mixed hazardous products (foods) in Bangladesh, by a questionnaire. It is served on both buyers
and sellers in the market in Bashundhara area on 30 respondents both male and female age
between 25 and 60. The survey target group was chosen based on the people go to market for
shopping the family items like foods and other household goods.
Research Design
Research Approach
Survey research was conducted to measure the customer perception of the citizen on the
chemical mixed products/ foods in Bangladesh. Therefore a questionnaire was prepared to
collect primary data from its targeted group to know buyers and the sellers view points on
chemical mixed products/ foods in the market
Types of research
This descriptive research is both combination of qualitative (interview of the management,
dealers and customers) and the quantitative research that is the primary research based on set of
questionnaires measured on different scale on demand like Ordinal, likert and semantic
difference scale/ different types of scales and dichotomous questions were used to collect the
data to support the research topic and the research problem.
Through our research we will look forward to explore the perception of consumers who uses
chemical mixed products in Bangladesh and what is their opinion about the effects of hazardous
chemical foods. The research is based on the positive and negative use or if they know what are
the consequences of chemical mixed products. Overall our research findings will be able to use
as input into decision making. On the basis of research materials we can it is a conclusive
research design, in which we used the descriptive research procedure. Our major objective was to
determine the perception towards chemical mixed foods and find out the facts that are motivating
or forcing consumers towards these foods. For this research to conduct a clear problem statement
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
has been identified, along with specific hypothesis and all detailed information. Thus it can be
said this research needs to conduct a descriptive analysis
Information Needed
Among all the foods in Bangladesh we have listed some factors that are related with chemical
mixed foods and can cause fatal health diseases. We have clustered these factors depending on
the types of food. Following factors have an impact on chemical mixed foods that we need to
know:
Here we have considered these factors based on the nutrition factors that are needed to maintain
a sound health. In every meal as per doctor recommendation we need to meet deficiency of
protein, minerals and fiber.
Validity, production process, quality, taste are some factors that lead to usage of chemical and
these factors have an effect of using chemicals by sellers
Data collection
As we have plenty of secondary data or literature review, we have planned to conduct our
research by using both primary and secondary data analysis. There are various products available
in local markets and we have decided to collect a huge data for a successful evaluation. We have
applied Quantitative Strategy in conducting the survey as a tool. All the questions and possible
answers were both fixed alternative and open ended. The total number of people taken as sample
were forty consisting both buyers and sellers. We have collected data from various sources and
for the result analysis we have used statistical software SPSS. To present information statistically
we have been used only bivariante statistical technique.
We have used the following procedure for collecting survey data:
Research
Data
Primary
Data
Quantitative
Data
Descriptive
Data
Survey
Data
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Survey
We have been collected data through survey method. We have been used a formal questionnaire
presenting question prearranged order. We try to develop Fixed Alternative questions where all
answers were predetermined. As we had two types of respondents like Buyers and Sellers; we
only used close ended questionnaire for sellers, because they are more busy and like to answer
from given answers (options). For buyers we have used both open ended and close ended
questions but as the analysis of open ended questionnaire is difficult we kept it only by one or
two open ended questionnaires. Survey was conducted directly by handing over the
questionnaire to the respondents.
Shopkeepers.
Sales person.
Secondary Sources
To collect the data on perception of consumers about chemical mixed foods we have used
various secondary sources. Collecting the accurate data we have explored:
Websites
Printed articles
Printed journals
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
.
Data Collection Instruments: Data collection instrument are the questionnaire with mostly
close-ended and open end questions.
Survey Process: Through face-to-face interview the survey has been conducted
Scaling Techniques
In our research we have used only one type of non comparative or itemized rating scale which is
likert scale; shows the degree of agreement or disagreement towards any object. It is a five point
rating scale ranging from strongly disagree to strongly agree.
We put two likert scales in both the buyers and sellers questionnaire to create the balance during
analysis. The main Reason we have used this scale is that it is so simple to understand and use
and respondents can easily give their potential feedback through it.
Questionnaires Preparation
Questionnaires were prepared based on the possible causes of buying and selling of chemical
mixed products/ foods in the market. What are the attitudes of the buyers and the sellers towards
the chemical mixed products /foods in the market? What are the impacts of the buying and
selling of the chemical mixed products /foods? What could be the possible solutions of buying
and selling of chemical mixed products in the market?
Apart from that easy, flexible and no confidential questions were set in the beginning of the
questionnaire and the personal questions were set at the last part in the questionnaire.
A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
buyer and seller in the market so that we can get a wide range of data that would be more
representative to the research work. .
Statistical Process
Uses of SPSS:
(qualitative data). Therefore we have to choose some selective tools only. Therefore I decided to
carry on my research on few analysis in detail For example, Frequency distribution which is the
most effective tool I have used to my particular research. Then, we have calculated cross
tabulations to find Chi square test and observe the interconnection/ association within the
variables, attitude of the respondent. I have compared the calculated value and the critical value
of the variables to accept and reject the hypothesis. We have also use the compare means to find
the differences by one sample t test between the variables.
Finally we try to show the significant levels of the cross tabulations by using Chi-square test and
compare means the T test of the variables to find the significant level of the hypothesis. That was
used to find the degree of truthfulness of the Null hypothesis and the alternative hypothesis.
Population: The population of this research project has defined as follow:
Elements: All types of customer who are involved with buying and selling of
Sampling units: the buyers the regular people who shop their daily needs
residential area
Sampling Frame: The sample frame of this study has been consisted of the customers,
shopkeepers, sellers. Here we have been selected 30 peoples who are involving with the buying
and selling of the chemical mixed hazardous products/ foods in the market.
Sample size: To conduct this research 30 sample size was selected randomly from the targeted
population in the market.
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Fieldwork
In our research, we have conducted our survey by us as fieldworkers because we had time
constraints and our sample size was small which consists of 40 respondents. We have conducted
our survey among the Bashundhra and Uttara residential area. We conducted the survey among
the consumers who resides in this area and sellers from the local market near Bashundhra gate.
We have made a pair of two consisting three people each. One group conducted the survey
among consumers and the other for sellers. We did not get any hurdles from consumer portion.
They have shown their interest to fill up the survey and we almost got hundred percent responses
from them
But some difficulties we have faced during the collection of sellers response. Most of them
denied giving feedback primarily, because they were busy and worried but when we convinced
them and they showed some interest to give response. We have interpreted the question as well
as the options in Bengali so that they can response carefully. Finally we came up with on average
sixty percent response from seller.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Data Analysis
Buyers Perception Analysis
Frequency Table
Percent
Valid
No
30
100.0
100.0
100.0
In response to this question Do you prefer to buy chemical mixed products/ foods from market
all 30 people which 100% respondents choose the option NO it means that none of the
respondents wants to buy Chemical mixed hazardous foods from the market.
Marketing Interpretation
Based on the result we can tell that there is no demand for the chemical mixed products /foods by
the citizen in the market because we almost all know the ultimate effects of the chemical mixed
products/foods on out lovely health. Thus the customer wants to buy fresh and non-chemical
mixed products. If it is known that any product is chemical mixed product then customer will not
buy it.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Percent
Valid Percent
Cumulative
Percent
Valid
Male
13
43.3
43.3
43.3
Female
17
56.7
56.7
100.0
Total
30
100.0
100.0
In response to who prefers more, it is Male or Female does not care or think much while buying
chemical mixed hazardous products i.e foods in the market. It was found that 56.7% is Female
and 43.3% Male respectively. It shows more Female are careless while buying chemical mixed
products, rather Males are more aware about the chemical mixed food in the market.
Marketing Interpretation
Male are more conscious and try to probe more in buying foods whether there is chemical mixed
in the products or not. Many of the female do not understand very well about that the sellers or
the producers mixed chemical in foods. Thus the female do not care whether foods contains
chemical or it is going to harm our health.
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Why dont you prefer to buy chemical mixed food from market
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Heath hazardous
30
100.0
100.0
100.0
Yes, all the respondents choose the option that they dont want to buy chemical mixed foods
because of health hazardous issue. They know that chemical mixed hazardous products is
harmful for health and they dont want that. Therefore they dont want to buy chemical mixed
health hazardous product foods.
Marketing Interpretation
The citizen in Bangladesh has become aware of their health therefore the citizen know the
harmful effects of the chemical mixed products so the citizens are reluctant to buy the chemical
mixed products from the market.
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A Research on the Perception of the Citizens Towards Chemical Mixed Hazardous Products (foods) in Bangladesh
Percent
Only
option/no
20
66.7
66.7
66.7
10
33.3
33.3
100.0
Total
30
100.0
100.0
alternative
Valid
66.6% which is 20 people choose that people dont have any option other than buy chemical
mixed products foods thats why people buy chemical mixed foods and 10 people which is
33.3% stated that everyone sell chemical mixed hazardous products, so they ultimately have to
buy chemical mixed hazardous products in the market place.
Marketing Interpretation
There is no regular and reliable source of buying and selling the fresh and non-chemical mixed
products in the market. Therefore the citizens are bound to buy undesirable chemical mixed
products as there is no alternative
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Percent
y
Strongly
Valid
Cumulative
Percent
Percent
16.7
16.7
16.7
13
43.3
43.3
60.0
Neutral
12
40.0
40.0
100.0
Total
30
100.0
100.0
agree
Valid Agree
Answering to this question to what extend do you agree that people buy chemical mixed
hazardous products foods because they dont have any other options. Here 16.7% people which
is responded to strongly agreed, 43.3% people said agreed and 40% people chose the option
neutral out of total respondents.
Marketing Interpretation
So it can be said that people agree that they buy chemical mixed foods because they dont have
alternatives source of buying fresh and nonchemical mixed products and foods so they have to
buy chemical mixed products and foods..
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Percent
y
Suppy
shortage
Valid For
profit
Total
higher
Valid
Cumulative
Percent
Percent
20.0
20.0
20.0
24
80.0
80.0
100.0
30
100.0
100.0
Yes, maximum respondents 24 people which is 80% of the total respondents choose the option
that the sellers sale chemical mixed hazardous products foods chemical mixed hazardous
products foods for making higher profit. Few people also said there is a shortage in the market
for fresh foods so sellers sell chemical mixed hazardous products foods to satisfied market
demand but the main issue is higher profit.
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Ho: There is no association between the why do you think seller sells chemical mixed products
and to what extend do you believe that they sell it for higher profit.
HA: There is association between the why do you think seller sells chemical mixed products and
to what extend do you believe that they sell it for higher profit.
Why do you think the sellers sell chemical mixed foods * To what extend do you agree
that the seller sells chemical mixed for higher profit Cross tabulation
To what extend do you Total
agree that the seller sells
chemical mixed for higher
profit
Strongl Agree Neutral
y agree
Count
% within Why do
you
think
sellers
sell 16.7%
chemical
Why do you
the
66.7% 16.7%
100.0%
8.3%
36.4% 14.3%
20.0%
3.3%
13.3% 3.3%
20.0%
11
24
mixed
foods
think
the Supply
sellers
sell shortage
chemical
mixed foods
% within To what
extend
do
you
agree
that
the
seller
chemical
sells
mixed
higher Count
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profit
% within Why do
you
think
sellers
the
sell 45.8%
29.2% 25.0%
100.0%
91.7%
63.6% 85.7%
80.0%
% of Total
36.7%
23.3% 20.0%
80.0%
Count
12
11
30
chemical
mixed
foods
% within To what
extend
do
you
agree
that
the
seller
sells
chemical
mixed
% within Why do
you
think
sellers
the
sell 40.0%
chemical
36.7% 23.3%
100.0%
mixed
foods
Total
% within To what
extend
do
you
agree
that
the
seller
chemical
sells
100.0%
100.0
%
100.0%
100.0%
mixed
40.0%
36.7% 23.3%
100.0%
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Chi-Square Tests
Value
df
Asymp. Sig.
(2-sided)
Pearson Chi-Square
3.005a
.223
Likelihood Ratio
2.978
.226
.333
.564
Linear-by-Linear
Association
N of Valid Cases
30
As the Calculated chi-square value 3.005 is lower than critical chi square value 42.557 so we can
tell that the Null hypothesis is accepted. But the level of significant is .223 which is far greater
than 0.05. Therefore we can tell that null hypothesis is not significant and not true meaning there
is association between the why do you think seller sells chemical mixed products and to what
extend do you believe that they sell it for higher profit.
Marketing Interpretation
Yes, if the sellers mixes health hazardous chemical in the products then the longevity of the
perishable products increases by even weeks like fruits and vegetable so they can sell those
products creating an artificial demand in the market over time at a higher price so they can
increase their overall profit.
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Ho: There is a no difference between gender preference to buy chemical mixed hazardous
products from the market and health damage issue.
HA: There is a difference between gender preference to buy chemical mixed hazardous products
from the market and health damage issue.
T-Test
One-Sample Statistics
N
Mean
Std.
Std.
Deviation
Mean
30
1.57
.504
.092
1.40
.498
.091
Error
One-Sample Test
Test Value = 0
t
Who
do
prefer
don't
chemical
food
health
Sig.
Mean
95% Confidence
(2-
Difference
Interval
of
the
tailed
Difference
Lower
Upper
17.026
29
.000
1.567
1.38
1.75
our 15.389
29
.000
1.400
1.21
1.59
more
We
df
buy
mixed
for
damage
issue
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As our calculated t is greater than critical value 1.6691 therefore we are 95% confident that the
Null hypothesis should be rejected meaning there are no difference between the gender
preference and people do not buy chemical mixed product concerning about health damage issue.
Thus, we can tell that there is difference between gender and thinking about health issue. The
level of significant also shows that the value is .000 which is lower than 0.05 so the hypothesis is
true.
Marketing Interpretation
Yes, there are differences between genders in buying pattern, the male and female and their
buying behaviors. The male are more rigid toward buying chemical mixed products and female
do not care about chemicals while buying things much. Male ask the sellers often about the
chemicals used or not in the foods.
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Ho: there is no association between to what extend the chemical mixed food affects human body
and how can we stop selling the chemical mixed hazardous food in the market.
HA: there is an association between to what extend the chemical mixed food affects human
body and how can we stop selling the chemical mixed hazardous food in the market
Crosstabs:
To what extend do you know the impact of using chemical mixed food * What do you think how
can we stop selling chemical mixed food in the market Cross tabulation
Count
What do you think how can we stop selling Total
chemical mixed food in the market
mobile court
Sending
to Not
buying
police
the product
Negligible effect
Neutral
10
10
11
10
30
Some
what
extreme
Highly extreme
Total
Chi-Square Tests
Value
df
Asymp. Sig.
(2-sided)
Pearson Chi-Square
5.197a
.519
Likelihood Ratio
5.435
.489
.551
.458
Linear-by-Linear
Association
N of Valid Cases
30
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The calculated Chi square value is 5.197 and the critical 42.557 which is the critical value is
greater so the Null the hypothesis is rejected. But the calculated significant is 0.519 which is
greater than 0.05. This means it is not significant and not true. Therefore we can tell that there an
association between to what extends the chemical mixed food affects human body and how can
we stop selling the chemical mixed hazardous food in the market.
Marketing Interpretation
Yes, there is association with in negative effect of chemical mixed products and their sells. If the
effect is too bad then people would be more aware the negative impacts of chemical mixed foods
abs try to avoid it so the citizen will any how stop buying chemical mixed products and go for
serious measures if anybody is caught.
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Percent
y
Yes
Valid No
Total
Valid
Cumulative
Percent
Percent
16.7
16.7
16.7
25
83.3
83.3
100.0
30
100.0
100.0
In response to this question do you prefer to sell chemical mixed products/ foods in the market
the seller said NO that they dont prefer to sell chemical mixed product. 25 respondents out of
total 30 respondents said they dont prefer but 5 people which is 16.7% of the total said YES
they prefer to sell chemical mixed hazardous products/ foods in the market. But majority do not
prefer to sell chemical mixed hazardous products/ foods in the market.
Marketing Interpretation
The sellers are also not willing to sell chemical mixed hazardous products/ foods but the seller
says that they buy the product from the farmers and producers, then they sell those products in
the market in maximum time the farmer mixed the chemical in the products before the seller get
the products. In that case the sellers are helpless as well. they are also not interested but bound to
sell those chemical mixed products/foods in the market
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Percent
y
you can buy it at lower
Cumulative
Percent
Percent
26.7
26.7
26.7
13
43.3
43.3
70.0
30.0
30.0
100.0
Total
30
100.0
100.0
price
You can't buy fresh
Valid
Valid
products
In respondents to this question Why do you sell chemical mixed hazardous products/ foods in
the market 8 respondents which is 26.7% of the total people said that the seller can buy
chemical mixed products at a lower price so they do sell chemical mixed products. 13 person
sellers said they sell chemical mixed products as they dont get, even they cannot buy fresh
products, the farmer mixed chemical with the products/ foods and they have to buy those and sell
those parched products in the market. 9 people said every one sells chemical mixed products so
do I.
Marketing Interpretation
The sellers can create an artificial demand by selling the perishable products in for the long days
to enhance their profit. On the other hand the sellers buy the product from the farmers and
producers, and then they sell those products in the market. If the farmer and the sellers mixed the
chemical in the products before the products reach to the sellers. In that case seller cant do
anything.
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To what extend do you believe that seller sells chemical mixed food
for higher profit
Frequenc
Percent
y
Strongly
Valid
Cumulative
Percent
Percent
23.3
23.3
23.3
14
46.7
46.7
70.0
Neutral
30.0
30.0
100.0
Total
30
100.0
100.0
agree
Valid Agree
Answering to this question to what extend do you agree that the sellers sell chemical mixed
hazardous products foods because of higher profit. Here 07 people which is 23.3% responded to
strongly agreed, 14 people which is 46.7% respondents said agreed and 9 people which is 30%
respondents chose the option neutral out of total respondents. So it can be said that people agree
that sellers sell chemical mixed products for higher profit.
Marketing Interpretation
The sellers do not sell the chemical missed products for profit sometimes they even dont know
that the chemical is mixed in the foods before they buy it. Thus not only the direct sellers but
also the farmer and the producers will have to be negative toward mixing chemical in foods and
any products.
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To what extend does the seller know the adverse impact of using
chemical mixed food
Frequenc
Percent
y
No effect
Valid
Cumulative
Percent
Percent
12
40.0
40.0
40.0
12
40.0
40.0
80.0
Neutral
20.0
20.0
100.0
Total
30
100.0
100.0
Negligible
Valid effect
In response to the question To what extend does the sellers know the adverse effects of using
chemical mixed hazardous products/ foods in the market 80% of the total respondents said that
selling chemical mixed product has no or negligible effect on human body and only 6 people out
of 30 total respondents which is 20% answered to neutral, so it means the seller dont think that
there is an adverse impact of chemical mixed products on the human body. But consumer thinks
chemical mixed products and foods causes health damage.
Percent
y
Yes
Valid No
Total
Valid
Cumulative
Percent
Percent
30.0
30.0
30.0
21
70.0
70.0
100.0
30
100.0
100.0
In response to the question Dont you think selling chemical mixed products is a punishable
Act 70% of total people which is 21 people said NO that they said and claim that it is not a
punishable work and 9 respondents choose the option YES it is a punishable work to sell
chemical mixed hazardous products/ foods in the marke
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How do you think the seller stops selling chemical mixed products
Frequenc
Percent
y
Impose restriction on
chemical sales
Taking action against
Valid who sells
Creating
awareness
among sellers
Total
Valid
Cumulative
Percent
Percent
13
43.3
43.3
43.3
11
36.7
36.7
80.0
20.0
20.0
100.0
30
100.0
100.0
Answering to the question How do you think the seller stops selling chemical mixed hazardous
products/ foods 13 respondents which is 43.3% people said Impose restriction on chemical
sales, 11 people which is 36.7% respondents said taking action against who sells, and 6 people
which is 20% of the total respondents said Creating awareness among sellers may stop selling
chemical mixed products/ foods in the market.
Marketing Interpretation
The government should take very aggressive measure and punishment and sever large amount of
financial penalty if any seller is caught with chemical mixed products and foods. Then the seller
will not dear to do involve with these types of behavior. Citizen also needs to be very careful
about the chemical mixed products so that they cant cheat the customers.
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Ho: there is no association between the how can we stop selling chemical mixed products and
the family opinion
Ho: there is association between the how can we stop selling chemical mixed products and the
family opinion
Crosstabs
Missing
Total
Percent
Percent
Percent
30
100.0%
0.0%
30
100.0%
selling
these
opinion
selling
of
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Dont you think you can stop selling these chemical mixed food * What is your family
members opinion toward selling of chemical mixed food and people are affected
Crosstabulation
Count
What is your family members opinion toward selling of Total
chemical mixed food and people are affected
Neutral
don't They
about care
don't
sell
this
16
14
17
30
these
chemical
mixed food
To
some
extend
it
is
impossibl
e
Total
Chi-Square Tests
Value
df
Asymp. Sig.
(2-sided)
Pearson Chi-Square
.930a
.818
Likelihood Ratio
1.312
.726
.168
.682
Linear-by-Linear
Association
N of Valid Cases
30
The calculated chi square value is 0.930 and the critical value is 42.557. the calculated value is
lower than critical value so we can tell that the Null hypothesis is accepted. But the level of
significant is more than 0.05 which is 0.818 so we can tell that the Null hypothesis is not
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significant and not true. It means that there is association between how can we stop selling
chemical mixed products and the family opinion. Family opinion can influence the chemical
mixed products in the market.
Marketing Interpretation
The sellers do not listen to their family members. Their family members do not support them to
sell chemical mixed products. But the sellers do not obey them. The sellers still sell chemical
mixed products in the market.
Ho: There is no association between why the sellers sell and the buyers buy the chemical mixed
products in the market
Ho: There is associationbetween why the sellers sell and the buyers buy the chemical mixed
products in the market
Crosstabs
Why do you sell chemical mixed food in the market * Why do you think the
buyers buy chemical mixed food Cross tabulation
Count
Why do you think the buyers buy chemical Total
mixed food
Convenient to Good looking
No
buy
option to
them
Every one is
selling
Total
13
15
14
30
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Chi-Square Tests
Value
df
Asymp. Sig.
(2-sided)
Pearson Chi-Square
6.401a
.171
Likelihood Ratio
6.718
.152
3.433
.064
Linear-by-Linear
Association
N of Valid Cases
30
The calculated chi square value is 6.401 and the critical value is 42.557. The calculated value is
lower than critical value so we can tell that the Null hypothesis is accepted. But the level of
significant is more than 0.05 which is 0.171 so we can tell that the Null hypothesis is not
significant and not true. It means that there is association between why the sellers sell and the
buyers buy the chemical mixed products in the market. Buyers buying behavior is influenced by
sellers selling attitudes.
Marketing Interpretation
If the buyer knows or somehow can understand that seller is selling chemical mixed products
then the buyers dont buy products/ foods from them. But buyers buy chemical mixed products
because the don know about it.
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Ho: there is a no strong difference between the Seller sell chemical mixed foods for higher
profit and sellers sell it as because the sell dont get fresh product to sell in the market.
HA: there is a strong difference between the Seller sell chemical mixed foods for higher profit
and sellers sell it as because the sell dont get fresh product to sell in the market.
T-Test
One-Sample Statistics
N
Mean
Std.
Std.
Deviation
Mean
Error
30
2.07
.740
.135
2.20
.761
.139
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One-Sample Test
Test Value = 0
t
df
Lower
Upper
To what extend do
you
believe
seller
that
sells 15.30
chemical
mixed 3
food
higher
for
29
.000
2.067
1.79
2.34
29
.000
2.200
1.92
2.48
profit
To what extend do
you
believe
seller
chemical
that
sells
mixed
15.83
2
The calculated value shows is greater than critical value 1.6991 so we are 95% confident that the
null hypothesis is rejected. And the level is significant .000 is lower than 0.05 so it means that
there are difference differences and the Null hypothesis is not true. It means the seller does it to
increase their profit.
Marketing Interpretation
The sellers are also not willing to sell chemical mixed hazardous products/ foods but the seller
says that they buy the product from the farmers and producers, then they sell those products in
the market in maximum time the farmer mixed the chemical in the products before the seller get
the products. In that case the sellers are helpless as well. they are also not interested but bound to
sell those chemical mixed products/foods in the market
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Overall
Ho: people do want to buy Chemical mixed products / foods.
Ho: people do not want to buy Chemical mixed products / foods.
T-Test
One-Sample Statistics
N
Do you prefer to buy chemical
mixed food from market
Mean
Std. Deviation
30
2.00
.000a
.000
30
2.03
.809
.148
One-Sample Test
Test Value = 0
t
df
Sig. (2-tailed)
Mean Difference
Upper
13.771
29
.000
2.033
1.73
2.34
Based on the hypothesis the SPSS analysis shows that the calculated value is 13.771 and the critical value
is 1.6991 whereas the calculated value is greater. So we are 95% confident that the Null hypothesis is
rejected. So the alternative hypothesis is accepted meaning the people do not want to buy chemical mixed
hazardous products. The level of calculated level of significant is 0.000 which is less than 0.05. So we can
tell that the Null hypothesis is not significant and true.
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Marketing Interpretation
The buyers dont want to buy the chemical mixed products. But there is no regular and reliable
source of buying and selling the fresh and non-chemical mixed products in the market. Therefore
the citizens are bound to buy undesirable chemical mixed products as there is no alternative. But
the citizens are not willing to buy this product. If the citizen could have a regular and reliable
source of buying fresh and non-chemical mixed products then they would buy from there.
On the other hand the sellers are also not willing to sell chemical mixed hazardous products/
foods but the seller says that they buy the product from the farmers and producers, then they sell
those products in the market in maximum time the farmer mixed the chemical in the products
before the seller get the products. In that case the sellers are helpless as well. they are also not
interested but bound to sell those chemical mixed products/foods in the market.
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References
1. Malhotra N.K, Dash S. (2000) Marketing Research An Applied Orientation(6th
Edition), Pearson.
2. The Survey was cited in Quazi Mohammad Ali, Some Aspects of Consumer Protection
in Bangladesh, The Dhaka University Studies Part-C (1984): 111.
3. Neela Badrie, Sonia Y. De Leon, and Md Ruhul Amin Talukder, Food Adulteration
Management Systems:Initiatives of Trinidad and Tobago, West Indies, Philippines and
Bangladesh (paper presented at Caribbean Agro-Economics Society 26th West Indies
Agricultural Economic Conference, Puerto Rico, July 2006), 85.
4. Shah Mahfuzur Rahman, Md Asirul Hoque, and Md Ruhul Amin Talukder, Food
Security in Bangladesh: Utilization, Nutrition and Food Adulteration (paper presented at
the National Workshop on Food Security, Dhaka, Bangladesh, 1920 October 2005)
5. The Survey was cited in Quazi Mohammad Ali, Some Aspects of Consumer Protection
in Bangladesh, The
6. Dhaka University Studies Part-C (1984): 111.
7. 2 Neela Badrie, Sonia Y. De Leon, and Md Ruhul Amin Talukder, Food Adulteration
Management Systems:
8. Initiatives of Trinidad and Tobago, West Indies, Philippines and Bangladesh (paper
presented at Caribbean
9. Agro-Economics Society 26th West Indies Agricultural Economic Conference, Puerto
Rico, July 2006), 85.
10. 3 Shah Mahfuzur Rahman, Md Asirul Hoque, and Md Ruhul Amin Talukder, Food
Security in Bangladesh:
11. Utilization, Nutrition and Food Adulteration (paper presented at the National Workshop
on Food Security,
12. Dhaka, Bangladesh, 1920 October 2005), 456.
13. 4 See, eg, ibid 46; Badrie, Leon and Talukder, Food Adulteration Management, 85.
14. 5 See the details of the table on Public Health Interventions by Selected Institutions,
Directorate General of
15. Health Services, accessed November 15, 2012,
16. http://nasmis.dghs.gov.bd/dghs_new/dmdocuments/All/Public%20Health%20Interventio
ns.pdf, 6.
17. 6 National Taskforce on Food Adulteration, Bangladesh Country Paper (paper
presented at the FAO/WHO
18. Regional Conference on Food Adulteration for Asia and Pacific, Seremban, Malaysia,
2427 May 2004), 6.
19. 7 The State of the Worlds Children 2008: Child Survival, United Nations International
Children's
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APPENDIX
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