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animal health
products-a (market
segmentation and industry
changes); a case digested for
academic study purposes (a
case written by: jakki j.
mohr, university of montana,
1999)
Pfizer Company is a world renowned manufacturer of
pharmaceutical products not only to animal health care
but for human health care as well. The case of Mohr
(1999) will focus more on the business side of Pfizer
animal
health
care.
CONCLUSIVE IDEAS:
The fundamental motive of Pfizer Animal Division is to
gather information around the globe in order to address
the problem of segmenting the market in relation to the
production of their goods.
Though an intensive
research program will create a costly activity for the
division but on the other hand the company can
accumulate information that will address the problem
not only in a general way but rather to a more acute
investigative presentation of the various regional
segmentation problems.