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A STUDY ON CONSUMER PREFERENCE TOWARDS

FISHERIES AND AQUA-CULTURE PRODUCTS WITH


REFERENCE TO PALAKKAD
MAJOR PROJECT (2014-2015)
Work done by

AMMU SUNAINA .H (12BRM004)


Under the guidance of

Miss. R. BHUVANESHWARI
A report Submitted towards the partial fulfillment of the Requirement for the Degree of
Bachelor of Business Management
(Retail Management)

DEPARTMENT OF MANAGEMENT SCIENCES


PSG COLLEGE OF ARTS & SCIENCE
An Autonomous College Affiliated to Bharathiar University
Accredited with A Grade by NAAC (3RD CYCLE)
College with Potential for Excellence (Status awarded by the UGC)
Star College Status Awarded by MST-DBT
An ISO 9001:2008 Certified Institution
Civil Aerodrome Post, Coimbatore-641014

CERTIFICATE

PSG COLLEGE OF ARTS & SCIENCE


An Autonomous College Affiliated to Bharathiar University
Accredited with A Grade by NAAC (3RD CYCLE)
College with Potential for Excellence (Status awarded by the UGC)
Star College Status Awarded by MST-DBT
An ISO 9001:2008 Certified Institution
Civil Aerodrome Post, Coimbatore-641014

CERTIFICATE (2014-2015)
This is to certify that project report entitled A STUDY ON CUSTOMER PERCEPTION ON
FACILITIES AVAILABLE AT HOYSALA PROJECTS Pvt Ltd WITH REFERENCE TO
HOYSALA e HOME PROJECT; is a bonafide record of original research done by AMMU
SUNAINA.H (12BRM004) submitted in partial fulfillment of the requirements for the award of
the degree of BACHELOR OF BUSINESS MANAGEMENT (RETAIL MANAGEMENT)
of Bharathiar University.

Faculty coordinator

Viva voce held on

Head of the Department

INTERNAL EXAMINER

EXTERNAL EXAMINER

DECLARATION

PSG COLLEGE OF ARTS & SCIENCE


An Autonomous College Affiliated to Bharathiar University
Accredited with A Grade by NAAC (3RD CYCLE)
College with Potential for Excellence(Status awarded by the UGC)
Star College Status Awarded by MST-DBT
An ISO 9001:2008 Certified Institution
Civil Aerodrome Post, Coimbatore-641014

DECLARATION

I, AMMU SUNAINA .H (12BRM051), hereby declare that this major project entitledA
STUDY ON CUSTOMER PERCEPTION ON FACILITIES AVAILABLE AT HOYSALA
PROJECTS

Pvt

Ltd

WITH

REFERENCE

TO

HOYSALA

HOME

PROJECT.Submitted to PSG College of Arts & Science in partial fulfillment of the


requirements for the award of the degree of

Bachelor of Business Management(Retail

Management) is a record of original project work done by me, under the co-ordination of Miss
R. BHUVANESHWARI.

Place:

Date:

AMMU SUNAINA.H
(12BRM004)

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT
It is with great pleasure, deep satisfaction and gratitude that I acknowledge the
contributors of the array of the individual towards the successful completion of the major project.
At this outlet I wish to extend my heart-felt thanks to Dr. R RAJENDRAN
MSc MBA PGDEM PhD Principal ,PSG College of Arts & Sciences ,Coimbatore, for his kind
and generous offer of all facilities in the college.
I take a privilege and pleasure to express my heart-felt gratitude to Mrs. M.
UMARANI MBA MPhil, Head of the Department, Department of Management Sciences, PSG
College of Arts and Sciences, for her encouragement.
I would like to place on record the sincere and earnest guidance extended to me
by my faculty guide Miss R . BHUVANESHWARI Department of Management
Sciences .I am extremely thankful to her for guiding me throughout the project.
I owe sincere thanks to all staff of HOYSALA PROJECTS Pvt Ltd, especially
the Senior General Manager ,Mr SATHEESH CHANDRAN ,the Senior Sales Manager Mr
HABISH . K
and the Deputy Sales Manager , Mr TWIGGY ABRAHAM who has helped me in collecting
information and helping me in completing my organizational study.
Finally I amextremely thankful to my family and friends who have helped me
in completing this project report successfully.