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Target high risk groups and age ranges that would benefit most from
health education
Target needs identified in healthy people : national health promotion and
disease prevention objectives, or other local, state and national needs
Identify internal or external factors that may enhance or reduce
motivation for healthy behavior
Determine personal context and social cultural history of individual, family
or community health behavior
Determine current health knowledge and lifestyle behaviors or individual,
family or target group
Assist individuals, families, and communities in clarifying health beliefs
and values
Identify characteristics of target population that affect selection of learning
strategies
Prioritize identified learner needs based on client preference, skills of
nurse, resource available, and likelihood of successful goal attainment
Formulate objectives for health education program
Identify resources needed to conduct program
Consider accessibility, consumer preference, and cost in program planning
Strategically place attractive advertising to capture attention of target
audience
Avoid use of fear or scare techniques as strategy to motivate people to
change health or lifestyle behaviors
Emphasize immediate or short-term positive health benefits to be received
by positive lifestyle behaviors rather than long-term benefits or negative
effects of noncompliance
Incorporate strategies to enhance the self-esteem of target audience
Develop educational materials written at a readability level appropiate to
target audience
Teach strategies that can be used to resist unhealthy behavior or risk
taking rather than give advice to avoid or change behavior
Keep presentation focused and short and beginning and ending on main
point
Use group presentations to provide support and lessen threat to learners
experiencing similar problems or concerns as appropiate
Use peer leaders, teacher and support groups in implementing programs
to groups less likely to listen to health professionals or adults as
appropiate
Use lectures to convey the maximum amount of information when
appropiate
Use group discussions and role playing to influence health beliefs,
attitudes and values
Use demonstrations or return demonstrations, learner participation and
manipulation of materials when teaching psychomotor skills
Use computer assisted instruction, television, interactive video and other
technologies to convey information