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MARKETS-
THE
UNTARGETED
BRIGHT
Keywords: Brands,
preferences etc.
Consumers,
Brand
endorsement,
Consumer
behavior,
Buying
Abstract
Entrepreneurship is very important criteria for the economic development.
We may state that the entrepreneurship plays very important role in uplifting
the economy. Entrepreneurship among the women is a severe concern today.
If women don't play a meaningful role in business, then half of the country's
potential talent pool will remain under-utilized. Inarecentsurveyitisrevealedthat
thefemaleentrepreneursfromIndiaaregeneratingmorewealththanthewomeninanypartof
theworld.Entrepreneurshiphasgainedimportanceacross the sphere.
Today businesses are facing a severe problem in entrepreneurial talent.
Female-
entrepreneurship
has
become
an
important
module
now.
Women
ABSTRACT
Over last few years the popularity of E-retailing has tremendously increased
due to quick and convenient way of exchanging goods and services across
the globe via internet. Enterprises all over the globe have either created or
are in the process of creating the E-retailing models to their traditional
businesses. India has become a booming ground for e-commerce business
models Several new products and services are being innovated and
marketed through Internet thus creating global business opportunity. As a
result
a
good
number
of
E-retail
organizations
such
as
homeshop18.com,ebay,Flipcart, Letsbuy.com,Naaptol, E-retailing in India
have reached $14 billions in 2012 which was just $6.3 billions in
2011.Interestingly many companies have been creating an opportunity to
customers to buy the products from their official websites. Now shopping is
been made just one click away. Electronics and Apparel are the biggest
categories in terms of sales through E-retailing. About 75% of the total
revenue in E-retailing will be coming from airline tickets, railway tickets, hotel
bookings, online mobile recharge etc The present study is conceptual survey
with exploratory cum descriptive nature. This paper attempts to explain the
concept of E-retailing, business models for E-retailing, differences between
traditional retailing and E-retailing, merits and limitations of E-retailing,
various trends in E-retailing and challenges in E-retailing. The study also
focuses on major players in E-retailing in India and also their strategies in
reaching the customers of the digital age. It concludes that E-retailing offers
several benefits to various stakeholders. Even though there are several
limitations as well as legal and technical barriers in the development of ecommerce E-retailing is penetrating with tremendous growth. An in detailed
discussion is made in the final paper.
Keywords: Retailing, E-commerce, Internet, Online shopping, Competition,
Customer service.
IN
*D.Sidhardha
India as a country is known for loving its celebrities. In India, celebrities are idolized as
gods. The concept of celebrities such as film stars and sports persons endorsing brands
has been steadily increasing from past twenty years, especially since the new
millennium. Marketers have been trying their best to connect with the customers
through their celebrities. Marketers are acknowledging the image value of celebrities in
influencing the consumers buying decision. Marketers believe that favorable attitude,
affection, and likeability of consumers towards a celebrity will create favorableness
towards their brands. Companies like Idea Cellular of Aditya Birla group, Boost, Vivel,
Emami, Fair and Lovely, Coke, and other telecom companies as well as organized
retailers like Khazana jewelers and Malabar are spending crores of rupees towards
having celebrities such as film stars, and sports persons to endorse their brands,. It is
an established fact that celebrity endorsement can lend unique benefits to the
products in becoming successful brands. This paper attempts to discuss the
endorsements of different companies, endorsement scenario in India, affect of such
endorsement on brand value, and the influence of Celebrities on consumer behavior in
terms creating positive image.
Keywords:
preferences.
Brands,
Consumers,
Endorsement,
Consumer
behavior,
buying
Banking sector plays a significant role in development of Indian economy. Banks need to
leverage technology to increase penetration, improve their productivity, efficiency and thereby,
contribute to the overall growth and development of the country. Technology enables penetration
of the banking system, increases cost effectiveness and makes the transactions easier. Technology
enhances choices, creates new markets, allows transactions to take place faster across the globe
and offers convenience through various channels such as ATMs, Internet banking, Mobile
banking, NEFT, RTGS etc. In a country like India, effective use of technology has a multiplier
effect on growth and development of the banking sector. With the rapid and significant growth in
electronic commerce, it is obvious that internet banking and payments are likely to advance the
banking services. Besides making banking products and services affordable and accessible,
internet banking simultaneously ensures viability and profitability of bankers.
Online banking allows people access all of their accounts through a secure bank-created
website. Means any user with a personal computer and a browser can get connected to his banks
website to perform any of the virtual banking functions. Depending on the services chosen, a
customer may simply be able to view the day-to-day activity of every account they have with a bank.
Internet banking makes it possible to offer banking services around the world 24 hours a day The
impact of Internet banking on cost savings, revenue growth and increased customer satisfaction
on Industry is tremendous and can be a potential tool for building a sound strategy. The
dependence on Technology and the cross border nature of transactions also involves additional
risks for banks and new challenges for banking regulators. This paper analyses development of
Internet banking in India, proper regulatory system for internet banking system, how things can be
improved further for the efficient working of electronic banking. An in detailed discussion is made in the
final paper.
Keywords: Technology, Online banking, Cost, Efficiency, Customer Satisifaction,Strategy.
SOCIAL
ENTREPRENEURSHIP-CREATING
SPREADING THE SOLUTIONS
THE
CHANGE,
Abstract:
Social entrepreneurs are individuals with innovative solutions to societys most
pressing social problems. They are motivated, determined and work for the social
concern by tackling major social issues and offering wide-scale scale of new ideas
to the social problems rather than leaving societal needs to the government.
Interestingly the nature of social entrepreneurs is that they find what is not working
and solve the problem by changing the system, people, spreading the solution, and
persuading entire society to take new leads. While a normal entrepreneur typically
measures performance in terms of profits and returns, a social entrepreneur also
measures profits but in the form of positive changes took place in the society. A
good number of institutions such as colleges, universities and especially NGOs
taking an important role in offering special programmes to promote Social
Entrepreneurship. Many people are taking Social Entrepreneurship as an opportunity
to serve the society. This paper forwards a view that Social Entrepreneurship as a
process which brings some social challenges and addressing social issues as a part
of social responsibility,Key skills required for a social entrepreneur.
WORK
PLACE
BULLYING
SILENT
EPIDEMIC
Conflict at work place is a common syndrome in every organization. Severity of it is more in
unorganized systems. The superior and subordinate relationship is the success behind an
organization. But differences between them lead to failure of the system as whole.
In addition to other conflicts at work, work place bullying is a long-lasting conflict, where one
person is systematically harassed by one or more colleagues or superiors, resulting in severe
damage to the victim's psychological and physical health. It also creates an unhealthy
working atmosphere usually by intimidating the rest. Infact, talented people are targeted by
bullies(one who target the other for
human capital is often negatively affected and are driven out of the company.
Bullies are often hard to identify because on the surface they appear to be good and
cooperative, while they do everything in their power to destabilize those they target for
destruction. This phenomenon appears in all types of jobs and it is deep rooted in corporate
sectors like., IT companies, hospitals and now in educational institutions also. Presently, this
issue is a common discussion all platforms where a congregation of employees.
Unfortunately, no specific legislation on this syndrome in our country.
Bullying at work is when someone tries to intimidate another worker, often in front of
colleagues. It is usually done to someone in a less senior position. It is similar to harassment,
which is where someone's behaviour is offensive. For example, making sexual comments,
pointing out weaknesses or abusing someone's race, religion. Bullying is ongoing pattern of
repeated behavior.
changing economic status of the society. If women dont play a meaningful role in business, then
half of the countrys potential talent will be underutilized. Women entrepreneurs are now a days
effectively utilizing the resources, efficient in making and execution of decisions. Women
entrepreneurs too have clear vision mission, determination and potential to start up and handle
an enterprise. Women Entrepreneurs have been making a significant impact in all segments of
economy of the world. Their willingness for the future is apparent in their growing confidence, in
their strengths and in their desire to seek different forms of work in order to achieve a new
balance between work and home .Women entrepreneurs have specific qualities such as patience,
bearing the sufferings on behalf of others which are very much required for any business. In this
regard this paper examines the characteristics of women entrepreneurs, factors influencing the
growth of women entrepreneurs in India. This paper also discusses the contributions of women
entrepreneurs to the corporate world, career restraints and Challenges, and strategies to develop
women entrepreneurship in India.
loyalty, reduction in customer complaints, and improved customer retention. Service quality in
banking sector could be evaluated in terms of the mutual relationship between banks and
customers and their loyalty to the bank. The main aim of the study is to identify the dimensions
of service quality and to study the implications of these dimensions on customer satisfaction in
banking sector.
Keywords: Service quality, Banking, Customer, Customer satisfaction ,Competition,
SERVEQUAL, SERVPERF.
brand creation process. Social media brings more positive brand associations and increase
consumer loyalty to a brand which builds brand equity.
ABSTRACT
The Indian rural market with its vast size and demand base offers great
opportunities to the Companies. According to National Council of Applied Economic
Research (NCAER) the rural population in India accounts for around 627 million,
which is about 74.3 percent of the total population. Almost half of the national
income is generated from rural areas. Rural markets are the natural markets form
an important part of the total market for goods in India. Indian rural market gains
considerable rise in purchasing power. Rural markets in India constitute a wide and
untapped market for many goods and services which are being marketed to the
urban customers. The rural market in India is not a separate entity in itself and it is
highly influenced by the regional sociological and behavioral factors operating in the
country.
Information is Wealth a famous quote on which the modern era believes in. traditional
word for information is knowledge. Businessmen uses knowledge to run his business, a scientist
uses knowledge for invention of a product; an actor uses his knowledge to act much better. In
fact everyone in this era use knowledge for survival and success in their field.
Management is not an exception to this. In this article we will discuss the importance and
use of knowledge management in functional areas of management individually and how they
collaboratively work towards efficiency of organisations. Further, we also elaborate the above
aspect with a real time application for better understanding and knowledge which is our goal in
this entire process.
Key words Information, Businessmen, Survival, Success, Management, collaborative